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Satisfacción del adulto mayor en el uso de las TIC. Satisfaction of elderly in the use of ICT.

 


Resumen:

En la actualidad,  la= s  herramientas  basadas  en   las   Tecnologías   de   la    Información   y la Comunicación (TIC) representan una oportunidad para la ejecución de actividades. En el caso de los adultos mayores, la facilidad = de acceso y de uso es prioritaria. Esta investigac= ión, de tipo cuantitativa de alcance explicativo con diseño transversa= l causal, aborda el impacto de los atributos de accesibilidad y usabilidad en la satisfacción del adulto may= or al utilizar un sitio web, con el ob= jetivo de identificar áreas de m= ejora en su diseño. Dichos atributos s= e evaluaron a través de nueve criterios por medio de cuestionarios; y, para el análisis se empleó el método estadístico de regresión múltiple. Como resultado, un criterio de cada atributo impacta de forma significati= va la satisfacción del  usuario,  revelando  que  ambos  deben ser atendidos. Los hallazgos so= n útiles para fortalecer e= l diseño del sitio web permitiendo a la organización brindar un mejor servicio a  través de la tecnología.

Palabras claves:

Accesibilidad; sitio web; usabilidad; tecnologías de la información y la comunicación; adultos mayores.


Abstract:

Currently, tools based in the Information and Communic= ation Technologies (ICT) represent an opportunity to execute activities. In the case of the elderly, the ease of access and use are a priority. This quantitative research, that has an explanatory scope with a c= ross sectional design, address the impact of  accessibility  and usability attributes in the old= er people´s satisfaction using a website, with the objective of identifying areas of improvement in its= design. Such attributes were evaluated through nine criteria by applying questionnaires; and, for the analysis, it was used the statistical technique of multiple regression. As a result, one criteria of each attribute significantly impacts on the user satisfaction, revealing  that all must be  attended.  The  findings  of this studio are useful to strength= the website design, allowing the organization to provide an enhance service through technology.

 

Ke= ywords:

Accessibility; usability; website; information and communication Technologies; elderly people.


Sumario. 1. Intr= oducción. 1.1 La tecnología y los adultos mayores1.2 Accesibilidad<= span style=3D'letter-spacing:-.55pt'> y usabilidad de sitios web. 1.3 Propósito del estudio. 2. Metodología. 3. Análisis y resultados. 4. Discusión y conclusiones

Como citar: Neria-Piña, E. &a= mp; Medina Barrera. M.G. (2020). Satisfacción del adulto mayor en el uso = de las TIC,

Ñawi: arte diseño comunicación, Vol. 4, Núm. 2., 85-97.

 

http://www.revistas.espol.edu.ec/i= ndex.php/nawi/article/view/653 www.doi.org/10.37785/nw.v4n2.a5


 

1. Introducción

El fenómeno de la globalización, en el que el mundo se ha venido cimentando desde hace varias dé- cadas, demanda= vivir de manera interconectada a través del uso de las Tecnologías de la Información y la Comunicación (TIC). Esto incluye tanto a las organizaciones como a lo= s seres humanos, sea cual sea su<= span style=3D'letter-spacing:-.4pt'> ubicación y condici&oacut= e;n. Sobre esto, Aberlaitz, Martínez-Otzeta = y Muguersa (2016) sostienen que las competencias digitales son básicas en la actualidad puesto que no es posible imaginar la realiza= - ción de actividad alguna sin el apoyo de herramientas basadas en TIC, como es el ofertar productos y trámites desde las distintas industria= s. De esta manera, se puede prácticamente, tanto consultar cualquier tem= a, como encontrar todo tipo de servicios y productos en el internet. Es as&iacu= te; como las or- ganizaciones est&a= acute;n brindando información y servicios a través de este medio, y con ello, facilitando la relación cliente-empresa.

