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I=
span>G m abriel Calero &=
nbsp; agen:
El uso de los términos “arte urbano” y<=
span
style=3D'letter-spacing:-.4pt'> “graffiti” en la prensa digital
española contemporánea
The use of the terms “street art” and=
“graffiti” in the Spanish contemporary digital =
media
Resumen:
Actualmente la prensa es consumida en su
mayor parte de manera digital, ya sea =
accediendo
directamente a los portales de =
noticias, o a través de cualquier red social. Los titulares
se han convertido en hipervínculos que nos redirigen hacia las noticias,
aunque la gran mayor&iac=
ute;a
de veces el usuario no pulsa y =
recibe
únicamente la escasa información de este elemento periodístico. Así, este estudio<=
span
style=3D'letter-spacing:2.0pt'> analiza titulares, a través d=
e una
muestra cuanti-cualitativa, que
emplean los términos arte urbano y graffiti. Nuestro es=
tudio
concluye que el uso del
lenguaje por parte de dichos titulares condiciona el verdadero significad=
o de estos términos, e indaga en las posibles
causas y consecuencias d=
e este
hecho.
Palabras clav=
es:
Comunicación; critica;
manipulación; medios; p&=
uacute;blico; terminología.
Abstract:
Cu=
rrently
the press is consumed for the most part
digitally, either by accessing news portals directly,
or through any social network. The headlines have become hyperlinks that redire=
ct us to the news, although
the vast majority
of times the user does not click and receives only the scant information of this journalistic element. Thus, this study analyzes
headlines, through a
quantitative-qualitative sample, that
use the terms street art and graffiti. Our study
concludes that the use of language by =
these
headlines determines the true meaning =
of
these terms, and investigates the possible causes
and consequences of this fact.
Keywords:
Communication;=
review;
handling; media; public;
terminology.
=
Summary. Introducción. 1.1. Hacia una definición de graffiti y=
arte urbano. 1.2. El titular en la prensa digital.
2.
Desarrollo. 2.1. Metodología para la selección de titulares. =
2.2.
Clasificación de los titulares analizados. 2.3. Análisis de la tipología de titulares propuest=
a. 3. Conclusión. =
o:p>
Como citar: Martínez, K. (2022). El uso de los términos
“arte urbano” y
“graffiti” en la prensa digital española contemporánea. Ñawi: arte diseño comunicación , Vol. 6, núm. 2, 215-235.
http://www.nawi.espol.edu.ec/ www.doi.org/10=
.37785/nw.v6n2.a12
This work is under an international license Creative Commons Atribución-NoComercial 4.0.
=
1. =
Introducción
En la act=
ualidad
la prensa digital no solo es más consumida que la tradicional, sino =
que
lo es a través de dispositivos diferentes y desde espacios
que mutan constantemente. Así, la=
s redes
sociales constituyen el
espacio preferido por muchos usuarios para mantenerse informados (Palau-Sam=
pio, 2=
016). En
dichos espacios los titulares, un elemento básico del periodismo,
funciona de una manera muy distinta a como lo hacía en los medios tradicionales, pues ahora no solo debe informar escuetamente acerca del contenido
de la noticia, sino más bien atraer al usuario y redirigirlo a la página contenedora de la
noticia, o, cuanto menos, mantenerlo atento a sus cuentas. La prensa consum=
ida
a través de Internet nos
transporta a una nueva fase, que algunos han dado en llamar
postmediática, y que se =
caracteriza
por la aceleración, la inmediatez y la trivialización como
factores principales (Campos Fr=
eire, 2008). En este marco, los titulares que se refieren
a términos complejos
y especializados como los
de graffiti y arte urbano acostumbran a acudir a clichés que puedan =
ser
entendidos por el gran público, moldeando el propio concepto de
dichos términos a lo largo del tiempo, desproveyéndolos de su significado original, y acudiendo a lugares comunes
desde los cuales
se disipa un posible concepto
unificador de cualquiera de est=
os dos
términos. Como comentan algunas
voces expertas, es realmente el arte urbano el que presenta verda=
deros
conflictos para ser definido, mientras que el graffiti, especialmente pa=
ra los propios protagonistas, es un concepto
sólidamente estab=
lecido. No obstante, tanto en el imaginario popular
como en los medios, ambos
términos se relacionan, muchas veces, por oposición,
lo que hace que su comprensión se reduzca, en lugar de ampliarse
(Schacter, 2016). Para ahondar en estas cuestiones, y antes de presen=
tar
nuestro estudio, vamos a realizar un acercamiento a la definición de los términos arte urbano y graffiti. Nos aproximaremos, también, al significado=
actual
de titular -en los medios digitales-para contextualizar adecuadament=
e la
muestra a partir de la que hemo=
s trabajado.
1.1. Hacia una
definición de =
graffiti y arte
urbano
La palabra grafiti en castellano, escrita con una sola “f̶=
1;,
proviene de la forma italiana graff=
iare. Sus a=
cepciones
son las de arañar o rascar una superficie creando garabatos, de
ahí la voz graffito , de =
la que surge en inglés y otros i=
diomas
la palabra graffiti (Gómez, 2013, 68). En este artículo emple=
amos
graffiti con =
doble f para referirnos en exclusiva al graffiti hip-hop . Con un origen
histórico muy profundo,
este tipo de graffiti se define por su percepción de la ciudad
como terreno de juego con unas normas
más o menos bien establecidas, suponiendo est=
e hecho
la diferencia fundamental con otros tipos
de grafiti. Los tres objetivos
de este movimiento ̵=
1;que comienza
a surgir a finales de los 60 en Filadelfia y Nueva York- son la visibilidad, la expansi=
vidad
y el estilo a la hora de escribir letras en un territorio dado. Así, el graffiti elemental so=
n las
firmas o tags , más tarde
éstas se amplían dando lugar a los throw - ups , y finalmente a las piezas mur=
ales.
Los instrumentos han ido variando, pero en el graffiti clásico se suelen emplear
sprays de pintura
y rotuladores de punta gruesa.
El graffiti es un lenguaje
cerrado con unos códigos no fáciles de desencriptar para quien no forme parte
del juego, lo cual ha creado un sentido de pertenencia a algo especial
que ha provocado que aumente
su atractivo, especialmente
entre los más jó=
;venes.
Todo ello fue adquiriendo complejidad con el tiempo y, en consecuencia, alejando más al graffiti de l=
as
convenciones sociales, aunque, paradójicamente, fuera estando m&aacu=
te;s presente
en las calles. El graffiti hip -hop nació como una subcultura, y a pesar
de que el mercado del arte trató de fagocitarlo=
desde
prácticamente su=
s inicios,
nunca ha logrado
domesticar por completo
a este movimiento. Hoy, casi 50 años después de su aparición, continúa muy vigente, a pesar de que se haya tratado de erradicar de diversas maneras.
