MIME-Version: 1.0
Content-Type: multipart/related; boundary="----=_NextPart_01D9B681.506CBC00"

Este documento es una página web de un solo archivo, también conocido como "archivo de almacenamiento web". Si está viendo este mensaje, su explorador o editor no admite archivos de almacenamiento web. Descargue un explorador que admita este tipo de archivos.

------=_NextPart_01D9B681.506CBC00
Content-Location: file:///C:/84FA8AF2/ART9_nawi_vol7_n2_v2.htm
Content-Transfer-Encoding: quoted-printable
Content-Type: text/html; charset="us-ascii"

<html xmlns:v=3D"urn:schemas-microsoft-com:vml"
xmlns:o=3D"urn:schemas-microsoft-com:office:office"
xmlns:w=3D"urn:schemas-microsoft-com:office:word"
xmlns:dt=3D"uuid:C2F41010-65B3-11d1-A29F-00AA00C14882"
xmlns:m=3D"http://schemas.microsoft.com/office/2004/12/omml"
xmlns=3D"http://www.w3.org/TR/REC-html40">

<head>
<meta http-equiv=3DContent-Type content=3D"text/html; charset=3Dus-ascii">
<meta name=3DProgId content=3DWord.Document>
<meta name=3DGenerator content=3D"Microsoft Word 15">
<meta name=3DOriginator content=3D"Microsoft Word 15">
<link rel=3DFile-List href=3D"ART9_nawi_vol7_n2_v2_archivos/filelist.xml">
<link rel=3DEdit-Time-Data href=3D"ART9_nawi_vol7_n2_v2_archivos/editdata.m=
so">
<!--[if !mso]>
<style>
v\:* {behavior:url(#default#VML);}
o\:* {behavior:url(#default#VML);}
w\:* {behavior:url(#default#VML);}
.shape {behavior:url(#default#VML);}
</style>
<![endif]--><!--[if gte mso 9]><xml>
 <o:CustomDocumentProperties>
  <o:Created dt:dt=3D"date">2023-07-14</o:Created>
  <o:Creator dt:dt=3D"string">Adobe InDesign 17.2 (Macintosh)</o:Creator>
  <o:LastSaved dt:dt=3D"date">2023-07-14</o:LastSaved>
  <o:Producer dt:dt=3D"string">Adobe PDF Library 16.0.7</o:Producer>
 </o:CustomDocumentProperties>
</xml><![endif]-->
<link rel=3DthemeData href=3D"ART9_nawi_vol7_n2_v2_archivos/themedata.thmx">
<link rel=3DcolorSchemeMapping
href=3D"ART9_nawi_vol7_n2_v2_archivos/colorschememapping.xml">
<!--[if gte mso 9]><xml>
 <w:WordDocument>
  <w:SpellingState>Clean</w:SpellingState>
  <w:GrammarState>Clean</w:GrammarState>
  <w:TrackMoves>false</w:TrackMoves>
  <w:TrackFormatting/>
  <w:HyphenationZone>21</w:HyphenationZone>
  <w:PunctuationKerning/>
  <w:DrawingGridHorizontalSpacing>5.5 pto</w:DrawingGridHorizontalSpacing>
  <w:DisplayHorizontalDrawingGridEvery>2</w:DisplayHorizontalDrawingGridEve=
ry>
  <w:ValidateAgainstSchemas/>
  <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
  <w:IgnoreMixedContent>false</w:IgnoreMixedContent>
  <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText>
  <w:DoNotPromoteQF/>
  <w:LidThemeOther>ES-EC</w:LidThemeOther>
  <w:LidThemeAsian>X-NONE</w:LidThemeAsian>
  <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript>
  <w:Compatibility>
   <w:ULTrailSpace/>
   <w:ShapeLayoutLikeWW8/>
   <w:BreakWrappedTables/>
   <w:SnapToGridInCell/>
   <w:WrapTextWithPunct/>
   <w:UseAsianBreakRules/>
   <w:UseWord2010TableStyleRules/>
   <w:DontGrowAutofit/>
   <w:SplitPgBreakAndParaMark/>
  </w:Compatibility>
  <w:DoNotOptimizeForBrowser/>
  <m:mathPr>
   <m:mathFont m:val=3D"Cambria Math"/>
   <m:brkBin m:val=3D"before"/>
   <m:brkBinSub m:val=3D"&#45;-"/>
   <m:smallFrac m:val=3D"off"/>
   <m:dispDef/>
   <m:lMargin m:val=3D"0"/>
   <m:rMargin m:val=3D"0"/>
   <m:defJc m:val=3D"centerGroup"/>
   <m:wrapIndent m:val=3D"1440"/>
   <m:intLim m:val=3D"subSup"/>
   <m:naryLim m:val=3D"undOvr"/>
  </m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
 <w:LatentStyles DefLockedState=3D"false" DefUnhideWhenUsed=3D"false"
  DefSemiHidden=3D"false" DefQFormat=3D"false" DefPriority=3D"99"
  LatentStyleCount=3D"376">
  <w:LsdException Locked=3D"false" Priority=3D"0" QFormat=3D"true" Name=3D"=
Normal"/>
  <w:LsdException Locked=3D"false" Priority=3D"9" QFormat=3D"true" Name=3D"=
heading 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"9" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" QFormat=3D"true" Name=3D"heading 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"9" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" QFormat=3D"true" Name=3D"heading 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"9" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" QFormat=3D"true" Name=3D"heading 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"9" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" QFormat=3D"true" Name=3D"heading 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"9" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" QFormat=3D"true" Name=3D"heading 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"9" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" QFormat=3D"true" Name=3D"heading 7"/>
  <w:LsdException Locked=3D"false" Priority=3D"9" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" QFormat=3D"true" Name=3D"heading 8"/>
  <w:LsdException Locked=3D"false" Priority=3D"9" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" QFormat=3D"true" Name=3D"heading 9"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"index 1"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"index 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"index 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"index 4"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"index 5"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"index 6"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"index 7"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"index 8"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"index 9"/>
  <w:LsdException Locked=3D"false" Priority=3D"39" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" Name=3D"toc 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"39" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" Name=3D"toc 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"39" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" Name=3D"toc 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"39" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" Name=3D"toc 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"39" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" Name=3D"toc 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"39" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" Name=3D"toc 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"39" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" Name=3D"toc 7"/>
  <w:LsdException Locked=3D"false" Priority=3D"39" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" Name=3D"toc 8"/>
  <w:LsdException Locked=3D"false" Priority=3D"39" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" Name=3D"toc 9"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Normal Indent"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"footnote text"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"annotation text"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"header"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"footer"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"index heading"/>
  <w:LsdException Locked=3D"false" Priority=3D"35" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" QFormat=3D"true" Name=3D"caption"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"table of figures"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"envelope address"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"envelope return"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"footnote reference"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"annotation reference"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"line number"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"page number"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"endnote reference"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"endnote text"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"table of authorities"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"macro"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"toa heading"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Bullet"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Number"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List 4"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List 5"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Bullet 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Bullet 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Bullet 4"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Bullet 5"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Number 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Number 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Number 4"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Number 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"10" QFormat=3D"true" Name=3D=
"Title"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Closing"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Signature"/>
  <w:LsdException Locked=3D"false" Priority=3D"1" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" Name=3D"Default Paragraph Font"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Body Text"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Body Text Indent"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Continue"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Continue 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Continue 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Continue 4"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"List Continue 5"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Message Header"/>
  <w:LsdException Locked=3D"false" Priority=3D"11" QFormat=3D"true" Name=3D=
"Subtitle"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Salutation"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Date"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Body Text First Indent"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Body Text First Indent 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Note Heading"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Body Text 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Body Text 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Body Text Indent 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Body Text Indent 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Block Text"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Hyperlink"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"FollowedHyperlink"/>
  <w:LsdException Locked=3D"false" Priority=3D"22" QFormat=3D"true" Name=3D=
"Strong"/>
  <w:LsdException Locked=3D"false" Priority=3D"20" QFormat=3D"true" Name=3D=
"Emphasis"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Document Map"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Plain Text"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"E-mail Signature"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"HTML Top of Form"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"HTML Bottom of Form"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Normal (Web)"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"HTML Acronym"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"HTML Address"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"HTML Cite"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"HTML Code"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"HTML Definition"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"HTML Keyboard"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"HTML Preformatted"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"HTML Sample"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"HTML Typewriter"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"HTML Variable"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Normal Table"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"annotation subject"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"No List"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Outline List 1"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Outline List 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Outline List 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Simple 1"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Simple 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Simple 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Classic 1"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Classic 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Classic 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Classic 4"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Colorful 1"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Colorful 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Colorful 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Columns 1"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Columns 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Columns 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Columns 4"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Columns 5"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Grid 1"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Grid 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Grid 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Grid 4"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Grid 5"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Grid 6"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Grid 7"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Grid 8"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table List 1"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table List 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table List 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table List 4"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table List 5"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table List 6"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table List 7"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table List 8"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table 3D effects 1"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table 3D effects 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table 3D effects 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Contemporary"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Elegant"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Professional"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Subtle 1"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Subtle 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Web 1"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Web 2"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Web 3"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Balloon Text"/>
  <w:LsdException Locked=3D"false" Priority=3D"39" Name=3D"Table Grid"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Table Theme"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" Name=3D"Placeholder =
Text"/>
  <w:LsdException Locked=3D"false" Priority=3D"1" QFormat=3D"true" Name=3D"=
No Spacing"/>
  <w:LsdException Locked=3D"false" Priority=3D"60" Name=3D"Light Shading"/>
  <w:LsdException Locked=3D"false" Priority=3D"61" Name=3D"Light List"/>
  <w:LsdException Locked=3D"false" Priority=3D"62" Name=3D"Light Grid"/>
  <w:LsdException Locked=3D"false" Priority=3D"63" Name=3D"Medium Shading 1=
"/>
  <w:LsdException Locked=3D"false" Priority=3D"64" Name=3D"Medium Shading 2=
"/>
  <w:LsdException Locked=3D"false" Priority=3D"65" Name=3D"Medium List 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"66" Name=3D"Medium List 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"67" Name=3D"Medium Grid 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"68" Name=3D"Medium Grid 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"69" Name=3D"Medium Grid 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"70" Name=3D"Dark List"/>
  <w:LsdException Locked=3D"false" Priority=3D"71" Name=3D"Colorful Shading=
"/>
  <w:LsdException Locked=3D"false" Priority=3D"72" Name=3D"Colorful List"/>
  <w:LsdException Locked=3D"false" Priority=3D"73" Name=3D"Colorful Grid"/>
  <w:LsdException Locked=3D"false" Priority=3D"60" Name=3D"Light Shading Ac=
cent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"61" Name=3D"Light List Accen=
t 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"62" Name=3D"Light Grid Accen=
t 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"63" Name=3D"Medium Shading 1=
 Accent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"64" Name=3D"Medium Shading 2=
 Accent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"65" Name=3D"Medium List 1 Ac=
cent 1"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" Name=3D"Revision"/>
  <w:LsdException Locked=3D"false" Priority=3D"34" QFormat=3D"true"
   Name=3D"List Paragraph"/>
  <w:LsdException Locked=3D"false" Priority=3D"29" QFormat=3D"true" Name=3D=
"Quote"/>
  <w:LsdException Locked=3D"false" Priority=3D"30" QFormat=3D"true"
   Name=3D"Intense Quote"/>
  <w:LsdException Locked=3D"false" Priority=3D"66" Name=3D"Medium List 2 Ac=
cent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"67" Name=3D"Medium Grid 1 Ac=
cent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"68" Name=3D"Medium Grid 2 Ac=
cent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"69" Name=3D"Medium Grid 3 Ac=
cent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"70" Name=3D"Dark List Accent=
 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"71" Name=3D"Colorful Shading=
 Accent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"72" Name=3D"Colorful List Ac=
cent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"73" Name=3D"Colorful Grid Ac=
cent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"60" Name=3D"Light Shading Ac=
cent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"61" Name=3D"Light List Accen=
t 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"62" Name=3D"Light Grid Accen=
t 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"63" Name=3D"Medium Shading 1=
 Accent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"64" Name=3D"Medium Shading 2=
 Accent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"65" Name=3D"Medium List 1 Ac=
cent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"66" Name=3D"Medium List 2 Ac=
cent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"67" Name=3D"Medium Grid 1 Ac=
cent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"68" Name=3D"Medium Grid 2 Ac=
cent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"69" Name=3D"Medium Grid 3 Ac=
cent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"70" Name=3D"Dark List Accent=
 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"71" Name=3D"Colorful Shading=
 Accent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"72" Name=3D"Colorful List Ac=
cent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"73" Name=3D"Colorful Grid Ac=
cent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"60" Name=3D"Light Shading Ac=
cent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"61" Name=3D"Light List Accen=
t 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"62" Name=3D"Light Grid Accen=
t 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"63" Name=3D"Medium Shading 1=
 Accent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"64" Name=3D"Medium Shading 2=
 Accent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"65" Name=3D"Medium List 1 Ac=
cent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"66" Name=3D"Medium List 2 Ac=
cent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"67" Name=3D"Medium Grid 1 Ac=
cent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"68" Name=3D"Medium Grid 2 Ac=
cent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"69" Name=3D"Medium Grid 3 Ac=
cent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"70" Name=3D"Dark List Accent=
 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"71" Name=3D"Colorful Shading=
 Accent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"72" Name=3D"Colorful List Ac=
cent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"73" Name=3D"Colorful Grid Ac=
cent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"60" Name=3D"Light Shading Ac=
cent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"61" Name=3D"Light List Accen=
t 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"62" Name=3D"Light Grid Accen=
t 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"63" Name=3D"Medium Shading 1=
 Accent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"64" Name=3D"Medium Shading 2=
 Accent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"65" Name=3D"Medium List 1 Ac=
cent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"66" Name=3D"Medium List 2 Ac=
cent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"67" Name=3D"Medium Grid 1 Ac=
cent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"68" Name=3D"Medium Grid 2 Ac=
cent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"69" Name=3D"Medium Grid 3 Ac=
cent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"70" Name=3D"Dark List Accent=
 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"71" Name=3D"Colorful Shading=
 Accent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"72" Name=3D"Colorful List Ac=
cent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"73" Name=3D"Colorful Grid Ac=
cent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"60" Name=3D"Light Shading Ac=
cent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"61" Name=3D"Light List Accen=
t 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"62" Name=3D"Light Grid Accen=
t 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"63" Name=3D"Medium Shading 1=
 Accent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"64" Name=3D"Medium Shading 2=
 Accent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"65" Name=3D"Medium List 1 Ac=
cent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"66" Name=3D"Medium List 2 Ac=
cent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"67" Name=3D"Medium Grid 1 Ac=
cent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"68" Name=3D"Medium Grid 2 Ac=
cent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"69" Name=3D"Medium Grid 3 Ac=
cent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"70" Name=3D"Dark List Accent=
 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"71" Name=3D"Colorful Shading=
 Accent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"72" Name=3D"Colorful List Ac=
cent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"73" Name=3D"Colorful Grid Ac=
cent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"60" Name=3D"Light Shading Ac=
cent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"61" Name=3D"Light List Accen=
t 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"62" Name=3D"Light Grid Accen=
t 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"63" Name=3D"Medium Shading 1=
 Accent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"64" Name=3D"Medium Shading 2=
 Accent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"65" Name=3D"Medium List 1 Ac=
cent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"66" Name=3D"Medium List 2 Ac=
cent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"67" Name=3D"Medium Grid 1 Ac=
cent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"68" Name=3D"Medium Grid 2 Ac=
cent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"69" Name=3D"Medium Grid 3 Ac=
cent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"70" Name=3D"Dark List Accent=
 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"71" Name=3D"Colorful Shading=
 Accent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"72" Name=3D"Colorful List Ac=
cent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"73" Name=3D"Colorful Grid Ac=
cent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"19" QFormat=3D"true"
   Name=3D"Subtle Emphasis"/>
  <w:LsdException Locked=3D"false" Priority=3D"21" QFormat=3D"true"
   Name=3D"Intense Emphasis"/>
  <w:LsdException Locked=3D"false" Priority=3D"31" QFormat=3D"true"
   Name=3D"Subtle Reference"/>
  <w:LsdException Locked=3D"false" Priority=3D"32" QFormat=3D"true"
   Name=3D"Intense Reference"/>
  <w:LsdException Locked=3D"false" Priority=3D"33" QFormat=3D"true" Name=3D=
"Book Title"/>
  <w:LsdException Locked=3D"false" Priority=3D"37" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" Name=3D"Bibliography"/>
  <w:LsdException Locked=3D"false" Priority=3D"39" SemiHidden=3D"true"
   UnhideWhenUsed=3D"true" QFormat=3D"true" Name=3D"TOC Heading"/>
  <w:LsdException Locked=3D"false" Priority=3D"41" Name=3D"Plain Table 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"42" Name=3D"Plain Table 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"43" Name=3D"Plain Table 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"44" Name=3D"Plain Table 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"45" Name=3D"Plain Table 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"40" Name=3D"Grid Table Light=
"/>
  <w:LsdException Locked=3D"false" Priority=3D"46" Name=3D"Grid Table 1 Lig=
ht"/>
  <w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"Grid Table 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"Grid Table 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"Grid Table 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"Grid Table 5 Dar=
k"/>
  <w:LsdException Locked=3D"false" Priority=3D"51" Name=3D"Grid Table 6 Col=
orful"/>
  <w:LsdException Locked=3D"false" Priority=3D"52" Name=3D"Grid Table 7 Col=
orful"/>
  <w:LsdException Locked=3D"false" Priority=3D"46"
   Name=3D"Grid Table 1 Light Accent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"Grid Table 2 Acc=
ent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"Grid Table 3 Acc=
ent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"Grid Table 4 Acc=
ent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"Grid Table 5 Dar=
k Accent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"51"
   Name=3D"Grid Table 6 Colorful Accent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"52"
   Name=3D"Grid Table 7 Colorful Accent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"46"
   Name=3D"Grid Table 1 Light Accent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"Grid Table 2 Acc=
ent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"Grid Table 3 Acc=
ent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"Grid Table 4 Acc=
ent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"Grid Table 5 Dar=
k Accent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"51"
   Name=3D"Grid Table 6 Colorful Accent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"52"
   Name=3D"Grid Table 7 Colorful Accent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"46"
   Name=3D"Grid Table 1 Light Accent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"Grid Table 2 Acc=
ent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"Grid Table 3 Acc=
ent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"Grid Table 4 Acc=
ent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"Grid Table 5 Dar=
k Accent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"51"
   Name=3D"Grid Table 6 Colorful Accent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"52"
   Name=3D"Grid Table 7 Colorful Accent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"46"
   Name=3D"Grid Table 1 Light Accent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"Grid Table 2 Acc=
ent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"Grid Table 3 Acc=
ent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"Grid Table 4 Acc=
ent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"Grid Table 5 Dar=
k Accent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"51"
   Name=3D"Grid Table 6 Colorful Accent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"52"
   Name=3D"Grid Table 7 Colorful Accent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"46"
   Name=3D"Grid Table 1 Light Accent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"Grid Table 2 Acc=
ent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"Grid Table 3 Acc=
ent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"Grid Table 4 Acc=
ent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"Grid Table 5 Dar=
k Accent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"51"
   Name=3D"Grid Table 6 Colorful Accent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"52"
   Name=3D"Grid Table 7 Colorful Accent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"46"
   Name=3D"Grid Table 1 Light Accent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"Grid Table 2 Acc=
ent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"Grid Table 3 Acc=
ent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"Grid Table 4 Acc=
ent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"Grid Table 5 Dar=
k Accent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"51"
   Name=3D"Grid Table 6 Colorful Accent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"52"
   Name=3D"Grid Table 7 Colorful Accent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"46" Name=3D"List Table 1 Lig=
ht"/>
  <w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"List Table 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"List Table 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"List Table 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"List Table 5 Dar=
k"/>
  <w:LsdException Locked=3D"false" Priority=3D"51" Name=3D"List Table 6 Col=
orful"/>
  <w:LsdException Locked=3D"false" Priority=3D"52" Name=3D"List Table 7 Col=
orful"/>
  <w:LsdException Locked=3D"false" Priority=3D"46"
   Name=3D"List Table 1 Light Accent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"List Table 2 Acc=
ent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"List Table 3 Acc=
ent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"List Table 4 Acc=
ent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"List Table 5 Dar=
k Accent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"51"
   Name=3D"List Table 6 Colorful Accent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"52"
   Name=3D"List Table 7 Colorful Accent 1"/>
  <w:LsdException Locked=3D"false" Priority=3D"46"
   Name=3D"List Table 1 Light Accent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"List Table 2 Acc=
ent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"List Table 3 Acc=
ent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"List Table 4 Acc=
ent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"List Table 5 Dar=
k Accent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"51"
   Name=3D"List Table 6 Colorful Accent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"52"
   Name=3D"List Table 7 Colorful Accent 2"/>
  <w:LsdException Locked=3D"false" Priority=3D"46"
   Name=3D"List Table 1 Light Accent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"List Table 2 Acc=
ent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"List Table 3 Acc=
ent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"List Table 4 Acc=
ent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"List Table 5 Dar=
k Accent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"51"
   Name=3D"List Table 6 Colorful Accent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"52"
   Name=3D"List Table 7 Colorful Accent 3"/>
  <w:LsdException Locked=3D"false" Priority=3D"46"
   Name=3D"List Table 1 Light Accent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"List Table 2 Acc=
ent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"List Table 3 Acc=
ent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"List Table 4 Acc=
ent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"List Table 5 Dar=
k Accent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"51"
   Name=3D"List Table 6 Colorful Accent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"52"
   Name=3D"List Table 7 Colorful Accent 4"/>
  <w:LsdException Locked=3D"false" Priority=3D"46"
   Name=3D"List Table 1 Light Accent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"List Table 2 Acc=
ent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"List Table 3 Acc=
ent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"List Table 4 Acc=
ent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"List Table 5 Dar=
k Accent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"51"
   Name=3D"List Table 6 Colorful Accent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"52"
   Name=3D"List Table 7 Colorful Accent 5"/>
  <w:LsdException Locked=3D"false" Priority=3D"46"
   Name=3D"List Table 1 Light Accent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"47" Name=3D"List Table 2 Acc=
ent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"48" Name=3D"List Table 3 Acc=
ent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"49" Name=3D"List Table 4 Acc=
ent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"50" Name=3D"List Table 5 Dar=
k Accent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"51"
   Name=3D"List Table 6 Colorful Accent 6"/>
  <w:LsdException Locked=3D"false" Priority=3D"52"
   Name=3D"List Table 7 Colorful Accent 6"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Mention"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Smart Hyperlink"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Hashtag"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Unresolved Mention"/>
  <w:LsdException Locked=3D"false" SemiHidden=3D"true" UnhideWhenUsed=3D"tr=
ue"
   Name=3D"Smart Link"/>
 </w:LatentStyles>
</xml><![endif]-->
<style>
<!--
 /* Font Definitions */
 @font-face
	{font-family:Helvetica;
	panose-1:2 11 6 4 2 2 2 2 2 4;
	mso-font-charset:0;
	mso-generic-font-family:swiss;
	mso-font-pitch:variable;
	mso-font-signature:3 0 0 0 1 0;}
@font-face
	{font-family:Courier;
	panose-1:2 7 4 9 2 2 5 2 4 4;
	mso-font-charset:0;
	mso-generic-font-family:modern;
	mso-font-format:other;
	mso-font-pitch:fixed;
	mso-font-signature:3 0 0 0 1 0;}
@font-face
	{font-family:"Tms Rmn";
	panose-1:2 2 6 3 4 5 5 2 3 4;
	mso-font-charset:0;
	mso-generic-font-family:roman;
	mso-font-format:other;
	mso-font-pitch:variable;
	mso-font-signature:3 0 0 0 1 0;}
@font-face
	{font-family:Helv;
	panose-1:2 11 6 4 2 2 2 3 2 4;
	mso-font-charset:0;
	mso-generic-font-family:swiss;
	mso-font-format:other;
	mso-font-pitch:variable;
	mso-font-signature:3 0 0 0 1 0;}
@font-face
	{font-family:"New York";
	panose-1:2 4 5 3 6 5 6 2 3 4;
	mso-font-charset:0;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:3 0 0 0 1 0;}
@font-face
	{font-family:System;
	panose-1:0 0 0 0 0 0 0 0 0 0;
	mso-font-charset:0;
	mso-generic-font-family:swiss;
	mso-font-format:other;
	mso-font-pitch:variable;
	mso-font-signature:3 0 0 0 1 0;}
@font-face
	{font-family:Wingdings;
	panose-1:5 0 0 0 0 0 0 0 0 0;
	mso-font-charset:2;
	mso-generic-font-family:auto;
	mso-font-pitch:variable;
	mso-font-signature:0 268435456 0 0 -2147483648 0;}
@font-face
	{font-family:"MS Mincho";
	panose-1:2 2 6 9 4 2 5 8 3 4;
	mso-font-alt:"\FF2D\FF33 \660E\671D";
	mso-font-charset:128;
	mso-generic-font-family:roman;
	mso-font-pitch:fixed;
	mso-font-signature:1 134676480 16 0 131072 0;}
@font-face
	{font-family:Batang;
	panose-1:2 3 6 0 0 1 1 1 1 1;
	mso-font-alt:\BC14\D0D5;
	mso-font-charset:129;
	mso-generic-font-family:auto;
	mso-font-pitch:fixed;
	mso-font-signature:1 151388160 16 0 524288 0;}
@font-face
	{font-family:SimSun;
	panose-1:2 1 6 0 3 1 1 1 1 1;
	mso-font-alt:\5B8B\4F53;
	mso-font-charset:134;
	mso-generic-font-family:auto;
	mso-font-pitch:variable;
	mso-font-signature:1 135135232 16 0 262144 0;}
@font-face
	{font-family:PMingLiU;
	panose-1:2 1 6 1 0 1 1 1 1 1;
	mso-font-alt:\65B0\7D30\660E\9AD4;
	mso-font-charset:136;
	mso-generic-font-family:auto;
	mso-font-pitch:variable;
	mso-font-signature:1 134742016 16 0 1048576 0;}
@font-face
	{font-family:"MS Gothic";
	panose-1:2 11 6 9 7 2 5 8 2 4;
	mso-font-alt:"\FF2D\FF33 \30B4\30B7\30C3\30AF";
	mso-font-charset:128;
	mso-generic-font-family:modern;
	mso-font-pitch:fixed;
	mso-font-signature:1 134676480 16 0 131072 0;}
@font-face
	{font-family:Dotum;
	panose-1:2 11 6 0 0 1 1 1 1 1;
	mso-font-alt:\B3CB\C6C0;
	mso-font-charset:129;
	mso-generic-font-family:modern;
	mso-font-pitch:fixed;
	mso-font-signature:1 151388160 16 0 524288 0;}
@font-face
	{font-family:SimHei;
	panose-1:2 1 6 0 3 1 1 1 1 1;
	mso-font-alt:\9ED1\4F53;
	mso-font-charset:134;
	mso-generic-font-family:modern;
	mso-font-pitch:fixed;
	mso-font-signature:1 135135232 16 0 262144 0;}
@font-face
	{font-family:MingLiU;
	panose-1:2 1 6 9 0 1 1 1 1 1;
	mso-font-alt:\7D30\660E\9AD4;
	mso-font-charset:136;
	mso-generic-font-family:modern;
	mso-font-pitch:fixed;
	mso-font-signature:1 134742016 16 0 1048576 0;}
@font-face
	{font-family:Mincho;
	panose-1:2 2 6 9 4 3 5 8 3 5;
	mso-font-alt:\660E\671D;
	mso-font-charset:128;
	mso-generic-font-family:roman;
	mso-font-pitch:fixed;
	mso-font-signature:1 134676480 16 0 131072 0;}
@font-face
	{font-family:Gulim;
	panose-1:2 11 6 0 0 1 1 1 1 1;
	mso-font-alt:\AD74\B9BC;
	mso-font-charset:129;
	mso-generic-font-family:roman;
	mso-font-pitch:fixed;
	mso-font-signature:1 151388160 16 0 524288 0;}
@font-face
	{font-family:Century;
	panose-1:2 4 6 4 5 5 5 2 3 4;
	mso-font-charset:0;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:3 0 0 0 1 0;}
@font-face
	{font-family:"Angsana New";
	panose-1:2 2 6 3 5 4 5 2 3 4;
	mso-font-charset:222;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:16777217 0 0 0 65536 0;}
@font-face
	{font-family:"Cordia New";
	panose-1:2 11 3 4 2 2 2 2 2 4;
	mso-font-charset:222;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:16777217 0 0 0 65536 0;}
@font-face
	{font-family:Mangal;
	panose-1:0 0 4 0 0 0 0 0 0 0;
	mso-font-charset:1;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:8192 0 0 0 0 0;}
@font-face
	{font-family:Latha;
	panose-1:2 0 4 0 0 0 0 0 0 0;
	mso-font-charset:1;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:262144 0 0 0 0 0;}
@font-face
	{font-family:Sylfaen;
	panose-1:1 10 5 2 5 3 6 3 3 3;
	mso-font-charset:0;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:67110535 0 0 0 159 0;}
@font-face
	{font-family:Vrinda;
	panose-1:0 0 4 0 0 0 0 0 0 0;
	mso-font-charset:1;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:0 0 0 0 0 0;}
@font-face
	{font-family:Raavi;
	panose-1:2 0 5 0 0 0 0 0 0 0;
	mso-font-charset:1;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:0 0 0 0 0 0;}
@font-face
	{font-family:Shruti;
	panose-1:2 0 5 0 0 0 0 0 0 0;
	mso-font-charset:1;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:0 0 0 0 0 0;}
@font-face
	{font-family:Sendnya;
	panose-1:0 0 4 0 0 0 0 0 0 0;
	mso-font-charset:1;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:0 0 0 0 0 0;}
@font-face
	{font-family:Gautami;
	panose-1:2 0 5 0 0 0 0 0 0 0;
	mso-font-charset:1;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:0 0 0 0 0 0;}
@font-face
	{font-family:Tunga;
	panose-1:0 0 4 0 0 0 0 0 0 0;
	mso-font-charset:1;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:0 0 0 0 0 0;}
@font-face
	{font-family:"Estrangelo Edessa";
	panose-1:0 0 0 0 0 0 0 0 0 0;
	mso-font-charset:1;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:0 0 0 0 0 0;}
@font-face
	{font-family:"Cambria Math";
	panose-1:2 4 5 3 5 4 6 3 2 4;
	mso-font-charset:0;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:3 0 0 0 1 0;}
@font-face
	{font-family:"Yu Gothic";
	panose-1:2 11 4 0 0 0 0 0 0 0;
	mso-font-alt:\6E38\30B4\30B7\30C3\30AF;
	mso-font-charset:128;
	mso-generic-font-family:modern;
	mso-font-pitch:fixed;
	mso-font-signature:1 134676480 16 0 131072 0;}
@font-face
	{font-family:DengXian;
	panose-1:2 1 6 0 3 1 1 1 1 1;
	mso-font-alt:\7B49\7EBF;
	mso-font-charset:134;
	mso-generic-font-family:modern;
	mso-font-pitch:fixed;
	mso-font-signature:1 135135232 16 0 262144 0;}
@font-face
	{font-family:Calibri;
	panose-1:2 15 5 2 2 2 4 3 2 4;
	mso-font-charset:0;
	mso-generic-font-family:swiss;
	mso-font-pitch:variable;
	mso-font-signature:-469750017 -1040178053 9 0 511 0;}
@font-face
	{font-family:"Calibri Light";
	panose-1:2 15 3 2 2 2 4 3 2 4;
	mso-font-charset:0;
	mso-generic-font-family:swiss;
	mso-font-pitch:variable;
	mso-font-signature:-469750017 -1040178053 9 0 511 0;}
@font-face
	{font-family:"Palatino Linotype";
	panose-1:2 4 5 2 5 5 5 3 3 4;
	mso-font-charset:0;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:3 0 0 0 1 0;}
@font-face
	{font-family:Verdana;
	panose-1:2 11 6 4 3 5 4 4 2 4;
	mso-font-charset:0;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:3 0 0 0 1 0;}
@font-face
	{font-family:"Arial Unicode MS";
	panose-1:2 11 6 4 2 2 2 2 2 4;
	mso-font-charset:0;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:3 0 0 0 1 0;}
@font-face
	{font-family:"Segoe UI Emoji";
	panose-1:2 11 5 2 4 2 4 2 2 3;
	mso-font-charset:0;
	mso-generic-font-family:swiss;
	mso-font-pitch:variable;
	mso-font-signature:3 33554432 0 0 1 0;}
@font-face
	{font-family:"Seravek Light";
	panose-1:2 11 5 3 4 0 0 2 0 4;
	mso-font-alt:"Seravek Light";
	mso-font-charset:0;
	mso-generic-font-family:swiss;
	mso-font-pitch:variable;
	mso-font-signature:-1610611985 1342185595 0 0 159 0;}
@font-face
	{font-family:Seravek;
	panose-1:2 11 5 3 4 0 0 2 0 4;
	mso-font-alt:Seravek;
	mso-font-charset:0;
	mso-generic-font-family:swiss;
	mso-font-pitch:variable;
	mso-font-signature:-1610611985 1342185595 0 0 159 0;}
@font-face
	{font-family:"Seravek Medium";
	panose-1:2 11 7 3 5 0 0 2 0 4;
	mso-font-alt:"Seravek Medium";
	mso-font-charset:0;
	mso-generic-font-family:swiss;
	mso-font-pitch:variable;
	mso-font-signature:-1610611985 1342185563 0 0 159 0;}
@font-face
	{font-family:Cambria;
	panose-1:2 4 5 3 5 4 6 3 2 4;
	mso-font-charset:0;
	mso-generic-font-family:roman;
	mso-font-pitch:variable;
	mso-font-signature:-536869121 1107305727 33554432 0 415 0;}
 /* Style Definitions */
 p.MsoNormal, li.MsoNormal, div.MsoNormal
	{mso-style-unhide:no;
	mso-style-qformat:yes;
	mso-style-parent:"";
	margin:0cm;
	mso-pagination:none;
	text-autospace:none;
	font-size:11.0pt;
	font-family:"Seravek",sans-serif;
	mso-fareast-font-family:Seravek;
	mso-bidi-font-family:Seravek;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;}
h1
	{mso-style-priority:9;
	mso-style-unhide:no;
	mso-style-qformat:yes;
	margin-top:5.7pt;
	margin-right:0cm;
	margin-bottom:0cm;
	margin-left:63.75pt;
	text-align:justify;
	text-indent:-8.25pt;
	mso-pagination:none;
	mso-outline-level:1;
	text-autospace:none;
	font-size:8.5pt;
	font-family:"Seravek",sans-serif;
	mso-fareast-font-family:Seravek;
	mso-bidi-font-family:Seravek;
	mso-font-kerning:0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;}
p.MsoBodyText, li.MsoBodyText, div.MsoBodyText
	{mso-style-priority:1;
	mso-style-unhide:no;
	mso-style-qformat:yes;
	margin:0cm;
	mso-pagination:none;
	text-autospace:none;
	font-size:8.5pt;
	font-family:"Seravek",sans-serif;
	mso-fareast-font-family:Seravek;
	mso-bidi-font-family:Seravek;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;}
p.MsoListParagraph, li.MsoListParagraph, div.MsoListParagraph
	{mso-style-priority:1;
	mso-style-unhide:no;
	mso-style-qformat:yes;
	margin-top:5.7pt;
	margin-right:0cm;
	margin-bottom:0cm;
	margin-left:170.9pt;
	text-align:justify;
	text-indent:-18.0pt;
	mso-pagination:none;
	text-autospace:none;
	font-size:11.0pt;
	font-family:"Seravek",sans-serif;
	mso-fareast-font-family:Seravek;
	mso-bidi-font-family:Seravek;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;}
p.TableParagraph, li.TableParagraph, div.TableParagraph
	{mso-style-name:"Table Paragraph";
	mso-style-priority:1;
	mso-style-unhide:no;
	mso-style-qformat:yes;
	margin:0cm;
	mso-pagination:none;
	text-autospace:none;
	font-size:11.0pt;
	font-family:"Seravek",sans-serif;
	mso-fareast-font-family:Seravek;
	mso-bidi-font-family:Seravek;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;}
span.msoIns
	{mso-style-type:export-only;
	mso-style-name:"";
	text-decoration:underline;
	text-underline:single;
	color:#65B4B4;}
span.msoDel
	{mso-style-type:export-only;
	mso-style-name:"";
	text-decoration:line-through;
	color:#FF4B4B;}
span.SpellE
	{mso-style-name:"";
	mso-spl-e:yes;}
span.GramE
	{mso-style-name:"";
	mso-gram-e:yes;}
.MsoChpDefault
	{mso-style-type:export-only;
	mso-default-props:yes;
	font-family:"Calibri",sans-serif;
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-fareast-font-family:Calibri;
	mso-fareast-theme-font:minor-latin;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;
	mso-bidi-font-family:"Times New Roman";
	mso-bidi-theme-font:minor-bidi;
	mso-font-kerning:0pt;
	mso-ligatures:none;
	mso-ansi-language:EN-US;
	mso-fareast-language:EN-US;}
.MsoPapDefault
	{mso-style-type:export-only;
	mso-pagination:none;
	text-autospace:none;}
 /* Page Definitions */
 @page
	{mso-footnote-separator:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") fs;
	mso-footnote-continuation-separator:url("ART9_nawi_vol7_n2_v2_archivos/hea=
der.htm") fcs;
	mso-endnote-separator:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") es;
	mso-endnote-continuation-separator:url("ART9_nawi_vol7_n2_v2_archivos/head=
er.htm") ecs;
	mso-facing-pages:yes;}
@page WordSection1
	{size:581.5pt 609.5pt;
	margin:66.0pt 71.0pt 45.0pt 20.0pt;
	mso-header-margin:0cm;
	mso-footer-margin:35.9pt;
	mso-page-numbers:163;
	mso-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") h1;
	mso-even-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") ef1;
	mso-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") f1;
	mso-paper-source:0;}
div.WordSection1
	{page:WordSection1;}
@page WordSection2
	{size:581.5pt 609.5pt;
	margin:69.0pt 71.0pt 14.0pt 20.0pt;
	mso-header-margin:22.7pt;
	mso-footer-margin:35.9pt;
	mso-columns:2 not-even 311.45pt 2.0pt 177.05pt;
	mso-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") h1;
	mso-even-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") ef1;
	mso-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") f1;
	mso-paper-source:0;}
div.WordSection2
	{page:WordSection2;}
@page WordSection3
	{size:581.5pt 609.5pt;
	margin:69.0pt 71.0pt 14.0pt 20.0pt;
	mso-header-margin:22.7pt;
	mso-footer-margin:35.9pt;
	mso-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") h1;
	mso-even-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") ef1;
	mso-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") f1;
	mso-paper-source:0;}
div.WordSection3
	{page:WordSection3;}
@page WordSection4
	{size:581.5pt 609.5pt;
	margin:66.0pt 71.0pt 45.0pt 20.0pt;
	mso-header-margin:0cm;
	mso-footer-margin:35.9pt;
	mso-even-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") eh4;
	mso-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") h1;
	mso-even-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") ef1;
	mso-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") f1;
	mso-paper-source:0;}
div.WordSection4
	{page:WordSection4;}
@page WordSection5
	{size:581.5pt 609.5pt;
	margin:66.0pt 71.0pt 45.0pt 20.0pt;
	mso-header-margin:0cm;
	mso-footer-margin:35.9pt;
	mso-page-numbers:165;
	mso-even-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") eh4;
	mso-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") h5;
	mso-even-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") ef5;
	mso-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") f5;
	mso-paper-source:0;}
div.WordSection5
	{page:WordSection5;}
@page WordSection6
	{size:581.5pt 609.5pt;
	margin:66.0pt 71.0pt 45.0pt 20.0pt;
	mso-header-margin:0cm;
	mso-footer-margin:35.9pt;
	mso-even-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") eh6;
	mso-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") h5;
	mso-even-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") ef5;
	mso-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") f5;
	mso-paper-source:0;}
div.WordSection6
	{page:WordSection6;}
@page WordSection7
	{size:581.5pt 609.5pt;
	margin:66.0pt 71.0pt 45.0pt 20.0pt;
	mso-header-margin:0cm;
	mso-footer-margin:35.9pt;
	mso-page-numbers:167;
	mso-even-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") eh6;
	mso-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") h7;
	mso-even-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") ef7;
	mso-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") f7;
	mso-paper-source:0;}
div.WordSection7
	{page:WordSection7;}
@page WordSection8
	{size:581.5pt 609.5pt;
	margin:66.0pt 71.0pt 45.0pt 20.0pt;
	mso-header-margin:0cm;
	mso-footer-margin:35.9pt;
	mso-even-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") eh8;
	mso-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") h7;
	mso-even-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") ef7;
	mso-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") f7;
	mso-paper-source:0;}
div.WordSection8
	{page:WordSection8;}
@page WordSection9
	{size:581.5pt 609.5pt;
	margin:66.0pt 71.0pt 45.0pt 20.0pt;
	mso-header-margin:0cm;
	mso-footer-margin:35.9pt;
	mso-page-numbers:169;
	mso-even-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") eh8;
	mso-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") h9;
	mso-even-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") ef9;
	mso-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") f9;
	mso-paper-source:0;}
div.WordSection9
	{page:WordSection9;}
@page WordSection10
	{size:581.5pt 609.5pt;
	margin:66.0pt 71.0pt 45.0pt 20.0pt;
	mso-header-margin:0cm;
	mso-footer-margin:35.9pt;
	mso-even-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") eh10;
	mso-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") h9;
	mso-even-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") ef9;
	mso-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") f9;
	mso-paper-source:0;}
div.WordSection10
	{page:WordSection10;}
@page WordSection11
	{size:581.5pt 609.5pt;
	margin:66.0pt 71.0pt 45.0pt 20.0pt;
	mso-header-margin:0cm;
	mso-footer-margin:35.9pt;
	mso-page-numbers:171;
	mso-even-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") eh10;
	mso-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") h11;
	mso-even-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") ef11;
	mso-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") f11;
	mso-paper-source:0;}
div.WordSection11
	{page:WordSection11;}
@page WordSection12
	{size:581.5pt 609.5pt;
	margin:66.0pt 71.0pt 45.0pt 20.0pt;
	mso-header-margin:0cm;
	mso-footer-margin:35.9pt;
	mso-even-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") eh12;
	mso-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") h11;
	mso-even-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") ef11;
	mso-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") f11;
	mso-paper-source:0;}
div.WordSection12
	{page:WordSection12;}
@page WordSection13
	{size:581.5pt 609.5pt;
	margin:66.0pt 71.0pt 45.0pt 20.0pt;
	mso-header-margin:0cm;
	mso-footer-margin:35.9pt;
	mso-page-numbers:173;
	mso-even-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") eh12;
	mso-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") h13;
	mso-even-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") ef13;
	mso-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") f13;
	mso-paper-source:0;}
div.WordSection13
	{page:WordSection13;}
@page WordSection14
	{size:581.5pt 609.5pt;
	margin:66.0pt 71.0pt 45.0pt 20.0pt;
	mso-header-margin:0cm;
	mso-footer-margin:35.9pt;
	mso-even-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") eh12;
	mso-header:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") h14;
	mso-even-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") ef13;
	mso-footer:url("ART9_nawi_vol7_n2_v2_archivos/header.htm") f14;
	mso-paper-source:0;}
div.WordSection14
	{page:WordSection14;}
 /* List Definitions */
 @list l0
	{mso-list-id:493180051;
	mso-list-template-ids:919922452;}
@list l0:level1
	{mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:63.75pt;
	text-indent:-7.25pt;
	mso-ansi-font-size:8.5pt;
	mso-bidi-font-size:8.5pt;
	font-family:"Seravek",sans-serif;
	mso-fareast-font-family:Seravek;
	mso-bidi-font-family:Seravek;
	color:#231F20;
	mso-font-width:95%;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;
	mso-ansi-font-weight:bold;
	mso-bidi-font-weight:bold;
	mso-ansi-font-style:normal;
	mso-bidi-font-style:normal;}
@list l0:level2
	{mso-level-text:"%1\.%2\.";
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:68.75pt;
	text-align:right;
	text-indent:-12.25pt;
	mso-ansi-font-size:8.5pt;
	mso-bidi-font-size:8.5pt;
	font-family:"Seravek",sans-serif;
	mso-fareast-font-family:Seravek;
	mso-bidi-font-family:Seravek;
	color:#231F20;
	letter-spacing:-.35pt;
	mso-font-width:95%;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;
	mso-ansi-font-weight:normal;
	mso-bidi-font-weight:normal;
	mso-ansi-font-style:normal;
	mso-bidi-font-style:normal;}
@list l0:level3
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:170.9pt;
	text-indent:-18.0pt;
	mso-ansi-font-size:8.5pt;
	mso-bidi-font-size:8.5pt;
	font-family:"Seravek",sans-serif;
	mso-fareast-font-family:Seravek;
	mso-bidi-font-family:Seravek;
	color:#231F20;
	mso-font-width:95%;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;
	mso-ansi-font-weight:normal;
	mso-bidi-font-weight:normal;
	mso-ansi-font-style:normal;
	mso-bidi-font-style:normal;}
@list l0:level4
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:171.0pt;
	text-indent:-18.0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;}
@list l0:level5
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:216.55pt;
	text-indent:-18.0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;}
@list l0:level6
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:262.15pt;
	text-indent:-18.0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;}
@list l0:level7
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:307.75pt;
	text-indent:-18.0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;}
@list l0:level8
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:353.3pt;
	text-indent:-18.0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;}
@list l0:level9
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:398.9pt;
	text-indent:-18.0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;}
@list l1
	{mso-list-id:1472793593;
	mso-list-type:hybrid;
	mso-list-template-ids:591048838 -1846913268 -383769148 1219500764 -6545168=
62 2098757906 -6511774 1738827848 293887030 -86596422;}
@list l1:level1
	{mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:88.7pt;
	text-align:right;
	text-indent:-18.0pt;
	mso-ansi-font-size:8.5pt;
	mso-bidi-font-size:8.5pt;
	font-family:"Seravek",sans-serif;
	mso-fareast-font-family:Seravek;
	mso-bidi-font-family:Seravek;
	color:#231F20;
	mso-font-width:95%;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;
	mso-ansi-font-weight:normal;
	mso-bidi-font-weight:normal;
	mso-ansi-font-style:normal;
	mso-bidi-font-style:normal;}
@list l1:level2
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:129.1pt;
	text-indent:-18.0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;}
@list l1:level3
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:169.2pt;
	text-indent:-18.0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;}
@list l1:level4
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:209.3pt;
	text-indent:-18.0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;}
@list l1:level5
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:249.4pt;
	text-indent:-18.0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;}
@list l1:level6
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:289.55pt;
	text-indent:-18.0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;}
@list l1:level7
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:329.65pt;
	text-indent:-18.0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;}
@list l1:level8
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:369.75pt;
	text-indent:-18.0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;}
@list l1:level9
	{mso-level-start-at:0;
	mso-level-number-format:bullet;
	mso-level-text:\2022;
	mso-level-tab-stop:none;
	mso-level-number-position:left;
	margin-left:409.85pt;
	text-indent:-18.0pt;
	mso-ansi-language:ES;
	mso-fareast-language:EN-US;
	mso-bidi-language:AR-SA;}
ol
	{margin-bottom:0cm;}
ul
	{margin-bottom:0cm;}
-->
</style>
<!--[if gte mso 10]>
<style>
 /* Style Definitions */
 table.MsoNormalTable
	{mso-style-name:"Tabla normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:99;
	mso-style-parent:"";
	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
	mso-para-margin:0cm;
	mso-pagination:none;
	text-autospace:none;
	font-size:11.0pt;
	font-family:"Calibri",sans-serif;
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;
	mso-bidi-font-family:"Times New Roman";
	mso-bidi-theme-font:minor-bidi;
	mso-ansi-language:EN-US;
	mso-fareast-language:EN-US;}
table.TableNormal
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-priority:2;
	mso-style-qformat:yes;
	mso-style-parent:"";
	mso-padding-alt:0cm 0cm 0cm 0cm;
	mso-para-margin:0cm;
	mso-pagination:none;
	text-autospace:none;
	font-size:11.0pt;
	font-family:"Calibri",sans-serif;
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;
	mso-bidi-font-family:"Times New Roman";
	mso-bidi-theme-font:minor-bidi;
	mso-ansi-language:EN-US;
	mso-fareast-language:EN-US;}
</style>
<![endif]--><!--[if gte mso 9]><xml>
 <o:shapedefaults v:ext=3D"edit" spidmax=3D"2057"/>
</xml><![endif]--><!--[if gte mso 9]><xml>
 <o:shapelayout v:ext=3D"edit">
  <o:idmap v:ext=3D"edit" data=3D"2"/>
 </o:shapelayout></xml><![endif]-->
</head>