1.1    La tecnología y los adultos mayores

Uno de los segmentos que demanda servicios en internet son los adultos mayores que, de acuerdo al criterio de la Organización Mundial de la Salud, son personas de 6= 0 años de edad y más. Choi y Di- Nitto (2013) realizaro= n un estudio sobre la relación entre las necesidades de salud, capital psicológico y capital social entre los usuarios adultos mayore= s y concluyeron la importancia del uso de las TIC en este segmento debido a que = el uso del internet puede incrementar la integración del adulto mayor a diversos grupos, ya sea familiar = o social. Pero, aun existiendo diversos sitios y mucha información en línea disponible, para este grupo es determinante la facilidad para acceder, ya que la experiencia puede llegar a ser desafiante, frustrante y confusa, es por ello, la necesidad de utilizar formatos claros (Wa- terworth y Honey, 2018). Es aquí donde se puede apreciar que, en la mayoría de las ocasiones, los sitios web son construidos sin considerar como parte de su diseño al factor humano; es decir, las caracterís- ticas particulares de sus usuarios (Ahmad, Abdul, Zainal, Kahar y Wan, 2013).

Vale la pena señalar que el adulto mayor constituye un segmento de la población con tendencia creciente debido a la reducción del índice de natalidad y al aumento de la esperanza de vida (ONU, 2017). De acuerdo al Instituto Nacional de Estadística, Geografía e Informát= ica (INEGI, 2015) la pobla- ción de adultos mayores entre los años 2010 y 2015 se incrementó en un punto porcentual en México. Asimismo, las proyecciones del= Consejo Nacional de Población (CONAPO, 2017)<= span style=3D'letter-spacing:-.25pt'> muestran que a nivel nacional = el porcentaje de los adultos mayores en el año 2010 constituyó el 8.8% de la población total y la proyección para el año 2030 es de 14.6% y para el 2050 es de 21.3%, simbolizando un incremento de 5.8 y 12.5 puntos porcentuales, respectivamente.

Por lo anterior, los adultos mayores constituyen un segmento en crecimiento= y se debe de considerar el impacto que tendrán en el futuro. Incluso, a nivel global una tercera parte de la población económi- camente activa puede llegar a jubilarse a lo largo de la siguiente década (Dobbs, Koller y Ramaswamy, 2015). Es así como,<= span style=3D'letter-spacing:-.4pt'> las necesidades de este segmento requieren ser atendidas desde los aspectos más generales has= ta los más básicos. Porter y Kramer (2011), sostienen que dentro de las necesidades insa-


 

tisfechas = de la sociedad se encuentra justamente la ayuda a la vejez. En este sentido, Agudo, Pascual y Fombona (2012) afirman que las TIC brindan oportunidades de inclusión a la población, pero para que las personas hagan mayor uso de estas tecnologías se deberá de conocer las necesidades de los usuari= os. En otras palabras, las TIC promueven la inclusión social de los adultos mayores, acercándolos con = los temas actuales de la sociedad, a través de la interactividad, la retroalimentac= ión y el uso de los estímulos visuales y auditivos (Agudo et al, 2012). Cabe destacar que, Llorente, Viñarás y Sánchez (2015) hacen énfasis d= e la utilidad del manejo de las TIC en la tercera edad, debido a la ayuda que representa para la mejora de procesos psicológicos y sociales presentes en dicha etapa de la vida.

Adicionalmente, la tecnolog&iacu= te;a puede hacer mucho por las personas mayores, ayudándoles con sus problemas más frecu= entes y así mejorar su calidad de vida, brindándoles independencia y autonomí= ;a (Frid, García, Laskibar, Etxaniz y González, 2015). Así mismo, la tecnología debe adaptarse a las ne- cesidades de los usuari= os e ir acompañada de instrucción (Hernández, Pousada y G&= oacute;mez, 2009). No obstante, esto no ha sido tomado en cuenta por los desarrolladores= , ni las organizaciones oferentes de servicios por internet (Jiménez, García y<= span style=3D'letter-spacing:-.3pt'> Bermúdez, 2009). Por lo tanto, si se desarrollan sitios web diseñados para que sean accesibles y fáciles= de usar por los adultos mayores, estos serán beneficiados con un impacto directo en el aumento de su calidad de vida (Romano, Olmste= d-Hawala y Jans, 2013).

De aquí, la necesidad de diseñar sitios de internet que oferten servicios y/o trámites, considerando las particularidades del segmento de la tercera edad. Esto permitiría el incremento de la accesibilidad y usabilidad de los mismos, derivando en un uso más eficiente y satisfactorio<= span style=3D'letter-spacing:-.6pt'> para los adultos mayores. Sin embargo, Choudrie, Junior, McKenna= y Richter (2018) explican que la adopción de una TIC por este segmento se verá<= span style=3D'letter-spacing:-.7pt'> afectada por factores como la edad, confianza, expectativa de desempe&ntild= e;o, el esfuer- zo que se deberá suministrar para tener acceso, infraestructura de soporte, influencia social, calidad técnica, funcionalidad y compatibilidad.