Según algunos expertos
como Javier Abarca,
se trata de una disciplina más cercana=
al parkour o al skate que al arte contemporáneo, debido a la manera en que percibe a la ciudad como un
escenario de juego y no como un museo al aire libre (Abarca, 2018). Así, la técnica pictórica en el graffiti,
según esta línea de pensamiento,<=
span
style=3D'letter-spacing:-.3pt'> es solo una excusa para desarrollar todo lo que lo rodea: la exploración de lugares, las experiencias que tienen lugar al pintar en un contexto público y, por supuesto, el hecho de compartir y conocer nuevas
formas de expresión.
Por otro lado, aproximarnos a una definición de arte urbano
supone un reto muy complejo, pues no se rige=
por
unas reglas concretas. Vamos también a encontrarnos con que la
definición de arte urban=
o se suele abordar
desde la diferencia con el graffiti
más que desde
sus particularidades. De ahí, que en los últimos años se haya coqueteado con la idea de sustituir el térm=
ino arte urbano por otros menos amplios como arte intermural (Schacter, 2016)=
, para definir a todos esos artistas que trabajan en distintos medios que orbitan alre=
dedor
del muralismo, presentando, también, sus proyectos en espacios
expositivos. Otros términos interesantes son=
postgraffiti , que es bastante
anterior incluso a la popularización del término street art (Figueroa, 2006, 195); =
o,
también, la propuesta de Javier Abarca de definir como arte público independiente a toda
intervención realizada en el espacio urbano de manera espont&aa=
cute;nea sin relación comercial
ni institucional (Abarca,
2016). Con esta última definición se persigue fundamentalmente desligarse de la acepción globalista de arte urbano y su identificación con los murales de gran formato
popularizados, de nuevo, a partir del siglo XXI. Continuando con el término arte urbano, y basándonos en lo expuesto
por el experto Rafael<=
span
style=3D'letter-spacing:-.5pt'> Schacter
en el texto Street art is a
period. Period. Or the Emergence of Intermural Art , vemos como esta disciplina es entendida como=
un periodo en tanto que su vigencia
ocupó un espacio
determinado de tiempo,
de 1998 a 2008. En esa época el arte urbano habría tenido unos valores
formales y morales
que más tarde iría perdiendo
a la vez que era resignificado, esencialmente, por el mercado. Es=
tos valores que hacían del street art un movimiento aut&o=
acute;nomo, eran, según el teórico británico, cinco elementos<=
span
style=3D'letter-spacing:-.2pt'> clave: asimilación espacial,
iconicidad, no instrumentalidad, autonomía, y consenso
comunicativo. Si bien Schacter comenta
que la mayoría de artistas de este periodo provenía del
graffiti, éstos también incorporaban conocimientos propios
de estudios artísticos superiores o específicos en alguna materia
relacionada, como el diseño gráfico o la publicidad (Scha=
cter,
2016).
Otra distinción con el graffiti
la encontraríamos=
en el público al que se dirigía, que era mucho más a=
mplio, y
no especializado en esta disciplina. Su visión establece una
definición en la línea de la Historia del Arte, en la cual se establecen f=
echas,
así como características formales y conceptuales concretas que harían del street art un =
periodo
específico, =
a
partir del que =
sería =
necesario
buscar otro término para
referirse a las manifestacion=
es que
suceden a esta etapa. A su vez, esta práctica no podría defin=
irse por una técnica concreta, si no por un abanico inabarcable de posibilidad=
es. Precisamente este hecho es uno de los que lo distingue del
graffiti, el cual se limita también de manera estricta respecto al uso de técnicas. No obstante,
podemos acordar que existen unas cuantas que han sido utilizadas en mayor medida que otras, como plantillas, pegatinas, carteles, o el uso de pintura acrílica aplicada con pinceles
y brochas. Aparte de las aplicaciones bidimensionales, las esculturas e instalaciones urbanas
independientes serían también parte del arte urbano (e=
ste
caso es curioso, dado que las esculturas por
encargo se asocian al término arte público y no al arte urban=
o,
al contrario de lo que ocurre, =
usualmente, con los murales
de gran formato no independientes). Así pues,=
durante
la última década, y en especial debido a la irrupción global de las red=
es sociales,
y en consecuencia por la facilidad de =
acceso a una gran cantidad de informaci&oacu=
te;n,
las formas de entender el arte urbano se han multiplicado. Por tanto, de nuevo nos damos de bru=
ces
con la problemática de situarnos ante un término que no ha hecho más que ampliarse<=
span
style=3D'letter-spacing:-.35pt'> en todas direcciones, perdiendo su significado inicial -b&aac=
ute;sicamente el de un arte público independiente- para acabar
siendo un concepto
demasiado amplio y difuso del que es muy
difícil arrojar una definición concreta.
1.2. El titular <=
/i> =
en la =
prensa =
i> =
digital
Como elem=
ento
periodístico, el titular se ha ido adaptando a los tiempos, de forma=
que actualmente en la prensa digital presenta
características d=
istintas a las que tenía antes de la irrupción de
internet. Una definición de titular básica previa a la prensa
digital sería la de un “extracto o resumen de otra manifestación
lingüística más amplia y circunstanciada a la que alude
concentradamente, y que est&aac=
ute;
físicamente contigua” (Alarcos Llorach, 1997, 128). No obstant=
e,
esta definición necesita de
una ampliación, o, al menos, de algunas puntualizaciones para tratar=
la
desde el punto de vista actual.=
Así, el titular además de informar tratará de seducir al lector para que profundice en la noticia;
pero también, hoy día, sus objetivos pueden ser otros. Al existir una lectura deslocalizada debido a
la multitud de dispositivos, los editores se han visto obligados a esforzar=
se
en construir nuevas estrategias=
de
captación a través del uso de titulares, teniendo en cuenta q=
ue
estos no se reciben únic=
amente a través del portal del medio, sino a través de otros espacios
como las redes
sociales o el sistema
de alertas de correo electrónico (Pou Amerigo, 2001).
Asimismo,=
los
titulares se han multiplicado durante los últimos años, creci=
endo
y diversificando los roles
que tenían hasta
el momento, llegando
a constituir secciones propias en las portadas de los p=
rincipales
ciberdiarios europeos (García Orosa &
López García, 2015). =
Uno =
de
esos roles
está asociado a la capacidad de enlazar con otros contenidos; es decir: hipervincular . Los titulares son en sí mismos hiperv&i=
acute;nculos
que nos conducen a la noticia, pero no solo a ella, sino también a u=
na
nueva página donde verem=
os
publicidad y enlaces a otras noticias. Los investigadores Ramón
Salaverría y Rafael Cores
llaman a esta nueva convención estilística título-enla=
ce.