<body lang=3DES-EC style=3D'tab-interval:36.0pt;word-wrap:break-word'>

<div class=3DWordSection1>

<p class=3DMsoNormal style=3D'margin-top:7.45pt;margin-right:5.4pt;margin-b=
ottom:
0cm;margin-left:187.8pt;margin-bottom:.0001pt;text-indent:-32.9pt;line-heig=
ht:
197%'><span lang=3DES style=3D'font-size:11.5pt;mso-bidi-font-size:11.0pt;
line-height:197%;color:#231F20;mso-font-width:105%'>E-branding,<span
style=3D'letter-spacing:-.65pt'> </span>la<span style=3D'letter-spacing:-.6=
5pt'> </span>importancia<span
style=3D'letter-spacing:-.65pt'> </span>de<span style=3D'letter-spacing:-.6=
5pt'> </span>la<span
style=3D'letter-spacing:-.65pt'> </span>gesti&oacute;n<span style=3D'letter=
-spacing:
-.65pt'> </span>de<span style=3D'letter-spacing:-.65pt'> </span>la<span
style=3D'letter-spacing:-.65pt'> </span>reputaci&oacute;n<span style=3D'let=
ter-spacing:
-.65pt'> </span>en<span style=3D'letter-spacing:-.65pt'> </span>l&iacute;ne=
a. </span><span
lang=3DES style=3D'font-size:11.5pt;mso-bidi-font-size:11.0pt;line-height:1=
97%;
color:#231F20'>E-branding,<span style=3D'letter-spacing:1.25pt'> </span><sp=
an
class=3DSpellE>importance</span><span style=3D'letter-spacing:1.25pt'> </sp=
an><span
class=3DSpellE>of</span><span style=3D'letter-spacing:1.3pt'> </span>online=
<span
style=3D'letter-spacing:1.25pt'> </span><span class=3DSpellE>reputation</sp=
an><span
style=3D'letter-spacing:1.25pt'> </span><span class=3DSpellE><span
style=3D'letter-spacing:-.1pt'>management</span></span><span style=3D'lette=
r-spacing:
-.1pt'>.</span></span><span lang=3DES style=3D'font-size:11.5pt;mso-bidi-fo=
nt-size:
11.0pt;line-height:197%'><o:p></o:p></span></p>

<p class=3DMsoBodyText style=3D'margin-top:.3pt'><span lang=3DES style=3D'f=
ont-size:
10.5pt;mso-bidi-font-size:8.5pt'><o:p>&nbsp;</o:p></span></p>

</div>

<span lang=3DES style=3D'font-size:10.5pt;mso-bidi-font-size:11.0pt;font-fa=
mily:
"Seravek",sans-serif;mso-fareast-font-family:Seravek;mso-bidi-font-family:S=
eravek;
mso-ansi-language:ES;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'><br
clear=3Dall style=3D'page-break-before:auto;mso-break-type:section-break'>
</span>

<div class=3DWordSection2>

<p class=3DMsoNormal align=3Dcenter style=3D'margin-top:4.6pt;margin-right:=
128.35pt;
margin-bottom:0cm;margin-left:148.6pt;margin-bottom:.0001pt;text-align:cent=
er'><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:8.=
0pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.1pt'>Resumen</span=
></b><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:8.=
0pt;
mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'margin-top:6.85pt;margin-right:0cm;margin-bot=
tom:
0cm;margin-left:150.05pt;margin-bottom:.0001pt;text-align:justify;line-heig=
ht:
111%'><!--[if gte vml 1]><v:group id=3D"docshapegroup5" o:spid=3D"_x0000_s2=
050"
 style=3D'position:absolute;left:0;text-align:left;margin-left:25.25pt;
 margin-top:253.35pt;width:136.15pt;height:120.85pt;z-index:15729664;
 mso-position-horizontal-relative:page' coordorigin=3D"505,5067" coordsize=
=3D"2723,2417">
 <v:rect id=3D"docshape6" o:spid=3D"_x0000_s2053" style=3D'position:absolut=
e;left:504;
  top:5097;width:2722;height:2387' fillcolor=3D"black" stroked=3D"f">
  <v:fill opacity=3D"3277f"/>
 </v:rect><v:rect id=3D"docshape7" o:spid=3D"_x0000_s2052" style=3D'positio=
n:absolute;
  left:505;top:5067;width:2722;height:30' fillcolor=3D"#0084a8" stroked=3D"=
f"/>
 <v:shapetype id=3D"_x0000_t202" coordsize=3D"21600,21600" o:spt=3D"202" pa=
th=3D"m,l,21600r21600,l21600,xe">
  <v:stroke joinstyle=3D"miter"/>
  <v:path gradientshapeok=3D"t" o:connecttype=3D"rect"/>
 </v:shapetype><v:shape id=3D"docshape8" o:spid=3D"_x0000_s2051" type=3D"#_=
x0000_t202"
  style=3D'position:absolute;left:504;top:5097;width:2722;height:2387' fill=
ed=3D"f"
  stroked=3D"f">
  <v:textbox inset=3D"0,0,0,0">
   <![if !mso]>
   <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
    <tr>
     <td><![endif]>
     <div>
     <p class=3DMsoNormal align=3Dcenter style=3D'margin-top:4.05pt;text-al=
ign:center'><b
     style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-si=
ze:9.5pt;
     mso-bidi-font-size:11.0pt;font-family:"Seravek Medium",sans-serif;
     mso-hansi-font-family:Seravek;color:#383B5A;letter-spacing:-.3pt'>Paul=
</span></b><b
     style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-si=
ze:9.5pt;
     mso-bidi-font-size:11.0pt;font-family:"Seravek Medium",sans-serif;
     mso-hansi-font-family:Seravek;color:#383B5A;letter-spacing:.15pt'> </s=
pan></b><b
     style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-si=
ze:9.5pt;
     mso-bidi-font-size:11.0pt;font-family:"Seravek Medium",sans-serif;
     mso-hansi-font-family:Seravek;color:#383B5A;letter-spacing:-.3pt'>Gust=
avo</span></b><b
     style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-si=
ze:9.5pt;
     mso-bidi-font-size:11.0pt;font-family:"Seravek Medium",sans-serif;
     mso-hansi-font-family:Seravek;color:#383B5A;letter-spacing:.15pt'> </s=
pan></b><b
     style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-si=
ze:9.5pt;
     mso-bidi-font-size:11.0pt;font-family:"Seravek Medium",sans-serif;
     mso-hansi-font-family:Seravek;color:#383B5A;letter-spacing:-.3pt'>Pera=
lta</span></b><b
     style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-si=
ze:9.5pt;
     mso-bidi-font-size:11.0pt;font-family:"Seravek Medium",sans-serif;
     mso-hansi-font-family:Seravek;color:#383B5A;letter-spacing:.15pt'> </s=
pan></b><b
     style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-si=
ze:9.5pt;
     mso-bidi-font-size:11.0pt;font-family:"Seravek Medium",sans-serif;
     mso-hansi-font-family:Seravek;color:#383B5A;letter-spacing:-.3pt'>Faja=
rdo</span></b><b
     style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-si=
ze:9.5pt;
     mso-bidi-font-size:11.0pt;font-family:"Seravek Medium",sans-serif;
     mso-hansi-font-family:Seravek'><o:p></o:p></span></b></p>
     <p class=3DMsoNormal align=3Dcenter style=3D'margin-top:.8pt;margin-ri=
ght:19.0pt;
     margin-bottom:0cm;margin-left:19.1pt;margin-bottom:.0001pt;text-align:
     center;line-height:111%'><span lang=3DES style=3D'font-size:8.0pt;mso-=
bidi-font-size:
     11.0pt;line-height:111%;color:#383B5A'>Universidad de Cuenca<span
     style=3D'letter-spacing:2.0pt'> </span><span class=3DSpellE>Cuenca</sp=
an>,<span
     style=3D'letter-spacing:-.45pt'> </span>Ecuador<span style=3D'letter-s=
pacing:
     2.0pt'> </span></span><span lang=3DES><a
     href=3D"mailto:paul.peraltaf@ucuenca.edu.ec"><span style=3D'font-size:=
8.0pt;
     mso-bidi-font-size:11.0pt;line-height:111%;color:#383B5A;letter-spacin=
g:
     -.2pt;text-decoration:none;text-underline:none'>paul.peral</span></a><a
     href=3D"mailto:taf@ucuenca.edu.ec"><span style=3D'font-size:8.0pt;mso-=
bidi-font-size:
     11.0pt;line-height:111%;color:#383B5A;letter-spacing:-.2pt;text-decora=
tion:
     none;text-underline:none'>taf@ucuenca.edu.ec</span></a></span><span
     lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-heig=
ht:111%'><o:p></o:p></span></p>
     <p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><i
     style=3D'mso-bidi-font-style:normal'><u style=3D'text-underline:#02428=
E'><span
     lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;font-fami=
ly:"Seravek Light",sans-serif;
     mso-hansi-font-family:Seravek;color:#02428E;letter-spacing:2.8pt'><span
     style=3D'mso-spacerun:yes'>&nbsp;</span></span></u></i><i style=3D'mso=
-bidi-font-style:
     normal'><u style=3D'text-underline:#02428E'><span lang=3DES style=3D'f=
ont-size:
     8.0pt;mso-bidi-font-size:11.0pt;font-family:"Seravek Light",sans-serif;
     mso-hansi-font-family:Seravek;color:#02428E;letter-spacing:-.3pt'>http=
s://orcid.org/0000-0002-6970-6330</span></u></i><i
     style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-siz=
e:8.0pt;
     mso-bidi-font-size:11.0pt;font-family:"Seravek Light",sans-serif;
     mso-hansi-font-family:Seravek'><o:p></o:p></span></i></p>
     <p class=3DMsoNormal><i style=3D'mso-bidi-font-style:normal'><span lan=
g=3DES
     style=3D'font-size:10.0pt;mso-bidi-font-size:11.0pt;font-family:"Serav=
ek Light",sans-serif;
     mso-hansi-font-family:Seravek'><o:p>&nbsp;</o:p></span></i></p>
     <p class=3DMsoNormal style=3D'margin-top:.1pt'><i style=3D'mso-bidi-fo=
nt-style:
     normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11=
.0pt;
     font-family:"Seravek Light",sans-serif;mso-hansi-font-family:Seravek'>=
<o:p>&nbsp;</o:p></span></i></p>
     <p class=3DMsoNormal align=3Dcenter style=3D'margin-top:0cm;margin-rig=
ht:19.0pt;
     margin-bottom:0cm;margin-left:19.1pt;margin-bottom:.0001pt;text-align:
     center;line-height:105%'><i style=3D'mso-bidi-font-style:normal'><span
     lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-heig=
ht:105%;
     color:#58595B'>Enviado:<span style=3D'letter-spacing:-.45pt'> </span>1=
6/03/2023<span
     style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-=
.3pt'>Aceptado:</span><span
     style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:=
-.3pt'>17/04/2023</span><span
     style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-=
.25pt'>Publicado:</span><span
     style=3D'letter-spacing:.5pt'> </span><span style=3D'letter-spacing:-.=
3pt'>15/07/2023</span></span></i><i
     style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-siz=
e:8.5pt;
     mso-bidi-font-size:11.0pt;line-height:105%'><o:p></o:p></span></i></p>
     </div>
     <![if !mso]></td>
    </tr>
   </table>
   <![endif]></v:textbox>
 </v:shape><w:wrap anchorx=3D"page"/>
</v:group><![endif]--><![if !vml]><span style=3D'mso-ignore:vglayout;positi=
on:
absolute;z-index:15729664;left:0px;margin-left:49px;margin-top:464px;
width:230px;height:204px'><img width=3D184 height=3D163
src=3D"ART9_nawi_vol7_n2_v2_archivos/image001.gif" v:shapes=3D"docshapegrou=
p5 docshape6 docshape7 docshape8"></span><![endif]><span
lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:11=
1%;
color:#231F20;mso-font-width:90%'>La reputaci&oacute;n como<span
style=3D'letter-spacing:-.2pt'> </span>valor intr&iacute;nseco de una empre=
sa</span><span
lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:11=
1%;
color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.0pt;mso-bidi-font-size:11.0pt;line-height:111%;color:#231F20;letter-spaci=
ng:
-.2pt'>es</span><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size=
:11.0pt;
line-height:111%;color:#231F20;letter-spacing:-.25pt'> </span><span lang=3D=
ES
style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:111%;color:#=
231F20;
letter-spacing:-.2pt'>fundamental</span><span lang=3DES style=3D'font-size:=
8.0pt;
mso-bidi-font-size:11.0pt;line-height:111%;color:#231F20;letter-spacing:-.2=
5pt'>
</span><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;
line-height:111%;color:#231F20;letter-spacing:-.2pt'>para su</span><span
lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:11=
1%;
color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES style=3D'font-=
size:
8.0pt;mso-bidi-font-size:11.0pt;line-height:111%;color:#231F20;letter-spaci=
ng:
-.2pt'>&eacute;xito, especialmente</span><span lang=3DES style=3D'font-size=
:8.0pt;
mso-bidi-font-size:11.0pt;line-height:111%;color:#231F20;letter-spacing:-.2=
5pt'>
</span><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;
line-height:111%;color:#231F20;letter-spacing:-.2pt'>en</span><span lang=3D=
ES
style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:111%;color:#=
231F20;
letter-spacing:-.25pt'> </span><span lang=3DES style=3D'font-size:8.0pt;mso=
-bidi-font-size:
11.0pt;line-height:111%;color:#231F20;letter-spacing:-.2pt'>la</span><span
lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:11=
1%;
color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.0pt;mso-bidi-font-size:11.0pt;line-height:111%;color:#231F20;letter-spaci=
ng:
-.3pt'>era</span><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-siz=
e:11.0pt;
line-height:111%;color:#231F20;letter-spacing:-.15pt'> </span><span lang=3D=
ES
style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:111%;color:#=
231F20;
letter-spacing:-.3pt'>digital,</span><span lang=3DES style=3D'font-size:8.0=
pt;
mso-bidi-font-size:11.0pt;line-height:111%;color:#231F20;letter-spacing:-.1=
5pt'>
</span><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;
line-height:111%;color:#231F20;letter-spacing:-.3pt'>donde</span><span lang=
=3DES
style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:111%;color:#=
231F20;
letter-spacing:-.1pt'> </span><span lang=3DES style=3D'font-size:8.0pt;mso-=
bidi-font-size:
11.0pt;line-height:111%;color:#231F20;letter-spacing:-.3pt'>los</span><span
lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:11=
1%;
color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES style=3D'font-=
size:
8.0pt;mso-bidi-font-size:11.0pt;line-height:111%;color:#231F20;letter-spaci=
ng:
-.3pt'>consumidores</span><span lang=3DES style=3D'font-size:8.0pt;mso-bidi=
-font-size:
11.0pt;line-height:111%;color:#231F20;letter-spacing:-.1pt'> </span><span
lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:11=
1%;
color:#231F20;letter-spacing:-.3pt'>tienen</span><span lang=3DES
style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:111%;color:#=
231F20;
letter-spacing:-.15pt'> </span><span lang=3DES style=3D'font-size:8.0pt;mso=
-bidi-font-size:
11.0pt;line-height:111%;color:#231F20;letter-spacing:-.3pt'>acceso</span><s=
pan
lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:11=
1%;
color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES style=3D'font-=
size:
8.0pt;mso-bidi-font-size:11.0pt;line-height:111%;color:#231F20;letter-spaci=
ng:
-.3pt'>a</span><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:=
11.0pt;
line-height:111%;color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:111%;color:#=
231F20;
mso-font-width:90%'>la<span style=3D'letter-spacing:-.15pt'> </span>informa=
ci&oacute;n<span
style=3D'letter-spacing:-.15pt'> </span>de<span style=3D'letter-spacing:-.1=
5pt'> </span>manera<span
style=3D'letter-spacing:-.15pt'> </span>instant&aacute;nea.<span
style=3D'letter-spacing:-.15pt'> </span>El<span style=3D'letter-spacing:-.1=
5pt'> </span><i
style=3D'mso-bidi-font-style:normal'>e-branding</i></span><i style=3D'mso-b=
idi-font-style:
normal'><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;
line-height:111%;color:#231F20;letter-spacing:2.0pt'> </span></i><span lang=
=3DES
style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:111%;color:#=
231F20;
letter-spacing:-.4pt'>se</span><span lang=3DES style=3D'font-size:8.0pt;mso=
-bidi-font-size:
11.0pt;line-height:111%;color:#231F20'> <span style=3D'letter-spacing:-.4pt=
'>ha</span>
<span style=3D'letter-spacing:-.4pt'>convertido</span> <span style=3D'lette=
r-spacing:
-.4pt'>en</span> <span style=3D'letter-spacing:-.4pt'>una</span> <span
style=3D'letter-spacing:-.4pt'>herramienta</span> <span style=3D'letter-spa=
cing:
-.4pt'>importante</span> <span style=3D'letter-spacing:-.4pt'>no</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.4pt'=
>solo</span>
<span style=3D'letter-spacing:-.4pt'>para</span> <span style=3D'letter-spac=
ing:
-.4pt'>la</span> <span style=3D'letter-spacing:-.4pt'>gesti&oacute;n</span>=
 <span
style=3D'letter-spacing:-.4pt'>sino</span> <span style=3D'letter-spacing:-.=
4pt'>tambi&eacute;n</span>
<span style=3D'letter-spacing:-.4pt'>para</span> <span style=3D'letter-spac=
ing:
-.4pt'>la</span> <span style=3D'letter-spacing:-.4pt'>reputaci&oacute;n</sp=
an><span
style=3D'letter-spacing:2.0pt'> </span>en<span style=3D'letter-spacing:-.45=
pt'> </span>l&iacute;nea,<span
style=3D'letter-spacing:-.45pt'> </span>permitiendo<span style=3D'letter-sp=
acing:
-.4pt'> </span>a<span style=3D'letter-spacing:-.45pt'> </span>las<span
style=3D'letter-spacing:-.4pt'> </span>empresas<span style=3D'letter-spacin=
g:-.45pt'>
</span>controlar<span style=3D'letter-spacing:-.45pt'> </span>y<span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt;
mso-font-width:90%'>moldear</span><span style=3D'letter-spacing:-.2pt;mso-f=
ont-width:
90%'> </span><span style=3D'letter-spacing:-.1pt;mso-font-width:90%'>la</sp=
an><span
style=3D'letter-spacing:-.15pt;mso-font-width:90%'> </span><span
style=3D'letter-spacing:-.1pt;mso-font-width:90%'>percepci&oacute;n</span><=
span
style=3D'letter-spacing:-.15pt;mso-font-width:90%'> </span><span
style=3D'letter-spacing:-.1pt;mso-font-width:90%'>de</span><span
style=3D'letter-spacing:-.15pt;mso-font-width:90%'> </span><span
style=3D'letter-spacing:-.1pt;mso-font-width:90%'>su</span><span
style=3D'letter-spacing:-.15pt;mso-font-width:90%'> </span><span
style=3D'letter-spacing:-.1pt;mso-font-width:90%'>marca.</span><span
style=3D'letter-spacing:-.15pt;mso-font-width:90%'> </span><span
style=3D'letter-spacing:-.1pt;mso-font-width:90%'>El</span><span
style=3D'letter-spacing:-.2pt;mso-font-width:90%'> </span><span style=3D'le=
tter-spacing:
-.1pt;mso-font-width:90%'>presente</span><span style=3D'letter-spacing:-.15=
pt;
mso-font-width:90%'> </span><span style=3D'letter-spacing:-.1pt;mso-font-wi=
dth:
90%'>escrito</span><span style=3D'letter-spacing:2.0pt'> </span><span
style=3D'letter-spacing:-.1pt'>se</span><span style=3D'letter-spacing:-.35p=
t'> </span><span
style=3D'letter-spacing:-.1pt'>enfoca</span><span style=3D'letter-spacing:-=
.35pt'> </span><span
style=3D'letter-spacing:-.1pt'>en</span><span style=3D'letter-spacing:-.3pt=
'> </span><span
style=3D'letter-spacing:-.1pt'>dilucidar</span><span style=3D'letter-spacin=
g:-.35pt'>
</span><span style=3D'letter-spacing:-.1pt'>c&oacute;mo</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>las</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>empresas</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>utilizan</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>esta
herramienta para gestionar su reputaci&oacute;n en</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>l&iacute;nea,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>y</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>c&oacute;mo
esto puede impactar</span><span style=3D'letter-spacing:-.15pt'> </span><sp=
an
style=3D'letter-spacing:-.2pt'>en</span><span style=3D'letter-spacing:-.15p=
t'> </span><span
style=3D'letter-spacing:-.2pt'>la confianza</span><span style=3D'letter-spa=
cing:
2.0pt'> </span><span style=3D'mso-font-width:90%'>del consumidor y la image=
n de
marca. Se exploran y</span><span style=3D'letter-spacing:2.0pt'> </span><sp=
an
style=3D'mso-font-width:90%'>sugieren<span style=3D'letter-spacing:-.3pt'> =
</span>las<span
style=3D'letter-spacing:-.25pt'> </span>estrategias<span style=3D'letter-sp=
acing:
-.25pt'> </span>empleadas<span style=3D'letter-spacing:-.25pt'> </span>por<=
span
style=3D'letter-spacing:-.25pt'> </span>las<span style=3D'letter-spacing:-.=
25pt'> </span>empresas,</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt'=
>incluyendo</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>la</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>creaci&oacute;n</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>de</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>contenidos</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>positivos,</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>la</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt;
mso-font-width:90%'>respuesta</span> <span style=3D'letter-spacing:-.2pt;
mso-font-width:90%'>a</span> <span style=3D'letter-spacing:-.2pt;mso-font-w=
idth:
90%'>las</span> <span style=3D'letter-spacing:-.2pt;mso-font-width:90%'>cr&=
iacute;ticas</span>
<span style=3D'letter-spacing:-.2pt;mso-font-width:90%'>en</span> <span
style=3D'letter-spacing:-.2pt;mso-font-width:90%'>l&iacute;nea</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt;
mso-font-width:90%'>y</span> <span style=3D'letter-spacing:-.2pt;mso-font-w=
idth:
90%'>la</span> <span style=3D'letter-spacing:-.2pt;mso-font-width:90%'>acti=
va</span>
<span style=3D'letter-spacing:-.2pt;mso-font-width:90%'>participaci&oacute;=
n</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'mso-font-width:90%'>e=
n las
redes sociales.<span style=3D'letter-spacing:-.05pt'> </span>Tambi&eacute;n=
 se
examina c&oacute;mo los</span><span style=3D'letter-spacing:2.0pt'> </span>=
<span
style=3D'letter-spacing:-.2pt'>consumidores</span><span style=3D'letter-spa=
cing:
-.25pt'> </span><span style=3D'letter-spacing:-.2pt'>perciben</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>la
gesti&oacute;n</span><span style=3D'letter-spacing:-.25pt'> </span><span
style=3D'letter-spacing:-.2pt'>de la</span><span style=3D'letter-spacing:-.=
25pt'> </span><span
style=3D'letter-spacing:-.2pt'>reputaci&oacute;n</span><span style=3D'lette=
r-spacing:
2.0pt'> </span><span style=3D'letter-spacing:-.1pt'>en</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>l&iacute;nea</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>de</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>las</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>empresas,</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>incluyendo</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>la</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>influencia</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'mso-font-width:90%'>d=
e la
autenticidad, la transparencia y la honestidad.</span><span style=3D'letter=
-spacing:
2.0pt'> </span><span style=3D'letter-spacing:-.1pt'>Finalmente,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>se</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>analiza</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>c&oacute;mo</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>el</span><span
style=3D'letter-spacing:-.3pt'> </span><i style=3D'mso-bidi-font-style:norm=
al'><span
style=3D'letter-spacing:-.1pt'>e-branding</span><span style=3D'letter-spaci=
ng:-.2pt'>
</span></i><span style=3D'letter-spacing:-.1pt'>puede</span><span
style=3D'letter-spacing:2.0pt'> </span>afectar<span style=3D'letter-spacing=
:-.35pt'>
</span>la<span style=3D'letter-spacing:-.35pt'> </span>confianza<span
style=3D'letter-spacing:-.4pt'> </span>del<span style=3D'letter-spacing:-.3=
5pt'> </span>consumidor<span
style=3D'letter-spacing:-.45pt'> </span>y<span style=3D'letter-spacing:-.35=
pt'> </span>la<span
style=3D'letter-spacing:-.35pt'> </span>imagen<span style=3D'letter-spacing=
:2.0pt'>
</span><span style=3D'letter-spacing:-.1pt'>de</span><span style=3D'letter-=
spacing:
-.15pt'> </span><span style=3D'letter-spacing:-.1pt'>marca,</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>y</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>c&oacute;mo</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>las</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>empresas</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>pueden</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>utilizarla</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt'=
>de</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>manera</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>efectiva</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>para</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>gestionar</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>su</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>reputaci&oacute;n.</span></span><span
lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:11=
1%'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:5.8pt;margin-right:.05pt;margin-bo=
ttom:
0cm;margin-left:150.05pt;margin-bottom:.0001pt;text-align:justify;line-heig=
ht:
111%'><b style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'fon=
t-size:
8.0pt;mso-bidi-font-size:11.0pt;line-height:111%;color:#231F20;letter-spaci=
ng:
-.2pt'>Palabras clave: </span></b><span lang=3DES style=3D'font-size:8.0pt;
mso-bidi-font-size:11.0pt;line-height:111%;color:#231F20;letter-spacing:-.2=
pt'>Dise&ntilde;o
gr&aacute;fico; gesti&oacute;n de marca;</span><span lang=3DES style=3D'fon=
t-size:
8.0pt;mso-bidi-font-size:11.0pt;line-height:111%;color:#231F20;letter-spaci=
ng:
2.0pt'> </span><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:=
11.0pt;
line-height:111%;color:#231F20'>branding;<span style=3D'letter-spacing:-.45=
pt'> </span>usuario</span><span
lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height:11=
1%'><o:p></o:p></span></p>