Ahora bien, la accesibilidad suele = ser el mayor obstáculo para los adultos mayores (Díaz-Bossini y Moreno, 2014). Por tal, para mejorar la accesibilidad se tendrá que considerar las características = y/o necesidades del segmento objetivo desde la fase de diseño y hasta las pruebas (Waterworth y Honey, 2018).= Para ello, es importante que se maneje un conjunto de normas y prácticas a seguir; así como, las herramientas necesarias para poder abordar este inconveniente (Díaz-Bossini y Moreno, 2014). En este sentido, existen guías de diseño para la construcción de interfaces, como lo son las heurísticas de Niel- sen. Sin embargo, y a pesar de ser un referente mundial, tal como lo refiere Becker (citado en Aguirre y Abadía, 2017) no se considera el tipo de usuario. Por lo anterior, = los mencionados Aguirre y Abad&iacu= te;a (2017) exponen que se establece una necesidad<= span style=3D'letter-spacing:-1.1pt'> de que los lineamientos de diseño de interfaces incluyan a personas en situación de discapacidad,<= span style=3D'letter-spacing:-.4pt'> señalando que internaciona= lmente no existe un acuerdo con recomendaciones de diseño para sitios web para el segmento de adultos mayores. A partir de su investi- gación, se crea la apertura para la generación de propuestas de lineamientos para contenido digital que en su diseño consideren el contexto social y tecnológico, con el fin de que se favorezca que los adultos mayores hagan uso de los sitios en internet.


 

Por lo que se refiere a los temas d= e búsqueda en internet de mayor importancia para los adultos mayores, se ha evidenciado que las personas de la tercera edad tienen el anhelo de continuar con su desarrollo y ven en las TIC un medio para lograr este objetivo (Agudo et al., 2012). De hecho, remarcan la finalidad de adquisición de conocimiento como prioritaria, la cual está por encima del entreteni- miento. Otro tema importante es la información sobre la salud, y en relación con esto, un estudio realizado por<= span style=3D'letter-spacing:-.6pt'> Freund, Reychav, McHaney, Goland y Azuri (2017), demostr&= oacute; que dichas personas efecti- vamente tienen la habilidad para manejar los sitios web y localizar los contenidos anhelados a través de bases de datos personalizadas. Es decir, cuando el sitio se adecúa a las condiciones y necesidades del usuario, en este caso el adulto mayor, entonces accede y utiliza la información disponible de una ma- nera efectiva. Esto apoya la idea de integrar al usuario durante el desarrollo y en la mejora del diseño para tener un producto personalizado y así incrementar el uso del sitio.

1.2     Accesibilidad y usabilidad de sitios web

En principio, un sitio web es una estructura de contenidos digitales montados en el internet, gene- rados a partir de las TIC, donde los usuarios pueden ejecutar acciones y hacer uso de estos contenidos para satisfacer sus necesidades (Alonso, 2008). De aquí el interés de varias investigaciones para el desarrollo de sitios web para adultos mayores enfocados en diversos temas, como por ejemplo: salud (Jiménez et<= span style=3D'letter-spacing:-.6pt'> al., 2009), enseñanza (Huang, Zhou y Wang, 2015; Ahmad et al., 2013), recreación (Patsou- le y Koutsabasis,<= span style=3D'letter-spacing:-.3pt'> 2014), trámites oficiales= (Ahmad, et al., 2013) y trámites financieros (Cho= udrie et al., 2018), entre otros (Castilla, García-Palacios, Bretón-López, Miralles, Baños, Etchemendy, Farfallini y Botella, 2013). En el aspecto de salud, Favoretto, Carleto, Arakawa= , Bastos y Caldana (2017) llevaron a cabo la evaluación de un sitio web para adultos mayores y concluyeron que la investigación en cuanto al diseño es un área descuidada, poco= investigada y con baja exploración. De aquí la pertinencia de rea- lizar más investigación sobre los diseños de los sitios web con información en áreas, tales como: salud, enseñanza y recreación para este segmento de usuarios con la finalidad de localiz= ar áreas de mejora que perm= itan integrar los requerimientos de dicho segmento.