Y, además, suma otras convenciones como
el título con palabras clave con el fin de que sean recuperados
fácilmente por buscadores; la <=
/span>datación exhaustiva, sobre la que comenta que en estas noticias no solo se señala la fecha exacta,
sino
también la hora y el minuto; el párrafo de enganche o teaser ,
que actúa como gancho y que suele ser el primer párrafo de la noticia
o uno escrito ex profeso
para suscitar interés al lector. Y finalmente los enlaces documentales, es decir, =
esos vínculos a otras noticias o
espacios de internet para apoyar la
información aportada. (Cores & Salaverría, 2005, 152-153).
Para concluir, debemos referirnos al <=
/span>fenómeno clickbait , que constituiría hoy una particularidad muy especial en el estudio
de los titulares. Pero =
antes
citaremos a Umberto Eco, que en su famoso ensayo Apocalípticos e
integrados (1965) trataba la realidad de los mass media
como grandes conglomerados comerciales cu=
ya rigurosidad se veía<=
span
style=3D'letter-spacing:-.2pt'> trastocada por su inmersión en un circuito
comercial sometido a la ley de la oferta y la demanda
(Eco, 1965, 65). El autor italiano, además, teorizaba acerca =
de
la relación entre el kitsch y la cultura de masas, que en lo que respecta
a nuestro estudio
es muy pertinente, dado=
que analizamos titulares
acerca de un tema complejo tratado desde una visión generalis=
ta.
Eco hablaba de kitsch como una =
comunicación que tiende a la
provocación del efecto, que asociaba tanto a las publicaciones popul=
ares del cinquecento ,
como a los titulares de los periódicos actuales, concluyendo que el
procedimiento seguía sie=
ndo el
mismo (Eco, 1965, 103). Casi seis décadas más tarde, con la
prensa digital, esta diná=
;mica que señalaba Eco, no solo no se ha frenado,
si no que se ha ampliado. Uno de los fenómenos más representativos =
de esta realidad, como comentábamos, es el clickbait , un cebo que no responde
a los criterios periodísticos tradicionales y que pretende at=
raer
al usuario hacia una página con un pretexto
engañoso, y con un fin principalmente comercial (García Orosa,
Gallur Santorun & López García, 2017). Muchas veces estos recursos
se emplean en páginas que necesitan generar
tráfico para s=
er
rentables (Blom & Hansen, 2015), aunque esta práctica se est&aac=
ute;
extendiendo a prácticamente a todo tipo de medios (García serrano, Romero Rodrígu=
ez
& Hernando Gómez, 2018).
=
2. =
Desarrollo
2.1.
=
Metodología=
para la selección de titulares
La
investigación aquí presentada se basa en las llevadas a cabo =
en
campos relacionados a la comunicación y el periodismo como la de
García Serrano, Romero-Rodríguez y Hernando Gómez (201=
9) y García Orosa, Gallur Santor=
un y
López García (2017) referentes al clickbating en los cibermedios; o
la de Romero-Rodríguez, De Casas Moreno y Torres Toukoumidis (2016) y
García Orosa y López García
(2014), acerca de la funcionalidad de los titulares en el medio digital y de la calidad de estos. No obstante, se ha de decir que, a pesar de haber consultado numerosa
documentación ace=
rca de la calidad
de la prensa digital<=
span
style=3D'letter-spacing:-.5pt'> moderna
y contemporánea,<=
span
style=3D'letter-spacing:-.45pt'> no se han encontrado referentes concretos de análisis específicos de
titulares relacionados con los términos aquí propuestos.
El estudi=
o que a
continuación se presenta comenzó de manera pautada el 28 de a=
bril
de 2021, y en este artíc=
ulo
presentamos un análisis del mismo hasta el día 28 de abril de
2022. Tomamos como muestra
significativa este año en concreto, aunque cabe señalar que se
trata de un proceso de
investigación que continúa activo. Nuestro diseño de
investigación presenta un método cuanti- cualitativo, en el sentido de que, aunque sigue un proceso
secuencial, es indagatorio y exploratorio,
dado que plantea preguntas y =
arroja
hipótesis a lo largo del estudio. Hemos elegido la plataforma Google para tomar estos datos, por s=
er
ésta la más popular y a la que se dirigen la gran mayor&iacut=
e;a
de usuarios. Somos conscientes =
de que
el algoritmo que Google emplea, Pagerank, podría dejar fuera cierta información importante, pero entendemos=
que los criterios
de autoridad en el posicionamiento en los que se basa dicho algoritmo resultan &uacut=
e;tiles para conformar una muestra aleatoria y significativa<=
span
style=3D'letter-spacing:2.0pt'> de
titulares para nuestro estudio. Así pues, el método ha consis=
tido
en una recopilación de los titulares que la plataforma Google,=
a
través de su herramienta de alertas, nos ha ido mostrando
periódicamente. <=
span
style=3D'letter-spacing:-.1pt'>La herramienta Alertas de Google es un servi=
cio que
comprueba los contenidos, y los notifica de forma automática al usuario según los filtros que éste haya indicado previamente. En nuestro caso,
hemos mantenido estas al=
ertas
durante todo un año con una frecuencia de aviso semanal (10 noticias=
a
la semana). La fuente que hemos
elegido ha sido la de noticias, que se relaciona con el contenido que aparece
en los primeros veinte=
resultados que aparecen en la búsqueda de la sección Google Noticias.=
Nuestra
elección de idioma ha sido el español, y hemos acotado
el territorio a la región española. Los términos que hemos indicado
en las alertas han sido:
“arte urbano̶=
1;, “street art ”,=
“grafiti” y “graffiti”. Durante la recopilación de es=
tos
titulares, los más significativos han ido siendo analizados, no solo=
los titulares si no también la noticia al completo, para comprobar que la misma
no correspondía<=
span
style=3D'letter-spacing:-.25pt'> a un titular engañoso. Los element=
os
recopilados han ido siendo clasificados según temáticas, vari=
ando las mismas a lo largo
del proceso, abriendo
nuevas vías de indagación. Finalmente, todos estos datos se
han medido, cuantificado y representado en tablas, para su correcta
presentación, una vez hubo transcurrido
un año desde que comenzase la muestra (Tabla 1).
2.=
2. =
Clasificaci&oac=
ute;n de los titulares analizados
De cada titular analizado, he=
mos
realizado capturas de pantalla como registro de dicha actividad. A partir de esta acción, comenzamos a observar ciertos
patrones que se repetían, es decir, noticias
cuyo tema era similar. D=
e este
modo, es como nos planteamos la clasificación en carpetas
temáticas de cada uno de estos
titulares, conformando<=
span
style=3D'letter-spacing:-.05pt'> un total de 7, que hemos descrito
de la siguiente mane=
ra:
1.&n=
bsp; Titulares sobre actos comerciales o de revitalización del espacio público. =
span>
2.&n=
bsp;
Titulares que criminalizan el graffiti.