<span lang=3DEN-US style=3D'font-size:11.0pt;font-family:"Seravek",sans-ser=
if;
mso-fareast-font-family:Seravek;mso-bidi-font-family:Seravek;mso-ansi-langu=
age:
EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'><br clear=3Dall
style=3D'mso-column-break-before:always'>
</span>

<p class=3DMsoNormal style=3D'margin-top:4.6pt;margin-right:0cm;margin-bott=
om:0cm;
margin-left:9.85pt;margin-bottom:.0001pt'><b style=3D'mso-bidi-font-weight:=
normal'><span
lang=3DEN-US style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.1pt;mso-ansi-language:EN-US'>Abstract</span></b><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DEN-US style=3D'font-size=
:8.0pt;
mso-bidi-font-size:11.0pt;mso-ansi-language:EN-US'><o:p></o:p></span></b></=
p>

<p class=3DMsoNormal style=3D'margin-top:6.85pt;margin-right:5.25pt;margin-=
bottom:
0cm;margin-left:9.85pt;margin-bottom:.0001pt;text-align:justify;line-height:
111%'><span lang=3DEN-US style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;
line-height:111%;color:#231F20;mso-ansi-language:EN-US'>Reputation<span
style=3D'letter-spacing:-.2pt'> </span>as<span style=3D'letter-spacing:-.2p=
t'> </span>an<span
style=3D'letter-spacing:-.2pt'> </span>intrinsic<span style=3D'letter-spaci=
ng:-.3pt'>
</span>value<span style=3D'letter-spacing:-.2pt'> </span>of<span
style=3D'letter-spacing:-.2pt'> </span>a<span style=3D'letter-spacing:-.2pt=
'> </span>company<span
style=3D'letter-spacing:-.2pt'> </span>is<span style=3D'letter-spacing:2.0p=
t'> </span><span
style=3D'letter-spacing:-.3pt'>essential</span> <span style=3D'letter-spaci=
ng:-.3pt'>for</span>
<span style=3D'letter-spacing:-.3pt'>its</span> <span style=3D'letter-spaci=
ng:-.3pt'>success,</span>
<span style=3D'letter-spacing:-.3pt'>especially</span> <span style=3D'lette=
r-spacing:
-.3pt'>in</span> <span style=3D'letter-spacing:-.3pt'>the</span> <span
style=3D'letter-spacing:-.3pt'>digital</span> <span style=3D'letter-spacing=
:-.3pt'>age</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt;
mso-font-width:90%'>where consumers have instant access to information.</sp=
an><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>E-branding</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>has</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>become</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>an</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>important</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>tool</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>not</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>only</span><span
style=3D'letter-spacing:2.0pt'> </span>for<span style=3D'letter-spacing:-.3=
pt'> </span>management<span
style=3D'letter-spacing:-.3pt'> </span>but<span style=3D'letter-spacing:-.3=
pt'> </span>also<span
style=3D'letter-spacing:-.3pt'> </span>for<span style=3D'letter-spacing:-.3=
pt'> </span>online<span
style=3D'letter-spacing:-.3pt'> </span>reputation,<span style=3D'letter-spa=
cing:
2.0pt'> </span>allowing companies to control and shape their<span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>brand</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>perception.</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>This</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>paper</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>focuses</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>on</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>elucidating</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.4pt'=
>how</span>
<span style=3D'letter-spacing:-.4pt'>companies</span> <span style=3D'letter=
-spacing:
-.4pt'>use</span> <span style=3D'letter-spacing:-.4pt'>this</span> <span
style=3D'letter-spacing:-.4pt'>tool</span> <span style=3D'letter-spacing:-.=
4pt'>to</span>
<span style=3D'letter-spacing:-.4pt'>manage</span> <span style=3D'letter-sp=
acing:
-.4pt'>their</span> <span style=3D'letter-spacing:-.4pt'>online</span><span
style=3D'letter-spacing:2.0pt'> </span>reputation and how this can impact
consumer<span style=3D'letter-spacing:2.0pt'> </span>trust and brand image.
Strategies employed by<span style=3D'letter-spacing:2.0pt'> </span><span
style=3D'letter-spacing:-.1pt'>companies</span><span style=3D'letter-spacin=
g:-.35pt'>
</span><span style=3D'letter-spacing:-.1pt'>are</span><span style=3D'letter=
-spacing:
-.35pt'> </span><span style=3D'letter-spacing:-.1pt'>explored</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>and</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>suggested,</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>including</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt'=
>creating</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>positive</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>content,</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>responding</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>to</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>criticism</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>online,</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>and</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>actively</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>engaging</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>in</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>social</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>media.</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>It</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>also</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'mso-font-width:90%'>e=
xamines<span
style=3D'letter-spacing:-.3pt'> </span>how<span style=3D'letter-spacing:-.2=
5pt'> </span>consumers<span
style=3D'letter-spacing:-.25pt'> </span>perceive<span style=3D'letter-spaci=
ng:-.25pt'>
</span>companies'<span style=3D'letter-spacing:-.25pt'> </span>online</span=
><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>reputation</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>management,</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>including</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>the</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>influence</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>of</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>authenticity,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>transparency,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>and
honesty.</span><span style=3D'letter-spacing:-.25pt'> </span><span
style=3D'letter-spacing:-.2pt'>Finally, it</span><span style=3D'letter-spac=
ing:
2.0pt'> </span><span style=3D'letter-spacing:-.3pt'>analyzes</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>how</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>e-branding</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>can</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>affect</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>consumer</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>trust</span><span
style=3D'letter-spacing:2.0pt'> </span>and<span style=3D'letter-spacing:-.3=
5pt'> </span>brand<span
style=3D'letter-spacing:-.35pt'> </span>image,<span style=3D'letter-spacing=
:-.35pt'>
</span>and<span style=3D'letter-spacing:-.35pt'> </span>how<span
style=3D'letter-spacing:-.35pt'> </span>companies<span style=3D'letter-spac=
ing:
-.35pt'> </span>can<span style=3D'letter-spacing:-.35pt'> </span>use<span
style=3D'letter-spacing:-.35pt'> </span>it<span style=3D'letter-spacing:2.0=
pt'> </span>effectively
to manage their reputation.</span><span lang=3DEN-US style=3D'font-size:8.0=
pt;
mso-bidi-font-size:11.0pt;line-height:111%;mso-ansi-language:EN-US'><o:p></=
o:p></span></p>

<p class=3DMsoBodyText><span lang=3DEN-US style=3D'font-size:10.0pt;mso-bid=
i-font-size:
8.5pt;mso-ansi-language:EN-US'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoBodyText style=3D'margin-top:.35pt'><span lang=3DEN-US
style=3D'font-size:8.0pt;mso-bidi-font-size:8.5pt;mso-ansi-language:EN-US'>=
<o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:0cm;margin-right:5.3pt;margin-bott=
om:0cm;
margin-left:9.85pt;margin-bottom:.0001pt;text-align:justify;line-height:111=
%'><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DEN-US style=3D'font-size=
:8.0pt;
mso-bidi-font-size:11.0pt;line-height:111%;color:#231F20;mso-ansi-language:
EN-US'>Keywords:<span style=3D'letter-spacing:-.45pt'> </span></span></b><s=
pan
lang=3DEN-US style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height=
:111%;
color:#231F20;mso-ansi-language:EN-US'>Graphic<span style=3D'letter-spacing=
:-.45pt'>
</span>design;<span style=3D'letter-spacing:-.4pt'> </span>brand<span
style=3D'letter-spacing:-.45pt'> </span>management;<span style=3D'letter-sp=
acing:
2.0pt'> </span>branding;<span style=3D'letter-spacing:-.45pt'> </span>user<=
/span><span
lang=3DEN-US style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-height=
:111%;
mso-ansi-language:EN-US'><o:p></o:p></span></p>

</div>

<span lang=3DEN-US style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-=
height:
111%;font-family:"Seravek",sans-serif;mso-fareast-font-family:Seravek;
mso-bidi-font-family:Seravek;mso-ansi-language:EN-US;mso-fareast-language:E=
N-US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:auto;
mso-break-type:section-break'>
</span>

<div class=3DWordSection3>

<p class=3DMsoBodyText style=3D'margin-top:.5pt'><span lang=3DEN-US style=
=3D'font-size:
6.0pt;mso-bidi-font-size:8.5pt;mso-ansi-language:EN-US'><o:p>&nbsp;</o:p></=
span></p>

<p class=3DMsoNormal style=3D'margin-top:4.65pt;margin-right:0cm;margin-bot=
tom:
0cm;margin-left:150.05pt;margin-bottom:.0001pt;line-height:9.1pt;mso-line-h=
eight-rule:
exactly'><b style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'=
font-size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;mso-font-width:90%'>Sumario:<=
/span></b><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:.5pt'> </span></b><s=
pan
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
mso-font-width:90%'>1.</span><span lang=3DES style=3D'font-size:7.5pt;mso-b=
idi-font-size:
11.0pt;color:#231F20;letter-spacing:.55pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;mso-font-w=
idth:
90%'>Introducci&oacute;n.</span><span lang=3DES style=3D'font-size:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:.55pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
mso-font-width:90%'>2.</span><span lang=3DES style=3D'font-size:7.5pt;mso-b=
idi-font-size:
11.0pt;color:#231F20;letter-spacing:.55pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;mso-font-w=
idth:
90%'>Desarrollo.</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-fo=
nt-size:
11.0pt;color:#231F20;letter-spacing:.55pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;mso-font-w=
idth:
90%'>2.1.</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
color:#231F20;letter-spacing:.55pt'> </span><i style=3D'mso-bidi-font-style=
:normal'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
mso-font-width:90%'>Definici&oacute;n</span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:.45pt'> </span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;mso-font-width:90%'>y</span></i><i style=3D'mso-bidi-font-sty=
le:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:.5pt'> </span></i><i style=3D'mso-bidi-font-st=
yle:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;mso-font-width:90%'>conceptos</span></i><i style=3D'mso-bidi-=
font-style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:.55pt'> </span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;mso-font-width:90%'>clave.</span></i><i style=3D'mso-bidi-fon=
t-style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:.6pt'> </span></i><span lang=3DES style=3D'fon=
t-size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;mso-font-width:90%'>2.2.</spa=
n><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:.55pt'> </span><i style=3D'mso-bidi-font-style:normal'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
mso-font-width:90%'>Importancia</span></i><i style=3D'mso-bidi-font-style:n=
ormal'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:.5pt'> </span></i><i style=3D'mso-bidi-font-style:normal'><s=
pan
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
mso-font-width:90%'>de</span></i><i style=3D'mso-bidi-font-style:normal'><s=
pan
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:.55pt'> </span></i><i style=3D'mso-bidi-font-style:normal'><=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
mso-font-width:90%'>la</span></i><i style=3D'mso-bidi-font-style:normal'><s=
pan
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:.5pt'> </span></i><i style=3D'mso-bidi-font-style:normal'><s=
pan
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
mso-font-width:90%'>reputaci&oacute;n</span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:.55pt'> </span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;mso-font-width:90%'>en</span></i><i style=3D'mso-bidi-font-st=
yle:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:.5pt'> </span></i><i style=3D'mso-bidi-font-st=
yle:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.1pt;mso-font-width:90%'>l&iacute;nea.</span>=
</i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt'><o:p></o:p></span></i></p>

<p class=3DMsoNormal style=3D'margin-top:.05pt;margin-right:5.4pt;margin-bo=
ttom:
0cm;margin-left:150.05pt;margin-bottom:.0001pt;line-height:97%'><span lang=
=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97%;color:#2=
31F20;
letter-spacing:-.2pt'>2.3.</span><span lang=3DES style=3D'font-size:7.5pt;
mso-bidi-font-size:11.0pt;line-height:97%;color:#231F20;letter-spacing:-.05=
pt'>
</span><i style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'fon=
t-size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:97%;color:#231F20;letter-spacin=
g:
-.2pt'>Estrategias</span></i><i style=3D'mso-bidi-font-style:normal'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97=
%;
color:#231F20;letter-spacing:-.05pt'> </span></i><i style=3D'mso-bidi-font-=
style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:97%;color:#231F20;letter-spacing:-.2pt'>de</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:97%;color:#231F20;letter-spacing:-.05=
pt'>
</span></i><i style=3D'mso-bidi-font-style:normal'><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97%;color:#2=
31F20;
letter-spacing:-.2pt'>e-branding.</span></i><i style=3D'mso-bidi-font-style=
:normal'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97=
%;
color:#231F20'> </span></i><span lang=3DES style=3D'font-size:7.5pt;mso-bid=
i-font-size:
11.0pt;line-height:97%;color:#231F20;letter-spacing:-.2pt'>2.4.</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97=
%;
color:#231F20;letter-spacing:-.05pt'> </span><i style=3D'mso-bidi-font-styl=
e:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:97%;color:#231F20;letter-spacing:-.2pt'>Gesti&oacute;n</span></=
i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:97%;color:#231F20;letter-spacing:-.05=
pt'>
</span></i><i style=3D'mso-bidi-font-style:normal'><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97%;color:#2=
31F20;
letter-spacing:-.2pt'>de</span></i><i style=3D'mso-bidi-font-style:normal'>=
<span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97=
%;
color:#231F20;letter-spacing:-.05pt'> </span></i><i style=3D'mso-bidi-font-=
style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:97%;color:#231F20;letter-spacing:-.2pt'>la</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:97%;color:#231F20;letter-spacing:-.05=
pt'>
</span></i><i style=3D'mso-bidi-font-style:normal'><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97%;color:#2=
31F20;
letter-spacing:-.2pt'>reputaci&oacute;n</span></i><i style=3D'mso-bidi-font=
-style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:97%;color:#231F20;letter-spacing:-.05pt'> </span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:97%;color:#231F20;letter-spacing:-.2p=
t'>en</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:97%;color:#231F20;letter-spacing:-.05=
pt'>
</span></i><i style=3D'mso-bidi-font-style:normal'><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97%;color:#2=
31F20;
letter-spacing:-.2pt'>l&iacute;nea.</span></i><i style=3D'mso-bidi-font-sty=
le:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:97%;color:#231F20'> </span></i><span lang=3DES style=3D'font-si=
ze:7.5pt;
mso-bidi-font-size:11.0pt;line-height:97%;color:#231F20;letter-spacing:-.2p=
t'>2.5.</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97=
%;
color:#231F20;letter-spacing:-.05pt'> </span><i style=3D'mso-bidi-font-styl=
e:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:97%;color:#231F20;letter-spacing:-.2pt'>Impacto</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:97%;color:#231F20;letter-spacing:-.05=
pt'>
</span></i><i style=3D'mso-bidi-font-style:normal'><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97%;color:#2=
31F20;
letter-spacing:-.2pt'>en</span></i><i style=3D'mso-bidi-font-style:normal'>=
<span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97=
%;
color:#231F20;letter-spacing:-.05pt'> </span></i><i style=3D'mso-bidi-font-=
style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:97%;color:#231F20;letter-spacing:-.2pt'>la</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:97%;color:#231F20;letter-spacing:-.05=
pt'>
</span></i><i style=3D'mso-bidi-font-style:normal'><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97%;color:#2=
31F20;
letter-spacing:-.2pt'>confianza</span></i><i style=3D'mso-bidi-font-style:n=
ormal'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97=
%;
color:#231F20;letter-spacing:-.05pt'> </span></i><i style=3D'mso-bidi-font-=
style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:97%;color:#231F20;letter-spacing:-.2pt'>del</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:97%;color:#231F20;letter-spacing:-.05=
pt'>
</span></i><i style=3D'mso-bidi-font-style:normal'><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97%;color:#2=
31F20;
letter-spacing:-.2pt'>consumidor</span></i><i style=3D'mso-bidi-font-style:=
normal'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97=
%;
color:#231F20;letter-spacing:-.1pt'> </span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:97%;color:#231F20;letter-spacing:-.2pt'>y</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:97%;color:#231F20;letter-spacing:2.0p=
t'> </span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:97%;color:#231F20'>la imagen de marca=
. </span></i><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:97=
%;
color:#231F20'>3. Conclusiones.</span><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;line-height:97%'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:5.55pt;margin-right:0cm;margin-bot=
tom:
0cm;margin-left:150.05pt;margin-bottom:.0001pt;line-height:9.1pt;mso-line-h=
eight-rule:
exactly'><b style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'=
font-size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>Como</s=
pan></b><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt'> </span></b>=
<b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>citar:</span>=
</b><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;color:#231F20'> </span></b><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>Peralta,</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-fon=
t-size:
11.0pt;color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>P.</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
color:#231F20'> <span style=3D'letter-spacing:-.2pt'>G.</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>(2023).</span>
<span style=3D'letter-spacing:-.2pt'>E-branding,</span> <span style=3D'lett=
er-spacing:
-.2pt'>la</span><span style=3D'letter-spacing:-.05pt'> </span><span
style=3D'letter-spacing:-.2pt'>importancia</span> <span style=3D'letter-spa=
cing:
-.2pt'>de</span><span style=3D'letter-spacing:-.05pt'> </span><span
style=3D'letter-spacing:-.2pt'>la</span> <span style=3D'letter-spacing:-.2p=
t'>gesti&oacute;n</span>
<span style=3D'letter-spacing:-.2pt'>de</span><span style=3D'letter-spacing=
:-.05pt'>
</span><span style=3D'letter-spacing:-.2pt'>la</span> <span style=3D'letter=
-spacing:
-.2pt'>reputaci&oacute;n</span><span style=3D'letter-spacing:-.05pt'> </spa=
n><span
style=3D'letter-spacing:-.2pt'>en</span> <span style=3D'letter-spacing:-.2p=
t'>l&iacute;nea.</span></span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt'><o:p></o:p></=
span></p>

<p class=3DMsoNormal style=3D'margin-left:150.05pt;line-height:9.1pt;mso-li=
ne-height-rule:
exactly'><span class=3DSpellE><i style=3D'mso-bidi-font-style:normal'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>&Ntilde;awi</span></i></span><i style=3D'mso-bidi-fon=
t-style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.2pt'>:</span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.15pt'> </span></i><i style=3D'mso-bidi-font-=
style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.2pt'>arte</span></i><i style=3D'mso-bidi-fon=
t-style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.1pt'> </span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.2pt'>dise&ntilde;o</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.1pt'> </span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>comunicaci&oa=
cute;n</span></i><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>,</span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>Vol.</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>7,</spa=
n><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.1pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.2pt'>n&uacute;m.</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.1pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:=
11.0pt;
color:#231F20;letter-spacing:-.2pt'>2,</span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.1pt'> </span=
><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>162-174.</span><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:6.1pt;margin-right:152.3pt;margin-=
bottom:
0cm;margin-left:150.05pt;margin-bottom:.0001pt;line-height:102%'><span lang=
=3DES><a
href=3D"http://www.nawi.espol.edu.ec/"><span style=3D'font-size:7.0pt;mso-b=
idi-font-size:
11.0pt;line-height:102%;color:#231F20;letter-spacing:-.1pt;text-decoration:
none;text-underline:none'>http://www.nawi.espol.edu.ec/</span></a></span><s=
pan
lang=3DES style=3D'font-size:7.0pt;mso-bidi-font-size:11.0pt;line-height:10=
2%;
color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES><a
href=3D"http://www.doi.org/10.37785/nw.v7n2.a9"><span style=3D'font-size:7.=
0pt;
mso-bidi-font-size:11.0pt;line-height:102%;color:#231F20;letter-spacing:-.2=
pt;
text-decoration:none;text-underline:none'>www.doi.org/10.37785/nw.v7n2.a9</=
span></a></span><span
lang=3DES style=3D'font-size:7.0pt;mso-bidi-font-size:11.0pt;line-height:10=
2%'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:6.6pt;margin-right:116.35pt;margin=
-bottom:
0cm;margin-left:214.65pt;margin-bottom:.0001pt;line-height:120%'><!--[if gt=
e vml 1]><v:shapetype
 id=3D"_x0000_t75" coordsize=3D"21600,21600" o:spt=3D"75" o:preferrelative=
=3D"t"
 path=3D"m@4@5l@4@11@9@11@9@5xe" filled=3D"f" stroked=3D"f">
 <v:stroke joinstyle=3D"miter"/>
 <v:formulas>
  <v:f eqn=3D"if lineDrawn pixelLineWidth 0"/>
  <v:f eqn=3D"sum @0 1 0"/>
  <v:f eqn=3D"sum 0 0 @1"/>
  <v:f eqn=3D"prod @2 1 2"/>
  <v:f eqn=3D"prod @3 21600 pixelWidth"/>
  <v:f eqn=3D"prod @3 21600 pixelHeight"/>
  <v:f eqn=3D"sum @0 0 1"/>
  <v:f eqn=3D"prod @6 1 2"/>
  <v:f eqn=3D"prod @7 21600 pixelWidth"/>
  <v:f eqn=3D"sum @8 21600 0"/>
  <v:f eqn=3D"prod @7 21600 pixelHeight"/>
  <v:f eqn=3D"sum @10 21600 0"/>
 </v:formulas>
 <v:path o:extrusionok=3D"f" gradientshapeok=3D"t" o:connecttype=3D"rect"/>
 <o:lock v:ext=3D"edit" aspectratio=3D"t"/>
</v:shapetype><v:shape id=3D"image3.jpeg" o:spid=3D"_x0000_s2056" type=3D"#=
_x0000_t75"
 style=3D'position:absolute;left:0;text-align:left;margin-left:170.1pt;
 margin-top:6.1pt;width:60.95pt;height:21.15pt;z-index:15729152;visibility:=
visible;
 mso-wrap-style:square;mso-wrap-distance-left:0;mso-wrap-distance-top:0;
 mso-wrap-distance-right:0;mso-wrap-distance-bottom:0;
 mso-position-horizontal:absolute;mso-position-horizontal-relative:page;
 mso-position-vertical:absolute;mso-position-vertical-relative:text'>
 <v:imagedata src=3D"ART9_nawi_vol7_n2_v2_archivos/image002.jpg" o:title=3D=
""/>
 <w:wrap anchorx=3D"page"/>
</v:shape><![endif]--><![if !vml]><span style=3D'mso-ignore:vglayout;positi=
on:
absolute;z-index:15729152;left:0px;margin-left:291px;margin-top:258px;
width:102px;height:35px'><img width=3D82 height=3D28
src=3D"ART9_nawi_vol7_n2_v2_archivos/image003.jpg" v:shapes=3D"image3.jpeg"=
></span><![endif]><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:120%;
color:#231F20;mso-ansi-language:EN-US'>This<span style=3D'letter-spacing:-.=
1pt'> </span>work
is under an international license<span style=3D'letter-spacing:2.0pt'> </sp=
an>Creative<span
style=3D'letter-spacing:-.45pt'> </span>Commons<span style=3D'letter-spacin=
g:-.4pt'>
</span><span class=3DSpellE>Atribuci&oacute;n-NoComercial</span><span
style=3D'letter-spacing:-.4pt'> </span>4.0.</span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:120%;mso-ans=
i-language:
EN-US'><o:p></o:p></span></p>

</div>

<span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-=
height:
120%;font-family:"Seravek",sans-serif;mso-fareast-font-family:Seravek;
mso-bidi-font-family:Seravek;mso-ansi-language:EN-US;mso-fareast-language:E=
N-US;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:always;
mso-break-type:section-break'>
</span>

<div class=3DWordSection4>

<h1 style=3D'margin-top:3.95pt;text-indent:-7.3pt;mso-list:l0 level1 lfo2;
tab-stops:63.8pt'><![if !supportLists]><span lang=3DES style=3D'color:#231F=
20;
mso-font-width:95%'><span style=3D'mso-list:Ignore'>1.<span style=3D'font:7=
.0pt "Times New Roman"'>&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'color:#231F20;lette=
r-spacing:
-.1pt'>Introducci&oacute;n</span></h1>

<p class=3DMsoBodyText style=3D'margin-top:7.25pt;margin-right:87.4pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.2pt'>El <i style=3D'mso-bidi-font-style:normal'>e-branding </i>y la
gesti&oacute;n de la reputaci&oacute;n en l&iacute;nea se han convertido en
herramientas de primera</span><span lang=3DES style=3D'color:#231F20;letter=
-spacing:
2.0pt'> </span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'=
>l&iacute;nea,</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>empresas</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>esta</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>era</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>digital</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>no</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>pueden</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>ignorarlas.</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>Seg&uacute;n</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>Singh</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span class=3DSpellE>=
<span
lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'>Sonnenburg</span></s=
pan><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>(2012,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>35),</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>&#8220;el</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>branding electr&oacute;nico o
e-branding es el proceso de creaci&oacute;n y mantenimiento de la marca a
trav&eacute;s de</span><span lang=3DES style=3D'color:#231F20;letter-spacin=
g:2.0pt'>
</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'>la plat=
aforma
digital&#8221;. La gesti&oacute;n efectiva de la reputaci&oacute;n en
l&iacute;nea y el uso estrat&eacute;gico del <i style=3D'mso-bidi-font-styl=
e:
normal'>e-branding</i></span><i style=3D'mso-bidi-font-style:normal'><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span></i><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>mejoran significativamente la
percepci&oacute;n del consumidor sobre la marca y aumentan la confianza en<=
/span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>empresa.</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>Por</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>otro</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>lado,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>una</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>mala</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>gesti&oacute;n</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>reputaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>l&iacute;nea</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>puede</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>tener</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>graves</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>consecuencias</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20'>en t&eacute;rminos de imagen y confianza.</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.75pt;margin-right:87.5pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.1pt'>En este escrito, se pretende indagar c&oacute;mo las empresas utiliz=
an
el</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'> </sp=
an><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'color:#231F20;
letter-spacing:-.1pt'>e-branding</span><span lang=3DES style=3D'color:#231F=
20;
letter-spacing:-.15pt'> </span></i><span lang=3DES style=3D'color:#231F20;
letter-spacing:-.1pt'>para gestionar su</span><span lang=3DES style=3D'colo=
r:#231F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'color:#231F20;letter=
-spacing:
-.2pt'>reputaci&oacute;n en l&iacute;nea,</span><span lang=3DES style=3D'co=
lor:
#231F20;letter-spacing:-.25pt'> </span><span lang=3DES style=3D'color:#231F=
20;
letter-spacing:-.2pt'>y c&oacute;mo esto puede impactar en la confianza del
consumidor</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.25=
pt'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'>y en la construcci&o=
acute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>una</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>imagen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>s&oacute;lida.</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>Particularmente,</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>esbozar&aacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>estrategias</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>empresas</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>y/o</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;mso-font-width:90%'>marcas pueden implementar para
construir y mantener una imagen de marca positiva, as&iacute; como
tambi&eacute;n</span><span lang=3DES style=3D'color:#231F20;letter-spacing:=
2.0pt'> </span><span
lang=3DES style=3D'color:#231F20'>indagar<span style=3D'letter-spacing:-.3p=
t'> </span>sobre<span
style=3D'letter-spacing:-.3pt'> </span>las<span style=3D'letter-spacing:-.3=
pt'> </span>consecuencias<span
style=3D'letter-spacing:-.3pt'> </span>de<span style=3D'letter-spacing:-.3p=
t'> </span>una<span
style=3D'letter-spacing:-.3pt'> </span>mala<span style=3D'letter-spacing:-.=
3pt'> </span>gesti&oacute;n.</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:87.35pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.2pt'>Conforme</span><span lang=3DES style=3D'color:#231F20;letter-spacing=
:-.3pt'>
</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'>m&aacut=
e;s</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>consumidores</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>buscan</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>informaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>toman</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>decisiones</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>compra</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>l&iacute;nea,</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>es</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>cada</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>vez</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>m&aacute;s</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>importante</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>empresas</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>comprendan</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>el</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>papel</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>esencial</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>del</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><i style=3D'mso-bidi-=
font-style:
normal'><span lang=3DES style=3D'color:#231F20;letter-spacing:-.1pt'>e-bran=
ding</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.35pt'> </span></i><span l=
ang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>gesti&oacute;n</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>reputaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>construcci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>su</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>imagen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>confianza</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>del</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>consumidor.</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>En</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>este</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>contexto,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20'>la<span style=3D'letter-spacing:-.45pt'> </span>pre=
sente<span
style=3D'letter-spacing:-.45pt'> </span>propuesta<span style=3D'letter-spac=
ing:
-.45pt'> </span>tiene<span style=3D'letter-spacing:-.45pt'> </span>como<span
style=3D'letter-spacing:-.45pt'> </span>ideal<span style=3D'letter-spacing:=
-.45pt'>
</span>recabar<span style=3D'letter-spacing:-.45pt'> </span>informaci&oacut=
e;n<span
style=3D'letter-spacing:-.45pt'> </span>en<span style=3D'letter-spacing:-.4=
5pt'> </span>base<span
style=3D'letter-spacing:-.45pt'> </span>a<span style=3D'letter-spacing:-.45=
pt'> </span>la<span
style=3D'letter-spacing:-.45pt'> </span>exploraci&oacute;n<span style=3D'le=
tter-spacing:
-.45pt'> </span>bibliogr&aacute;fica<span style=3D'letter-spacing:2.0pt'> <=
/span><span
style=3D'letter-spacing:-.1pt'>pertinente</span><span style=3D'letter-spaci=
ng:-.3pt'>
</span><span style=3D'letter-spacing:-.1pt'>y</span><span style=3D'letter-s=
pacing:
-.2pt'> </span><span style=3D'letter-spacing:-.1pt'>actualizada,</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>para</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>ayudar</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>a</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>las</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>empresas</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>a</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>mantenerse</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>relevantes</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>y</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>competitivas</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>en</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>un</span><span
style=3D'letter-spacing:2.0pt'> </span>entorno<span style=3D'letter-spacing=
:-.35pt'>
</span>digital<span style=3D'letter-spacing:-.35pt'> </span>en<span
style=3D'letter-spacing:-.35pt'> </span>constante<span style=3D'letter-spac=
ing:
-.45pt'> </span>y<span style=3D'letter-spacing:-.35pt'> </span>avanzada<span
style=3D'letter-spacing:-.35pt'> </span>evoluci&oacute;n.</span></p>