En segundo lugar, el Ministerio de Industria, Turismo y Comercio de España (citado en Frid et al., 2015) define que la accesibilidad se refiere a que un producto o servicio pueda ser utilizado de forma satisfactoria, p= or el mayor número de personas como sea posible e independientemente de sus= limi- taciones personales o del entorno. En esta definición se identifican<= span style=3D'letter-spacing:-.15pt'> tres elementos: satisfacción, can- tidad de usuarios e independencia. Así pues, Favoretto= et al. (2017) hacen referencia a una propuesta de evaluación de accesibilidad de sitios de internet para personas de la tercera edad a través de una lista de verificación: ausencia de imágenes intermitentes y ventanas auxiliares, ausencia de publicidad, contenido conciso, identificación de<= span style=3D'letter-spacing:-.35pt'> títulos y encabezados, posibilidad de hacer contacto con autores en todas las páginas, presentación de funciones de búsqueda, textos en lenguaje claro y sencillo.

Por último, la usabilidad es un atributo de la calidad de un producto, que mide su facilidad de uso. Si el producto no cuenta con este atributo, se dice que no es usable. Es importante diferenciar entre uti-


 

lidad y usabilidad, ya que la primera se refiere a que un producto tiene la cualidad de satisfacer alguna necesidad, pero no necesariamente cuenta con el atributo de usabilidad. De esta manera, un producto puede ser útil, pero no usable, y viceversa. Considerando el punto de vista del usuario, la usabilidad de un producto tiene relevancia y significado, ya que constituye la diferencia entre realizar y completar una<= span style=3D'letter-spacing:-.25pt'> tarea exitosamente y sin ninguna frustración (Issa= & Isaias, 2015).

Ahora bien, Dix et al. (1998) y Nielsen (2003) (citados por Issa e Isaias, 2015) exponen los Principios de la Usabilidad, que son los = siguientes:

Capacidad de Aprendizaje: los nuevos usuarios pueden iniciar fácilmente.=

Eficiencia: ag= ilidad de uso aprendida por usuarios.=

Flexibilidad:<= span style=3D'letter-spacing:-.25pt'> intercambio de informaci&oac= ute;n entre usuario y sistema.

Robustez: consistencia del sitio ante distintas plataformas y actualizaciones= .

Tratamiento <= /span>de Errores: ayuda y asistencia para<= span style=3D'letter-spacing:-.1pt'> prevenir y/o corregir errores<= span style=3D'letter-spacing:-.1pt'> que cometen los usuarios.

Satisfacci&oac= ute;n: gusto del usuario por el sitio.=

Con base en las definiciones anteriormente ex= puestas, se determina que los atributos de accesibili- dad y usabilidad están íntimamente relacionados con la satisfacción de los usuarios.

1.3    Propósito del estudio

Considerando la revisió= n realizada en la literatura, la presente investigación identifica áreas de me- jora en cuanto a la accesibilida= d y la usabilidad del sitio web de una Institución de servicios de salud, enseñanza y recreación para adultos mayores localizada en la zona centro de México. De esta manera, se puede fortalece= r el diseño al desarrollar un sitio web y con ello brindar mejor servicio al usuario.

2.  Metodología

La investigación utiliza un enfoque metodológico cuantitativo de alcance explicativo (Hernández, Fernández y Baptista, 2014), ya que permite identificar la influencia de los criterios que componen los atributos de accesibilidad y de usabilidad del sitio web de la Institución en la satisfacción = del usuario de la tercera edad. Es decir, bajo este enfoque es posible determinar cuáles s= on los criterios que más afectan la satisfacción de los adultos mayores que utilizan el sitio de internet de dicha Institución. Así pues, el estudio explica cuáles son los criterios que deben mejorarse en el sitio para que este segmento de usuarios tenga una mejor experiencia durante la navegación.

Ahora bien, las variables de estudi= o son la satisfacción del usuario y los criterios que integran los atributo= s de accesibilidad y de usabilidad del sitio de internet. En el caso de accesibilidad se tomó como base el enfoque funcional descrito por Petrie (2001), para evaluar el sitio en las siguientes categorías:


 

Aspectos visua= les: cualidades visuales.=

Aspectos audit= ivos: complementos auditivos.