3.&n=
bsp;
Titulares acerca =
de eventos de arte urbano. =
span>
4. Titulares que se refieren
al mejor mural
(o algún superlativo similar). =
=
span>
5.&n=
bsp;
Titulares acerca de rutas o tours de arte urbano. =
span>
6.&n=
bsp;
Titulares que abordan la cuestión “arte urbano o vandalismo”. =
span>
7.
Por último hemos
elaborado una carpeta
en la que incluimos<=
span
style=3D'letter-spacing:-.45pt'> todo lo que no entra
en ninguna de las anteriores
-pues son temas poco recurrentes-, pero que también resultan pertine=
ntes
como objeto de estudio y
suponen un contrapunto a nuestras conclusiones.<=
/o:p>
Tabla 1. Clasificación de la muestra.
Autoría propia,<=
span
style=3D'letter-spacing:-.3pt'> 2022. =
span>
Número =
de titulares analizados
Tipología<=
/span>
Descripció=
n
Ejemplo
183
Actos c=
omerciales, o revitalizadores
Titulares
que presentan como
obras de arte urbano,
mayoritariamente, murales realizados por encargo<=
span
style=3D'letter-spacing:-.45pt'> o en el marco de determinados eventos relacionados con la instituci&oacu=
te;n.
Muchos
de ellos se asocian al turismo.
“Zalando llena de
optimismo las calles en una acción de Street Art de
la mano del artista urbano Okuda”
111
<=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:=
108%;
color:#231F20;mso-font-width:105%'>Criminalización del graffiti
Titulares
que se refieren al graffiti<=
span
style=3D'letter-spacing:2.0pt'> desde
un punto de vista negativo, destacando conceptos como suciedad
o vandalismo.
“Los botellones dan paso a los grafitis en Vega de Arriba: ‘Esto hay que pararlo” (Fig.1)
107
<=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:=
108%;
color:#231F20;letter-spacing:-.1pt;mso-font-width:105%'>Eventos de arte urbano
Titulares que informan sobre la celebración futura o pasada de algún =
evento comercial o cultural relacionado con el arte urbano.
“Asalto llena el Arrabal
de luz, alegría y arte urbano con doce intervenciones amables” =
36=
span> =
El mejor
mural
Titulares referidos a la
calificación de mejor,
mayor, o cualquier otro super=
lativo asociado, normalmente, =
a murales.
“El arte mural de
Castilla y León, entre los 100 mejores
del mundo”
21
Rutas d=
e arte
urbano
Titulares que informan sobre la posibilidad de participa=
r en rutas para ver arte urbano
“Lo mejor del arte urbano al sur de Madrid está en estas rutas gratuitas” (Fig.2)
13
Arte ur=
bano o vandalismo
Titulares que se interrogan ante
la cuestión de si es arte urbano
o es vandalismo.
“Las misteriosas caras de Córdoba, ¿arte urbano o vandalismo?”
70
*Otros<=
span
style=3D'letter-spacing:.25pt;mso-font-width:105%'> titulares =
Titulares varios cuyo contenido no encaja
en ningún grupo
mayoritario, pero de l=
os que
también se pueden extr=
aer
conclusiones interesantes.
“Graffitis<=
/span> durante la Guerra Civil:
expresiones populares <=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:=
108%;
color:#231F20;letter-spacing:2.0pt;mso-font-width:105%'> de uno de los principales c=
uarteles de las brigadas Internacionales”=
;
=
span>
Figura 1. Ejemplo de tipología “Criminalización
del graffiti” (David
Montañés, =
2021). Fuente:
ht tps://w ww .lne.es/cuencas/2021/09 /27 /bo t ellones-dan-paso-grafitis-vega-57719751.htm l =
o:p>
Figura 2. Ejemplo de tipología “Rutas de arte urbano”. =
span>
Fuente:=
span> ht tps://w<=
/span> ww. timeout.es/madrid/ =
es/ noticias/ =
span>
lo-mejor-del-arte-urbano-al-=
sur-de-madrid-esta-en-estas-rutas-gratuitas-012022
2.3.
=
Análisis de la tipología de titulares propuesta
De los 541 titulares analizados, dest=
aca sobre las siete tipologías propuestas aquella que contiene
noticias que asocia los términos graffiti y arte urbano con
aspectos relacionados a la recuperación, regeneración y revitalización de las ciudades,
así como a trabajos comerciales (Figura 3). Hemos
decidido aglutinar ambo=
s tipos
de titulares en un mismo
apartado dado que entendemos que el fin es el mismo: presentar estas manifest=
aciones como activos económicos, ya sea desde
un punto de vista d=
irectamente
comercial, o desde uno, menos evidente, pero igualmente favorecedor para el
modelo de ciudades neoliberales como las de un país como Espa&ntil=
de;a. Por lo tanto,
estos titulares pueden,
a su vez, ser subdivididos de la siguiente manera: por un lado, encontraríamos aquellos
que hacen referencia a estos términos como agentes positivos para “p=
oner
en el mapa” lugares olvidados o devaluados, usualmente para generar un atractivo turístico (Figura
4). Por otro, tendríamos los titulares que se refieren a cualquiera de los dos términos como un servicio
comercial, es decir,
como un producto
que se ofrece a marcas
o a entidades para=
promover
un determinado estilo
de vida. Esto tendría que ver con la asimilación y fagocitaci&o=
acute;n por parte del mercado de unos términos que como hemos
definido anteriormente,<=
span
style=3D'letter-spacing:-.15pt'> en origen, tenían una visi&oacut=
e;n ajena
o contraria a lo comercial. Tal y como aparecen en este
tipo de titulares, tanto el graffiti como el arte urbano (mucho más a
menudo este último), se =
entienden
como una herramienta útil y actual de la ciudad creativa para generar
capital.
Figura 3. Serrano=
se llena de pantalones vaqueros en una muestra de arte urbano.
Fuente: ht tps://w ww. timeout.es/madrid/ es/ noticias/serrano-se-llena-de- pantalones-vaqueros-en-una-muestra-de-a=
rte-urbano-031722
=
span>
Figura 4. “La=
localidad
apuesta por el arte urbano
para potenciar el turismo”.