<h1 style=3D'margin-left:64.7pt;mso-list:l0 level1 lfo2;tab-stops:64.75pt'>=
<![if !supportLists]><span
lang=3DES style=3D'color:#231F20;mso-font-width:95%'><span style=3D'mso-lis=
t:Ignore'>2.<span
style=3D'font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif=
]><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.1pt'>Desarrollo</span></h=
1>

<p class=3DMsoListParagraph align=3Dleft style=3D'margin-top:7.25pt;margin-=
right:
0cm;margin-bottom:0cm;margin-left:68.75pt;margin-bottom:.0001pt;text-align:
left;text-indent:-12.3pt;mso-list:l0 level2 lfo2;tab-stops:68.8pt'><![if !s=
upportLists]><span
lang=3DES style=3D'font-size:8.5pt;color:#231F20;letter-spacing:-.35pt;mso-=
font-width:
95%'><span style=3D'mso-list:Ignore'>2.1.<span style=3D'font:7.0pt "Times N=
ew Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><i style=3D'mso-bidi-font-style:normal'><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.3pt'>Definici&oacute;n</span></i><i style=3D'mso-bidi-font=
-style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:.2pt'> </span></i><i style=3D'mso-bidi-font-st=
yle:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.3pt'>y</span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:.35pt'> </span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.3pt'>conceptos</span></i><i style=3D'mso-bid=
i-font-style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:.35pt'> </span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.3pt'>clave</span></i><i style=3D'mso-bidi-fo=
nt-style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt'=
><o:p></o:p></span></i></p>

<p class=3DMsoBodyText style=3D'margin-top:7.25pt;margin-right:87.5pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20'>El<span
style=3D'letter-spacing:-.2pt'> </span><i style=3D'mso-bidi-font-style:norm=
al'>e-branding<span
style=3D'letter-spacing:-.15pt'> </span></i>como<span style=3D'letter-spaci=
ng:-.2pt'>
</span>actividad,<span style=3D'letter-spacing:-.2pt'> </span>es<span
style=3D'letter-spacing:-.2pt'> </span>el<span style=3D'letter-spacing:-.2p=
t'> </span>proceso<span
style=3D'letter-spacing:-.2pt'> </span>de<span style=3D'letter-spacing:-.2p=
t'> </span>crear,<span
style=3D'letter-spacing:-.2pt'> </span>desarrollar<span style=3D'letter-spa=
cing:
-.3pt'> </span>y<span style=3D'letter-spacing:-.2pt'> </span>gestionar<span
style=3D'letter-spacing:-.2pt'> </span>la<span style=3D'letter-spacing:-.2p=
t'> </span>imagen<span
style=3D'letter-spacing:-.2pt'> </span>de<span style=3D'letter-spacing:-.2p=
t'> </span>una<span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt'=
>marca</span><span
style=3D'letter-spacing:-.4pt'> </span><span style=3D'letter-spacing:-.1pt'=
>en</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>el</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>entorno</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>digital.</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>Para</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>autores</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>como</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>Keller</span><span
style=3D'letter-spacing:-.4pt'> </span><span style=3D'letter-spacing:-.1pt'=
>y</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>Lehmann</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>(2006,</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>45),</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>el</span><span
style=3D'letter-spacing:-.35pt'> </span><i style=3D'mso-bidi-font-style:nor=
mal'><span
style=3D'letter-spacing:-.1pt'>e-branding</span><span style=3D'letter-spaci=
ng:-.3pt'>
</span></i><span style=3D'letter-spacing:-.1pt'>se</span><span style=3D'let=
ter-spacing:
-.35pt'> </span><span style=3D'letter-spacing:-.1pt'>refiere</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt'=
>a</span><span
style=3D'letter-spacing:-.4pt'> </span><span style=3D'letter-spacing:-.1pt'=
>la</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>&#8220;construcci&oacute;n</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>y</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>mantenimiento</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>de</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>una</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>marca</span><span
style=3D'letter-spacing:-.4pt'> </span><span style=3D'letter-spacing:-.1pt'=
>fuerte</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>en</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>el</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>entorno</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>en</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>l&iacute;nea&#8221;,</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>mientras</span><span
style=3D'letter-spacing:-.4pt'> </span><span style=3D'letter-spacing:-.1pt'=
>que</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>otros</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>autores
lo definen como la aplicaci&oacute;n de estrategias de publicidad digital p=
ara
establecer</span><span style=3D'letter-spacing:-.25pt'> </span><span
style=3D'letter-spacing:-.2pt'>y supervisar</span><span style=3D'letter-spa=
cing:
2.0pt'> </span><span style=3D'letter-spacing:-.2pt'>la identidad corporativ=
a de
una compa&ntilde;&iacute;a en el &aacute;mbito virtual (<span class=3DSpell=
E>Chaffey</span>
&amp; Ellis-Chadwick, 2019, 372).</span></span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:87.55pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.3pt'>Si,</span><span lang=3DES style=3D'color:#231F20'> <span style=3D'le=
tter-spacing:
-.3pt'>para</span> <span style=3D'letter-spacing:-.3pt'>establecer</span> <=
span
style=3D'letter-spacing:-.3pt'>su</span> <span style=3D'letter-spacing:-.3p=
t'>definici&oacute;n,</span>
<span style=3D'letter-spacing:-.3pt'>nos</span> <span style=3D'letter-spaci=
ng:-.3pt'>mantenemos</span>
<span style=3D'letter-spacing:-.3pt'>en</span> <span style=3D'letter-spacin=
g:-.3pt'>la</span>
<span style=3D'letter-spacing:-.3pt'>l&iacute;nea</span> <span style=3D'let=
ter-spacing:
-.3pt'>de</span> <span style=3D'letter-spacing:-.3pt'>considerarla</span> <=
span
style=3D'letter-spacing:-.3pt'>una</span> <span style=3D'letter-spacing:-.3=
pt'>herramienta,</span>
<span style=3D'letter-spacing:-.3pt'>ello</span><span style=3D'letter-spaci=
ng:2.0pt'>
</span><span style=3D'letter-spacing:-.1pt'>implica</span><span style=3D'le=
tter-spacing:
-.4pt'> </span><span style=3D'letter-spacing:-.1pt'>entonces</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>la</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>creaci&oacute;n</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>y</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>la</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>gesti&oacute;n</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>de</span><span
style=3D'letter-spacing:-.4pt'> </span><span style=3D'letter-spacing:-.1pt'=
>la</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>imagen</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>de</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>marca</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>en</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>una</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>variedad</span><span
style=3D'letter-spacing:-.4pt'> </span><span style=3D'letter-spacing:-.1pt'=
>de</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>canales</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>digitales,</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt'=
>incluyendo
sitios</span><span style=3D'letter-spacing:-.15pt'> </span><span
style=3D'letter-spacing:-.1pt'>web, redes sociales, publicidad en l&iacute;=
nea</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>y
otros medios digitales. En sinton&iacute;a de lo</span><span style=3D'lette=
r-spacing:
2.0pt'> </span><span style=3D'letter-spacing:-.3pt'>abordado,</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>Smith</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>y</span><span
style=3D'letter-spacing:-.15pt'> </span><span class=3DSpellE><span
style=3D'letter-spacing:-.3pt'>Chaffey</span></span><span style=3D'letter-s=
pacing:
-.15pt'> </span><span style=3D'letter-spacing:-.3pt'>(2005,</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>310)</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>han</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>sostenido</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>que</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>el</span><span
style=3D'letter-spacing:-.15pt'> </span><i style=3D'mso-bidi-font-style:nor=
mal'><span
style=3D'letter-spacing:-.3pt'>e-branding</span><span style=3D'letter-spaci=
ng:-.15pt'>
</span></i><span style=3D'letter-spacing:-.3pt'>se</span><span style=3D'let=
ter-spacing:
-.15pt'> </span><span style=3D'letter-spacing:-.3pt'>basa</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>en</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>los</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>mismos</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>principios</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt'=
>que la
gesti&oacute;n de marca tradicional, pero requiere habilidades</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>y
conocimientos espec&iacute;ficos sobre el</span><span style=3D'letter-spaci=
ng:
2.0pt'> </span>marketing digital y la tecnolog&iacute;a.</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:87.45pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.3pt'>Ahora</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.=
2pt'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'>bien,</span><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>actualidad</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>el</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><i style=3D'mso-bidi-f=
ont-style:
normal'><span lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'>e-bran=
ding</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.05pt'> </span></i><span l=
ang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>es</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>considerado</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>ya</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>no</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>como</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>una</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>actividad</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>individualizada,</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>sino como una actividad que ag=
lutina
a</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.15pt'> </sp=
an><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.1pt'>varios profesionales=
 en el
entorno digital. Incluye todas las</span><span lang=3DES style=3D'color:#23=
1F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'color:#231F20;letter=
-spacing:
-.3pt'>actividades que se realizan para establecer una presencia en
l&iacute;nea s&oacute;lida</span><span lang=3DES style=3D'color:#231F20;let=
ter-spacing:
-.35pt'> </span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt=
'>y
coherente,</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.35=
pt'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'>y que permiten a la<=
/span></p>

</div>

<span lang=3DES style=3D'font-size:11.0pt;line-height:115%;font-family:"Ser=
avek",sans-serif;
mso-fareast-font-family:Seravek;mso-bidi-font-family:Seravek;mso-ansi-langu=
age:
ES;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'><br clear=3Dall
style=3D'page-break-before:always;mso-break-type:section-break'>
</span>

<div class=3DWordSection5>

<p class=3DMsoBodyText style=3D'margin-top:4.05pt;margin-right:5.25pt;margi=
n-bottom:
0cm;margin-left:138.7pt;margin-bottom:.0001pt;text-align:justify;line-heigh=
t:
115%'><span lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'>empresa<=
/span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>comunicar</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>su</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>identidad</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>a</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>trav&eacute;s</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>canales</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>digitales.</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>Como</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>ya</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>hab&iacute;a</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>puntualizado,</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>considerarla</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>como</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>actividad</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>gestionada</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>por</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>profesionales</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>es</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>importante</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>porque</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>permite</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>a</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>empresas</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>llegar</span><span lang=3DES
style=3D'color:#231F20'> <span style=3D'letter-spacing:-.4pt'>a</span> <span
style=3D'letter-spacing:-.4pt'>un</span> <span style=3D'letter-spacing:-.4p=
t'>p&uacute;blico</span>
<span style=3D'letter-spacing:-.4pt'>m&aacute;s</span> <span style=3D'lette=
r-spacing:
-.4pt'>amplio</span> <span style=3D'letter-spacing:-.4pt'>y</span> <span
style=3D'letter-spacing:-.4pt'>diverso,</span> <span style=3D'letter-spacin=
g:-.4pt'>tambi&eacute;n</span>
<span style=3D'letter-spacing:-.4pt'>establece</span> <span style=3D'letter=
-spacing:
-.4pt'>una</span> <span style=3D'letter-spacing:-.4pt'>relaci&oacute;n</spa=
n> <span
style=3D'letter-spacing:-.4pt'>m&aacute;s</span> <span style=3D'letter-spac=
ing:
-.4pt'>cercana</span> <span style=3D'letter-spacing:-.4pt'>y</span> <span
style=3D'letter-spacing:-.4pt'>personal</span> <span style=3D'letter-spacin=
g:-.4pt'>con</span>
<span style=3D'letter-spacing:-.4pt'>sus</span><span style=3D'letter-spacin=
g:2.0pt'>
</span><span style=3D'letter-spacing:-.3pt'>clientes.</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>El</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>proceso</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>mencionado</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>implica</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>la</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>creaci&oacute;n</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>de</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>una</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>estrategia</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>de</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>marca</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>en</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>l&iacute;nea,</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>la</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>optimizaci&oacute;n</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>de
sitios web y redes sociales para asegurar una efectiva transmisi&oacute;n de
los valores y personalidad de</span><span style=3D'letter-spacing:2.0pt'> <=
/span><span
style=3D'letter-spacing:-.3pt'>la</span> <span style=3D'letter-spacing:-.3p=
t'>marca,</span>
<span style=3D'letter-spacing:-.3pt'>as&iacute;</span> <span style=3D'lette=
r-spacing:
-.3pt'>como</span> <span style=3D'letter-spacing:-.3pt'>para</span> <span
style=3D'letter-spacing:-.3pt'>aumentar</span> <span style=3D'letter-spacin=
g:-.3pt'>la</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>visibilidad</span>
<span style=3D'letter-spacing:-.3pt'>durante</span> <span style=3D'letter-s=
pacing:
-.3pt'>la</span> <span style=3D'letter-spacing:-.3pt'>implementaci&oacute;n=
</span>
<span style=3D'letter-spacing:-.3pt'>de</span> <span style=3D'letter-spacin=
g:-.3pt'>campa&ntilde;as</span>
<span style=3D'letter-spacing:-.3pt'>de</span> <span style=3D'letter-spacin=
g:-.3pt'>marketing</span><span
style=3D'letter-spacing:2.0pt'> </span>en<span style=3D'letter-spacing:-.2p=
t'> </span>l&iacute;nea<span
style=3D'letter-spacing:-.35pt'> </span>y<span style=3D'letter-spacing:-.2p=
t'> </span>lograr<span
style=3D'letter-spacing:-.2pt'> </span>una<span style=3D'letter-spacing:-.2=
pt'> </span>mayor<span
style=3D'letter-spacing:-.2pt'> </span>captaci&oacute;n<span style=3D'lette=
r-spacing:
-.2pt'> </span>de<span style=3D'letter-spacing:-.2pt'> </span>clientes.</sp=
an></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:0cm;margin-bo=
ttom:
0cm;margin-left:152.9pt;margin-bottom:.0001pt;text-align:justify'><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'>Entre</span><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>caracter&iacute;sticas</span><=
span
lang=3DES style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>m&aacute;s</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>relevantes</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>del</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><i style=3D'mso-bidi-=
font-style:
normal'><span lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'>e-bran=
ding</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.1pt'> </span></i><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>podemos</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>destacar</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>siguientes:</span></p>

<p class=3DMsoListParagraph style=3D'margin-top:7.25pt;margin-right:5.4pt;
margin-bottom:0cm;margin-left:170.9pt;margin-bottom:.0001pt;line-height:115=
%;
mso-list:l0 level3 lfo2;tab-stops:170.95pt'><![if !supportLists]><span lang=
=3DES
style=3D'font-size:8.5pt;line-height:115%;color:#231F20;mso-font-width:95%'=
><span
style=3D'mso-list:Ignore'>&#8226;<span style=3D'font:7.0pt "Times New Roman=
"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.2pt'>Enfoque en el
entorno digital: el <i style=3D'mso-bidi-font-style:normal'>e-branding </i>=
se
centra en la creaci&oacute;n y desarrollo de la marca</span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-=
bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.2pt'>en</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.2pt'>el</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.25pt'> </span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.2pt'>&aacute;mbito</span><span lang=3DES style=3D'font-siz=
e:8.5pt;
mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spacing:-.2=
5pt'>
</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.2pt'>digital,</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.2pt'>que</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-siz=
e:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.25pt'> </span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.2pt'>incluye</span><span lang=3DES style=3D'font-size:8.5p=
t;
mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spacing:-.2=
5pt'>
</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.2pt'>p&aacute;ginas</span><=
span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.2pt'>web,</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-si=
ze:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.2pt'>blogs,</span><span lang=3DES style=3D'font-size:8.5pt;
mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spacing:-.2=
5pt'>
</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.2pt'>redes</span><span lang=
=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.25pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.2pt'>sociales,</span=
><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.2pt'>plataformas</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-=
font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.25pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.25pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.2pt'>comercio</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20'>electr&oacu=
te;nico<span
style=3D'letter-spacing:-.5pt'> </span>y<span style=3D'letter-spacing:-.4pt=
'> </span>cualquier<span
style=3D'letter-spacing:-.4pt'> </span>otro<span style=3D'letter-spacing:-.=
4pt'> </span>medio<span
style=3D'letter-spacing:-.4pt'> </span>con<span style=3D'letter-spacing:-.4=
pt'> </span>presencia<span
style=3D'letter-spacing:-.4pt'> </span>en<span style=3D'letter-spacing:-.4p=
t'> </span>l&iacute;nea.</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%'><o:p></o:p></span></p>

<p class=3DMsoListParagraph style=3D'margin-right:5.4pt;line-height:115%;
mso-list:l0 level3 lfo2;tab-stops:170.95pt'><![if !supportLists]><span lang=
=3DES
style=3D'font-size:8.5pt;line-height:115%;color:#231F20;mso-font-width:95%'=
><span
style=3D'mso-list:Ignore'>&#8226;<span style=3D'font:7.0pt "Times New Roman=
"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.1pt'>Coherencia</spa=
n><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.1pt'>y</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:=
11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.35pt'> </span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.1pt'>consistencia:</span><span lang=3DES style=3D'font-siz=
e:8.5pt;
mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spacing:-.3=
5pt'>
</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.1pt'>el</span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.35pt'> </span><i style=3D'mso-bidi-font-style:normal'><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.1pt'>e-branding</span></i><i style=3D'mso-bi=
di-font-style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.35pt'> </span></i><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.1pt'>busca</span><span lang=3DES style=3D'fo=
nt-size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.35pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.1pt'>mantener</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.1pt'>la</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.35pt'> </span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.1pt'>coherencia</span><span lang=3DES style=3D'font-size:8=
.5pt;
mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spacing:-.4=
pt'>
</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.1pt'>y</span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.1pt'>consistencia</s=
pan><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.1pt'>en</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.35pt'> </span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.1pt'>la</span><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:2.0pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;mso-font-width:90%'>comunicaci&oacute;n de la marca en todos =
los
canales en l&iacute;nea, para que la marca tenga una exposici&oacute;n</spa=
n><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20'>clara<span
style=3D'letter-spacing:-.5pt'> </span>y<span style=3D'letter-spacing:-.45p=
t'> </span>coherente<span
style=3D'letter-spacing:-.45pt'> </span>en<span style=3D'letter-spacing:-.4=
5pt'> </span>todos<span
style=3D'letter-spacing:-.45pt'> </span>los<span style=3D'letter-spacing:-.=
45pt'> </span>puntos<span
style=3D'letter-spacing:-.45pt'> </span>de<span style=3D'letter-spacing:-.5=
pt'> </span>contacto<span
style=3D'letter-spacing:-.45pt'> </span>con<span style=3D'letter-spacing:-.=
45pt'> </span>los<span
style=3D'letter-spacing:-.45pt'> </span>clientes.</span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%'><o:p><=
/o:p></span></p>

<p class=3DMsoListParagraph style=3D'margin-right:5.25pt;line-height:115%;
mso-list:l0 level3 lfo2;tab-stops:170.95pt'><![if !supportLists]><span lang=
=3DES
style=3D'font-size:8.5pt;line-height:115%;color:#231F20;mso-font-width:95%'=
><span
style=3D'mso-list:Ignore'>&#8226;<span style=3D'font:7.0pt "Times New Roman=
"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20'>Interacci&oacute;n<span
style=3D'letter-spacing:-.5pt'> </span>con<span style=3D'letter-spacing:-.4=
5pt'> </span>el<span
style=3D'letter-spacing:-.45pt'> </span>p&uacute;blico:<span style=3D'lette=
r-spacing:
-.45pt'> </span>el<span style=3D'letter-spacing:-.45pt'> </span><i
style=3D'mso-bidi-font-style:normal'>e-branding<span style=3D'letter-spacin=
g:-.45pt'>
</span></i>fomenta<span style=3D'letter-spacing:-.45pt'> </span>la<span
style=3D'letter-spacing:-.45pt'> </span>interacci&oacute;n<span style=3D'le=
tter-spacing:
-.5pt'> </span>con<span style=3D'letter-spacing:-.45pt'> </span>el<span
style=3D'letter-spacing:-.45pt'> </span>p&uacute;blico<span style=3D'letter=
-spacing:
-.45pt'> </span>a<span style=3D'letter-spacing:-.45pt'> </span>trav&eacute;=
s<span
style=3D'letter-spacing:-.45pt'> </span>de<span style=3D'letter-spacing:2.0=
pt'> </span><span
style=3D'letter-spacing:-.1pt'>medios digitales,</span><span style=3D'lette=
r-spacing:
-.25pt'> </span><span style=3D'letter-spacing:-.1pt'>y busca establecer una
relaci&oacute;n m&aacute;s cercana</span><span style=3D'letter-spacing:-.25=
pt'> </span><span
style=3D'letter-spacing:-.1pt'>y personal con los clientes.</span></span><s=
pan
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%'><o:p></o:p></span></p>

<p class=3DMsoListParagraph style=3D'margin-right:5.35pt;line-height:115%;
mso-list:l0 level3 lfo2;tab-stops:170.95pt'><![if !supportLists]><span lang=
=3DES
style=3D'font-size:8.5pt;line-height:115%;color:#231F20;mso-font-width:95%'=
><span
style=3D'mso-list:Ignore'>&#8226;<span style=3D'font:7.0pt "Times New Roman=
"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.3pt'>Orientaci&oacut=
e;n</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20'> <span style=3D'letter-spacing:-.3pt'>a</span> <span
style=3D'letter-spacing:-.3pt'>resultados:</span> <span style=3D'letter-spa=
cing:
-.3pt'>el</span> <i style=3D'mso-bidi-font-style:normal'><span style=3D'let=
ter-spacing:
-.3pt'>e-branding</span> </i><span style=3D'letter-spacing:-.3pt'>busca</sp=
an> <span
style=3D'letter-spacing:-.3pt'>obtener</span> <span style=3D'letter-spacing=
:-.3pt'>resultados</span>
<span style=3D'letter-spacing:-.3pt'>medibles</span> <span style=3D'letter-=
spacing:
-.3pt'>y</span> <span style=3D'letter-spacing:-.3pt'>tangibles,</span> <span
style=3D'letter-spacing:-.3pt'>como</span><span style=3D'letter-spacing:2.0=
pt'> </span><span
style=3D'letter-spacing:-.1pt'>el</span><span style=3D'letter-spacing:-.2pt=
'> </span><span
style=3D'letter-spacing:-.1pt'>aumento</span><span style=3D'letter-spacing:=
-.2pt'> </span><span
style=3D'letter-spacing:-.1pt'>de</span><span style=3D'letter-spacing:-.2pt=
'> </span><span
style=3D'letter-spacing:-.1pt'>la</span><span style=3D'letter-spacing:-.3pt=
'> </span><span
style=3D'letter-spacing:-.1pt'>visibilidad</span><span style=3D'letter-spac=
ing:
-.2pt'> </span><span style=3D'letter-spacing:-.1pt'>en</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>l&iacute;nea,</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>el</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>aumento</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>de</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>tr&aacute;fico</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>a</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>los</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>sitios</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>web,</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>la</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>mejora</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>de</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>la</span><span
style=3D'letter-spacing:2.0pt'> </span>reputaci&oacute;n<span style=3D'lett=
er-spacing:
-.45pt'> </span>en<span style=3D'letter-spacing:-.35pt'> </span>l&iacute;ne=
a<span
style=3D'letter-spacing:-.35pt'> </span>o<span style=3D'letter-spacing:-.35=
pt'> </span>el<span
style=3D'letter-spacing:-.35pt'> </span>aumento<span style=3D'letter-spacin=
g:-.35pt'>
</span>de<span style=3D'letter-spacing:-.35pt'> </span>las<span style=3D'le=
tter-spacing:
-.5pt'> </span>ventas,<span style=3D'letter-spacing:-.35pt'> </span>entre<s=
pan
style=3D'letter-spacing:-.35pt'> </span>otros.</span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%'><o:p><=
/o:p></span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:5.4pt;margin-=
bottom:
0cm;margin-left:138.7pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;mso-font-w=
idth:
90%'>Con lo antes expuesto, una de las principales diferencias entre el <i
style=3D'mso-bidi-font-style:normal'>e-branding </i>y el <i style=3D'mso-bi=
di-font-style:
normal'>branding </i>tradicional</span><span lang=3DES style=3D'color:#231F=
20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'color:#231F20;letter=
-spacing:
-.3pt'>es</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.1pt=
'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'>que</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>el</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>primero</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>enfoca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>creaci&oacute;n</span><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>desarrollo</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>el</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>entorno</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>digital,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>mientras</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>el</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>segundo</span><span lang=3DES
style=3D'color:#231F20'> <span style=3D'letter-spacing:-.3pt'>se</span> <sp=
an
style=3D'letter-spacing:-.3pt'>enfoca</span> <span style=3D'letter-spacing:=
-.3pt'>en</span>
<span style=3D'letter-spacing:-.3pt'>la</span> <span style=3D'letter-spacin=
g:-.3pt'>creaci&oacute;n</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>y</span>
<span style=3D'letter-spacing:-.3pt'>desarrollo</span> <span style=3D'lette=
r-spacing:
-.3pt'>de</span> <span style=3D'letter-spacing:-.3pt'>la</span> <span
style=3D'letter-spacing:-.3pt'>marca</span> <span style=3D'letter-spacing:-=
.3pt'>en</span>
<span style=3D'letter-spacing:-.3pt'>el</span> <span style=3D'letter-spacin=
g:-.3pt'>entorno</span>
<span style=3D'letter-spacing:-.3pt'>f&iacute;sico.</span> <span
style=3D'letter-spacing:-.3pt'>Aunque</span> <span style=3D'letter-spacing:=
-.3pt'>ambos</span>
<span style=3D'letter-spacing:-.3pt'>se</span> <span style=3D'letter-spacin=
g:-.3pt'>basan</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>en los
mismos principios fundamentales de la marca, el <i style=3D'mso-bidi-font-s=
tyle:
normal'>e-branding </i>tiene sus propias particularidades</span><span
style=3D'letter-spacing:2.0pt'> </span>y<span style=3D'letter-spacing:-.5pt=
'> </span>desaf&iacute;os<span
style=3D'letter-spacing:-.45pt'> </span>&uacute;nicos<span style=3D'letter-=
spacing:
-.45pt'> </span>que<span style=3D'letter-spacing:-.45pt'> </span>ser&aacute=
;n<span
style=3D'letter-spacing:-.45pt'> </span>bosquejados<span style=3D'letter-sp=
acing:
-.45pt'> </span>en<span style=3D'letter-spacing:-.45pt'> </span>las<span
style=3D'letter-spacing:-.5pt'> </span>l&iacute;neas<span style=3D'letter-s=
pacing:
-.45pt'> </span>siguientes.</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:5.3pt;margin-=
bottom:
0cm;margin-left:138.7pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.3pt'>Ahora</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.=
2pt'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'>bien,</span><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>primera</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>instancia</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>podr&iacute;amos</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>referir</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>gesti&oacute;n</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>reputaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>l&iacute;nea</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>refiere</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>a</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>&#8220;las</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>acciones</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>estrat&eacute;gicas</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>realizan</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>el</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>entorno</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>digital</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>para</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>proteger</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>mantener</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>una</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>imagen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>positiva</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>ante</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>los</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>usuarios</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>clientes&#8221;</span><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>(Crespo</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>&amp;</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>Rodr&iacute;guez,</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>2018,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>23).</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>Es</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>decir,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>trata</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>un</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>conjunto</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>actividades</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>encaminadas</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>a</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>mantener</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>una</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>buena</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>reputaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>los</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>medios</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>digitales. Entre las
caracter&iacute;sticas principales de la gesti&oacute;n de la reputaci&oacu=
te;n
en l&iacute;nea, se encuentra &#8220;la</span><span lang=3DES style=3D'colo=
r:#231F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'color:#231F20;letter=
-spacing:
-.1pt'>necesidad</span><span lang=3DES style=3D'color:#231F20;letter-spacin=
g:-.4pt'>
</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.1pt'>de</spa=
n><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>estar</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>presente</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>los</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>canales</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>digitales</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>los</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>encuentra</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>audiencia&#8221;</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>(Mart&iacute;nez,</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>2019,</span><span lang=3DES
style=3D'color:#231F20'> <span style=3D'letter-spacing:-.3pt'>64).</span> <=
span
style=3D'letter-spacing:-.3pt'>Adem&aacute;s,</span> <span style=3D'letter-=
spacing:
-.3pt'>es</span> <span style=3D'letter-spacing:-.3pt'>importante</span> <sp=
an
style=3D'letter-spacing:-.3pt'>tener</span> <span style=3D'letter-spacing:-=
.3pt'>en</span>
<span style=3D'letter-spacing:-.3pt'>cuenta</span> <span style=3D'letter-sp=
acing:
-.3pt'>que</span> <span style=3D'letter-spacing:-.3pt'>&#8220;en</span> <sp=
an
style=3D'letter-spacing:-.3pt'>la</span> <span style=3D'letter-spacing:-.3p=
t'>gesti&oacute;n</span>
<span style=3D'letter-spacing:-.3pt'>de</span> <span style=3D'letter-spacin=
g:-.3pt'>marca</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>y</span>
<span style=3D'letter-spacing:-.3pt'>reputaci&oacute;n</span> <span
style=3D'letter-spacing:-.3pt'>en</span> <span style=3D'letter-spacing:-.3p=
t'>l&iacute;nea,</span>
<span style=3D'letter-spacing:-.3pt'>la</span><span style=3D'letter-spacing=
:2.0pt'>
</span><span style=3D'letter-spacing:-.2pt'>informaci&oacute;n fluye en dos
direcciones, por lo que es fundamental escuchar</span><span style=3D'letter=
-spacing:
-.25pt'> </span><span style=3D'letter-spacing:-.2pt'>y responder a las opin=
iones</span><span
style=3D'letter-spacing:2.0pt'> </span>y<span style=3D'letter-spacing:-.45p=
t'> </span>comentarios<span
style=3D'letter-spacing:-.45pt'> </span>de<span style=3D'letter-spacing:-.4=
5pt'> </span>los<span
style=3D'letter-spacing:-.45pt'> </span>usuarios&#8221;<span style=3D'lette=
r-spacing:
-.45pt'> </span>(Crespo<span style=3D'letter-spacing:-.45pt'> </span>&amp;<=
span
style=3D'letter-spacing:-.45pt'> </span>Rodr&iacute;guez,<span style=3D'let=
ter-spacing:
-.45pt'> </span>2018,<span style=3D'letter-spacing:-.45pt'> </span>23).</sp=
an></p>

<p class=3DMsoBodyText style=3D'margin-top:5.75pt;margin-right:5.4pt;margin=
-bottom:
0cm;margin-left:138.7pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.3pt'>En</span><span lang=3DES style=3D'color:#231F20'> <span style=3D'let=
ter-spacing:
-.3pt'>segunda</span> <span style=3D'letter-spacing:-.3pt'>l&iacute;nea,</s=
pan> <span
style=3D'letter-spacing:-.3pt'>la</span> <span style=3D'letter-spacing:-.3p=
t'>confianza</span>
<span style=3D'letter-spacing:-.3pt'>del</span> <span style=3D'letter-spaci=
ng:-.3pt'>consumidor</span>
<span style=3D'letter-spacing:-.3pt'>se</span> <span style=3D'letter-spacin=
g:-.3pt'>refiere</span>
<span style=3D'letter-spacing:-.3pt'>a</span> <span style=3D'letter-spacing=
:-.3pt'>&#8220;la</span>
<span style=3D'letter-spacing:-.3pt'>capacidad</span> <span style=3D'letter=
-spacing:
-.3pt'>de</span> <span style=3D'letter-spacing:-.3pt'>las</span> <span
style=3D'letter-spacing:-.3pt'>empresas</span> <span style=3D'letter-spacin=
g:-.3pt'>para</span>
<span style=3D'letter-spacing:-.3pt'>crear</span><span style=3D'letter-spac=
ing:
2.0pt'> </span><span style=3D'letter-spacing:-.2pt'>una</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.2pt'=
>imagen</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>positiva</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.2pt'=
>de</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>su</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.2pt'=
>marca</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.2pt=
'>y</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.2pt'=
>transmitir</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>confianza</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.2pt'=
>a</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>los</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.2pt'=
>consumidores</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>a</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.2pt'=
>trav&eacute;s</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>de</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.2pt'=
>sus</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>productos</span></span></p>

</div>

<span lang=3DES style=3D'font-size:11.0pt;line-height:115%;font-family:"Ser=
avek",sans-serif;
mso-fareast-font-family:Seravek;mso-bidi-font-family:Seravek;mso-ansi-langu=
age:
ES;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'><br clear=3Dall
style=3D'page-break-before:always;mso-break-type:section-break'>
</span>