Aspectos motri= ces: facilidad para manipular el sit= io.

Aspectos cogni= tivos: contenido del sitio.=

Luego, para usabilidad los criterios que se utilizaron son los enunciados por Dix et al. (1998) y Niel- sen (2003) (citados por Issa e Isaias, 2015), mismos que fueron expuestos en la Sección 1.2. A continua- ción (Figura 1) se esquematiza la relación entre las variables: los criterios de los atributos de “accesi= bi- lidad” y de “usabil= idad” son las variables independientes, y “satisfacción” es la variable dependiente.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Figura 1. Representación de las variables estudiadas. Fuente: elaboración propia, basada en información de Petrie (2001) y Nielsen (2003).

 

 

H1. En el atributo de accesibilidad, el criterio de aspectos visuales tiene mayor impacto en la sa- tisfacción <= /span>del usuario adulto mayor que los criterios de aspectos auditivos, motrices y cognitivos.

H2. El área de mejora en el atributo de accesibilidad está focaliz= ada en el criterio de aspectos visuales.

H3. En el atributo de accesibilidad, el criterio de aspectos cognitivos tiene mayor impacto en la


 

= Imagen: Edward Castillo


 

H4. El área de mejora en el atributo de accesibilidad está focaliz= ada en el criterio de aspectos cognitivos.

H5. En el atributo de usabilidad, el criterio de flexibilidad tiene mayor impact= o en la satisfac- ción del= usuario adulto mayor que los criterios de capacidad de aprendizaje, eficiencia, robustez y tratamiento de errores.

H6. El área de mejora en el atributo de usabilidad está focalizada en el criterio de flexibilidad.

H7. En el atributo de usabilidad, el criterio de tratamiento de errores tiene mayor impacto en la satisfacción del usuario adulto mayor que los criterios de capacidad de aprendizaje, eficiencia, robustez y flexibilidad.

H8. El área de mejora en el atributo de usabilidad está focalizada= en el criterio de tratamiento de e= rrores.

Cabe destacar que la correlación entre los atributos de accesibilidad y usabilidad con la satisfacción del usuario adult= o mayor se ha demostrado en diversas investigaciones, algunas de las cuales se han citado en este documento (Issa & Isaias, 2015). Por lo tanto, esta investigación se enfoca en estudiar las relaciones causales entre dichas variables. Es decir, indagar qué criterios dentro de accesibilidad y de usabilidad&= #8211; están causando mayor impacto en la satisfacción. De este modo, se precisa una investi- gación no experimental de diseñ= o transversal causal (Hern&aac= ute;ndez et al., 2014), pues especifica el efecto que tienen en la actualidad los criterios que integran los atributos de accesibilidad y de usabilidad en la satisfacci= ón del usuario adulto mayor del sitio web.

Ahora bien, para llevar a cabo el estudio la institución fue seleccionada, toda vez que la misma atiend= e el segmento de usuarios en el que se enfoca esta investigación: el adulto mayor. Es así como se decidió realizar un proceso de evaluación que consistió en la aplicación de cuestionarios<= span style=3D'letter-spacing:-.4pt'> a los usuarios en las propias instalaci= ones.

Primeramente, se determinó l= a población de interés para este estudio con las siguientes caracte- rísticas: (1) nivel de estudios técnico y/o profesional, (2) edad de 60 a 69 años y (3) con un mínimo de cinco añ= ;os de experiencia en el uso del internet. Con base en lo anterior, la poblaci&oacut= e;n objeto de estudio resultó= ; de 40 personas. Luego, el tamaño de muestra que se obtuvo fue de 29 usuarios considerando un nivel de error del 10% y un nivel de confianza del 95%. Hay que señalar, que este nivel de confianza es el que recomiendan algun= as investigaciones sobre pruebas de usabilidad y accesibilidad (Leavitt y Shneiderman, 2006). Es importante mencionar que, se llevó a cabo un muestreo no probabilístico= por conveniencia, donde las personas participaron voluntariame= nte, ya que se hizo la invitación abierta a los asistentes de las diferentes actividades que<= span style=3D'letter-spacing:-.25pt'> ofrece la Institución.