Fuente: ht tps://w ww.hoy .es/prov-caceres/localidad-apuesta-arte- 20220211000035ntvo.html?ref=3Dhttps%3A%=
2F%2Fwww.google.com%2F
Curiosame=
nte la
tipología que sigue en número de titulares es la que hace
referencia negativa al graffiti=
. En
este caso, el término arte urbano no aparece, lo cual es esclarecedor
respecto a lo que la prensa entiende
(o quiere dar a entender) como una u otra cosa.
Podemos deducir, pues,
que los titulares, a vec=
es,
hacen un uso indiscriminado de ambos términos si esto es positivo; p=
ero
que cuando el hecho que se anuncia es negativo,
el término elegido para el titular es invariablemente el de graffiti (en ocasiones puntual=
es
puede usarse “pintada” como sinónimo). De esta manera, e=
n este estudio, observamos que nunca se emplea el término “arte urbano” pa=
ra referirse
a daños en el espacio
público o privado,
o a lo que cuesta
en términos económicos limpiar muchas=
de esas pintadas
a la administración <=
/span>-noticias recurrentes dentro de esta tipología-. A pesar de que una parte del arte u=
rbano
continúa siendo ilegal, su percepción, por las razones que he=
mos
comentado en la introducción, es
muy diferente a la del graffiti. Este hecho lo transmiten los titulares y l=
as
noticias de los medios digitale=
s, que, aunque puedan saber, por ejemplo, que parte de ese dinero empleado en higienizar la ciudad también se emplea en borrar piezas de arte urbano ilegal,
eligen señalar únicamente al graffiti como responsable.
La proliferación de eventos relacionados con el graffiti
y el arte urbano también se ve reflejada en nuestro estu=
dio,
dado que la tercera posición la ocupan los titulares que informan ac=
erca
de estos. Desde que en 2008 se
celebrara en el museo Tate Modern de Londres el evento Street Art, en el que se pintaron varios murales de gran formato, este modelo (resultados
espectaculares a un coste relat=
ivamente
bajo) se ha seguido en lugares de todo el mundo. Así, podemos distin=
guir
dos tipos de eventos, que son los que mayoritariamente encontramos entre nuestra<=
span
style=3D'letter-spacing:-.35pt'> selección de titulares: por
un lado, los acontecimientos
relacionados con murales de gran formato (Figura 5), y, por otro lado, exhibiciones más humildes en =
las
que suele aparecer el término graffiti (Figura 6). Es significativa,=
de nuevo, la observación de esta discriminación en el uso de los términos, ya que se suele emplear
el de arte urbano para referirse a eventos de mayor trascendencia o importancia<=
span
style=3D'letter-spacing:-.05pt'> (relacionado muchas veces co=
n el
tamaño y siempre con los murales); mientras que el graffiti se asoci=
a a
eventos con un componente m&aac=
ute;s
social, menos espectacular, y con un impacto local.
Figura 5. “El arte urbano llega a más edificios”. (Metropolitano, 2021). =
span>
Fuente:=
https://metropolitano.gal/enfoque/vigo-cid=
ade-de-cor-medianeras-nuevas- =
2021-obras-listado/
=
o:p>
Figura 6. “Festival =
de arte urbano con grafitis y skates en El Cabanyal
este fin de semana” (Héctor Casero, 2021). Fuente:
ht tps://w ww.lev ante-emv.com/urban/2021/06/17/festival-arte-urbano-grafitis-skates-f=
umiferro- valencia-cabanyal-53811950.htm =
u>l
Durante el
transcurso de nuestro estudio tuvo lugar un hecho puntual que produjo que e=
l algoritmo
de Google nos reportase una gran cantidad de resultados al respecto. Se tra=
ta
posiblemente de una
distorsión en los resultados (dado que quizás esta
tipología no sería representativa en otro periodo de tiempo), pero que, sin embargo, entendemos que su=
pone
un hecho muy interesante a anal=
izar. Casualmente, a lo largo de estos meses, la web Street
Art Cities lanzó en su blog un concurso
de votaciones online para elegir al mejor mural del mundo en 2021. El
blog de esta web realiza mensua=
lmente
rankings de los mejores murales del mundo, siempre elegidos de manera onlin=
e (y cuyo único requisito
es que las fotograf&ia=
cute;as de las obras hayan sido compartidas en su web). Como ellos mismos explican
en su blog, durante<=
span
style=3D'letter-spacing:-.15pt'> tres semanas de votaciones y apariciones en medios españoles, portugueses y franceses,
finalmente obtuvieron un ganador, que resultó ser un mural radicado =
en
Lugo, pintado por un artista
local. La enorme
cantidad de titulares
con la frase “El<=
span
style=3D'letter-spacing:-.25pt'> mejor mural del mundo” (Figura 7) estuvo repitiéndose
incesantemente durante varias semanas, haciendo que se colase en nuestro
estudio un hecho
como éste que, si lo analizamos pausadamente, observamos que=
no es más que la iniciativa de un blog sin reputación crítica =
comprobable, y que ha servido de excusa a cientos de medios
para activar un titular jugoso pero insustancial en cuanto a análisis
artístico se refiere.
Figura 7. <=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.1pt'>“El mejor
mural del mundo está en Lugo”. (Laura López, 2022).
Fuente: ht tps://w ww.lav ozdegalicia.es/noticia/lugo/lugo/2022/02/15/mejor-mural-mundo- lugo/0003_202202L15C8991.htm#:~:text=3DLa%20mayor%20plataforma%20de%=
20arte,obras%20 del%20mes%20de%2=
0agosto .
Asociado
indefectiblemente al fenómeno de los eventos de arte urbano, se
encuentran las hoy habituales rutas
de arte urbano
o street art tours
(Figura 2). Estos
titulares, que podemos
relacionar indudablement=
e con
la primera tipología analizada, nos informan acerca de la capacidad =
del
arte urbano como reclamo turístico, y de la posibilidad de identificar estas
obras como productos a partir de los cuales generar una rentabilidad. Así, es común encontrar
en estos titulares la =
identificación
de obras de arte urbano como =
parte de
un gran museo al aire libre; es decir, la museificación del espacio
público aprovech=
ando estas
piezas artística=
s. En ocasiones estos
titulares se refieren
a rutas elaboradas a partir del estudio de
intervenciones urbanas espontáneas, pero mayormente, estas rutas se ofertan con un fin
turístico, que en muchas ocasiones se prevé con la
organización de algún =
span>evento entre cuyos objetivos se encuentra este=
tipo
de herramientas de promoción futuras. Entre estos titulares
es habitual encontrar el términ=
o arte urbano como una excusa
para conocer la zona en la que se
lleva a cabo dicha ruta. No hemos encontrado titulares de este tipo con un
punto de vista crítico.<=
span
style=3D'letter-spacing:2.0pt'> Todos los que hemos podido analizar =
dentro
de esta tipología, identifican el arte urbano como un señuelo para atraer visitante=
s.