<div class=3DWordSection6>

<p class=3DMsoBodyText style=3D'margin-top:3.95pt;margin-right:87.45pt;marg=
in-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;line-height:
115%'><span lang=3DES style=3D'color:#231F20;letter-spacing:-.1pt'>o</span>=
<span
lang=3DES style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>servicios&#8221;</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>(L&oacute;pez</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>&amp;</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>Cabezuelo,</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>2020,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>89).</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>En</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>otras</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>palabras,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>trata</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>un</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>conjunto</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>estrategias</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;mso-font-width:90%'>encaminadas<span style=3D'letter=
-spacing:
-.1pt'> </span>a<span style=3D'letter-spacing:-.1pt'> </span>generar<span
style=3D'letter-spacing:-.1pt'> </span>un<span style=3D'letter-spacing:-.3p=
t'> </span>v&iacute;nculo<span
style=3D'letter-spacing:-.05pt'> </span>de<span style=3D'letter-spacing:-.1=
pt'> </span>confianza<span
style=3D'letter-spacing:-.1pt'> </span>entre<span style=3D'letter-spacing:-=
.1pt'> </span>la<span
style=3D'letter-spacing:-.1pt'> </span>marca<span style=3D'letter-spacing:-=
.3pt'> </span>y<span
style=3D'letter-spacing:-.05pt'> </span>los<span style=3D'letter-spacing:-.=
1pt'> </span>consumidores.<span
style=3D'letter-spacing:-.1pt'> </span>Entre<span style=3D'letter-spacing:-=
.1pt'> </span>las<span
style=3D'letter-spacing:-.1pt'> </span>caracter&iacute;sticas</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20'>principales<span style=3D'letter-spacing:-.2pt'> </=
span>de<span
style=3D'letter-spacing:-.2pt'> </span>la<span style=3D'letter-spacing:-.2p=
t'> </span>gesti&oacute;n<span
style=3D'letter-spacing:-.2pt'> </span>de<span style=3D'letter-spacing:-.2p=
t'> </span>marca<span
style=3D'letter-spacing:-.3pt'> </span>y<span style=3D'letter-spacing:-.2pt=
'> </span>la<span
style=3D'letter-spacing:-.2pt'> </span>confianza<span style=3D'letter-spaci=
ng:-.2pt'>
</span>del<span style=3D'letter-spacing:-.2pt'> </span>consumidor<span
style=3D'letter-spacing:-.2pt'> </span>se<span style=3D'letter-spacing:-.2p=
t'> </span>encuentra<span
style=3D'letter-spacing:-.2pt'> </span>&#8220;la<span style=3D'letter-spaci=
ng:-.2pt'>
</span>importancia<span style=3D'letter-spacing:-.2pt'> </span>de<span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.4pt'=
>transmitir</span>
<span style=3D'letter-spacing:-.4pt'>una</span> <span style=3D'letter-spaci=
ng:-.4pt'>imagen</span>
<span style=3D'letter-spacing:-.4pt'>coherente</span> <span style=3D'letter=
-spacing:
-.4pt'>y</span> <span style=3D'letter-spacing:-.4pt'>consistente</span> <sp=
an
style=3D'letter-spacing:-.4pt'>de</span> <span style=3D'letter-spacing:-.4p=
t'>la</span>
<span style=3D'letter-spacing:-.4pt'>marca</span> <span style=3D'letter-spa=
cing:
-.4pt'>a</span> <span style=3D'letter-spacing:-.4pt'>trav&eacute;s</span> <=
span
style=3D'letter-spacing:-.4pt'>de</span> <span style=3D'letter-spacing:-.4p=
t'>todos</span>
<span style=3D'letter-spacing:-.4pt'>los</span> <span style=3D'letter-spaci=
ng:-.4pt'>puntos</span>
<span style=3D'letter-spacing:-.4pt'>de</span> <span style=3D'letter-spacin=
g:-.4pt'>contacto</span>
<span style=3D'letter-spacing:-.4pt'>con</span><span style=3D'letter-spacin=
g:2.0pt'>
</span><span style=3D'letter-spacing:-.3pt'>el</span> <span style=3D'letter=
-spacing:
-.3pt'>consumidor&#8221;</span> <span style=3D'letter-spacing:-.3pt'>(P&eac=
ute;rez</span>
<span style=3D'letter-spacing:-.3pt'>&amp;</span> <span style=3D'letter-spa=
cing:
-.3pt'>Rivera,</span> <span style=3D'letter-spacing:-.3pt'>2017,</span> <sp=
an
style=3D'letter-spacing:-.3pt'>157).</span> <span style=3D'letter-spacing:-=
.3pt'>Asimismo,</span>
<span style=3D'letter-spacing:-.3pt'>es</span> <span style=3D'letter-spacin=
g:-.3pt'>importante</span>
<span style=3D'letter-spacing:-.3pt'>tener</span> <span style=3D'letter-spa=
cing:
-.3pt'>en</span> <span style=3D'letter-spacing:-.3pt'>cuenta</span> <span
style=3D'letter-spacing:-.3pt'>que</span> <span style=3D'letter-spacing:-.3=
pt'>&#8220;la</span>
<span style=3D'letter-spacing:-.3pt'>gesti&oacute;n</span> <span
style=3D'letter-spacing:-.3pt'>de</span><span style=3D'letter-spacing:2.0pt=
'> </span><span
style=3D'letter-spacing:-.2pt'>marca</span><span style=3D'letter-spacing:-.=
3pt'> </span><span
style=3D'letter-spacing:-.2pt'>y la confianza del consumidor requiere una
constante evaluaci&oacute;n</span><span style=3D'letter-spacing:-.3pt'> </s=
pan><span
style=3D'letter-spacing:-.2pt'>y monitoreo de la percepci&oacute;n</span><s=
pan
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>que los
consumidores tienen de la marca&#8221; (L&oacute;pez &amp; Cabezuelo, 2020,
89). En contraste con la gesti&oacute;n</span><span style=3D'letter-spacing=
:2.0pt'>
</span>de<span style=3D'letter-spacing:-.5pt'> </span>marca<span
style=3D'letter-spacing:-.45pt'> </span>y<span style=3D'letter-spacing:-.45=
pt'> </span>la<span
style=3D'letter-spacing:-.45pt'> </span>confianza<span style=3D'letter-spac=
ing:
-.45pt'> </span>del<span style=3D'letter-spacing:-.45pt'> </span>consumidor=
<span
style=3D'letter-spacing:-.45pt'> </span>entendidas<span style=3D'letter-spa=
cing:
-.5pt'> </span>al<span style=3D'letter-spacing:-.45pt'> </span>modo<span
style=3D'letter-spacing:-.45pt'> </span>tradicional,</span></p>

<p class=3DMsoNormal style=3D'margin-top:4.2pt;margin-right:87.35pt;margin-=
bottom:
0cm;margin-left:79.2pt;margin-bottom:.0001pt;text-align:justify;line-height:
102%'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:102%;color:#231F20'>&#8230;en la gesti&oacute;n de marca<span
style=3D'letter-spacing:-.05pt'> </span>y la confianza del consumidor en la=
 era
digital, es fundamental trabajar en la<span style=3D'letter-spacing:2.0pt'>=
 </span><span
style=3D'mso-font-width:90%'>construcci&oacute;n de una comunidad de consum=
idores
fieles a la marca a trav&eacute;s de los medios sociales<span style=3D'lett=
er-spacing:
-.15pt'> </span>y la generaci&oacute;n</span><span style=3D'letter-spacing:=
2.0pt'>
</span>de<span style=3D'letter-spacing:-.25pt'> </span>contenido<span
style=3D'letter-spacing:-.25pt'> </span>de<span style=3D'letter-spacing:-.2=
5pt'> </span>calidad<span
style=3D'letter-spacing:-.25pt'> </span>(P&eacute;rez<span style=3D'letter-=
spacing:
-.25pt'> </span>&amp;<span style=3D'letter-spacing:-.25pt'> </span>Rivera,<=
span
style=3D'letter-spacing:-.25pt'> </span>2017,<span style=3D'letter-spacing:=
-.25pt'>
</span>157).</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-s=
ize:
11.0pt;line-height:102%'><o:p></o:p></span></p>

<p class=3DMsoBodyText style=3D'margin-top:7.25pt;margin-right:87.4pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.3pt'>Adicionalmente,</span><span lang=3DES style=3D'color:#231F20;letter-=
spacing:
-.2pt'> </span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'=
>implica</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>un</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>mayor</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>nivel</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>transparencia</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>honestidad</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>por</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>parte</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>empresas</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>su comunicaci&oacute;n con los
consumidores (L&oacute;pez &amp; Cabezuelo, 2020, 89). Asimismo, se debe
considerar</span><span lang=3DES style=3D'color:#231F20;letter-spacing:2.0p=
t'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.1pt'>que</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>&#8220;las</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>empresas</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>deben</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>trabajar</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>generaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>experiencias</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>positivas</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>para</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>los</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>consumidores</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>a</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>trav&eacute;s</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>innovaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>diferenciaci&oacute;n</span><s=
pan
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>sus</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>productos</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>o</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>servicios&#8221;</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>(P&eacute;rez</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>&amp;</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>Rivera,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>2017,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>157).</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>Para</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>finalizar,</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>puede</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>establecerse</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>&#8220;la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>gesti&oacute;n</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>confianza</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>del</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>consumidor</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>basa</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>construcci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>relaciones</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>largo</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>plazo</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>entre</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>los</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>consumidores,</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>a</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>trav&eacute;s</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>creaci&oacute;n</span><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>valor</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>satisfacci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>sus</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>necesidades</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>expectativas&#8221;</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>(L&oacute;pez</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>&amp;</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>Cabezuelo,</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>2020,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>90).</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.75pt;margin-right:87.6pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.3pt'>En</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.05p=
t'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'>tercera</span><span =
lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>l&iacute;nea,</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>imagen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>refiere</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>a</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>&#8220;la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>percepci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>los</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>consumidores</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>tienen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>una</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;mso-font-width:90%'>marca en base a las asociaciones=
 que
&eacute;sta evoca&#8221; (<span class=3DSpellE>Aaker</span>, 2009, 48). Es =
decir,
se trata de la representaci&oacute;n</span><span lang=3DES style=3D'color:#=
231F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'color:#231F20;mso-fo=
nt-width:
90%'>mental<span style=3D'letter-spacing:-.05pt'> </span>que<span
style=3D'letter-spacing:-.05pt'> </span>los<span style=3D'letter-spacing:-.=
05pt'> </span>consumidores<span
style=3D'letter-spacing:-.05pt'> </span>tienen<span style=3D'letter-spacing=
:-.05pt'>
</span>de<span style=3D'letter-spacing:-.05pt'> </span>una<span style=3D'le=
tter-spacing:
-.05pt'> </span>marca<span style=3D'letter-spacing:-.2pt'> </span>y<span
style=3D'letter-spacing:-.05pt'> </span>que<span style=3D'letter-spacing:-.=
05pt'> </span>se<span
style=3D'letter-spacing:-.05pt'> </span>forma<span style=3D'letter-spacing:=
-.05pt'>
</span>a<span style=3D'letter-spacing:-.05pt'> </span>partir<span
style=3D'letter-spacing:-.05pt'> </span>de<span style=3D'letter-spacing:-.0=
5pt'> </span>sus<span
style=3D'letter-spacing:-.05pt'> </span>experiencias,<span style=3D'letter-=
spacing:
-.05pt'> </span>informaci&oacute;n</span><span lang=3DES style=3D'color:#23=
1F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'color:#231F20;letter=
-spacing:
-.2pt'>y conocimientos previos. Entre las caracter&iacute;sticas principale=
s de
la imagen de marca, se encuentra &#8220;la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>necesidad de que sea consisten=
te y
coherente en todos los puntos de contacto con el consumidor, ya</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>esto</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>ayuda</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>a</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>generar</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>una</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>impresi&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>s&oacute;lida</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>y</span><span lang=3DES
style=3D'color:#231F20'> <span style=3D'letter-spacing:-.3pt'>duradera&#822=
1;</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>(Molina,</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>2011,</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>95).</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>Asimismo,</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>es</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>importante</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>tener</span>
<span style=3D'letter-spacing:-.3pt'>en</span> <span style=3D'letter-spacin=
g:-.3pt'>cuenta</span>
<span style=3D'letter-spacing:-.3pt'>que</span> <span style=3D'letter-spaci=
ng:-.3pt'>la</span>
<span style=3D'letter-spacing:-.3pt'>construcci&oacute;n</span> <span
style=3D'letter-spacing:-.3pt'>de</span> <span style=3D'letter-spacing:-.3p=
t'>la</span>
<span style=3D'letter-spacing:-.3pt'>imagen</span> <span style=3D'letter-sp=
acing:
-.3pt'>de</span> <span style=3D'letter-spacing:-.3pt'>marca</span> <span
style=3D'letter-spacing:-.3pt'>es</span> <span style=3D'letter-spacing:-.3p=
t'>un</span>
<span style=3D'letter-spacing:-.3pt'>proceso</span> <span style=3D'letter-s=
pacing:
-.3pt'>largo</span><span style=3D'letter-spacing:-.1pt'> </span><span
style=3D'letter-spacing:-.3pt'>y</span> <span style=3D'letter-spacing:-.3pt=
'>constante</span>
<span style=3D'letter-spacing:-.3pt'>que</span> <span style=3D'letter-spaci=
ng:-.3pt'>abarca</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>distintas</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>t&aacute;cticas</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>de</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>dise&ntilde;o,</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>marketing</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>y</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>comunicaci&oacute;n,</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>y</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>que</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>no</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>se</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>logra</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>de</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>manera</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>instant&aacute;nea</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>(<span
class=3DSpellE>Aaker</span>,</span><span style=3D'letter-spacing:2.0pt'> </=
span>2009,<span
style=3D'letter-spacing:-.4pt'> </span>50).</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.75pt;margin-right:87.45pt;marg=
in-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.3pt'>En</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt=
'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'>contraste</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>con</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>imagen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>tradicional,</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>&#8220;en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>era</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>digital,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>imagen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>construye</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>no</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>solo</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>a</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>trav&eacute;s</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>publicidad</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>acciones</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>marketing,</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>sino</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>tambi&eacute;n</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>por</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>interacci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>empresas</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>tienen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>con</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>los</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>consumidores</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>a</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>trav&eacute;s</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>redes</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>sociales</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>otros</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>canales</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>digitales&#8221;</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>(Molina,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;mso-font-width:90%'>2011, 96). Asimismo, &#8220;la i=
magen
de marca en la era digital implica una mayor transparencia y honestidad</sp=
an><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;mso-font-width:90%'>por<span style=3D'letter-spacing=
:-.15pt'>
</span>parte<span style=3D'letter-spacing:-.15pt'> </span>de<span
style=3D'letter-spacing:-.15pt'> </span>las<span style=3D'letter-spacing:-.=
15pt'> </span>empresas<span
style=3D'letter-spacing:-.15pt'> </span>en<span style=3D'letter-spacing:-.1=
5pt'> </span>su<span
style=3D'letter-spacing:-.15pt'> </span>comunicaci&oacute;n<span
style=3D'letter-spacing:-.15pt'> </span>con<span style=3D'letter-spacing:-.=
15pt'> </span>los<span
style=3D'letter-spacing:-.15pt'> </span>consumidores&#8221;<span
style=3D'letter-spacing:-.15pt'> </span>(<span class=3DSpellE>Aaker</span>,=
<span
style=3D'letter-spacing:-.15pt'> </span>2009,<span style=3D'letter-spacing:=
-.15pt'>
</span>54).<span style=3D'letter-spacing:-.15pt'> </span>Otra<span
style=3D'letter-spacing:-.15pt'> </span>caracter&iacute;stica</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;mso-font-width:90%'>importante de la imagen de marca=
 es
que &#8220;debe ser &uacute;nica y diferenciada de las marcas de la
competencia,</span><span lang=3DES style=3D'color:#231F20;letter-spacing:2.=
0pt'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'>para</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>los</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>consumidores</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>identifiquen</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>f&aacute;cilmente</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>asocien</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>con</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>una</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>serie</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>valores</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>atributos&#8221;</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>(Molina,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>2011,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>97).</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>Adem&aacute;s,</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>&#8220;la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>imagen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>construye</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>a</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>trav&eacute;s</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>creaci&oacute;n</span><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>experiencias</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>positivas</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>para</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>los</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>consumidores,</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>lo</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>ayuda</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>a</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>generar</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>una</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>relaci&oacute;n</span><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>emocional</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>con</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>fomenta</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20'>su fidelidad&#8221; (<span class=3DSpellE>Aaker</sp=
an>,
2009, 53).</span></p>

</div>

<span lang=3DES style=3D'font-size:11.0pt;line-height:115%;font-family:"Ser=
avek",sans-serif;
mso-fareast-font-family:Seravek;mso-bidi-font-family:Seravek;mso-ansi-langu=
age:
ES;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'><br clear=3Dall
style=3D'page-break-before:always;mso-break-type:section-break'>
</span>

<div class=3DWordSection7>

<p class=3DMsoListParagraph align=3Dleft style=3D'margin-top:4.05pt;margin-=
right:
0cm;margin-bottom:0cm;margin-left:152.4pt;margin-bottom:.0001pt;text-align:
left;text-indent:-13.75pt;mso-list:l0 level2 lfo2;tab-stops:152.45pt'><![if=
 !supportLists]><span
lang=3DES style=3D'font-size:8.5pt;color:#231F20;letter-spacing:-.35pt;mso-=
font-width:
95%'><span style=3D'mso-list:Ignore'>2.2.<span style=3D'font:7.0pt "Times N=
ew Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><i style=3D'mso-bidi-font-style:normal'><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>Importancia</span></i><i style=3D'mso-bidi-font-style=
:normal'><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.15pt'> </span></i><i style=3D'mso-bidi-font-style:normal'>=
<span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>de</span></i><i style=3D'mso-bidi-font-style:normal'>=
<span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.1pt'> </span></i><i style=3D'mso-bidi-font-style:normal'><=
span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>la</span></i><i style=3D'mso-bidi-font-style:normal'>=
<span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.1pt'> </span></i><i style=3D'mso-bidi-font-style:normal'><=
span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>reputaci&oacute;n</span></i><i style=3D'mso-bidi-font=
-style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.1pt'> </span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.2pt'>en</span></i><i style=3D'mso-bidi-font-=
style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.1pt'> </span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.2pt'>l&iacute;nea</span></i><i style=3D'mso-=
bidi-font-style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt'=
><o:p></o:p></span></i></p>

<p class=3DMsoBodyText style=3D'margin-top:7.25pt;margin-right:5.3pt;margin=
-bottom:
0cm;margin-left:138.7pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;mso-font-w=
idth:
90%'>En<span style=3D'letter-spacing:-.3pt'> </span>la<span style=3D'letter=
-spacing:
-.25pt'> </span>actualidad<span style=3D'letter-spacing:-.3pt'> </span>digi=
tal,<span
style=3D'letter-spacing:-.25pt'> </span>la<span style=3D'letter-spacing:-.2=
pt'> </span>reputaci&oacute;n<span
style=3D'letter-spacing:-.25pt'> </span>en<span style=3D'letter-spacing:-.2=
5pt'> </span>l&iacute;nea<span
style=3D'letter-spacing:-.25pt'> </span>se<span style=3D'letter-spacing:-.2=
5pt'> </span>ha<span
style=3D'letter-spacing:-.3pt'> </span>vuelto<span style=3D'letter-spacing:=
-.2pt'> </span>una<span
style=3D'letter-spacing:-.25pt'> </span>consideraci&oacute;n<span
style=3D'letter-spacing:-.25pt'> </span>cada<span style=3D'letter-spacing:-=
.3pt'> </span>vez<span
style=3D'letter-spacing:-.2pt'> </span>m&aacute;s<span style=3D'letter-spac=
ing:
-.25pt'> </span>importante.</span><span lang=3DES style=3D'color:#231F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'color:#231F20;letter=
-spacing:
-.3pt'>La</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.15p=
t'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'>forma</span><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>personas,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>empresas</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>organizaciones</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>presentan</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>l&iacute;nea</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>puede</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>tener</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>un</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>impacto</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>significativo</span><span lang=
=3DES
style=3D'color:#231F20'> <span style=3D'letter-spacing:-.3pt'>en</span> <sp=
an
style=3D'letter-spacing:-.3pt'>c&oacute;mo</span> <span style=3D'letter-spa=
cing:
-.3pt'>son</span> <span style=3D'letter-spacing:-.3pt'>percibidos</span> <s=
pan
style=3D'letter-spacing:-.3pt'>por</span> <span style=3D'letter-spacing:-.3=
pt'>los</span>
<span style=3D'letter-spacing:-.3pt'>dem&aacute;s.</span> <span style=3D'le=
tter-spacing:
-.3pt'>Un</span> <span style=3D'letter-spacing:-.3pt'>estudio</span> <span
style=3D'letter-spacing:-.3pt'>reciente</span> <span style=3D'letter-spacin=
g:-.3pt'>realizado</span>
<span style=3D'letter-spacing:-.3pt'>por</span> <span style=3D'letter-spaci=
ng:-.3pt'>el</span>
<span style=3D'letter-spacing:-.3pt'>Edelman</span><span style=3D'letter-sp=
acing:
-.2pt'> </span><span style=3D'letter-spacing:-.3pt'>Trust</span><span
style=3D'letter-spacing:2.0pt'> </span><span class=3DSpellE><span style=3D'=
letter-spacing:
-.3pt'>Barometer</span></span><span style=3D'letter-spacing:-.2pt'> </span>=
<span
style=3D'letter-spacing:-.3pt'>(2019)</span><span style=3D'letter-spacing:-=
.15pt'> </span><span
style=3D'letter-spacing:-.3pt'>encontr&oacute;</span><span style=3D'letter-=
spacing:
-.15pt'> </span><span style=3D'letter-spacing:-.3pt'>que</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>tres</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>cuartos</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>de</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>las</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>personas</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>a</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>nivel</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>mundial</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>consideran</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>que</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>la</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>confianza</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>en</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>las</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>redes</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>sociales</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>ha</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>disminuido</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>en</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>los</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>&uacute;ltimos</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>a&ntilde;os.</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>Este</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>dato</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>sugiere</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>que</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>la</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>gesti&oacute;n</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>de</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>la</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>reputaci&oacute;n</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>en
l&iacute;nea es un aspecto clave en la presencia digital, que requiere
atenci&oacute;n y estrategias efectivas para</span><span style=3D'letter-sp=
acing:
2.0pt'> </span>establecer<span style=3D'letter-spacing:-.2pt'> </span>la<sp=
an
style=3D'letter-spacing:-.2pt'> </span>confianza<span style=3D'letter-spaci=
ng:-.35pt'>
</span>y<span style=3D'letter-spacing:-.2pt'> </span>la<span style=3D'lette=
r-spacing:
-.2pt'> </span>credibilidad<span style=3D'letter-spacing:-.2pt'> </span>en<=
span
style=3D'letter-spacing:-.2pt'> </span>l&iacute;nea.</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:5.3pt;margin-=
bottom:
0cm;margin-left:138.7pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;mso-font-w=
idth:
90%'>En<span style=3D'letter-spacing:-.1pt'> </span>el<span style=3D'letter=
-spacing:
-.1pt'> </span>a&ntilde;o<span style=3D'letter-spacing:-.1pt'> </span>2010,=
<span
style=3D'letter-spacing:-.1pt'> </span>Greenpeace<span style=3D'letter-spac=
ing:
-.1pt'> </span>public&oacute;<span style=3D'letter-spacing:-.1pt'> </span>u=
n<span
style=3D'letter-spacing:-.3pt'> </span>v&iacute;deo<span style=3D'letter-sp=
acing:
-.05pt'> </span>en<span style=3D'letter-spacing:-.1pt'> </span>el<span
style=3D'letter-spacing:-.1pt'> </span>que<span style=3D'letter-spacing:-.1=
pt'> </span>se<span
style=3D'letter-spacing:-.1pt'> </span>destac&oacute;<span style=3D'letter-=
spacing:
-.1pt'> </span>la<span style=3D'letter-spacing:-.1pt'> </span>grave<span
style=3D'letter-spacing:-.1pt'> </span>situaci&oacute;n<span style=3D'lette=
r-spacing:
-.1pt'> </span>de<span style=3D'letter-spacing:-.1pt'> </span>la<span
style=3D'letter-spacing:-.1pt'> </span>deforestaci&oacute;n</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20'>de<span style=3D'letter-spacing:-.4pt'> </span>los<=
span
style=3D'letter-spacing:-.4pt'> </span>bosques<span style=3D'letter-spacing=
:-.4pt'>
</span>de<span style=3D'letter-spacing:-.4pt'> </span>Indonesia<span
style=3D'letter-spacing:-.5pt'> </span>y<span style=3D'letter-spacing:-.35p=
t'> </span>su<span
style=3D'letter-spacing:-.4pt'> </span>impacto<span style=3D'letter-spacing=
:-.4pt'>
</span>en<span style=3D'letter-spacing:-.4pt'> </span>el<span style=3D'lett=
er-spacing:
-.4pt'> </span>h&aacute;bitat<span style=3D'letter-spacing:-.4pt'> </span>d=
e<span
style=3D'letter-spacing:-.4pt'> </span>los<span style=3D'letter-spacing:-.4=
pt'> </span>orangutanes<span
style=3D'letter-spacing:-.4pt'> </span>en<span style=3D'letter-spacing:-.4p=
t'> </span>peligro<span
style=3D'letter-spacing:-.4pt'> </span>de<span style=3D'letter-spacing:-.4p=
t'> </span>extinci&oacute;n.<span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt'=
>El</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>v&iacute;deo
hizo referencia a que Nestl&eacute; utilizaba aceite de palma procedente de
estos bosques para la</span><span style=3D'letter-spacing:2.0pt'> </span><s=
pan
style=3D'letter-spacing:-.3pt'>elaboraci&oacute;n</span><span style=3D'lett=
er-spacing:
-.1pt'> </span><span style=3D'letter-spacing:-.3pt'>de</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>sus</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>barritas</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>de</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>Kit</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>Kat,</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>lo</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>que</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>origin&oacute;</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>una</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>importante</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>campa&ntilde;a</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>en</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>su</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>contra</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>en</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>las</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>redes</span><span
style=3D'letter-spacing:2.0pt'> </span>sociales<span style=3D'letter-spacin=
g:-.5pt'>
</span>(Figura<span style=3D'letter-spacing:-.45pt'> </span>1).<span
style=3D'letter-spacing:-.45pt'> </span>A<span style=3D'letter-spacing:-.45=
pt'> </span>pesar<span
style=3D'letter-spacing:-.45pt'> </span>de<span style=3D'letter-spacing:-.4=
5pt'> </span>la<span
style=3D'letter-spacing:-.45pt'> </span>indignaci&oacute;n<span style=3D'le=
tter-spacing:
-.5pt'> </span>de<span style=3D'letter-spacing:-.45pt'> </span>los<span
style=3D'letter-spacing:-.45pt'> </span>consumidores,<span style=3D'letter-=
spacing:
-.45pt'> </span>Nestl&eacute;<span style=3D'letter-spacing:-.45pt'> </span>=
no<span
style=3D'letter-spacing:-.45pt'> </span>abord&oacute;<span style=3D'letter-=
spacing:
-.45pt'> </span>la<span style=3D'letter-spacing:-.5pt'> </span>situaci&oacu=
te;n<span
style=3D'letter-spacing:-.45pt'> </span>de<span style=3D'letter-spacing:2.0=
pt'> </span><span
style=3D'letter-spacing:-.3pt'>manera</span><span style=3D'letter-spacing:-=
.05pt'> </span><span
style=3D'letter-spacing:-.3pt'>transparente,</span><span style=3D'letter-sp=
acing:
-.2pt'> </span><span style=3D'letter-spacing:-.3pt'>y</span> <span
style=3D'letter-spacing:-.3pt'>elimin&oacute;</span><span style=3D'letter-s=
pacing:
-.05pt'> </span><span style=3D'letter-spacing:-.3pt'>los</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>comentarios</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>relacionados</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>con</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>el</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>tema,</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>lo</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>que</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>gener&oacute;</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>una</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>respuesta</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>negativa</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>por</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>parte</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>de</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>los</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>usuarios,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>quienes</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>comenzaron</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>a</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>atacar</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>los</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>perfiles</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>de</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>Nestl&eacute;.</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>Para</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>evitar</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>esta</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>crisis,
Nestl&eacute; deber&iacute;a haber actuado con integridad, explicando con
claridad y veracidad la situaci&oacute;n y</span><span style=3D'letter-spac=
ing:
2.0pt'> </span><span style=3D'letter-spacing:-.2pt'>el</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>alcance</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>del</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>problema,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>en</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>vez</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>de</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>mantener</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>una
postura</span><span style=3D'letter-spacing:-.25pt'> </span><span
style=3D'letter-spacing:-.2pt'>arrogante</span><span style=3D'letter-spacin=
g:-.25pt'>
</span><span style=3D'letter-spacing:-.2pt'>y</span><span style=3D'letter-s=
pacing:
-.25pt'> </span><span style=3D'letter-spacing:-.2pt'>reactiva,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>para</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>as&iacute;</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>poder
cambiar</span><span style=3D'letter-spacing:2.0pt'> </span>su<span
style=3D'letter-spacing:-.45pt'> </span>producci&oacute;n<span style=3D'let=
ter-spacing:
-.5pt'> </span>y<span style=3D'letter-spacing:-.35pt'> </span>obtener<span
style=3D'letter-spacing:-.4pt'> </span>un<span style=3D'letter-spacing:-.4p=
t'> </span>aspecto<span
style=3D'letter-spacing:-.4pt'> </span>positivo<span style=3D'letter-spacin=
g:-.4pt'>
</span>en<span style=3D'letter-spacing:-.4pt'> </span>medio<span
style=3D'letter-spacing:-.4pt'> </span>de<span style=3D'letter-spacing:-.4p=
t'> </span>la<span
style=3D'letter-spacing:-.4pt'> </span>crisis.</span></p>

<p class=3DMsoBodyText style=3D'margin-top:.6pt'><!--[if gte vml 1]><o:wrap=
block><v:shape
  id=3D"image4.jpeg" o:spid=3D"_x0000_s2055" type=3D"#_x0000_t75" style=3D'=
position:absolute;
  margin-left:185.1pt;margin-top:18.35pt;width:293.65pt;height:165.1pt;
  z-index:3;visibility:visible;mso-wrap-style:square;mso-wrap-distance-left=
:0;
  mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-botto=
m:0;
  mso-position-horizontal:absolute;mso-position-horizontal-relative:page;
  mso-position-vertical:absolute;mso-position-vertical-relative:text'>
  <v:imagedata src=3D"ART9_nawi_vol7_n2_v2_archivos/image004.jpg" o:title=
=3D""/>
  <w:wrap type=3D"topAndBottom" anchorx=3D"page"/>
 </v:shape><![endif]--><![if !vml]><span style=3D'mso-ignore:vglayout'>
 <table cellpadding=3D0 cellspacing=3D0 align=3Dleft>
  <tr>
   <td width=3D316 height=3D0></td>
  </tr>
  <tr>
   <td></td>
   <td><img width=3D391 height=3D220
   src=3D"ART9_nawi_vol7_n2_v2_archivos/image005.jpg" v:shapes=3D"image4.jp=
eg"></td>
  </tr>
 </table>
 </span><![endif]><!--[if gte vml 1]></o:wrapblock><![endif]--><br
style=3D'mso-ignore:vglayout' clear=3DALL>
<span lang=3DES style=3D'font-size:13.5pt;mso-bidi-font-size:8.5pt'><o:p></=
o:p></span></p>

<p class=3DMsoNormal align=3Dcenter style=3D'margin-top:2.85pt;margin-right=
:7.4pt;
margin-bottom:0cm;margin-left:140.6pt;margin-bottom:.0001pt;text-align:cent=
er'><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>Figura</span>=
</b><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt'> </span></b>=
<b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>1</span></b><=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>.</span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;color:#231F20'> <span style=3D'letter-spacing:-.2pt'>Nestl&eacute;</=
span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.2pt=
'>y</span>
<span style=3D'letter-spacing:-.2pt'>su</span> <span style=3D'letter-spacin=
g:-.2pt'>mala</span>
<span style=3D'letter-spacing:-.2pt'>reputaci&oacute;n</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>en</span>
<span style=3D'letter-spacing:-.2pt'>l&iacute;nea.</span> <span style=3D'le=
tter-spacing:
-.2pt'>Fuente:</span><span style=3D'letter-spacing:-.05pt'> </span><u
style=3D'text-underline:#231F20'><span style=3D'letter-spacing:-.2pt'>https=
://brandchats.com</span></u></span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt'><o:p></o:p></=
span></p>

<p class=3DMsoNormal align=3Dcenter style=3D'margin-top:.75pt;margin-right:=
7.4pt;
margin-bottom:0cm;margin-left:140.6pt;margin-bottom:.0001pt;text-align:cent=
er'><u
style=3D'text-underline:#231F20'><span lang=3DES style=3D'font-size:7.5pt;m=
so-bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.2pt'>/2014/03/20/<span class=3DSpellE=
>reputacion</span>-online-<span
class=3DSpellE>nestle</span>-y-el-aceite-de-palma/</span></u><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt'><o:p></o:p></span></p>

</div>

<span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;font-fam=
ily:
"Seravek",sans-serif;mso-fareast-font-family:Seravek;mso-bidi-font-family:S=
eravek;
mso-ansi-language:ES;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'><br
clear=3Dall style=3D'page-break-before:always;mso-break-type:section-break'>
</span>