 

En segundo lugar, la Institución proporcionó un espacio do= nde se aplicaron los cuestionarios al grupo de adultos mayores que conformaron la muestra y se les preguntó si alguna vez habían utilizado el sitio web de la misma. Para aquellas personas que no lo habían= hecho, se les pidió qu= e realizaran las siguientes tareas <= /span>básicas:

1) Cargar la página principal de la Institución, dándoles libertad de que lo hagan por el medio que ellos prefieran o conozcan.

2)  Buscar alguna información de su inter= és.

3)&nb= sp; Cambiar algún elemento de configuración, tal como aumento del tamaño de letra o de volu- men.

4)  Enviar un mensaje, utilizando alguna de las formas de contacto.

5)&nb= sp; Y finalmente, se les preguntó sobre alguna otra tarea o acción que fuera de su interés realizar en el<= span style=3D'letter-spacing:-.2pt'> sitio y se les pidió que la llevaran a cabo.=

En el caso contrario, para quienes ya habían tenido la experiencia de uso del sitio, no se les requirió la realización de las tareas antes mencionadas.

En tercer lugar, se aplicó el instrumento que evalúa la experiencia que ha tenido el adulto mayor en el uso del sitio web de la Institución. Fue así como, se recopiló informació= ;n sobre la satisfacción general del usuario, experiencia en su visita al sitio, experiencia de interacci&oa= cute;n, experiencia en cuanto a la prevención y tratamiento de errores, así como su experiencia visual, auditiva= , motriz y con respecto al contenido. Todos estos cuestionamientos eval&uac= ute;an los criterios que se mostraban en la Figura 1.

En cuanto al cuestionario, consiste= de 36 preguntas y se utilizó una escala de tipo Likert de cinco categorías: (5) totalmente de acuerdo, (4) de acuerdo, (3) ni de acuerdo, ni en desacuerdo, (2) en des- acuerdo y (1) totalmente en desacuerdo. Vale mencionar que, dicho instrumento fue revisado por un experto y para la validación, se realiz&oacut= e; un análisis de consistencia interna basado en el coeficiente Alfa de Cronbach, donde se obtuvo un valor 0.8391. De lo anterior, se pudo determinar que el instrumento aplicado es fiable.

Por último, para el análisis de los datos, el método estadístico empleado fue la regresión múltiple, que permitió explicar la relación causal entre las variables de este estudio. A continuación, se presen- tan los resultados.

3.  Análisis y resultados

Ahora bien, las respuestas de los cuestionarios de los participantes brindan un conocimiento enri- quecedor a= cerca de los criterios con mayor oportunidad a ser mejorados, tanto en accesibilidad como en usabilidad. En este estudio, se realizó un proceso de regresión múltiple para constatar el impacto de las variables independientes sobre la variable de satisfacción utilizando la herramienta estadística


 

Minitab. Los resultados obtenidos se muestran en las siguientes tablas (de elaboración propia, con base en resultados de Minitab):

= Tabla 1. Coeficientes de Regresión de Accesibilidad

 


 

sión

 

Aspectos Visuales=

0.110

0.449

Aspectos Auditivos=

0.007

0.964

Aspectos Motrices=

-0.174<= /span>

0.261

Aspectos Cognitivos

0.434=

0.021=

 

 
Criterios <= /span>de Accesibilidad            &= nbsp;            = ;        Coeficiente de Regre-


Valor p


 

 

 

 

 


Fuente: Elaboración propia con base en resultados de Minitab.

Tabla 2. Coeficientes d= e Regresión de Usabilidad

 =

 

sión

 

Capacidad de Aprendizaje=

-0.101

0.637

Eficiencia

0.458

0.069

Robustez

0.076

0.590

Flexibilidad

0.097

0.512

Tratamiento de Errores

0.380=

0.005

 

 
Criterios = de Usabilidad            = ;            &nb= sp;            &= nbsp; Coeficiente de Regre-


 

 

 

Valor p


 

 

 

 

 

 

Como se puede apreciar en la Tabla 1, la variable aspectos cognitivos es la de mayor impacto en el atributo de accesibilidad con un coeficiente de 0.434 y valor p de 0.021. Asimismo, la <= span style=3D'letter-spacing:-.15pt'>Tabla 2 refleja que, en el atributo de usabilidad, la variable de mayor impacto es tratamiento de errores con un coe- ficiente de 0.380 y valor p de 0.005. De igual forma, el análisis de regresión brindó el resumen de cada modelo, donde la R2 resultó ser de 31.05% para el atributo de accesibilidad y de 52.62% para el atributo de usabilidad.