Por último, y, aunque con un número de titulares significativamente menor que el resto, hemos recopilado una serie de 13 noticias cuyo tit=
ular
hace referencia a una pregunta popular recurrente aún h=
oy
día respecto al arte urbano y el graffiti, ésta es la
cuestión sobre si es arte o es =
vandalismo.
Lo cierto es que muchos =
de
estos titulares son especialmente sensacionalistas, dado que cuando analiza=
mos el cuerpo de la noticia,
advertimos que no es este el tema que realmente
se trata, sino que lo que se suele transmitir es la necesidad de castigar
aquello que no se comprende y que cuestiona la propiedad privada,
como el graffiti; y por otro lado, se premian
las acciones que se adecúan al gusto mayoritario, y fundamentalmen=
te, que sirven para un proceso
revitalizador de las ciudades que en último término <=
span
style=3D'mso-font-width:95%'>servirían para formar parte de esas rut=
as de
arte urbano que hemos comentado anteriormente. Es muy interesante observar c&oac=
ute;mo algunos
de estos titulares se refieren a las intervenciones de arte urbano
como una solución al vanda=
lismo,
esencialmente relacionado al graffiti de firma (Figura 8). Deducimos, pues, que los medios, a travé=
s de
estos titulares, entienden el arte urbano como parte del sistema institucional de las ciudades,
y no de lo vandálico, que, recordemos,=
se refiere a una destrucción de lo público o lo privado.
Así, el graffiti
es entendido como destrucción, mientras
que el arte urbano sería construcción. Esto es lo que subyace en la manera en =
la
cual estos titulares se presentan respecto a
dicha cuestión.=
span>
Para fina=
lizar,
hemos guardado 70 titulares de los que no hemos podido extraer
tipologías suficientemen=
te
amplias para definirlas por sí solas, pero que no hemos querido deja=
r de
analizar, puesto que, precisamente por esta razón marginal, nos ha permit=
ido
realizar una reflexión interesante. Entre estos titulares encontramos una relación entre =
arte
urbano o graffiti y política que no vemos en otras tipologías. Aunque, como explicamos, son pocos, usualmente estas noticias presentan
un cuerpo teórico más sólido que las de anterio=
res
tipologías. Entre estos titulares también hemos recopilado noticias en torno
a la inauguración <=
/span>de exposiciones, la repercusi&o=
acute;n del mundo virtual
en el graffiti y el arte urbano, o reportajes concretos sobre arti=
stas
locales.
=
span>
Figura 8. “Arte urbano para combatir
el
vandalismo”. (Jaume
Morey, 2021). =
span>
Fuente: ht tps://w ww.ul timahora.es/noticias/palma/2021/12 / 17/1679813/arte-urbano-para- combatir-vandalismo.htm l
3.
Conclusión
Nuestra insistencia en analizar concretamente los titulares,=
surge
precisamente de la función que estos
poseen; es decir, aportar la información clave de una noticia en poc=
as
palabras. El titular es lo que
alcanza a la mayoría del público -muchas personas no pasan de
ahí-, y, por lo tanto, éste tiene una capacidad de influencia enorme,
mayor a otros
elementos periodí=
;sticos más sofisticados. =
De ahí la importancia de este recurso y nuestra reflexión so=
bre
él, y no tanto acerca del desarrollo de las noticias, asunto que daría para una investigaci&oacut=
e;n
mucho más profunda. En nuestra muestra hemos podido observar<=
span
style=3D'letter-spacing:-.5pt'> que mientras en unas ocasiones parece que el término arte urbano se asocie tan solo a la disciplina del mural, en otras se emplea indistintamente la palabra graffiti
y arte urbano como si fueran sinónimos. Por otro lado, a veces,
incluso se amplía más el campo de acción y se denomina
arte urbano a cualquier =
tipo
de manifestación creativa en el espacio público. Así, =
el
uso de los términos pres=
enta una innecesaria polisemia que provoca dificultades para establece=
r una definición concreta
a partir de la cual referirse a ambos con cierto consenso. En este
estudio hemos tratado de analizar las razones
de esta imprecisión terminológica:=
¿es solo fruto de la ignorancia, de la desidia,
o, existe u=
na
intención consciente de disuadir al lector hacia una determinada ide=
a de
qué es o qué deben ser el
graffiti y el arte urbano?
Aunque sa=
bemos
que las líneas editoriales de los medios de comunicación defi=
nen
y dirigen su ideario, cuando la información trata de arte urbano -un tema me=
nor
en los medios generalistas- parece haber pocas diferencias entre tendencias conservadoras y progresistas,<=
span
style=3D'letter-spacing:-.1pt'> no siendo así siempre con el graffiti.
Esta observación resulta reveladora, y podría deberse a una instrumentalización =
consensuada
del concepto arte urbano -a p=
esar de
que en sus comienzos surgió con un tono contestatario y al margen de la práctica institucional y la cultura
mainstream -, una manera despreocupada de entender esta manifestación artística, y una asimilación de la misma dentro de unos parámetros muy distintos a los originales, pero convenientes para su enca=
je en
el modelo actual de sociedad. Por otro lado, también es interesante contraponer el uso del concepto arte urbano con el de graffiti; y es que las noticias
que contienen a este
último término -si es que no confunden su sentido- muestran en
muchos casos un tono negativo,
debido, en parte,
a la percepción de que se trata de un movimiento menos controlable y
asimilable por el modelo de sociedad imperante, al contrario de lo que se
percibe con el arte urbano. De
hecho, podemos observar cómo en muchas ocasiones se habla de arte ur=
bano
para referirse a la evolución del graffiti; de lo que
deducimos que se entiende
a éste como una parte de=
una
etapa inicial, lejos de la categoría Arte, que es a la que parece
tener que aspirar
cualquier manifestaci&o=
acute;n asociada
al arte urbano. Así, en nuestra muestra esta relación =
por
oposición de ambos términos ha sido una constante. Una de las noticias recurrentes, dentro de la
tipología de “criminalización del graffiti” (Figura 1), que nos ha resultado
paradigmática es aquella que destaca el trabajo higienizante de la autoridad respecto al borrado de un
número elevado de metros cuadrados de graffiti. Tales noticias =
expresan agradecimiento por mantener el orden y
librar a la sociedad de lo que se interpreta como una lacra, el graffiti;
especialmente su faceta
más radical -en el sentido
de raíz- e incomprendida, los tags y los throw-ups . Por otro lado, si estas
noticias se refieren al limpiado de trenes -arquetipo del graffiti- el tono suele ser mucho más seve=
ro, y generalmente se destacará el
coste económico, interpelando al bolsillo del lector/contribuyente, o lo que es=
lo
mismo, a sus emociones más reactivas. Por el contrario, no observamos la misma actitud si el
borrado es de murales de arte urbano, aunque técnicamente sean lo mismo: pintura sobre pared (=
Figura
9).