<div class=3DWordSection8>

<p class=3DMsoBodyText style=3D'margin-top:3.95pt;margin-right:87.6pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:110%'><span lang=3DES style=3D'color:#231F20'>En<span
style=3D'letter-spacing:-.2pt'> </span>t&eacute;rminos<span style=3D'letter=
-spacing:
-.3pt'> </span>valorativos,<span style=3D'letter-spacing:-.2pt'> </span>una=
<span
style=3D'letter-spacing:-.2pt'> </span>buena<span style=3D'letter-spacing:-=
.2pt'> </span>reputaci&oacute;n<span
style=3D'letter-spacing:-.2pt'> </span>en<span style=3D'letter-spacing:-.2p=
t'> </span>l&iacute;nea<span
style=3D'letter-spacing:-.2pt'> </span>puede<span style=3D'letter-spacing:-=
.2pt'> </span>ser<span
style=3D'letter-spacing:-.2pt'> </span>crucial<span style=3D'letter-spacing=
:-.2pt'>
</span>para<span style=3D'letter-spacing:-.2pt'> </span>el<span style=3D'le=
tter-spacing:
-.2pt'> </span>&eacute;xito<span style=3D'letter-spacing:-.2pt'> </span>de<=
span
style=3D'letter-spacing:-.2pt'> </span>una<span style=3D'letter-spacing:2.0=
pt'> </span><span
style=3D'letter-spacing:-.3pt'>empresa.</span> <span style=3D'letter-spacin=
g:-.3pt'>Seg&uacute;n</span>
<span style=3D'letter-spacing:-.3pt'>la</span> <span style=3D'letter-spacin=
g:-.3pt'>investigaci&oacute;n</span>
<span style=3D'letter-spacing:-.3pt'>publicada</span> <span style=3D'letter=
-spacing:
-.3pt'>en</span> <span style=3D'letter-spacing:-.3pt'>la</span> <span
style=3D'letter-spacing:-.3pt'>revista</span> <i style=3D'mso-bidi-font-sty=
le:normal'><span
style=3D'letter-spacing:-.3pt'>Forbes</span></i><span style=3D'letter-spaci=
ng:-.3pt'>,</span>
<span style=3D'letter-spacing:-.3pt'>la</span> <span style=3D'letter-spacin=
g:-.3pt'>imagen</span>
<span style=3D'letter-spacing:-.3pt'>que</span> <span style=3D'letter-spaci=
ng:-.3pt'>una</span>
<span style=3D'letter-spacing:-.3pt'>empresa</span> <span style=3D'letter-s=
pacing:
-.3pt'>proyecta</span> <span style=3D'letter-spacing:-.3pt'>en</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>internet</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>es</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>ahora</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>la</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>principal</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>impresi&oacute;n</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>que</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>se</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>tiene</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>de</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>ella</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>(Hillier,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>2021).</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>La</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>confianza</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>que</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>los</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>clientes</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>depositan</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>en</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>la</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>informaci&oacute;n</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>que</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>se</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>encuentra</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>en</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>l&iacute;nea</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>es</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>un</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>factor</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>determinante</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>en</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>el</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>proceso</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>de</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>toma</span><span
style=3D'letter-spacing:2.0pt'> </span>de decisiones de compra.</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.8pt;margin-right:87.45pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:110%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.2pt'>Por lo tanto, puede decirse que una reputaci&oacute;n negativa puede
disuadir a los consumidores en la</span><span lang=3DES style=3D'color:#231=
F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'color:#231F20;letter=
-spacing:
-.3pt'>etapa</span><span lang=3DES style=3D'color:#231F20'> <span style=3D'=
letter-spacing:
-.3pt'>de</span> <span style=3D'letter-spacing:-.3pt'>exploraci&oacute;n</s=
pan> <span
style=3D'letter-spacing:-.3pt'>de</span> <span style=3D'letter-spacing:-.3p=
t'>opciones,</span>
<span style=3D'letter-spacing:-.3pt'>lo</span> <span style=3D'letter-spacin=
g:-.3pt'>que</span>
<span style=3D'letter-spacing:-.3pt'>representa</span> <span style=3D'lette=
r-spacing:
-.3pt'>una</span> <span style=3D'letter-spacing:-.3pt'>potencial</span> <sp=
an
style=3D'letter-spacing:-.3pt'>p&eacute;rdida</span> <span style=3D'letter-=
spacing:
-.3pt'>de</span> <span style=3D'letter-spacing:-.3pt'>ingresos</span> <span
style=3D'letter-spacing:-.3pt'>para</span> <span style=3D'letter-spacing:-.=
3pt'>la</span>
<span style=3D'letter-spacing:-.3pt'>empresa</span><span style=3D'letter-sp=
acing:
2.0pt'> </span><span style=3D'letter-spacing:-.2pt'>en cuesti&oacute;n. En =
la
misma l&iacute;nea, el estudio realizado por <span class=3DSpellE>BrightLoc=
al</span>
(</span></span><span lang=3DES style=3D'letter-spacing:-.2pt'>2023<span
style=3D'color:#231F20'>) muestra que el 91% de los</span></span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>consumidores</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>lee</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>rese&ntilde;as</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>l&iacute;nea</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>antes</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>visitar</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>negocios</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>locales,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>el</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>84%</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>conf&iacute;a</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>tanto</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>rese&ntilde;as</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>l&iacute;nea</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>como</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>recomendaciones</span><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>personales.</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>En</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>resumen,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>una</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>mala</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>reputaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>l&iacute;nea</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>puede</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>impactar</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>negativamente</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>ventas</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>da&ntilde;ar</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>seriamente</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>imagen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>una</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>empresa.</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.85pt;margin-right:87.6pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:110%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.2pt'>Adem&aacute;s, la reputaci&oacute;n en l&iacute;nea no solo es
importante para las empresas, sino tambi&eacute;n para cada</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>persona.</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>En</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>era</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>digital</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>nos</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>encontramos,</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>imagen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>proyectamos</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>l&iacute;nea</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>puede</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>tener</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>un</span><span lang=3DES
style=3D'color:#231F20'> <span style=3D'letter-spacing:-.3pt'>gran</span> <=
span
style=3D'letter-spacing:-.3pt'>impacto</span> <span style=3D'letter-spacing=
:-.3pt'>en</span>
<span style=3D'letter-spacing:-.3pt'>nuestras</span><span style=3D'letter-s=
pacing:
-.05pt'> </span><span style=3D'letter-spacing:-.3pt'>vidas</span> <span
style=3D'letter-spacing:-.3pt'>tanto</span> <span style=3D'letter-spacing:-=
.3pt'>personales</span>
<span style=3D'letter-spacing:-.3pt'>como</span> <span style=3D'letter-spac=
ing:
-.3pt'>profesionales.</span> <span style=3D'letter-spacing:-.3pt'>La</span>=
 <span
style=3D'letter-spacing:-.3pt'>investigaci&oacute;n</span> <span
style=3D'letter-spacing:-.3pt'>publicada</span> <span style=3D'letter-spaci=
ng:-.3pt'>en</span><span
style=3D'letter-spacing:2.0pt'> </span><span class=3DSpellE><span style=3D'=
letter-spacing:
-.2pt'>CareerBuilder</span></span><span style=3D'letter-spacing:-.3pt'> </s=
pan><span
style=3D'letter-spacing:-.2pt'>(2018)</span><span style=3D'letter-spacing:-=
.25pt'> </span><span
style=3D'letter-spacing:-.2pt'>revela</span><span style=3D'letter-spacing:-=
.25pt'> </span><span
style=3D'letter-spacing:-.2pt'>que</span><span style=3D'letter-spacing:-.25=
pt'> </span><span
style=3D'letter-spacing:-.2pt'>el</span><span style=3D'letter-spacing:-.25p=
t'> </span><span
style=3D'letter-spacing:-.2pt'>70%</span><span style=3D'letter-spacing:-.25=
pt'> </span><span
style=3D'letter-spacing:-.2pt'>de</span><span style=3D'letter-spacing:-.25p=
t'> </span><span
style=3D'letter-spacing:-.2pt'>los</span><span style=3D'letter-spacing:-.3p=
t'> </span><span
style=3D'letter-spacing:-.2pt'>empleadores</span><span style=3D'letter-spac=
ing:
-.25pt'> </span><span style=3D'letter-spacing:-.2pt'>revisan</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>las</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>redes</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>sociales</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>de</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>los</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>candidatos</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>antes
de contratarlos. En consecuencia, una gesti&oacute;n de reputaci&oacute;n
inoportuna afecta negativamente</span><span style=3D'letter-spacing:2.0pt'>=
 </span><span
style=3D'letter-spacing:-.1pt'>en las oportunidades laborales</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>y el
crecimiento profesional de una persona.</span></span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.85pt;margin-right:87.6pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:110%'><span lang=3DES style=3D'color:#231F20;mso-font-w=
idth:
90%'>Despu&eacute;s<span style=3D'letter-spacing:-.25pt'> </span>de<span
style=3D'letter-spacing:-.25pt'> </span>analizar<span style=3D'letter-spaci=
ng:-.25pt'>
</span>lo<span style=3D'letter-spacing:-.25pt'> </span>expuesto,<span
style=3D'letter-spacing:-.25pt'> </span>queda<span style=3D'letter-spacing:=
-.25pt'>
</span>claro<span style=3D'letter-spacing:-.25pt'> </span>que<span
style=3D'letter-spacing:-.25pt'> </span>es<span style=3D'letter-spacing:-.2=
5pt'> </span>esencial<span
style=3D'letter-spacing:-.25pt'> </span>que<span style=3D'letter-spacing:-.=
25pt'> </span>tanto<span
style=3D'letter-spacing:-.25pt'> </span>las<span style=3D'letter-spacing:-.=
25pt'> </span>micro<span
style=3D'letter-spacing:-.25pt'> </span>como<span style=3D'letter-spacing:-=
.25pt'> </span>macroempresas</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>controlen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y manejen su imagen en los nue=
vos
medios. Seg&uacute;n un estudio publicado en <span class=3DSpellE><i
style=3D'mso-bidi-font-style:normal'>Entrepreneur</i></span>, la</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>reputaci&oacute;n en l&iacute;=
nea se
refiere al conjunto de estrategias</span><span lang=3DES style=3D'color:#23=
1F20;
letter-spacing:-.15pt'> </span><span lang=3DES style=3D'color:#231F20;lette=
r-spacing:
-.1pt'>y acciones destinadas a</span><span lang=3DES style=3D'color:#231F20;
letter-spacing:-.2pt'> </span><span lang=3DES style=3D'color:#231F20;letter=
-spacing:
-.1pt'>vigilar</span><span lang=3DES style=3D'color:#231F20;letter-spacing:=
-.15pt'>
</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.1pt'>y regul=
ar las</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>referencias que se hacen en In=
ternet
sobre un negocio, marca, bienes o servicios, con el fin de cuidar</span><sp=
an
lang=3DES style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>mejorar</span><span lang=3DES
style=3D'color:#231F20'> <span style=3D'letter-spacing:-.4pt'>su</span> <sp=
an
style=3D'letter-spacing:-.4pt'>imagen.</span> <span style=3D'letter-spacing=
:-.4pt'>Esto</span>
<span style=3D'letter-spacing:-.4pt'>es</span> <span style=3D'letter-spacin=
g:-.4pt'>crucial</span>
<span style=3D'letter-spacing:-.4pt'>para</span> <span style=3D'letter-spac=
ing:
-.4pt'>la</span> <span style=3D'letter-spacing:-.4pt'>gesti&oacute;n</span>=
 <span
style=3D'letter-spacing:-.4pt'>de</span> <span style=3D'letter-spacing:-.4p=
t'>la</span>
<span style=3D'letter-spacing:-.4pt'>imagen</span> <span style=3D'letter-sp=
acing:
-.4pt'>en</span> <span style=3D'letter-spacing:-.4pt'>Internet</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.4pt'=
>y</span>
<span style=3D'letter-spacing:-.4pt'>la</span> <span style=3D'letter-spacin=
g:-.4pt'>promoci&oacute;n</span>
<span style=3D'letter-spacing:-.4pt'>de</span> <span style=3D'letter-spacin=
g:-.4pt'>la</span>
<span style=3D'letter-spacing:-.4pt'>identidad</span><span style=3D'letter-=
spacing:
2.0pt'> </span>de una empresa (Friedmann, 2019).</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.85pt;margin-right:87.6pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:110%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.1pt;mso-font-width:90%'>En resumen, una buena reputaci&oacute;n en
l&iacute;nea es</span><span lang=3DES style=3D'color:#231F20;letter-spacing=
:-.2pt;
mso-font-width:90%'> </span><span lang=3DES style=3D'color:#231F20;letter-s=
pacing:
-.1pt;mso-font-width:90%'>vital</span><span lang=3DES style=3D'color:#231F2=
0;
letter-spacing:-.15pt;mso-font-width:90%'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt;mso-font-width:90%'>y esencial =
en la
era digital en la que nos encontramos.</span><span lang=3DES style=3D'color=
:#231F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'color:#231F20;mso-fo=
nt-width:
90%'>Tanto<span style=3D'letter-spacing:-.15pt'> </span>las<span
style=3D'letter-spacing:-.15pt'> </span>personas<span style=3D'letter-spaci=
ng:-.15pt'>
</span>como<span style=3D'letter-spacing:-.15pt'> </span>las<span
style=3D'letter-spacing:-.15pt'> </span>empresas<span style=3D'letter-spaci=
ng:-.15pt'>
</span>tienen<span style=3D'letter-spacing:-.15pt'> </span>la<span
style=3D'letter-spacing:-.15pt'> </span>responsabilidad<span style=3D'lette=
r-spacing:
-.15pt'> </span>de<span style=3D'letter-spacing:-.15pt'> </span>monitorear<=
span
style=3D'letter-spacing:-.3pt'> </span>y<span style=3D'letter-spacing:-.15p=
t'> </span>administrar<span
style=3D'letter-spacing:-.15pt'> </span>su<span style=3D'letter-spacing:-.1=
5pt'> </span>reputaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>en Internet para garantizar qu=
e se
forme en el potencial cliente, una impresi&oacute;n favorable. Una buena</s=
pan><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>reputaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>l&iacute;nea</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>puede</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>contribuir</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>a</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>mayores</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>ingresos,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>posibilidades</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>empleo</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>una</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>mejor</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>imagen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de la empresa; mientras que un=
a mala
reputaci&oacute;n puede tener el efecto contrario.</span></p>

<p class=3DMsoListParagraph align=3Dleft style=3D'margin-top:5.8pt;margin-r=
ight:0cm;
margin-bottom:0cm;margin-left:70.15pt;margin-bottom:.0001pt;text-align:left;
text-indent:-13.7pt;mso-list:l0 level2 lfo2;tab-stops:70.2pt'><![if !suppor=
tLists]><span
lang=3DES style=3D'font-size:8.5pt;color:#231F20;letter-spacing:-.35pt;mso-=
font-width:
95%'><span style=3D'mso-list:Ignore'>2.3.<span style=3D'font:7.0pt "Times N=
ew Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><i style=3D'mso-bidi-font-style:normal'><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>Estrategias de</span></i><i style=3D'mso-bidi-font-st=
yle:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.15pt'> </span></i><i style=3D'mso-bidi-font-=
style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.2pt'>e-branding</span></i><i style=3D'mso-bi=
di-font-style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt'=
><o:p></o:p></span></i></p>

<p class=3DMsoBodyText style=3D'margin-top:6.75pt;margin-right:87.4pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:110%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.1pt'>De una manera general,</span><span lang=3DES style=3D'color:#231F20;
letter-spacing:-.15pt'> </span><span lang=3DES style=3D'color:#231F20;lette=
r-spacing:
-.1pt'>y como propuesta del presente escrito (Figura 2), podr&iacute;amos d=
ecir
que</span><span lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </s=
pan><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'>las estrategias del =
<i
style=3D'mso-bidi-font-style:normal'>e-branding</i></span><i style=3D'mso-b=
idi-font-style:
normal'><span lang=3DES style=3D'color:#231F20'> </span></i><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>son un conjunto de t&eacute;cn=
icas y
t&aacute;cticas utilizadas para crear y fortalecer</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20'>la<span style=3D'letter-spacing:-.5pt'> </span>imag=
en<span
style=3D'letter-spacing:-.45pt'> </span>de<span style=3D'letter-spacing:-.4=
5pt'> </span>marca<span
style=3D'letter-spacing:-.45pt'> </span>en<span style=3D'letter-spacing:-.4=
5pt'> </span>l&iacute;nea.<span
style=3D'letter-spacing:-.45pt'> </span>Estas<span style=3D'letter-spacing:=
-.45pt'>
</span>estrategias<span style=3D'letter-spacing:-.5pt'> </span>deben<span
style=3D'letter-spacing:-.45pt'> </span>estar<span style=3D'letter-spacing:=
-.45pt'>
</span>dise&ntilde;adas<span style=3D'letter-spacing:-.45pt'> </span>para<s=
pan
style=3D'letter-spacing:-.45pt'> </span>ayudar<span style=3D'letter-spacing=
:-.45pt'>
</span>a<span style=3D'letter-spacing:-.45pt'> </span>las<span style=3D'let=
ter-spacing:
-.5pt'> </span>empresas<span style=3D'letter-spacing:-.45pt'> </span>a<span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt'=
>aumentar
su</span><span style=3D'letter-spacing:-.15pt'> </span><span style=3D'lette=
r-spacing:
-.1pt'>visibilidad, construir una reputaci&oacute;n positiva, establecer
conexiones con los clientes y</span><span style=3D'letter-spacing:2.0pt'> <=
/span><span
style=3D'letter-spacing:-.2pt'>diferenciarse</span><span style=3D'letter-sp=
acing:
-.3pt'> </span><span style=3D'letter-spacing:-.2pt'>de</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>la</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>competencia.</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>Lo</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>que</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>se</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>presenta</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>a</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>continuaci&oacute;n,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>son</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>algunas</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>de</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>las</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>estrategias</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>que</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>podr&iacute;an</span><span
style=3D'letter-spacing:.25pt'> </span><span style=3D'letter-spacing:-.3pt'=
>considerarse,</span><span
style=3D'letter-spacing:.3pt'> </span><span style=3D'letter-spacing:-.3pt'>=
a</span><span
style=3D'letter-spacing:.3pt'> </span><span style=3D'letter-spacing:-.3pt'>=
criterio</span><span
style=3D'letter-spacing:.25pt'> </span><span style=3D'letter-spacing:-.3pt'=
>del</span><span
style=3D'letter-spacing:.3pt'> </span><span style=3D'letter-spacing:-.3pt'>=
autor,</span><span
style=3D'letter-spacing:.3pt'> </span><span style=3D'letter-spacing:-.3pt'>=
para</span><span
style=3D'letter-spacing:.3pt'> </span><span style=3D'letter-spacing:-.3pt'>=
una</span><span
style=3D'letter-spacing:.25pt'> </span><span style=3D'letter-spacing:-.3pt'=
>correcta</span><span
style=3D'letter-spacing:.3pt'> </span><span style=3D'letter-spacing:-.3pt'>=
gesti&oacute;n</span><span
style=3D'letter-spacing:.3pt'> </span><span style=3D'letter-spacing:-.3pt'>=
del</span><span
style=3D'letter-spacing:.3pt'> </span><span style=3D'letter-spacing:-.3pt'>=
tambi&eacute;n</span><span
style=3D'letter-spacing:.25pt'> </span><span style=3D'letter-spacing:-.3pt'=
>llamado</span><span
style=3D'letter-spacing:.3pt'> </span><i style=3D'mso-bidi-font-style:norma=
l'><span
style=3D'letter-spacing:-.3pt'>Brand</span><span style=3D'letter-spacing:.2=
5pt'> </span><span
style=3D'letter-spacing:-.3pt'>online</span></i><span style=3D'letter-spaci=
ng:-.3pt'>:</span></span></p>

<p class=3DMsoListParagraph align=3Dleft style=3D'margin-top:5.8pt;margin-r=
ight:87.6pt;
margin-bottom:0cm;margin-left:88.7pt;margin-bottom:.0001pt;text-align:left;
line-height:110%;mso-list:l1 level1 lfo1;tab-stops:88.7pt 88.75pt'><![if !s=
upportLists]><span
lang=3DES style=3D'font-size:8.5pt;line-height:110%;color:#231F20;mso-font-=
width:
95%'><span style=3D'mso-list:Ignore'>1.<span style=3D'font:7.0pt "Times New=
 Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.3pt'>Generaci&oacute=
;n</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.3pt'>de</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.35pt'> </span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.3pt'>contenido.</span><span lang=3DES style=3D'font-size:8=
.5pt;
mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spacing:-.3=
5pt'>
</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.3pt'>La</span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.3pt'>creaci&oacute;n=
</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.3pt'>de</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.35pt'> </span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.3pt'>contenido</span><span lang=3DES style=3D'font-size:8.=
5pt;
mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spacing:-.6=
pt'>
</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.3pt'>valioso</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.55pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.3pt'>y</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:=
11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.35pt'> </span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.3pt'>relevante</span><span lang=3DES style=3D'font-size:8.=
5pt;
mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spacing:-.3=
5pt'>
</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.3pt'>es</span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.3pt'>una</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.3pt'>de</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.35pt'> </span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.3pt'>las</span><span lang=3DES style=3D'font-size:8.5pt;
mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spacing:-.3=
5pt'>
</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.3pt'>estrategias</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20'>m&aacute;s<=
span
style=3D'letter-spacing:-.35pt'> </span>importantes<span style=3D'letter-sp=
acing:
-.35pt'> </span>de<span style=3D'letter-spacing:-.35pt'> </span><i
style=3D'mso-bidi-font-style:normal'>e-branding</i>.<span style=3D'letter-s=
pacing:
-.35pt'> </span>Esto<span style=3D'letter-spacing:-.35pt'> </span>incluye<s=
pan
style=3D'letter-spacing:-.35pt'> </span>la<span style=3D'letter-spacing:-.3=
5pt'> </span>publicaci&oacute;n<span
style=3D'letter-spacing:-.35pt'> </span>de<span style=3D'letter-spacing:-.3=
5pt'> </span>blogs,<span
style=3D'letter-spacing:-.45pt'> </span>videos,<span style=3D'letter-spacin=
g:-.35pt'>
</span>infograf&iacute;as,</span><span lang=3DES style=3D'font-size:8.5pt;
mso-bidi-font-size:11.0pt;line-height:110%'><o:p></o:p></span></p>

</div>

<span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-hei=
ght:
110%;font-family:"Seravek",sans-serif;mso-fareast-font-family:Seravek;
mso-bidi-font-family:Seravek;mso-ansi-language:ES;mso-fareast-language:EN-U=
S;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:always;
mso-break-type:section-break'>
</span>

<div class=3DWordSection9>

<p class=3DMsoBodyText style=3D'margin-top:4.05pt;margin-right:5.4pt;margin=
-bottom:
0cm;margin-left:170.9pt;margin-bottom:.0001pt;text-align:justify;line-heigh=
t:
110%'><span lang=3DES style=3D'color:#231F20;mso-font-width:90%'>tutoriales=
<span
style=3D'letter-spacing:-.3pt'> </span>y<span style=3D'letter-spacing:-.1pt=
'> </span>otros<span
style=3D'letter-spacing:-.1pt'> </span>recursos<span style=3D'letter-spacin=
g:-.1pt'>
</span>que<span style=3D'letter-spacing:-.1pt'> </span>sean<span
style=3D'letter-spacing:-.1pt'> </span>&uacute;tiles<span style=3D'letter-s=
pacing:
-.1pt'> </span>e<span style=3D'letter-spacing:-.1pt'> </span>informativos<s=
pan
style=3D'letter-spacing:-.1pt'> </span>para<span style=3D'letter-spacing:-.=
1pt'> </span>su<span
style=3D'letter-spacing:-.1pt'> </span>audiencia.<span style=3D'letter-spac=
ing:
-.1pt'> </span>Al<span style=3D'letter-spacing:-.1pt'> </span>generar<span
style=3D'letter-spacing:-.1pt'> </span>contenido</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>planificado,</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>puede</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>mejorarse la</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>visibilidad</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de la marca, establecer su aut=
oridad
en su nicho</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.3=
pt'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20'>aumentar su base de seguidores.</span></p>

<p class=3DMsoListParagraph style=3D'margin-top:5.75pt;margin-right:5.2pt;
margin-bottom:0cm;margin-left:170.9pt;margin-bottom:.0001pt;line-height:110=
%;
mso-list:l1 level1 lfo1;tab-stops:170.95pt'><![if !supportLists]><span lang=
=3DES
style=3D'font-size:8.5pt;line-height:110%;color:#231F20;mso-font-width:95%'=
><span
style=3D'mso-list:Ignore'>2.<span style=3D'font:7.0pt "Times New Roman"'>&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:110%;color:#231F20;mso-font-width:90%'>Actividad en<span
style=3D'letter-spacing:-.05pt'> </span>redes sociales.<span style=3D'lette=
r-spacing:
-.05pt'> </span>Las redes<span style=3D'letter-spacing:-.05pt'> </span>soci=
ales<span
style=3D'letter-spacing:-.05pt'> </span>son una herramienta<span
style=3D'letter-spacing:-.05pt'> </span>clave<span style=3D'letter-spacing:=
-.05pt'>
</span>para la construcci&oacute;n<span style=3D'letter-spacing:-.05pt'> </=
span>de</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;mso-font-wid=
th:
90%'>marca en l&iacute;nea. Al utilizar las redes sociales en t&eacute;rmin=
os
de administraci&oacute;n de las comunidades</span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-=
bidi-font-size:
11.0pt;line-height:110%;color:#231F20'>digitales, puede conectarse con su
audiencia de manera directa, responder preguntas y<span style=3D'letter-spa=
cing:
2.0pt'> </span><span style=3D'letter-spacing:-.1pt'>comentarios,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>as&iacute;</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>como</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>promocionar</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>su</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>contenido</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>y</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>productos.</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>Adem&aacute;s,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>las</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>redes</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>sociales</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>tambi&eacute;n</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>son</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>una</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>forma</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>efectiva</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>de</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>monitorear</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>la</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>reputaci&oacute;n</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>de</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>su</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>marca</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>en</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>l&iacute;nea</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>y</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>responder</span><span
style=3D'letter-spacing:2.0pt'> </span>a<span style=3D'letter-spacing:-.3pt=
'> </span>comentarios<span
style=3D'letter-spacing:-.3pt'> </span>negativos<span style=3D'letter-spaci=
ng:-.3pt'>
</span>o<span style=3D'letter-spacing:-.3pt'> </span>cr&iacute;ticas<span
style=3D'letter-spacing:-.3pt'> </span>constructivas.</span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%'><o:p><=
/o:p></span></p>

<p class=3DMsoListParagraph style=3D'margin-top:5.85pt;margin-right:5.4pt;
margin-bottom:0cm;margin-left:170.9pt;margin-bottom:.0001pt;line-height:110=
%;
mso-list:l1 level1 lfo1;tab-stops:170.95pt'><![if !supportLists]><span lang=
=3DES
style=3D'font-size:8.5pt;line-height:110%;color:#231F20;mso-font-width:95%'=
><span
style=3D'mso-list:Ignore'>3.<span style=3D'font:7.0pt "Times New Roman"'>&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:110%;color:#231F20'>Optimizaci&oacute;n para motores de
b&uacute;squeda (SEO). Es una estrategia de <i style=3D'mso-bidi-font-style=
:normal'>e-branding
</i>que se<span style=3D'letter-spacing:2.0pt'> </span><span style=3D'lette=
r-spacing:
-.1pt'>enfoca</span><span style=3D'letter-spacing:-.4pt'> </span><span
style=3D'letter-spacing:-.1pt'>en</span><span style=3D'letter-spacing:-.35p=
t'> </span><span
style=3D'letter-spacing:-.1pt'>mejorar</span><span style=3D'letter-spacing:=
-.35pt'>
</span><span style=3D'letter-spacing:-.1pt'>la</span><span style=3D'letter-=
spacing:
-.35pt'> </span><span style=3D'letter-spacing:-.1pt'>visibilidad</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>de</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>su</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>sitio</span><span
style=3D'letter-spacing:-.4pt'> </span><span style=3D'letter-spacing:-.1pt'=
>web</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>en</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>los</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>resultados</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>de</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>b&uacute;squeda</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>org&aacute;nicos.</span><span
style=3D'letter-spacing:-.4pt'> </span><span style=3D'letter-spacing:-.1pt'=
>Al</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>optimizar</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>su</span>
<span style=3D'letter-spacing:-.3pt'>sitio</span><span style=3D'letter-spac=
ing:
-.2pt'> </span><span style=3D'letter-spacing:-.3pt'>web</span> <span
style=3D'letter-spacing:-.3pt'>con</span> <span style=3D'letter-spacing:-.3=
pt'>palabras</span>
<span style=3D'letter-spacing:-.3pt'>clave</span> <span style=3D'letter-spa=
cing:
-.3pt'>relevantes</span><span style=3D'letter-spacing:-.2pt'> </span><span
style=3D'letter-spacing:-.3pt'>y</span> <span style=3D'letter-spacing:-.3pt=
'>mejorar</span>
<span style=3D'letter-spacing:-.3pt'>su</span> <span style=3D'letter-spacin=
g:-.3pt'>estructura</span>
<span style=3D'letter-spacing:-.3pt'>t&eacute;cnica,</span> <span
style=3D'letter-spacing:-.3pt'>as&iacute;</span> <span style=3D'letter-spac=
ing:
-.3pt'>como</span><span style=3D'letter-spacing:2.0pt'> </span><span
style=3D'letter-spacing:-.2pt'>su contenido, puede aumentar la visibilidad =
de su
marca y atraer m&aacute;s tr&aacute;fico org&aacute;nico a sus</span><span
style=3D'letter-spacing:2.0pt'> </span>cuentas, optimizando el <span
class=3DSpellE>pautaje</span>.</span><span lang=3DES style=3D'font-size:8.5=
pt;
mso-bidi-font-size:11.0pt;line-height:110%'><o:p></o:p></span></p>

<p class=3DMsoListParagraph style=3D'margin-top:5.8pt;margin-right:5.2pt;
margin-bottom:0cm;margin-left:170.9pt;margin-bottom:.0001pt;line-height:110=
%;
mso-list:l1 level1 lfo1;tab-stops:170.95pt'><![if !supportLists]><span lang=
=3DES
style=3D'font-size:8.5pt;line-height:110%;color:#231F20;mso-font-width:95%'=
><span
style=3D'mso-list:Ignore'>4.<span style=3D'font:7.0pt "Times New Roman"'>&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.1pt'>Marketing</span=
><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.1pt'>de</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.35pt'> </span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.1pt'>influencia.</span><span lang=3DES style=3D'font-size:=
8.5pt;
mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spacing:-.3=
5pt'>
</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.1pt'>Es</span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.1pt'>una</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.1pt'>forma</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-s=
ize:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.35pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.1pt'>efectiva</span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.1pt'>de</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.1pt'>llegar</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-=
size:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.35pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.1pt'>a</span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.35pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.1pt'>nuevas</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.1pt'>audiencias</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-f=
ont-size:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.35pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.1pt'>y</span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.35pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.1pt'>aumentar</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.1pt'>la</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:110%;color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.2pt'>visibilidad de su marca. Al asociarse con <span
class=3DSpellE><i style=3D'mso-bidi-font-style:normal'>influencers</i></spa=
n><i
style=3D'mso-bidi-font-style:normal'> </i>en su nicho, puede aumentar el al=
cance</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.1pt'>de su marca</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-=
font-size:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.2pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.1pt'>y crear conexiones con una audiencia
relevante</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.1pt'>y comprometida.</span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%'><o:p></o:p></span></p>

<p class=3DMsoListParagraph style=3D'margin-top:5.75pt;margin-right:5.3pt;
margin-bottom:0cm;margin-left:170.9pt;margin-bottom:.0001pt;line-height:110=
%;
mso-list:l1 level1 lfo1;tab-stops:170.95pt'><![if !supportLists]><span lang=
=3DES
style=3D'font-size:8.5pt;line-height:110%;color:#231F20;mso-font-width:95%'=
><span
style=3D'mso-list:Ignore'>5.<span style=3D'font:7.0pt "Times New Roman"'>&n=
bsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><!--[if gte vml 1]><v:shape id=3D"image5.jpe=
g"
 o:spid=3D"_x0000_s2054" type=3D"#_x0000_t75" style=3D'position:absolute;le=
ft:0;
 text-align:left;margin-left:279.25pt;margin-top:86.35pt;width:225.3pt;
 height:168.65pt;z-index:15730688;visibility:visible;mso-wrap-style:square;
 mso-wrap-distance-left:0;mso-wrap-distance-top:0;mso-wrap-distance-right:0;
 mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;
 mso-position-horizontal-relative:page;mso-position-vertical:absolute;
 mso-position-vertical-relative:text'>
 <v:imagedata src=3D"ART9_nawi_vol7_n2_v2_archivos/image006.jpg" o:title=3D=
""/>
 <w:wrap anchorx=3D"page"/>
</v:shape><![endif]--><![if !vml]><span style=3D'mso-ignore:vglayout;positi=
on:
absolute;z-index:15730688;left:0px;margin-left:473px;margin-top:1443px;
width:376px;height:281px'><img width=3D301 height=3D225
src=3D"ART9_nawi_vol7_n2_v2_archivos/image007.jpg" v:shapes=3D"image5.jpeg"=
></span><![endif]><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.1pt'>Publicidad</span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-=
bidi-font-size:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.1pt'>en</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.1pt'>l&iacute;nea.</span><span lang=3DES style=3D'font-size:8.5pt;mso-bid=
i-font-size:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.2pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.1pt'>La</span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.2pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:=
11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.1pt'>publicidad</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.1pt'>en</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.1pt'>l&iacute;nea</span><span lang=3DES style=3D'font-size=
:8.5pt;
mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spacing:-.2=
pt'>
</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.1pt'>es</span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-=
bidi-font-size:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.1pt'>una</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.1pt'>forma</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-s=
ize:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.2pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.1pt'>efectiva</span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#=
231F20;
letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-=
bidi-font-size:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.1pt'>de</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.1pt'>aumentar</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-fon=
t-size:
11.0pt;line-height:110%;color:#231F20;letter-spacing:-.2pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20;letter-spaci=
ng:
-.35pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:110%;color:#231F20;letter-spacing:-.1pt'>visibilidad</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%;
color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:110%;color:#231F20'>de<span
style=3D'letter-spacing:-.5pt'> </span>su<span style=3D'letter-spacing:-.45=
pt'> </span>marca<span
style=3D'letter-spacing:-.45pt'> </span>y<span style=3D'letter-spacing:-.45=
pt'> </span>atraer<span
style=3D'letter-spacing:-.45pt'> </span>nuevos<span style=3D'letter-spacing=
:-.45pt'>
</span>clientes.<span style=3D'letter-spacing:-.45pt'> </span>A<span
style=3D'letter-spacing:-.5pt'> </span>trav&eacute;s<span style=3D'letter-s=
pacing:
-.45pt'> </span>de<span style=3D'letter-spacing:-.45pt'> </span>plataformas=
<span
style=3D'letter-spacing:-.45pt'> </span>publicitarias<span style=3D'letter-=
spacing:
-.45pt'> </span>en<span style=3D'letter-spacing:-.45pt'> </span>l&iacute;ne=
a<span
style=3D'letter-spacing:-.45pt'> </span>como<span style=3D'letter-spacing:2=
.0pt'> </span><span
style=3D'letter-spacing:-.3pt'>Google</span> <span class=3DSpellE><span
style=3D'letter-spacing:-.3pt'>Ads</span></span><span style=3D'letter-spaci=
ng:-.3pt'>,</span>
<span style=3D'letter-spacing:-.3pt'>Facebook</span> <span class=3DSpellE><=
span
style=3D'letter-spacing:-.3pt'>Ads</span></span> <span style=3D'letter-spac=
ing:
-.3pt'>o</span> <span style=3D'letter-spacing:-.3pt'>LinkedIn</span> <span
class=3DSpellE><span style=3D'letter-spacing:-.3pt'>Ads</span></span><span
style=3D'letter-spacing:-.3pt'>,</span> <span style=3D'letter-spacing:-.3pt=
'>puede</span>
<span style=3D'letter-spacing:-.3pt'>segmentar</span> <span style=3D'letter=
-spacing:
-.3pt'>su</span> <span style=3D'letter-spacing:-.3pt'>audiencia</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>y</span>
<span style=3D'letter-spacing:-.3pt'>mostrar</span> <span style=3D'letter-s=
pacing:
-.3pt'>anuncios</span><span style=3D'letter-spacing:2.0pt'> </span><span
style=3D'letter-spacing:-.1pt'>relevantes</span><span style=3D'letter-spaci=
ng:-.35pt'>
</span><span style=3D'letter-spacing:-.1pt'>a</span><span style=3D'letter-s=
pacing:
-.35pt'> </span><span style=3D'letter-spacing:-.1pt'>los</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>clientes</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>potenciales.</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>Si</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>bien</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>el</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>crecimiento</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>puede</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>ser</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>acelerado</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>en</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>relaci&oacute;n</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>con</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>el</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>crecimiento</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>org&aacute;nico,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>lo</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>principal</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>debe</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>concentrarse</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>en</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>la</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>segmentaci&oacute;n</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>adecuada</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>en</span><span
style=3D'letter-spacing:2.0pt'> </span>el universo poblacional.</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
0%'><o:p></o:p></span></p>

<p class=3DMsoBodyText><span lang=3DES style=3D'font-size:10.0pt;mso-bidi-f=
ont-size:
8.5pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoBodyText><span lang=3DES style=3D'font-size:10.0pt;mso-bidi-f=
ont-size:
8.5pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoBodyText><span lang=3DES style=3D'font-size:10.0pt;mso-bidi-f=
ont-size:
8.5pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoBodyText><span lang=3DES style=3D'font-size:10.0pt;mso-bidi-f=
ont-size:
8.5pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoBodyText><span lang=3DES style=3D'font-size:10.0pt;mso-bidi-f=
ont-size:
8.5pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoBodyText><span lang=3DES style=3D'font-size:10.0pt;mso-bidi-f=
ont-size:
8.5pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoBodyText style=3D'margin-top:.1pt'><span lang=3DES style=3D'f=
ont-size:
10.5pt;mso-bidi-font-size:8.5pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal align=3Dcenter style=3D'margin-top:0cm;margin-right:23=
9.65pt;
margin-bottom:0cm;margin-left:140.6pt;margin-bottom:.0001pt;text-align:cent=
er'><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>Figura</span>=
</b><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:.05pt'> </span></b><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>2</span></b><=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>.</span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;color:#231F20;letter-spacing:.05pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>Estrategias</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-=
font-size:
11.0pt;color:#231F20;letter-spacing:.1pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>del</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-siz=
e:11.0pt;
color:#231F20;letter-spacing:.05pt'> </span><i style=3D'mso-bidi-font-style=
:normal'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>e-branding</span></i><span lang=3DES style=3D'font-si=
ze:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>.</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt'><o:p></o:p></=
span></p>

