Vol. 10 No. 2 (2026): JULY[DOI:10.37785/nw.v10n2] Visual Resignification and Artificial Intelligence in Graphic Design Creative Processes Article Sidebar Text Complete: PDF (Spanish) MHT (Spanish) Published: 2026-07-15 DOI: https://doi.org/10.37785/nw.v10n2.a9 Keywords: Array, Array, Array, Array, Array Main Article Content Verónica Lucía Arévalo Vélez Pontifical Catholic University of Ecuador image/svg+xml , Pontificia Universidad Católica del Ecuador Sede Manabí image/svg+xml Abstract The recent development of artificial intelligence tools has opened new possibilities in visual creation processes within the field of graphic design. In this context, this study analyzes a pedagogical experience aimed at exploring the visual resignification of everyday objects through creative processes developed by students and later intervened with artificial intelligence tools. The study adopts a mixed-methods approach that combines qualitative analysis of visual productions with a survey administered to participating students. The findings show that artificial intelligence expands possibilities for visual experimentation, while also prompting reflections on creative control, authorship, and the role of the designer in image production. The study concludes that the critical integration of artificial intelligence tools in design education can foster aesthetic exploration and strengthen creative thinking. DOWNLOADS Download data is not yet available. Article Details How to Cite Arévalo Vélez, V. L. (2026). Visual Resignification and Artificial Intelligence in Graphic Design Creative Processes. Nawi, 10(2), 191-207. https://doi.org/10.37785/nw.v10n2.a9 More Citation Formats ABNT ACM ACS AMA APA Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX References Boden, M. A. (2016). AI: Its nature and future. 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Bangkok, Tailandia: Association for Computing Machinery. https://doi.org/10.1145/3722237.3722260 Issue Vol. 10 No. 2 (2026): JULY[DOI:10.37785/nw.v10n2] Section ARTICLES Author Biography Verónica Lucía Arévalo Vélez, Pontifical Catholic University of Ecuador, Pontificia Universidad Católica del Ecuador Sede Manabí Verónica Lucía Arévalo Vélez is an architect with 20 years of professional experience. She holds a Master's degree in Digital Graphic Design and is currently a Ph.D. candidate in Architecture at Universidad Nacional de Rosario, Argentina. She is also a faculty member in the Graphic Design program at Pontificia Universidad Católica del Ecuador, Manabí Campus. Throughout her career, she has worked on design, construction, and project supervision for both public and private institutions, including Ecuador's Ministry of Housing and municipal governments. In addition to her architectural practice, she is a photographer and illustrator with training in scientific writing. She has also participated as a speaker at national and international conferences on City Branding. How to Cite Arévalo Vélez, V. L. (2026). Visual Resignification and Artificial Intelligence in Graphic Design Creative Processes. Nawi, 10(2), 191-207. https://doi.org/10.37785/nw.v10n2.a9 More Citation Formats ABNT ACM ACS AMA APA Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX This work is under a Licencia Creative Commons Atribución-NoComercial 4.0 Internacional. Comments and suggestions on the article Managing Director Jorge Polo Blanco, PhD. polo@espol.edu.ec ESPOL - FADCOM Executive Director Nayeth Solorzano, PhD. nsolorza@espol.edu.ec ESPOL - FADCOM