Figura 9. “El Ayunt=
amiento destaca
su labor para eliminar grafitis
de espacios públicos y los proyectos de arte urbano”. (20M, 2021).
Fuente: ht tps://w ww.2 0minut o s.es/noticia/47 9 7716/0/el-ayuntamiento-destaca-su-labor-para- <=
/a> eliminar-grafitis-de-espacios-publicos-=
y-los-proyectos-de-arte-urbano/
Lo cierto es que este conflic=
to también
lo experimentan las propias autoridades pues, aunque se deban a=
las leyes, en estas se especifica
palmariamente que una pintada cualquiera
sobre una
propiedad ajena está=
; penada 1 . La realidad
es que no siempre se emplean, o, mejor dicho, no siempre
se aplica el mismo rasero
a según qué tipo de intervención. Respecto
a esto, deducimos que el papel mediático tiene o ha tenido mucho
que ver, así como el político; ambos han aprovechado aquello que han creído poder controlar y orientar a su favor. La higienización del entorno es un concepto
que nos evoca a políticas autoritarias y<=
span
style=3D'letter-spacing:-.5pt'> antidemocráticas puesto
que el espacio pú=
;blico habría, en principio, de tener un uso compartido y equitativo. La
problemática en este sentido surge en el momento en que nos hemos tenido que imponer unas normas=
para
que el hecho democrático del espacio público tuviese lugar. Observamos que en la realidad=
nunca
ha ocurrido de forma paritaria y
siempre ha existido un dominio<=
span
style=3D'letter-spacing:-.35pt'> del poder de turno sobre
el pueblo llano.
Podemos reflexionar acerca
de si el borrado es una c=
ensura
de la libre expresión ciudadana, o una aplicación de la norma
para, efectivamente, mantener el orden, y por lo tanto, hacernos
más libres a todos; pero lo que realmente queremos
destacar es cómo los medios no proponen estas cuestiones, si no que imponen en
sus titulares un discurso unívoco, en
el cual el borrado del graffiti es aplaudido, y el de aquellas manifestacio=
nes
que el poder en los últi=
mos años ha instrumental=
izado para su propio
beneficio, el llamado
arte urbano es, muchas veces, dulcificado, y, consecuentemente, cuando
se aplica la norma de manera equitativa con él,<=
span
style=3D'letter-spacing:-.45pt'> tal decisión sí es cuestionada.
Durante este estudio otro de los hechos destacables ha sido que nuestra
muestra se ha compuesto mayoritariamente de
titulares pertenecientes a medios generalistas. La herramienta que hemos empleado apenas nos ha enlazado hacia
alguna noticia de un medio especializado. Aun así, ha sido común encontrarnos con=
titulares
que expresan juicios
abierta e ingenuamente estéticos sin aportar
Figura 10. “=
El festival de arte urbano en Plasencia busca murales para decorar”=
; (Redacción, 2022).
Fuente:=
span> https://planvex.es/web/2022/01/fes=
tival-arte-urbano-plasencia/
=
o:p>
1 En cada paí=
s se aplica una legislación diferente
respecto a este asunto; no obstante, no se tiene constancia de que en ninguno de ellos exista
una libertad absoluta
sobre cualquier propiedad. Para ahondar más en este asunto,
y en el caso de la legislación española, se recomienda leer el artículo Los grafitis en la legislación española (Armas Pérez, 2019).
ninguna credencial sól=
ida para
dicha tarea. Una vez más contrapondremos el uso que se hace del graffiti
como algo a superar, y del arte urbano como algo a valorar. Mientras
que, en muchas
de estas noticias, leemos directa o veladamen=
te que
los graffitis afean fachadas, puertas y otros elementos del mobiliario urbano (paradójicamente, en otras se
emplean para cubrir esa fealdad), observamos
cómo en otros se usa alegr=
emente
el verbo “decorar”; es decir, adecentar o embellecer, para
referirse a ciertas acci=
ones
asociadas al arte urbano como instrumento institucional. Figura 10. <=
/p>
Una vez más el uso
distorsionado de la terminología determinará el juicio
estético que se transmite. Se da a entender que el arte urbano, por estar englobado en la
categoría artística, embellece, mientras que su<=
span
style=3D'letter-spacing:-.5pt'> cara menos amable,
el graffiti, destruye.
Es cierto que el arte urbano no siempre aparece
en los medios con un tono tan
agradable, y que a veces se analizan obras de arte urbano que chocan de fre=
nte con la legalidad y lo polític=
amente
correcto, pero al contrario que con el graffiti, los lectores -ahora también comentaristas de noti=
cias
en redes sociales- suelen posicionarse mucho más amablemente del lado de la obra de arte urbano que de la intervención del escritor de graffiti, incluso
cuando ambas son ajenas a la legalidad. La siente más cercana, la comprende. Y gusta lo que se comprende. En este punto encontramos una clave fundamen=
tal,
la de la asimilación popular, en la que el papel de los titulares tiene un gran peso.=
En la introducción de este texto
proponemos una serie
de claves para acercarnos a una definición de los términos graffiti y arte urbano. Basándonos en ellos es cómo podemos
reflexionar acerca de lo q=
ue se
han desvirtuado dichos términos en la prensa digital cuando, por
ejemplo, los medios presentan <=
/span>como
arte urbano significativo, únicamente los encargos murales o los
proyectos institucionales o pri=
vados de gran popularidad, prescindiendo =
de las cualidades contestatarias que lo caracterizaba en sus comienzos. Es así como el té=
rmino
arte urbano -por factores como los aquí estudiados- actualmente se ha desactivado. Lo que fue ya no es, dado que ha sido absorbido, siendo ahora concebido como una manifestación,
normalmente juvenil, que con un aspecto amable y, a veces,
reivindicativo, pero nunca agresivo,
permea en lo institucional, y es
tratado por los poderes políticos para favorecer el sistema neoliberal -que no debemos
olvidar que es el que suelen defender
las empresas a las que pertenecen los medios presentes
en nuestra muestra-,
por ejemplo, para la promoción turística y gentrificadora, o comercial de determinadas zonas (Figura 11). Debemos aclarar
que el hecho de que el término haya sido modif=
icado
para hacerlo significar otra cosa en términos populares, no quiere d=
ecir
que ya no existan muestras de a=
rte
urbano genuino, de aquel que hemos definido en las líneas anteriores=
. El conflicto, pues, no es que no exista dicha disciplina, si no que el uso del término, fundamentalmente, mediático, ha modificado su visión a favor de determinad=
os
poderes. Sin duda, también hay que admitir que muchos artistas
urbanos han entrado
de lleno en este juego; su trabajo
ha quedado desactivado en cuanto a su independencia y, tácita=
mente, enmarcado
dentro de los parámetros que los poderes,
tanto políticos<=
span
style=3D'letter-spacing:-.15pt'> como del mercado
del arte, consideran deseables. Es<=
span
style=3D'letter-spacing:-.15pt'> decir,
muchos de estos
titulares no son
engañosos, simplemente se centran en una única forma de enten=
der
estos términos.