<p class=3DMsoNormal align=3Dcenter style=3D'margin-top:.8pt;margin-right:2=
39.65pt;
margin-bottom:0cm;margin-left:140.6pt;margin-bottom:.0001pt;text-align:cent=
er'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>Fuente:</span><span lang=3DES style=3D'font-size:7.5p=
t;
mso-bidi-font-size:11.0pt;color:#231F20'> <span style=3D'letter-spacing:-.2=
pt'>elaboraci&oacute;n</span><span
style=3D'letter-spacing:.05pt'> </span><span style=3D'letter-spacing:-.2pt'=
>propia.</span></span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt'><o:p></o:p></=
span></p>

</div>

<span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;font-fam=
ily:
"Seravek",sans-serif;mso-fareast-font-family:Seravek;mso-bidi-font-family:S=
eravek;
mso-ansi-language:ES;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'><br
clear=3Dall style=3D'page-break-before:always;mso-break-type:section-break'>
</span>

<div class=3DWordSection10>

<p class=3DMsoListParagraph align=3Dleft style=3D'margin-top:3.95pt;margin-=
right:
0cm;margin-bottom:0cm;margin-left:70.05pt;margin-bottom:.0001pt;text-align:
left;text-indent:-13.6pt;mso-list:l0 level2 lfo2;tab-stops:70.1pt'><![if !s=
upportLists]><span
lang=3DES style=3D'font-size:8.5pt;color:#231F20;letter-spacing:-.35pt;mso-=
font-width:
95%'><span style=3D'mso-list:Ignore'>2.4.<span style=3D'font:7.0pt "Times N=
ew Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><i style=3D'mso-bidi-font-style:normal'><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>Gesti&oacute;n</span></i><i style=3D'mso-bidi-font-st=
yle:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.1pt'> </span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.2pt'>de</span></i><i style=3D'mso-bidi-font-=
style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.1pt'> </span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.2pt'>la</span></i><i style=3D'mso-bidi-font-=
style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.1pt'> </span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.2pt'>reputaci&oacute;n</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:8.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.1pt'> </span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:8.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>en</span></i>=
<i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:8.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.1pt'> </span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:8.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>l&iacute;nea<=
/span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:8.5=
pt;
mso-bidi-font-size:11.0pt'><o:p></o:p></span></i></p>

<p class=3DMsoBodyText style=3D'margin-top:7.25pt;margin-right:87.5pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20'>En<span
style=3D'letter-spacing:-.5pt'> </span>tanto<span style=3D'letter-spacing:-=
.45pt'> </span>definici&oacute;n,<span
style=3D'letter-spacing:-.45pt'> </span>se<span style=3D'letter-spacing:-.4=
5pt'> </span>refiere<span
style=3D'letter-spacing:-.45pt'> </span>al<span style=3D'letter-spacing:-.4=
5pt'> </span>proceso<span
style=3D'letter-spacing:-.45pt'> </span>de<span style=3D'letter-spacing:-.5=
pt'> </span>supervisar,<span
style=3D'letter-spacing:-.45pt'> </span>influir<span style=3D'letter-spacin=
g:-.45pt'>
</span>y<span style=3D'letter-spacing:-.45pt'> </span>controlar<span
style=3D'letter-spacing:-.45pt'> </span>la<span style=3D'letter-spacing:-.4=
5pt'> </span>percepci&oacute;n<span
style=3D'letter-spacing:-.45pt'> </span>que<span style=3D'letter-spacing:-.=
5pt'> </span>los<span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>usuarios
tienen de una empresa, persona u organizaci&oacute;n en internet. La
importancia de la gesti&oacute;n de</span><span style=3D'letter-spacing:2.0=
pt'> </span><span
style=3D'letter-spacing:-.1pt'>la</span><span style=3D'letter-spacing:-.15p=
t'> </span><span
style=3D'letter-spacing:-.1pt'>reputaci&oacute;n</span><span style=3D'lette=
r-spacing:
-.15pt'> </span><span style=3D'letter-spacing:-.1pt'>en</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>l&iacute;nea</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>radica</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>en</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>que,</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>la</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>mayor&iacute;a</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>de</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>los</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>consumidores,</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>utilizan</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>internet</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>como</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>fuente</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>de
informaci&oacute;n antes de tomar decisiones de compra o relacionarse con u=
na
empresa u organizaci&oacute;n.</span></span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:87.5pt;margin=
-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20'>La gesti&=
oacute;n
de la reputaci&oacute;n en l&iacute;nea tiene un impacto directo en la imag=
en
de una empresa u<span style=3D'letter-spacing:2.0pt'> </span><span
style=3D'letter-spacing:-.3pt'>organizaci&oacute;n,</span><span style=3D'le=
tter-spacing:
-.15pt'> </span><span style=3D'letter-spacing:-.3pt'>y</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>puede</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>afectar</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>en</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>la</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>confianza</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>de</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>los</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>clientes,</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>la</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>satisfacci&oacute;n</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>del</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>cliente</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>y</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>en</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>definitiva</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>en</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>las</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>ventas.</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>Adicionalmente,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>puede</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>influir</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>en</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>la</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>decisi&oacute;n</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>de</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>los</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>inversionistas,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>de</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>los</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>socios</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>comerciales</span><span
style=3D'letter-spacing:2.0pt'> </span>y<span style=3D'letter-spacing:-.5pt=
'> </span>de<span
style=3D'letter-spacing:-.45pt'> </span>los<span style=3D'letter-spacing:-.=
45pt'> </span>empleados<span
style=3D'letter-spacing:-.45pt'> </span>para<span style=3D'letter-spacing:-=
.45pt'> </span>relacionarse<span
style=3D'letter-spacing:-.45pt'> </span>o<span style=3D'letter-spacing:-.45=
pt'> </span>hacer<span
style=3D'letter-spacing:-.5pt'> </span>negocios<span style=3D'letter-spacin=
g:-.45pt'>
</span>con<span style=3D'letter-spacing:-.45pt'> </span>una<span
style=3D'letter-spacing:-.45pt'> </span>empresa.</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:87.5pt;margin=
-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.1pt'>Para</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.2=
pt'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.1pt'>gestionar</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>adecuadamente</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>reputaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>l&iacute;nea,</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>es</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>necesario</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>implementar</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>estrategias</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20'>monitoreo<span style=3D'letter-spacing:-.45pt'> </s=
pan>y<span
style=3D'letter-spacing:-.4pt'> </span>an&aacute;lisis<span style=3D'letter=
-spacing:
-.4pt'> </span>de<span style=3D'letter-spacing:-.4pt'> </span>las<span
style=3D'letter-spacing:-.4pt'> </span>redes<span style=3D'letter-spacing:-=
.4pt'> </span>sociales,<span
style=3D'letter-spacing:-.4pt'> </span>motores<span style=3D'letter-spacing=
:-.4pt'>
</span>de<span style=3D'letter-spacing:-.4pt'> </span>b&uacute;squeda<span
style=3D'letter-spacing:-.45pt'> </span>y<span style=3D'letter-spacing:-.4p=
t'> </span>otros<span
style=3D'letter-spacing:-.4pt'> </span>canales<span style=3D'letter-spacing=
:-.4pt'>
</span>en<span style=3D'letter-spacing:-.4pt'> </span>l&iacute;nea.<span
style=3D'letter-spacing:-.4pt'> </span>Adem&aacute;s,<span style=3D'letter-=
spacing:
2.0pt'> </span><span style=3D'letter-spacing:-.1pt'>se</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>debe</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>tener</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>en</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>cuenta</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>la</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>importancia</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>de</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>la</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>gesti&oacute;n</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>de</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>crisis</span><span
style=3D'letter-spacing:-.4pt'> </span><span style=3D'letter-spacing:-.1pt'=
>y</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>la</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>implementaci&oacute;n</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>de</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>una</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>pol&iacute;tica</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>de</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt'=
>respuesta
adecuada para abordar cualquier problema de reputaci&oacute;n.</span></span=
></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:87.5pt;margin=
-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.3pt'>Como</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.2=
pt'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'>ya</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>dijo,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>gesti&oacute;n</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>reputaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>l&iacute;nea</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>implica</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>el</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>proceso</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>supervisar,</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>medir,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>analizar</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y gestionar la percepci&oacute=
;n de
una empresa o marca en el entorno digital, incluyendo las redes sociales,</=
span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>los</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>motores</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>b&uacute;squeda</span><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>los</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>sitios</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>web.</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>Seg&uacute;n</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span class=3DSpellE>=
<span
lang=3DES style=3D'color:#231F20;letter-spacing:-.1pt'>Kietzmann</span></sp=
an><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>otros</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>autores</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>(2011,</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>242),</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>gesti&oacute;n</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>la reputaci&oacute;n en l&iacu=
te;nea
implica &#8220;la creaci&oacute;n de una presencia en l&iacute;nea
s&oacute;lida y coherente, la promoci&oacute;n</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>contenido positivo</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>la respuesta r&aacute;pida</sp=
an><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>efectiva a los comentarios</sp=
an><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>y</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'>cr&iacute;ticas negativas&#822=
1;.
Adem&aacute;s,</span><span lang=3DES style=3D'color:#231F20;letter-spacing:=
2.0pt'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.4pt'>tambi&eacute;n</span=
><span
lang=3DES style=3D'color:#231F20'> <span style=3D'letter-spacing:-.4pt'>pue=
de</span> <span
style=3D'letter-spacing:-.4pt'>incluir</span> <span style=3D'letter-spacing=
:-.4pt'>la</span>
<span style=3D'letter-spacing:-.4pt'>implementaci&oacute;n</span> <span
style=3D'letter-spacing:-.4pt'>de</span> <span style=3D'letter-spacing:-.4p=
t'>estrategias</span>
<span style=3D'letter-spacing:-.4pt'>de</span> <span style=3D'letter-spacin=
g:-.4pt'>marketing</span>
<span style=3D'letter-spacing:-.4pt'>en</span> <span style=3D'letter-spacin=
g:-.4pt'>l&iacute;nea</span>
<span style=3D'letter-spacing:-.4pt'>para</span> <span style=3D'letter-spac=
ing:
-.4pt'>construir</span> <span style=3D'letter-spacing:-.4pt'>y</span> <span
style=3D'letter-spacing:-.4pt'>mantener</span><span style=3D'letter-spacing=
:2.0pt'>
</span>una<span style=3D'letter-spacing:-.5pt'> </span>imagen<span
style=3D'letter-spacing:-.45pt'> </span>positiva<span style=3D'letter-spaci=
ng:-.45pt'>
</span>de<span style=3D'letter-spacing:-.45pt'> </span>la<span style=3D'let=
ter-spacing:
-.45pt'> </span>marca<span style=3D'letter-spacing:-.45pt'> </span>en<span
style=3D'letter-spacing:-.45pt'> </span>el<span style=3D'letter-spacing:-.5=
pt'> </span>entorno<span
style=3D'letter-spacing:-.45pt'> </span>digital<span style=3D'letter-spacin=
g:-.45pt'>
</span>(<span class=3DSpellE>Tafesse</span>,<span style=3D'letter-spacing:-=
.45pt'> </span>2018).</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.75pt;margin-right:0cm;margin-b=
ottom:
0cm;margin-left:70.7pt;margin-bottom:.0001pt;text-align:justify'><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>A</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>continuaci&oacute;n,</span><sp=
an
lang=3DES style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>se</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>exponen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>algunas</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>consideraciones</span><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>para</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>una</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>gesti&oacute;n</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>reputaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.25pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>efectiva:</span></p>

<p class=3DMsoListParagraph style=3D'margin-top:7.25pt;margin-right:87.45pt;
margin-bottom:0cm;margin-left:88.7pt;margin-bottom:.0001pt;line-height:115%;
mso-list:l0 level3 lfo2;tab-stops:88.75pt'><![if !supportLists]><span lang=
=3DES
style=3D'font-size:8.5pt;line-height:115%;color:#231F20;mso-font-width:95%'=
><span
style=3D'mso-list:Ignore'>&#8226;<span style=3D'font:7.0pt "Times New Roman=
"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.3pt'>Monitorizaci&oa=
cute;n</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.3pt'>constante.</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-f=
ont-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.15pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.3pt'>La</span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.15pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.3pt'>gesti&oacute;n</span><=
span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.3pt'>de</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.15pt'> </span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.3pt'>la</span><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.15pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.3pt'>reputaci&oacute;n</span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.15pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.3pt'>en</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.3pt'>l&iacute;nea</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi=
-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.15pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.3pt'>requiere</span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.15pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.3pt'>de</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.3pt'>una</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-siz=
e:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.15pt'> </span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.3pt'>monitorizaci&oacute;n</span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-=
bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.1pt'>constante</span=
><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.1pt'>y</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:=
11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.25pt'> </span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.1pt'>sistem&aacute;tica</span><span lang=3DES style=3D'fon=
t-size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.3pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:=
11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.25pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.1pt'>la</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.1pt'>presencia</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-fo=
nt-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.25pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.25pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.3pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-=
bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.1pt'>marca</span><sp=
an
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.1pt'>en</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.25pt'> </span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.1pt'>el</span><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.25pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.1pt'>entorno</span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.25pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.1pt'>digital,</span>=
<span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES style=3D'font-=
size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.1pt'>incluyendo</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-f=
ont-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.25pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.1pt'>redes</span><span lang=3DES style=3D'fo=
nt-size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
2.0pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:=
11.0pt;
line-height:115%;color:#231F20'>sociales,<span style=3D'letter-spacing:-.5p=
t'> </span>foros,<span
style=3D'letter-spacing:-.45pt'> </span>blogs<span style=3D'letter-spacing:=
-.45pt'>
</span>o<span style=3D'letter-spacing:-.45pt'> </span>sitios<span
style=3D'letter-spacing:-.45pt'> </span>web,<span style=3D'letter-spacing:-=
.45pt'> </span>entre<span
style=3D'letter-spacing:-.45pt'> </span>otros<span style=3D'letter-spacing:=
-.5pt'> </span>(Chen<span
style=3D'letter-spacing:-.45pt'> </span>&amp;<span style=3D'letter-spacing:=
-.45pt'>
</span><span class=3DSpellE>Duan</span>,<span style=3D'letter-spacing:-.45p=
t'> </span>2017).</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%'><o:p></o:p></span></p>

<p class=3DMsoListParagraph style=3D'margin-top:5.65pt;margin-right:87.6pt;
margin-bottom:0cm;margin-left:88.7pt;margin-bottom:.0001pt;line-height:115%;
mso-list:l0 level3 lfo2;tab-stops:88.75pt'><![if !supportLists]><span lang=
=3DES
style=3D'font-size:8.5pt;line-height:115%;color:#231F20;mso-font-width:95%'=
><span
style=3D'mso-list:Ignore'>&#8226;<span style=3D'font:7.0pt "Times New Roman=
"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;mso-font-width:90%'>Respuestas
r&aacute;pidas. Uno de los aspectos m&aacute;s importantes de la gesti&oacu=
te;n
de la reputaci&oacute;n en l&iacute;nea</span><span lang=3DES style=3D'font=
-size:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
2.0pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:=
11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.3pt'>es</span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20'>
<span style=3D'letter-spacing:-.3pt'>proporcionar</span> <span style=3D'let=
ter-spacing:
-.3pt'>una</span> <span style=3D'letter-spacing:-.3pt'>respuesta</span> <sp=
an
style=3D'letter-spacing:-.3pt'>r&aacute;pida</span><span style=3D'letter-sp=
acing:
-.1pt'> </span><span style=3D'letter-spacing:-.3pt'>y</span> <span
style=3D'letter-spacing:-.3pt'>adecuada</span> <span style=3D'letter-spacin=
g:-.3pt'>a</span>
<span style=3D'letter-spacing:-.3pt'>los</span> <span style=3D'letter-spaci=
ng:-.3pt'>comentarios</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>y</span>
<span style=3D'letter-spacing:-.3pt'>cr&iacute;ticas</span> <span
style=3D'letter-spacing:-.3pt'>negativas</span> <span style=3D'letter-spaci=
ng:-.3pt'>de</span>
<span style=3D'letter-spacing:-.3pt'>los</span><span style=3D'letter-spacin=
g:2.0pt'>
</span><span style=3D'letter-spacing:-.3pt'>consumidores</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>que</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>se</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>publican</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>en</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>l&iacute;nea.</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>Esto</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>se</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>debe</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>a</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>que</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>las</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>redes</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>sociales</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>y</span>
<span style=3D'letter-spacing:-.3pt'>otros</span><span style=3D'letter-spac=
ing:
-.05pt'> </span><span style=3D'letter-spacing:-.3pt'>sitios</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>web</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>pueden
amplificar r&aacute;pidamente los comentarios negativos y afectar la imagen=
 de
la empresa.</span></span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-=
font-size:
11.0pt;line-height:115%'><o:p></o:p></span></p>

<p class=3DMsoListParagraph style=3D'margin-top:5.7pt;margin-right:87.6pt;
margin-bottom:0cm;margin-left:88.7pt;margin-bottom:.0001pt;line-height:115%;
mso-list:l0 level3 lfo2;tab-stops:88.75pt'><![if !supportLists]><span lang=
=3DES
style=3D'font-size:8.5pt;line-height:115%;color:#231F20;mso-font-width:95%'=
><span
style=3D'mso-list:Ignore'>&#8226;<span style=3D'font:7.0pt "Times New Roman=
"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20'>Presencia<span style=3D'letter-spaci=
ng:
-.2pt'> </span>s&oacute;lida.<span style=3D'letter-spacing:-.2pt'> </span>U=
no<span
style=3D'letter-spacing:-.2pt'> </span>de<span style=3D'letter-spacing:-.2p=
t'> </span>los<span
style=3D'letter-spacing:-.2pt'> </span>aspectos<span style=3D'letter-spacin=
g:-.2pt'>
</span>m&aacute;s<span style=3D'letter-spacing:-.2pt'> </span>importantes<s=
pan
style=3D'letter-spacing:-.2pt'> </span>de<span style=3D'letter-spacing:-.2p=
t'> </span>la<span
style=3D'letter-spacing:-.2pt'> </span>gesti&oacute;n<span style=3D'letter-=
spacing:
-.2pt'> </span>de<span style=3D'letter-spacing:-.2pt'> </span>la<span
style=3D'letter-spacing:-.2pt'> </span>reputaci&oacute;n<span style=3D'lett=
er-spacing:
-.2pt'> </span>en<span style=3D'letter-spacing:2.0pt'> </span><span
style=3D'letter-spacing:-.2pt'>l&iacute;nea de una empresa es crear una pre=
sencia
en l&iacute;nea poderosa y consistente. Esto incluye la</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.4pt'=
>publicaci&oacute;n</span>
<span style=3D'letter-spacing:-.4pt'>de</span> <span style=3D'letter-spacin=
g:-.4pt'>contenido</span>
<span style=3D'letter-spacing:-.4pt'>positivo</span> <span style=3D'letter-=
spacing:
-.4pt'>y</span> <span style=3D'letter-spacing:-.4pt'>pertinente</span> <span
style=3D'letter-spacing:-.4pt'>en</span> <span style=3D'letter-spacing:-.4p=
t'>los</span>
<span style=3D'letter-spacing:-.4pt'>sitios</span> <span style=3D'letter-sp=
acing:
-.4pt'>web</span> <span style=3D'letter-spacing:-.4pt'>y</span> <span
style=3D'letter-spacing:-.4pt'>plataformas</span> <span style=3D'letter-spa=
cing:
-.4pt'>de</span> <span style=3D'letter-spacing:-.4pt'>redes</span> <span
style=3D'letter-spacing:-.4pt'>sociales</span><span style=3D'letter-spacing=
:2.0pt'>
</span>de la empresa (<span class=3DSpellE>Tafesse</span>, 2018).</span><sp=
an
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%'><o:p></o:p></span></p>

<p class=3DMsoListParagraph style=3D'margin-top:5.7pt;margin-right:87.5pt;
margin-bottom:0cm;margin-left:88.7pt;margin-bottom:.0001pt;line-height:115%;
mso-list:l0 level3 lfo2;tab-stops:88.75pt'><![if !supportLists]><span lang=
=3DES
style=3D'font-size:8.5pt;line-height:115%;color:#231F20;mso-font-width:95%'=
><span
style=3D'mso-list:Ignore'>&#8226;<span style=3D'font:7.0pt "Times New Roman=
"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;mso-font-width:90%'>Reconocimiento y
control de riesgos. Es una parte integral de la gesti&oacute;n de la
reputaci&oacute;n online.</span><span lang=3DES style=3D'font-size:8.5pt;
mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spacing:2.0=
pt'>
</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:115%;color:#231F20;mso-font-width:90%'>La identificaci&oacute;n=
 de
estos riesgos incluye la revisi&oacute;n de comentarios o informaci&oacute;n
desfavorable,</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-=
size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:2.0pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.3pt'>la publicaci&oacute;n de informaci&oacu=
te;n
fraudulenta o la difusi&oacute;n de noticias falsas (Chen &amp; <span
class=3DSpellE>Duan</span>, 2017).</span><span lang=3DES style=3D'font-size=
:8.5pt;
mso-bidi-font-size:11.0pt;line-height:115%'><o:p></o:p></span></p>

</div>

<span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-hei=
ght:
115%;font-family:"Seravek",sans-serif;mso-fareast-font-family:Seravek;
mso-bidi-font-family:Seravek;mso-ansi-language:ES;mso-fareast-language:EN-U=
S;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:always;
mso-break-type:section-break'>
</span>

<div class=3DWordSection11>

<p class=3DMsoListParagraph style=3D'margin-top:4.05pt;margin-right:5.25pt;
margin-bottom:0cm;margin-left:170.9pt;margin-bottom:.0001pt;line-height:115=
%;
mso-list:l0 level3 lfo2;tab-stops:170.95pt'><![if !supportLists]><span lang=
=3DES
style=3D'font-size:8.5pt;line-height:115%;color:#231F20;mso-font-width:95%'=
><span
style=3D'mso-list:Ignore'>&#8226;<span style=3D'font:7.0pt "Times New Roman=
"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.1pt'>Implementaci&oa=
cute;n</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.1pt'>de</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.1pt'>estrategias</span><span lang=3DES style=3D'font-size:=
8.5pt;
mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spacing:-.2=
pt'>
</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-=
bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.1pt'>marketing</span=
><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.1pt'>en</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.1pt'>l&iacute;nea.</span><span lang=3DES style=3D'font-siz=
e:8.5pt;
mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spacing:-.2=
pt'>
</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.1pt'>La</span><span lang=3D=
ES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-=
bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.1pt'>gesti&oacute;n<=
/span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.1pt'>de</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size=
:11.0pt;
line-height:115%;color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.1pt'>la</span><span lang=3DES style=3D'font-size:8.5pt;mso=
-bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.2pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.1pt'>reputaci&oacute;n</span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-size:8.5pt;mso-=
bidi-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:-.1pt'>en</span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20;letter-spaci=
ng:
-.1pt'>l&iacute;nea</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi=
-font-size:
11.0pt;line-height:115%;color:#231F20;letter-spacing:2.0pt'> </span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;mso-font-width:90%'>tambi&eacute;n puede implicar la
implementaci&oacute;n de estrategias de marketing en l&iacute;nea para
establecer</span><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-siz=
e:11.0pt;
line-height:115%;color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#=
231F20;
mso-font-width:90%'>y mantener una imagen de marca positiva en el entorno
digital (<span class=3DSpellE>Tafesse</span>, 2018, 17). Por ejemplo,</span=
><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%;
color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-s=
ize:
8.5pt;mso-bidi-font-size:11.0pt;line-height:115%;color:#231F20'>cuando<span
style=3D'letter-spacing:-.4pt'> </span>una<span style=3D'letter-spacing:-.4=
pt'> </span>empresa<span
style=3D'letter-spacing:-.4pt'> </span>tiene<span style=3D'letter-spacing:-=
.4pt'> </span>una<span
style=3D'letter-spacing:-.4pt'> </span>presencia<span style=3D'letter-spaci=
ng:-.4pt'>
</span>activa<span style=3D'letter-spacing:-.4pt'> </span>en<span
style=3D'letter-spacing:-.4pt'> </span>las<span style=3D'letter-spacing:-.4=
pt'> </span>redes<span
style=3D'letter-spacing:-.4pt'> </span>sociales<span style=3D'letter-spacin=
g:-.45pt'>
</span>y<span style=3D'letter-spacing:-.4pt'> </span>otras<span style=3D'le=
tter-spacing:
-.4pt'> </span>plataformas<span style=3D'letter-spacing:2.0pt'> </span><span
style=3D'letter-spacing:-.1pt'>de</span><span style=3D'letter-spacing:-.35p=
t'> </span><span
style=3D'letter-spacing:-.1pt'>marketing</span><span style=3D'letter-spacin=
g:-.3pt'>
</span><span style=3D'letter-spacing:-.1pt'>en</span><span style=3D'letter-=
spacing:
-.3pt'> </span><span style=3D'letter-spacing:-.1pt'>l&iacute;nea,</span><sp=
an
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>puede</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>interactuar</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>con</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>su</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>audiencia</span><span
style=3D'letter-spacing:-.4pt'> </span><span style=3D'letter-spacing:-.1pt'=
>y</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>responder</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>en</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>tiempo</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>real</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>a</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.1pt'=
>los</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt'=
>comentarios
e inquietudes que recibe de esa audiencia. Esto puede ayudar a desarrollar =
la</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt'=
>confianza</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>y</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>la</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>fidelidad</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>entre</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>los</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>clientes,</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>as&iacute;</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>como</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>el</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>de</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>mejorar</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>la</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>impresi&oacute;n</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>del</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>negocio.</span></span><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;line-height:11=
5%'><o:p></o:p></span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:5.4pt;margin-=
bottom:
0cm;margin-left:138.7pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.1pt'>En</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.15p=
t'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.1pt'>resumen,</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>gesti&oacute;n</span><span lan=
g=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>reputaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>l&iacute;nea</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>es</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>un</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>aspecto</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>crucial</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>para</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>el</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>&eacute;xito</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>cualquier</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20'>empresa<span style=3D'letter-spacing:-.2pt'> </span=
>u<span
style=3D'letter-spacing:-.2pt'> </span>organizaci&oacute;n<span style=3D'le=
tter-spacing:
-.25pt'> </span>en<span style=3D'letter-spacing:-.2pt'> </span>la<span
style=3D'letter-spacing:-.2pt'> </span>era<span style=3D'letter-spacing:-.2=
pt'> </span>digital<span
style=3D'letter-spacing:-.25pt'> </span>actual.<span style=3D'letter-spacin=
g:-.2pt'>
</span>Es<span style=3D'letter-spacing:-.2pt'> </span>importante<span
style=3D'letter-spacing:-.2pt'> </span>mantener<span style=3D'letter-spacin=
g:-.2pt'>
</span>una<span style=3D'letter-spacing:-.25pt'> </span>presencia<span
style=3D'letter-spacing:-.2pt'> </span>positiva<span style=3D'letter-spacin=
g:-.35pt'>
</span>y<span style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-=
spacing:
-.2pt'>cuidadosamente gestionada para atraer y retener clientes para que de=
 esa
manera se pueda proteger</span><span style=3D'letter-spacing:2.0pt'> </span=
>la
imagen de la empresa.</span></p>

<p class=3DMsoListParagraph style=3D'margin-left:152.55pt;text-indent:-13.9=
pt;
mso-list:l0 level2 lfo2;tab-stops:152.6pt'><![if !supportLists]><span lang=
=3DES
style=3D'font-size:8.5pt;color:#231F20;letter-spacing:-.35pt;mso-font-width=
:95%'><span
style=3D'mso-list:Ignore'>2.5.<span style=3D'font:7.0pt "Times New Roman"'>=
&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><![endif]><i style=3D'mso-bidi-font-style:normal'><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>Impacto</span></i><i style=3D'mso-bidi-font-style:nor=
mal'><span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.25pt'> </span></i><i style=3D'mso-bidi-font-style:normal'>=
<span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>en</span></i><i style=3D'mso-bidi-font-style:normal'>=
<span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.25pt'> </span></i><i style=3D'mso-bidi-font-style:normal'>=
<span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>la</span></i><i style=3D'mso-bidi-font-style:normal'>=
<span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.25pt'> </span></i><i style=3D'mso-bidi-font-style:normal'>=
<span
lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>confianza del</span></i><i style=3D'mso-bidi-font-sty=
le:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.25pt'> </span></i><i style=3D'mso-bidi-font-=
style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.2pt'>consumidor</span></i><i style=3D'mso-bi=
di-font-style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.25pt'> </span></i><i style=3D'mso-bidi-font-=
style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.2pt'>y la</span></i><i style=3D'mso-bidi-fon=
t-style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.25pt'> </span></i><i style=3D'mso-bidi-font-=
style:
normal'><span lang=3DES style=3D'font-size:8.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.2pt'>imagen de marca</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:8.5=
pt;
mso-bidi-font-size:11.0pt'><o:p></o:p></span></i></p>