4.  Discusión y conclusiones

Analizando los resultados de los criterios de accesibilidad mostrados en la Tabla 1, se tiene que el criterio de aspectos cognitivos dado el valor p (0.021) tiene una adición significativa. Es decir que, al efectuar un cambio en este criterio, se afectará la satisfacción. Antagónicamente, los criterios de as- pectos visuales, auditi= vos y motrices no reflejan un valor p significativo. Por tanto, las hipótesis H1 y H2 se rechazan; y las hipótesis H3 y H4 se aceptan.

En cuanto a los resultados de la Tabla 2 de los criterios de usabilida= d, se tiene que el criterio de tratamiento de errores dado el valor p (0.005) tiene una adición significativa. = Esto es que, al modificar dicho criterio, se impactará en forma directa la satisfacción.<= span style=3D'letter-spacing:-.35pt'> El caso contrario sucede para los criterios


 

de capacid= ad de aprendizaje, eficiencia, robustez y flexibilidad, toda vez que no reflejan un valor p sig- nificativo. Por tanto, las hipótesis H5 y H6 se rechazan; y las hipótesis H7 y H8 se aceptan.

Con referencia a los modelos, el coeficiente de determinación R2 muestra la fiabilidad del mod= elo brindando el porcentaje en que los criterios o variables independientes explican la satisfacción o va- riable dependiente. En otras palabras, para el modelo del atributo de accesibilidad, los criterios de as- pectos visuales, auditivos, motrices y cognitivos exponen en 31.05% la satisfacción del usuario del sitio web. Y, para el modelo del atributo de usabilidad, los criterios de capacidad de aprendizaje, eficiencia, robustez, flexibilidad y tratamiento de errores manifiestan en un 52.62% la satisfacción del adulto mayor. En ambos modelos, el porcentaje complementario al 100% está dado por otros factores.

Entonces, con el propósito de mejorar la satisfacción del usuario adulto mayor, no necesariamen= te deben ser atendidos cada uno de los criterios de los atributos de accesibili= dad y de usabilidad. Sin embargo, se= deberá tener en cuenta los dos atributos, ya que existen criterios significativos en ambos casos. Así pues,<= span style=3D'letter-spacing:-.3pt'> las áreas de mejora en el sitio web de la Institución se encuentran en el criterio de as- pectos cognitivos del atributo de accesibilidad y en el criterio de tratamiento de errores en el atributo de usabilidad.

Recordando que los aspectos cogniti= vos están determinados por la utilidad, claridad y suficiencia del contenido que en el sitio web se presenta, la mejora de este criterio en cuanto a completar y actua- lizar la información tendrá un impacto positivo en la eficienc= ia operativa de la Institución. Ya= que, las personas no tendrán la necesidad de tomar otras medidas para conocer las actividades de la organiza- ción. Por ejemplo: realizar llamadas telefóni= cas o acudir a las instalaciones.

En referencia al tratamiento de errores, es la asistencia que el sitio web proporciona al usuario para prevenir y corregir errores. En este caso, si se mejora el criterio proporcionando instrucciones cl= aras y diversas utilidades de ayuda, se aumentará la fidelidad de los usuarios hacia el sitio web.

Finalmente, en esta investigación se evaluó un sitio web de una sola institución, lo que representa una limitante. Por lo tal, investigaciones futuras pueden<= span style=3D'letter-spacing:-.35pt'> considerar la evaluaci&oac= ute;n de sitios de diversas organizaciones -dirigidas a adultos mayores- ubicadas en distintos contextos socioculturales incluso geográficos. Por lo tanto, adem&aacut= e;s de los resultados obtenidos, que contribuyen a fortalecer el diseño al desarrollar un sitio web buscando brindar un mejor servicio al usuario, o= tra línea de investigación, puede indagar sobre factores que afectan a la satisfacción en la utilización del sitio web, adicionales a los aspectos de accesibilidad y de usabilidad.


 

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