=
span>
Figura 11. “El arte urbano cotiza al alza en Madrid: de la calle a las galerías y ferias”. (Carlota Barcala, 2021).
Fuente: ht tps://w ww .abc.es/espana/madrid/abci-art e -urbano- co tiza-alza-madrid-call e -galerias-y- ferias-202105300001_noticia.htm <=
/u>l
Entendien=
do tanto al graffiti
como al arte urbano como manifestaciones complejas
y profundas, podemos
concluir que esta muestra de titulares expresa
una acentuada simpleza
no abordando estos términos de forma rigurosa
y pausada. En muchas ocasiones, lo más relevante de estas acciones
no es el resultado, si no el pr=
oceso,
lo que hay antes, y, por supuesto, la reflexión pausada que pueda
suscitar después.=
En
ninguno de estos titulares hemos encontrado referencias a estos hechos.
Referencias bibliográficas
=
Entradas de blogs
Abarca, J. (11 de febrero de 2018). El graffiti no es “Arte”. Ensayos Urbanos.
<=
span
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;mso-font-w=
idth:
95%'>http://www.ensayosurbanos.com/2018/02/11/el-graffiti-no-es-arte/
Schacter, R. (16 =
de julio de 2016). Street =
art is a period. Period. Or the Emergence of Intermural Art. Hyperallergic. =
span>
https://hyperallergic.com/310616/street-art-is-a-period=
-period-or-the-emergence-of-intermural-art/
Artículos en revistas
Abarca, J. (2016). From street art to mural=
s: what have
we lost? Street Art & Urban
Creativity Scientific Journal, 2, 60-68.
Blom, J. N., & Hansen, K. R. (2015). Cl=
ick
Bait: Forward-Reference as Lure in Online News Headlines. Journal of Pragmatics=
i>,
76, 87-100.
https://doi.org/10.1016/j.pragma.2014.11.010 =
u> =
span>
Campos Freire, F. (2008). Las redes sociales trastocan
los modelos de los medios de comunicación tradicionales. =
span>
Revista <=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
mso-font-width:95%'>Latina de <=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
mso-font-width:95%'>Comunicación Social , 63, 287-293. =
span>
Casas=
Moreno, P., Romero-Rodríguez, L.M., Torres-Toukoumidis, Á.
(2016). Dimensiones e indicadores de la calidad
informativa en los medios digitales. Revista Científica de Educomunica=
ción , Vol. 24, Núm.49, 91-100.
https://doi.org/10.3916/C49-2016-09
García
Orosa, B., Gallur
Santorun, S. & López García, X. (2017). El uso del clickbait en cibermedios de los 28 países de la Unión Europea. Revista Latina de Comunicación Social , 72, 1261-1277.
https://doi.org/10.4185/RLCS-2017-1218
García Orosa,
B & López García, X. (2015).
Los titulares en los principales cibermedios =
span>
europeos: más funcionales y menos conceptuales. =
Revista Latina de Comunicación =
Social ,
Vol.21, Núm.2, 833-847.
http://dx.doi.org/10.5209/rev_ESMP.2015.v21.n2.50887<=
/span>
García Serrano, J.,
Romero-Rodríguez, L.M., Hernando Gómez, Á. (2018).
Análisis del clickbaiting en los titulares de la prensa española contemporánea. Estudio
de caso: diario El País en Facebook. Estudios sobre
el mensaje periodístico , 25, 197-212=
.
http://dx.doi=
.org/10.5209/ESMP.63724 =
span>
Palau-Sampio, D. (2016). Metamorfosis de la
prensa de referencia en el contexto digital: clickbait y estrategias de tabloide
en Elpais.com. Communication &
Society . Vol.29, Núm.2, 63-80.
https://doi.org/10.15581/003.29.2.63- 79
Pou Amerigo, M.J. (2001). Los titulares de
prensa y los nuevos servicios de información por correo
electrónico y telé=
;fono móvil. Estudios sobre el mensaje
periodístico , Núm.7, 145-167. <=
/o:p>
ht tps://w ww .academia.edu/ 698 3095/L o s_titulares_de_prensa_y_los_nuevos=
_servicios_de_informaci%C3%B3n_ por_correo_electr%C3%B3nico_y_tel%C3%A9=
fono_m%C3%B3vi l
Libros (y capítulos de libros) =
span>
Alarcos, E. (1977). El lenguaje de los titulares
(Lenguaje en el periodismo escrito).
En Lázaro Carreter, F. Lenguaje en periodismo escrito. Ma=
drid: Fundación Juan March, 127-147.<=
/o:p>
Eco, U. (2010). Apocalíp=
ticos e integrados . Madrid: Debolsillo.
Figueroa<=
/span> Saavedra, F. (2006). Graphitfragen.<=
/span> Una mirada =
i> reflexiva sobre el graffiti =
. Madrid: Minobitia
Salaverría, R.; Cores, R. (20=
05).
Géneros periodísticos=
en
los cibermedios hispanos. En Salaverría, R. Cibermedios. El impacto=
de
internet en los medios de comunicación en España. Sevilla:
Comunicación Social Ediciones y=
Publicaciones, 145-185. <=
/o:p>
Tesis doctorales =
span>
Gómez Muñoz, J. (2013)=
. 25 años de graffiti en Valencia:
Aspectos sociológicos y estéticos. Tesis doctoral bajo la=
dirección de Xesqui Casta&nti=
lde;er
López. Valencia: Univer=
sitat
de Valencia. Facultad de Histo=
ria
del Arte.
Reseña Curricular =
Investigador, docente y artista,
cuyo trabajo gira en torno al arte público y sus problemáticas. Su obra se centra tanto en la teoría, participando en charlas, conferencias, artículos académicos y de opinión; como en la práctica, en la cual, aunque ha expuesto su obra en institu=
ciones
y galerías, opta, habitualmente, por una práctica independien=
te d=
e su
actividad. Ha participado en eventos y residencias artísticas nacion=
ales
e internacionales. Actualmente, trabaja
en una investigación <=
/span>doctoral en la Universitat Politécnica de València acerca de las contradicciones y asimilaciones en la escena del arte urbano
malagueño.
=
span>
&nbs=
p;
Imagen: Gabriel Calero =
span>
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