<p class=3DMsoBodyText style=3D'margin-top:7.25pt;margin-right:5.4pt;margin=
-bottom:
0cm;margin-left:138.7pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;mso-font-w=
idth:
90%'>La</span><span lang=3DES style=3D'color:#231F20'> <span style=3D'mso-f=
ont-width:
90%'>confianza</span> <span style=3D'mso-font-width:90%'>del</span> <span
style=3D'mso-font-width:90%'>consumidor y</span> <span style=3D'mso-font-wi=
dth:
90%'>la</span> <span style=3D'mso-font-width:90%'>imagen</span> <span
style=3D'mso-font-width:90%'>de</span> <span style=3D'mso-font-width:90%'>m=
arca</span>
<span style=3D'mso-font-width:90%'>son</span> <span style=3D'mso-font-width=
:90%'>elementos</span>
<span style=3D'mso-font-width:90%'>clave</span> <span style=3D'mso-font-wid=
th:90%'>en</span>
<span style=3D'mso-font-width:90%'>el</span> <span style=3D'mso-font-width:=
90%'>mundo</span>
<span style=3D'mso-font-width:90%'>de</span> <span style=3D'mso-font-width:=
90%'>los</span>
<span style=3D'mso-font-width:90%'>negocios</span><span style=3D'letter-spa=
cing:
4.0pt'> </span><span style=3D'letter-spacing:-.3pt'>y</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>su</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>gesti&oacute;n</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>adecuada</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>es</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>esencial</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>para</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>el</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>&eacute;xito</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>de</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>cualquier</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>empresa.</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>En</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>la</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>actualidad,</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>el</span><span
style=3D'letter-spacing:.1pt'> </span><i style=3D'mso-bidi-font-style:norma=
l'><span
style=3D'letter-spacing:-.3pt'>e-branding</span><span style=3D'letter-spaci=
ng:-.05pt'>
</span></i><span style=3D'letter-spacing:-.3pt'>o</span><span style=3D'lett=
er-spacing:
-.1pt'> </span><span style=3D'letter-spacing:-.3pt'>la</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'mso-font-width:90%'>g=
esti&oacute;n<span
style=3D'letter-spacing:-.05pt'> </span>de<span style=3D'letter-spacing:-.0=
5pt'> </span>la<span
style=3D'letter-spacing:-.05pt'> </span>marca<span style=3D'letter-spacing:=
-.05pt'>
</span>en<span style=3D'letter-spacing:-.05pt'> </span>l&iacute;nea,<span
style=3D'letter-spacing:-.05pt'> </span>juega<span style=3D'letter-spacing:=
-.05pt'>
</span>un<span style=3D'letter-spacing:-.05pt'> </span>papel<span
style=3D'letter-spacing:-.05pt'> </span>crucial<span style=3D'letter-spacin=
g:-.05pt'>
</span>en<span style=3D'letter-spacing:-.05pt'> </span>la<span style=3D'let=
ter-spacing:
-.05pt'> </span>construcci&oacute;n<span style=3D'letter-spacing:-.05pt'> <=
/span>de<span
style=3D'letter-spacing:-.05pt'> </span>la<span style=3D'letter-spacing:-.0=
5pt'> </span>imagen<span
style=3D'letter-spacing:-.05pt'> </span>de<span style=3D'letter-spacing:-.0=
5pt'> </span>marca<span
style=3D'letter-spacing:-.25pt'> </span>y<span style=3D'letter-spacing:-.05=
pt'> </span>la<span
style=3D'letter-spacing:-.05pt'> </span>confianza</span><span style=3D'lett=
er-spacing:
2.0pt'> </span><span style=3D'letter-spacing:-.3pt'>del</span> <span
style=3D'letter-spacing:-.3pt'>consumidor.</span> <span style=3D'letter-spa=
cing:
-.3pt'>En</span> <span style=3D'letter-spacing:-.3pt'>la</span> <span
style=3D'letter-spacing:-.3pt'>literatura</span> <span style=3D'letter-spac=
ing:
-.3pt'>latinoamericana,</span> <span style=3D'letter-spacing:-.3pt'>se</spa=
n> <span
style=3D'letter-spacing:-.3pt'>ha</span> <span style=3D'letter-spacing:-.3p=
t'>demostrado</span>
<span style=3D'letter-spacing:-.3pt'>que</span> <span style=3D'letter-spaci=
ng:-.3pt'>la</span>
<span style=3D'letter-spacing:-.3pt'>confianza</span> <span style=3D'letter=
-spacing:
-.3pt'>del</span> <span style=3D'letter-spacing:-.3pt'>consumidor</span> <s=
pan
style=3D'letter-spacing:-.3pt'>y</span><span style=3D'letter-spacing:2.0pt'=
> </span><span
style=3D'letter-spacing:-.3pt'>la</span><span style=3D'letter-spacing:-.2pt=
'> </span><span
style=3D'letter-spacing:-.3pt'>imagen</span><span style=3D'letter-spacing:-=
.15pt'> </span><span
style=3D'letter-spacing:-.3pt'>de</span><span style=3D'letter-spacing:-.15p=
t'> </span><span
style=3D'letter-spacing:-.3pt'>marca</span><span style=3D'letter-spacing:-.=
15pt'> </span><span
style=3D'letter-spacing:-.3pt'>pueden</span><span style=3D'letter-spacing:-=
.15pt'> </span><span
style=3D'letter-spacing:-.3pt'>afectar</span><span style=3D'letter-spacing:=
-.15pt'>
</span><span style=3D'letter-spacing:-.3pt'>significativamente</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>las</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>decisiones</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>de</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>compra</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>y</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>la</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>fidelidad</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>a</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>la</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>marca</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>(Londo&ntilde;o
&amp; Rold&aacute;n, 2018, 60). Por lo tanto, es importante que las empresas
comprendan el impacto</span><span style=3D'letter-spacing:2.0pt'> </span><s=
pan
style=3D'letter-spacing:-.1pt'>que el <i style=3D'mso-bidi-font-style:norma=
l'>e-branding
</i>puede tener en la confianza del consumidor</span><span style=3D'letter-=
spacing:
-.25pt'> </span><span style=3D'letter-spacing:-.1pt'>y la imagen de marca.<=
/span></span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.75pt;margin-right:5.15pt;margi=
n-bottom:
0cm;margin-left:138.7pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.1pt'>La</span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.4pt=
'> </span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.1pt'>confianza</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>del</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>consumidor</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>es</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>un</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>aspecto</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>importante</span><span lang=3D=
ES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>construcci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>relaci&oacute;n</span><span la=
ng=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>entre</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;mso-font-width:90%'>marca y el consumidor. De acuerd=
o con
la ya referida investigaci&oacute;n realizada por Londo&ntilde;o y
Rold&aacute;n (2018,</span><span lang=3DES style=3D'color:#231F20;letter-sp=
acing:
2.0pt'> </span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'=
>61),</span><span
lang=3DES style=3D'color:#231F20'> <span style=3D'letter-spacing:-.3pt'>la<=
/span> <span
style=3D'letter-spacing:-.3pt'>confianza</span> <span style=3D'letter-spaci=
ng:-.3pt'>del</span>
<span style=3D'letter-spacing:-.3pt'>consumidor</span> <span style=3D'lette=
r-spacing:
-.3pt'>est&aacute;</span> <span style=3D'letter-spacing:-.3pt'>relacionada<=
/span>
<span style=3D'letter-spacing:-.3pt'>positivamente</span> <span style=3D'le=
tter-spacing:
-.3pt'>con</span> <span style=3D'letter-spacing:-.3pt'>la</span> <span
style=3D'letter-spacing:-.3pt'>satisfacci&oacute;n</span> <span style=3D'le=
tter-spacing:
-.3pt'>del</span> <span style=3D'letter-spacing:-.3pt'>consumidor,</span> <=
span
style=3D'letter-spacing:-.3pt'>la</span><span style=3D'letter-spacing:2.0pt=
'> </span><span
style=3D'letter-spacing:-.2pt'>fidelidad a la marca</span><span style=3D'le=
tter-spacing:
-.25pt'> </span><span style=3D'letter-spacing:-.2pt'>y la intenci&oacute;n =
de
recompra. En consecuencia, la imagen de marca puede influir en</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>la</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>confianza</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>del</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>consumidor.</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>En</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>la</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>misma</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>l&iacute;nea,</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>de</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>acuerdo</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>con</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>Rivera</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>y</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>Espinoza</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>(2018,</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>15),</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>la</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>imagen</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt'=
>de</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>marca</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>tiene</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>un</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>impacto</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>significativo</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.1pt=
'>en</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>la</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>confianza</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>del</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>consumidor.</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>Una</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>imagen</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>de</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>marca,</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>con</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.4pt'=
>percepci&oacute;n</span>
<span style=3D'letter-spacing:-.4pt'>positiva</span> <span style=3D'letter-=
spacing:
-.4pt'>puede</span> <span style=3D'letter-spacing:-.4pt'>aumentar</span> <s=
pan
style=3D'letter-spacing:-.4pt'>la</span> <span style=3D'letter-spacing:-.4p=
t'>confianza</span>
<span style=3D'letter-spacing:-.4pt'>del</span> <span style=3D'letter-spaci=
ng:-.4pt'>consumidor,</span>
<span style=3D'letter-spacing:-.4pt'>mientras</span> <span style=3D'letter-=
spacing:
-.4pt'>que</span> <span style=3D'letter-spacing:-.4pt'>una</span> <span
style=3D'letter-spacing:-.4pt'>percepci&oacute;n</span> <span style=3D'lett=
er-spacing:
-.4pt'>negativa</span><span style=3D'letter-spacing:2.0pt'> </span>puede<sp=
an
style=3D'letter-spacing:-.4pt'> </span>disminuirla.</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:5.35pt;margin=
-bottom:
0cm;margin-left:138.7pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20'>En la act=
ual era
digital, en la que nos encontramos inmiscuidos, la imagen de marca en
l&iacute;nea<span style=3D'letter-spacing:2.0pt'> </span>adquiere<span
style=3D'letter-spacing:-.2pt'> </span>una<span style=3D'letter-spacing:-.2=
pt'> </span>relevancia<span
style=3D'letter-spacing:-.2pt'> </span>transcendental<span style=3D'letter-=
spacing:
-.2pt'> </span>debido<span style=3D'letter-spacing:-.2pt'> </span>a<span
style=3D'letter-spacing:-.2pt'> </span>la<span style=3D'letter-spacing:-.2p=
t'> </span>propia<span
style=3D'letter-spacing:-.2pt'> </span>naturaleza<span style=3D'letter-spac=
ing:
-.2pt'> </span>del<span style=3D'letter-spacing:-.2pt'> </span>internet<span
style=3D'letter-spacing:-.3pt'> </span>y<span style=3D'letter-spacing:-.2pt=
'> </span>del<span
style=3D'letter-spacing:-.2pt'> </span>comercio<span style=3D'letter-spacin=
g:2.0pt'>
</span><span style=3D'letter-spacing:-.2pt'>electr&oacute;nico. De acuerdo =
con</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>V&aacute;squez
(2017, 67), la imagen de marca en l&iacute;nea puede convertirse en un</spa=
n><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>factor</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>determinante</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>para</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>la</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>elecci&oacute;n</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>del</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>consumidor</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>en</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>el</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>momento</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>de</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>adquirir</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>un</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>producto</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>o</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>servicio.</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>Asimismo,</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>la</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>investigaci&oacute;n</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>bibliogr&aacute;fica</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>respalda</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>la</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>idea</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>de</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>que</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>una</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>imagen</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>de</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>marca</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>positiva</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>en</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>l&iacute;nea</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>puede</span>
<span style=3D'letter-spacing:-.3pt'>tener</span> <span style=3D'letter-spa=
cing:
-.3pt'>un</span> <span style=3D'letter-spacing:-.3pt'>impacto</span> <span
style=3D'letter-spacing:-.3pt'>directo</span> <span style=3D'letter-spacing=
:-.3pt'>en</span>
<span style=3D'letter-spacing:-.3pt'>el</span> <span style=3D'letter-spacin=
g:-.3pt'>aumento</span>
<span style=3D'letter-spacing:-.3pt'>de</span> <span style=3D'letter-spacin=
g:-.3pt'>la</span>
<span style=3D'letter-spacing:-.3pt'>intenci&oacute;n</span> <span
style=3D'letter-spacing:-.3pt'>de</span> <span style=3D'letter-spacing:-.3p=
t'>compra</span>
<span style=3D'letter-spacing:-.3pt'>del</span> <span style=3D'letter-spaci=
ng:-.3pt'>consumidor,</span>
<span style=3D'letter-spacing:-.3pt'>as&iacute;</span> <span style=3D'lette=
r-spacing:
-.3pt'>como</span> <span style=3D'letter-spacing:-.3pt'>en</span><span
style=3D'letter-spacing:2.0pt'> </span>su fidelidad hacia la marca.</span><=
/p>

<p class=3DMsoBodyText style=3D'margin-top:5.75pt;margin-right:5.2pt;margin=
-bottom:
0cm;margin-left:138.7pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.1pt'>Resumiendo,</span><span lang=3DES style=3D'color:#231F20;letter-spac=
ing:
-.35pt'> </span><span lang=3DES style=3D'color:#231F20;letter-spacing:-.1pt=
'>diremos</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>resulta</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>fundamental</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>destacar</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>que</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>tanto</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>imagen</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>marca</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>como</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.35pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'>confianza del consumidor son
aspectos primordiales para establecer relaciones fruct&iacute;feras entre l=
a</span></p>

</div>

<span lang=3DES style=3D'font-size:11.0pt;line-height:115%;font-family:"Ser=
avek",sans-serif;
mso-fareast-font-family:Seravek;mso-bidi-font-family:Seravek;mso-ansi-langu=
age:
ES;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'><br clear=3Dall
style=3D'page-break-before:always;mso-break-type:section-break'>
</span>

<div class=3DWordSection12>

<p class=3DMsoBodyText style=3D'margin-top:3.95pt;margin-right:87.6pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;line-height:
115%'><span lang=3DES style=3D'color:#231F20;letter-spacing:-.3pt'>marca</s=
pan><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>y</span><span lang=3DES
style=3D'color:#231F20'> <span style=3D'letter-spacing:-.3pt'>su</span> <sp=
an
style=3D'letter-spacing:-.3pt'>p&uacute;blico.</span> <span style=3D'letter=
-spacing:
-.3pt'>En</span> <span style=3D'letter-spacing:-.3pt'>este</span> <span
style=3D'letter-spacing:-.3pt'>sentido,</span> <span style=3D'letter-spacin=
g:-.3pt'>es</span>
<span style=3D'letter-spacing:-.3pt'>posible</span> <span style=3D'letter-s=
pacing:
-.3pt'>aseverar</span> <span style=3D'letter-spacing:-.3pt'>que</span> <span
style=3D'letter-spacing:-.3pt'>el</span> <i style=3D'mso-bidi-font-style:no=
rmal'><span
style=3D'letter-spacing:-.3pt'>e-branding</span> </i><span style=3D'letter-=
spacing:
-.3pt'>posee</span> <span style=3D'letter-spacing:-.3pt'>un</span> <span
style=3D'letter-spacing:-.3pt'>peso</span> <span style=3D'letter-spacing:-.=
3pt'>significativo</span>
<span style=3D'letter-spacing:-.3pt'>en</span><span style=3D'letter-spacing=
:2.0pt'>
</span><span style=3D'letter-spacing:-.3pt'>la</span> <span style=3D'letter=
-spacing:
-.3pt'>generaci&oacute;n</span> <span style=3D'letter-spacing:-.3pt'>de</sp=
an> <span
style=3D'letter-spacing:-.3pt'>confianza</span> <span style=3D'letter-spaci=
ng:-.3pt'>por</span>
<span style=3D'letter-spacing:-.3pt'>parte</span> <span style=3D'letter-spa=
cing:
-.3pt'>del</span> <span style=3D'letter-spacing:-.3pt'>consumidor,</span> <=
span
style=3D'letter-spacing:-.3pt'>por</span> <span style=3D'letter-spacing:-.3=
pt'>lo</span>
<span style=3D'letter-spacing:-.3pt'>cual</span> <span style=3D'letter-spac=
ing:
-.3pt'>es</span> <span style=3D'letter-spacing:-.3pt'>crucial</span> <span
style=3D'letter-spacing:-.3pt'>que</span> <span style=3D'letter-spacing:-.3=
pt'>las</span>
<span style=3D'letter-spacing:-.3pt'>empresas</span> <span style=3D'letter-=
spacing:
-.3pt'>adquieran</span><span style=3D'letter-spacing:2.0pt'> </span><span
style=3D'mso-font-width:90%'>habilidades para emplear estrat&eacute;gicamen=
te el <i
style=3D'mso-bidi-font-style:normal'>e-branding </i>con el fin de fortalece=
r y
mantener una imagen</span><span style=3D'letter-spacing:2.0pt'> </span><span
style=3D'letter-spacing:-.1pt'>positiva</span><span style=3D'letter-spacing=
:-.2pt'>
</span><span style=3D'letter-spacing:-.1pt'>de</span><span style=3D'letter-=
spacing:
-.2pt'> </span><span style=3D'letter-spacing:-.1pt'>la</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>marca,</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>aumentando</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>de</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>esta</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>forma</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>la</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>confianza</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>que</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>el</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>consumidor</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>deposita</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>en</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>ella.</span></span></p>

<h1 style=3D'margin-left:64.55pt;text-indent:-8.1pt;mso-list:l0 level1 lfo2;
tab-stops:64.6pt'><![if !supportLists]><span lang=3DES style=3D'color:#231F=
20;
mso-font-width:95%'><span style=3D'mso-list:Ignore'>3.<span style=3D'font:7=
.0pt "Times New Roman"'>&nbsp;
</span></span></span><![endif]><span lang=3DES style=3D'color:#231F20;lette=
r-spacing:
-.1pt'>Conclusiones</span></h1>

<p class=3DMsoBodyText style=3D'margin-top:7.25pt;margin-right:87.4pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;mso-font-w=
idth:
90%'>Podemos llegar a la conclusi&oacute;n de que el <i style=3D'mso-bidi-f=
ont-style:
normal'>e-branding </i>es una herramienta importante y necesaria para</span=
><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>gestionar</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>reputaci&oacute;n</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>online</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>de</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>las</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>empresas</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>la</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>&eacute;poca</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>actual.</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>Especialmente</span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>en</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>un</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>mundo</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>cada</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.15pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>vez</span><span lang=3DES
style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES
style=3D'color:#231F20;letter-spacing:-.4pt'>m&aacute;s</span><span lang=3D=
ES
style=3D'color:#231F20'> <span style=3D'letter-spacing:-.4pt'>conectado</sp=
an> <span
style=3D'letter-spacing:-.4pt'>digitalmente</span> <span style=3D'letter-sp=
acing:
-.4pt'>y</span> <span style=3D'letter-spacing:-.4pt'>cuya</span> <span
style=3D'letter-spacing:-.4pt'>transferencia</span> <span style=3D'letter-s=
pacing:
-.4pt'>de</span> <span style=3D'letter-spacing:-.4pt'>informaci&oacute;n</s=
pan> <span
style=3D'letter-spacing:-.4pt'>es</span> <span style=3D'letter-spacing:-.4p=
t'>inmediata.</span>
<span style=3D'letter-spacing:-.4pt'>La</span> <span style=3D'letter-spacin=
g:-.4pt'>evidencia</span>
<span style=3D'letter-spacing:-.4pt'>documental</span><span style=3D'letter=
-spacing:
2.0pt'> </span><span style=3D'letter-spacing:-.2pt'>registrada a partir de =
casos
pr&aacute;cticos ha demostrado que el uso efectivo de <i style=3D'mso-bidi-=
font-style:
normal'>e-branding </i>conduce a una</span><span style=3D'letter-spacing:2.=
0pt'> </span><span
style=3D'letter-spacing:-.3pt'>mejora</span><span style=3D'letter-spacing:-=
.05pt'> </span><span
style=3D'letter-spacing:-.3pt'>significativa</span><span style=3D'letter-sp=
acing:
-.05pt'> </span><span style=3D'letter-spacing:-.3pt'>en</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>la</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>percepci&oacute;n</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>que</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>los</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>consumidores</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>y</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>clientes</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>potenciales</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>tienen</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>sobre</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>la</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>marca,</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.1pt'=
>lo</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>que</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>a</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>su</span><span
style=3D'letter-spacing:-.4pt'> </span><span style=3D'letter-spacing:-.1pt'=
>vez</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.1pt=
'>conduce</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>a</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>un</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>aumento</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>en</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>la</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>cantidad</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>de</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>confianza</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>que</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>se</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>deposita</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>en</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>la</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.1pt'=
>empresa.</span></span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:87.4pt;margin=
-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;letter-spa=
cing:
-.3pt'>Continuando</span><span lang=3DES style=3D'color:#231F20'> <span
style=3D'letter-spacing:-.3pt'>en</span> <span style=3D'letter-spacing:-.3p=
t'>la</span>
<span style=3D'letter-spacing:-.3pt'>misma</span> <span style=3D'letter-spa=
cing:
-.3pt'>l&iacute;nea,</span> <span style=3D'letter-spacing:-.3pt'>es</span> =
<span
style=3D'letter-spacing:-.3pt'>fundamental</span> <span style=3D'letter-spa=
cing:
-.3pt'>destacar</span> <span style=3D'letter-spacing:-.3pt'>que</span> <span
style=3D'letter-spacing:-.3pt'>una</span> <span style=3D'letter-spacing:-.3=
pt'>gesti&oacute;n</span>
<span style=3D'letter-spacing:-.3pt'>ineficaz</span> <span style=3D'letter-=
spacing:
-.3pt'>de</span> <span style=3D'letter-spacing:-.3pt'>la</span> <span
style=3D'letter-spacing:-.3pt'>reputaci&oacute;n</span><span style=3D'lette=
r-spacing:
2.0pt'> </span><span style=3D'letter-spacing:-.3pt'>online</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>de</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>una</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>organizaci&oacute;n</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>puede</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>tener</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>efectos</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>potencialmente</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>catastr&oacute;ficos</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>tanto</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>en</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>la</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>percepci&oacute;n</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>de</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>la
marca por parte del p&uacute;blico como en su nivel de confianza en la empr=
esa.</span><span
style=3D'letter-spacing:-.3pt'> </span><span style=3D'letter-spacing:-.2pt'=
>Tal
como lo demostr&oacute; la</span><span style=3D'letter-spacing:2.0pt'> </sp=
an><span
style=3D'letter-spacing:-.3pt'>bibliograf&iacute;a</span> <span style=3D'le=
tter-spacing:
-.3pt'>empleada,</span> <span style=3D'letter-spacing:-.3pt'>es</span> <span
style=3D'letter-spacing:-.3pt'>esencial</span> <span style=3D'letter-spacin=
g:-.3pt'>que</span>
<span style=3D'letter-spacing:-.3pt'>las</span> <span style=3D'letter-spaci=
ng:-.3pt'>empresas</span>
<span style=3D'letter-spacing:-.3pt'>adopten</span> <span style=3D'letter-s=
pacing:
-.3pt'>un</span> <span style=3D'letter-spacing:-.3pt'>enfoque</span> <span
style=3D'letter-spacing:-.3pt'>activo</span><span style=3D'letter-spacing:-=
.1pt'> </span><span
style=3D'letter-spacing:-.3pt'>y</span> <span style=3D'letter-spacing:-.3pt=
'>decidido</span>
<span style=3D'letter-spacing:-.3pt'>en</span> <span style=3D'letter-spacin=
g:-.3pt'>la</span>
<span style=3D'letter-spacing:-.3pt'>gesti&oacute;n</span><span style=3D'le=
tter-spacing:
2.0pt'> </span><span style=3D'letter-spacing:-.3pt'>de</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>su</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>reputaci&oacute;n</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>en</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>l&iacute;nea.</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>Estas</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>empresas</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>deben</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>hacer</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>uso</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>de</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>herramientas</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>eficientes</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>como</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>estrategias</span><span
style=3D'letter-spacing:2.0pt'> </span>de<span style=3D'letter-spacing:-.5p=
t'> </span><i
style=3D'mso-bidi-font-style:normal'>e-branding<span style=3D'letter-spacin=
g:-.45pt'>
</span></i>para<span style=3D'letter-spacing:-.45pt'> </span>construir<span
style=3D'letter-spacing:-.45pt'> </span>y<span style=3D'letter-spacing:-.45=
pt'> </span>preservar<span
style=3D'letter-spacing:-.45pt'> </span>una<span style=3D'letter-spacing:-.=
45pt'> </span>imagen<span
style=3D'letter-spacing:-.45pt'> </span>de<span style=3D'letter-spacing:-.5=
pt'> </span>marca<span
style=3D'letter-spacing:-.45pt'> </span>favorable.</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.75pt;margin-right:87.45pt;marg=
in-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;mso-font-w=
idth:
90%'>De manera similar, la administraci&oacute;n adecuada de una
reputaci&oacute;n en l&iacute;nea y la aplicaci&oacute;n estrat&eacute;gica=
</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><i style=3D'=
mso-bidi-font-style:
normal'><span lang=3DES style=3D'color:#231F20;mso-font-width:90%'>e-brandi=
ng </span></i><span
lang=3DES style=3D'color:#231F20;mso-font-width:90%'>pueden ayudar a las em=
presas a
posicionarse mejor en un mercado cada vez m&aacute;s competitivo,</span><sp=
an
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20'>lo<span style=3D'letter-spacing:-.5pt'> </span>que<=
span
style=3D'letter-spacing:-.45pt'> </span>a<span style=3D'letter-spacing:-.45=
pt'> </span>su<span
style=3D'letter-spacing:-.45pt'> </span>vez<span style=3D'letter-spacing:-.=
45pt'> </span>conduce<span
style=3D'letter-spacing:-.45pt'> </span>a<span style=3D'letter-spacing:-.45=
pt'> </span>un<span
style=3D'letter-spacing:-.5pt'> </span>aumento<span style=3D'letter-spacing=
:-.45pt'>
</span>en<span style=3D'letter-spacing:-.45pt'> </span>la<span style=3D'let=
ter-spacing:
-.45pt'> </span>confianza<span style=3D'letter-spacing:-.45pt'> </span>y<sp=
an
style=3D'letter-spacing:-.45pt'> </span>la<span style=3D'letter-spacing:-.4=
5pt'> </span>fidelidad<span
style=3D'letter-spacing:-.5pt'> </span>del<span style=3D'letter-spacing:-.4=
5pt'> </span>cliente.</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:87.55pt;margi=
n-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20'>La<span
style=3D'letter-spacing:-.5pt'> </span>gesti&oacute;n<span style=3D'letter-=
spacing:
-.4pt'> </span>de<span style=3D'letter-spacing:-.45pt'> </span>la<span
style=3D'letter-spacing:-.45pt'> </span>reputaci&oacute;n<span style=3D'let=
ter-spacing:
-.45pt'> </span>en<span style=3D'letter-spacing:-.45pt'> </span>l&iacute;ne=
a<span
style=3D'letter-spacing:-.45pt'> </span>de<span style=3D'letter-spacing:-.4=
5pt'> </span>una<span
style=3D'letter-spacing:-.45pt'> </span>organizaci&oacute;n,<span
style=3D'letter-spacing:-.5pt'> </span>y<span style=3D'letter-spacing:-.4pt=
'> </span>el<span
style=3D'letter-spacing:-.45pt'> </span>desarrollo<span style=3D'letter-spa=
cing:
-.45pt'> </span>de<span style=3D'letter-spacing:-.45pt'> </span>estrategias=
<span
style=3D'letter-spacing:-.45pt'> </span>para<span style=3D'letter-spacing:-=
.45pt'> </span>un<span
style=3D'letter-spacing:2.0pt'> </span><i style=3D'mso-bidi-font-style:norm=
al'>e-branding<span
style=3D'letter-spacing:-.4pt'> </span></i>exitoso,<span style=3D'letter-sp=
acing:
-.4pt'> </span>requieren<span style=3D'letter-spacing:-.4pt'> </span>que<sp=
an
style=3D'letter-spacing:-.4pt'> </span>la<span style=3D'letter-spacing:-.4p=
t'> </span>empresa<span
style=3D'letter-spacing:-.4pt'> </span>est&eacute;<span style=3D'letter-spa=
cing:
-.4pt'> </span>preparada<span style=3D'letter-spacing:-.4pt'> </span>para<s=
pan
style=3D'letter-spacing:-.4pt'> </span>invertir<span style=3D'letter-spacin=
g:-.4pt'>
</span>tiempo<span style=3D'letter-spacing:-.5pt'> </span>y<span
style=3D'letter-spacing:-.35pt'> </span>recursos.<span style=3D'letter-spac=
ing:
-.4pt'> </span>Esto<span style=3D'letter-spacing:2.0pt'> </span><span
style=3D'letter-spacing:-.1pt'>implica</span><span style=3D'letter-spacing:=
-.4pt'> </span><span
style=3D'letter-spacing:-.1pt'>vigilar</span><span style=3D'letter-spacing:=
-.35pt'>
</span><span style=3D'letter-spacing:-.1pt'>de</span><span style=3D'letter-=
spacing:
-.35pt'> </span><span style=3D'letter-spacing:-.1pt'>cerca</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>su</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>presencia</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>en</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>l&iacute;nea</span><span
style=3D'letter-spacing:-.4pt'> </span><span style=3D'letter-spacing:-.1pt'=
>en</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>todo</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>momento;</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>brindar</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>una</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>respuesta</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>r&aacute;pida</span><span
style=3D'letter-spacing:-.4pt'> </span><span style=3D'letter-spacing:-.1pt'=
>y</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>&uacute;til</span><span
style=3D'letter-spacing:-.35pt'> </span><span style=3D'letter-spacing:-.1pt=
'>a</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>los</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>comentarios</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>y</span>
<span style=3D'letter-spacing:-.3pt'>preguntas</span> <span style=3D'letter=
-spacing:
-.3pt'>planteados</span> <span style=3D'letter-spacing:-.3pt'>por</span> <s=
pan
style=3D'letter-spacing:-.3pt'>los</span> <span style=3D'letter-spacing:-.3=
pt'>clientes</span><span
style=3D'letter-spacing:-.2pt'> </span><span style=3D'letter-spacing:-.3pt'=
>y/o</span>
<span style=3D'letter-spacing:-.3pt'>usuarios;</span><span style=3D'letter-=
spacing:
-.2pt'> </span><span style=3D'letter-spacing:-.3pt'>y</span> <span
style=3D'letter-spacing:-.3pt'>garantizar</span> <span style=3D'letter-spac=
ing:
-.3pt'>que</span> <span style=3D'letter-spacing:-.3pt'>su</span> <span
style=3D'letter-spacing:-.3pt'>comunicaci&oacute;n</span><span style=3D'let=
ter-spacing:
2.0pt'> </span>con<span style=3D'letter-spacing:-.35pt'> </span>la<span
style=3D'letter-spacing:-.35pt'> </span>audiencia<span style=3D'letter-spac=
ing:
-.35pt'> </span>sea<span style=3D'letter-spacing:-.35pt'> </span>abierta<sp=
an
style=3D'letter-spacing:-.45pt'> </span>y<span style=3D'letter-spacing:-.35=
pt'> </span>honesta<span
style=3D'letter-spacing:-.35pt'> </span>en<span style=3D'letter-spacing:-.3=
5pt'> </span>todo<span
style=3D'letter-spacing:-.35pt'> </span>momento.</span></p>

<p class=3DMsoBodyText style=3D'margin-top:5.7pt;margin-right:87.6pt;margin=
-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;text-indent:
14.15pt;line-height:115%'><span lang=3DES style=3D'color:#231F20;mso-font-w=
idth:
90%'>Finalmente,<span style=3D'letter-spacing:-.2pt'> </span>con<span
style=3D'letter-spacing:-.2pt'> </span>la<span style=3D'letter-spacing:-.2p=
t'> </span>operacionalizaci&oacute;n<span
style=3D'letter-spacing:-.2pt'> </span>del<span style=3D'letter-spacing:-.2=
pt'> </span>objetivo<span
style=3D'letter-spacing:-.2pt'> </span>de<span style=3D'letter-spacing:-.2p=
t'> </span>este<span
style=3D'letter-spacing:-.2pt'> </span>escrito,<span style=3D'letter-spacin=
g:-.2pt'>
</span>se<span style=3D'letter-spacing:-.2pt'> </span>ha<span style=3D'lett=
er-spacing:
-.2pt'> </span>demostrado<span style=3D'letter-spacing:-.2pt'> </span>que<s=
pan
style=3D'letter-spacing:-.2pt'> </span>una<span style=3D'letter-spacing:-.2=
pt'> </span>adecuada</span><span
lang=3DES style=3D'color:#231F20;letter-spacing:2.0pt'> </span><span lang=
=3DES
style=3D'color:#231F20;letter-spacing:-.3pt'>y</span><span lang=3DES
style=3D'color:#231F20'> <span style=3D'letter-spacing:-.3pt'>correcta</spa=
n> <span
style=3D'letter-spacing:-.3pt'>gesti&oacute;n</span> <span style=3D'letter-=
spacing:
-.3pt'>de</span> <span style=3D'letter-spacing:-.3pt'>la</span> <span
style=3D'letter-spacing:-.3pt'>reputaci&oacute;n</span> <span style=3D'lett=
er-spacing:
-.3pt'>online,</span> <span style=3D'letter-spacing:-.3pt'>as&iacute;</span=
> <span
style=3D'letter-spacing:-.3pt'>como</span> <span style=3D'letter-spacing:-.=
3pt'>el</span>
<span style=3D'letter-spacing:-.3pt'>uso</span> <span style=3D'letter-spaci=
ng:-.3pt'>de</span>
<span style=3D'letter-spacing:-.3pt'>estrategias</span> <span style=3D'lett=
er-spacing:
-.3pt'>adecuadas</span> <span style=3D'letter-spacing:-.3pt'>para</span> <s=
pan
style=3D'letter-spacing:-.3pt'>el</span> <i style=3D'mso-bidi-font-style:no=
rmal'><span
style=3D'letter-spacing:-.3pt'>e-branding</span></i><span style=3D'letter-s=
pacing:
-.3pt'>,</span><span style=3D'letter-spacing:2.0pt'> </span><span
style=3D'letter-spacing:-.4pt'>favorecen</span> <span style=3D'letter-spaci=
ng:-.4pt'>a</span>
<span style=3D'letter-spacing:-.4pt'>la</span> <span style=3D'letter-spacin=
g:-.4pt'>construcci&oacute;n</span>
<span style=3D'letter-spacing:-.4pt'>y</span> <span style=3D'letter-spacing=
:-.4pt'>subsistencia</span>
<span style=3D'letter-spacing:-.4pt'>positiva</span> <span style=3D'letter-=
spacing:
-.4pt'>de</span> <span style=3D'letter-spacing:-.4pt'>la</span> <span
style=3D'letter-spacing:-.4pt'>imagen</span> <span style=3D'letter-spacing:=
-.4pt'>de</span>
<span style=3D'letter-spacing:-.4pt'>marca</span> <span style=3D'letter-spa=
cing:
-.4pt'>de</span> <span style=3D'letter-spacing:-.4pt'>una</span> <span
style=3D'letter-spacing:-.4pt'>empresa.</span> <span style=3D'letter-spacin=
g:-.4pt'>Para</span>
<span style=3D'letter-spacing:-.4pt'>ayudar</span> <span style=3D'letter-sp=
acing:
-.4pt'>a</span><span style=3D'letter-spacing:2.0pt'> </span><span
style=3D'letter-spacing:-.3pt'>las</span> <span style=3D'letter-spacing:-.3=
pt'>empresas</span>
<span style=3D'letter-spacing:-.3pt'>a</span> <span style=3D'letter-spacing=
:-.3pt'>mantener</span>
<span style=3D'letter-spacing:-.3pt'>su</span> <span style=3D'letter-spacin=
g:-.3pt'>relevancia</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.3pt=
'>y</span>
<span style=3D'letter-spacing:-.3pt'>su</span> <span style=3D'letter-spacin=
g:-.3pt'>competitividad</span>
<span style=3D'letter-spacing:-.3pt'>en</span> <span style=3D'letter-spacin=
g:-.3pt'>un</span>
<span style=3D'letter-spacing:-.3pt'>entorno</span> <span style=3D'letter-s=
pacing:
-.3pt'>digital</span> <span style=3D'letter-spacing:-.3pt'>en</span> <span
style=3D'letter-spacing:-.3pt'>constante</span> <span style=3D'letter-spaci=
ng:-.3pt'>cambio,</span><span
style=3D'letter-spacing:2.0pt'> </span>es<span style=3D'letter-spacing:-.5p=
t'> </span>importante<span
style=3D'letter-spacing:-.45pt'> </span>conocer<span style=3D'letter-spacin=
g:-.45pt'>
</span>y<span style=3D'letter-spacing:-.45pt'> </span>considerar<span
style=3D'letter-spacing:-.45pt'> </span>las<span style=3D'letter-spacing:-.=
45pt'> </span>investigaciones<span
style=3D'letter-spacing:-.45pt'> </span>en<span style=3D'letter-spacing:-.5=
pt'> </span>esta<span
style=3D'letter-spacing:-.45pt'> </span>&aacute;rea.</span></p>

</div>

<span lang=3DES style=3D'font-size:11.0pt;line-height:115%;font-family:"Ser=
avek",sans-serif;
mso-fareast-font-family:Seravek;mso-bidi-font-family:Seravek;mso-ansi-langu=
age:
ES;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'><br clear=3Dall
style=3D'page-break-before:always;mso-break-type:section-break'>
</span>

<div class=3DWordSection13>

<p class=3DMsoNormal style=3D'margin-top:4.1pt;margin-right:0cm;margin-bott=
om:0cm;
margin-left:138.7pt;margin-bottom:.0001pt'><b style=3D'mso-bidi-font-weight=
:normal'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.25pt'>Referencias</span></b><b style=3D'mso-bidi-font-weig=
ht:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:.6pt'> </span></b><b style=3D'mso-bidi-font-we=
ight:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
color:#231F20;letter-spacing:-.1pt'>bibliogr&aacute;ficas</span></b><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'margin-top:5.65pt;margin-right:0cm;margin-bot=
tom:
0cm;margin-left:138.7pt;margin-bottom:.0001pt'><span class=3DSpellE><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>Aaker</span></span><span lang=3DES style=3D'font-size=
:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>,</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.1pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.2pt'>D.</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.1pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:=
11.0pt;
color:#231F20;letter-spacing:-.2pt'>A.</span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.1pt'> </span=
><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>(2009).</span><span lang=3DES style=3D'font-size:7.5p=
t;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.1pt'> </span><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>La</span></i>=
<i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.1pt'> </span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>construcci&oa=
cute;n</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.1pt'> </span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>de</span></i>=
<i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt'> </span></i>=
<i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>marcas</span>=
</i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.1pt'> </span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>fuertes</span=
></i><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>.</span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>Barcelona:</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-f=
ont-size:
11.0pt;color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>Gesti&oacute;n</span><span lang=3DES style=3D'font-size:7.5pt;mso-bi=
di-font-size:
11.0pt;color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>2000.</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-s=
ize:
11.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:5.6pt;margin-right:13.45pt;margin-=
bottom:
0cm;margin-left:152.9pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
-14.2pt;line-height:130%'><span class=3DSpellE><span lang=3DES style=3D'fon=
t-size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;letter-spacing:-.2pt'>Brig=
htLocal</span></span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
letter-spacing:-.2pt'>. (2023). <span style=3D'color:#231F20'>Local <span
class=3DSpellE>Consumer</span> <span class=3DSpellE>Review</span> <span
class=3DSpellE>Survey</span> 2023. <span class=3DSpellE><i style=3D'mso-bid=
i-font-style:
normal'>BrightLocal</i></span></span></span><i style=3D'mso-bidi-font-style=
:normal'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.05pt'> </span></i><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>(Web). Recuperado de https://acortar.link/</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:2.0pt'> </span><span class=3DSpellE><span lang=
=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.1pt'>bkNVpJ</span></span><span lang=3DES style=3D'font-siz=
e:7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:2.9pt;margin-right:24.75pt;margin-=
bottom:
0cm;margin-left:152.9pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
-14.2pt;line-height:130%'><span lang=3DEN-US style=3D'font-size:7.5pt;mso-b=
idi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2pt;mso-ansi-languag=
e:
EN-US'>CareerBuilder.</span><span lang=3DEN-US style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.25pt;mso-ansi-langua=
ge:
EN-US'> </span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US=
'>(2018).
More Than</span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-s=
ize:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.05pt;mso-ansi-langua=
ge:
EN-US'> </span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US=
'>Half</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>of</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>Employers</span=
><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>Have</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>Found</span><sp=
an
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>Content</span><=
span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>on</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span
class=3DGramE><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-siz=
e:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US=
'>Social</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>Media</span></s=
pan><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.25pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>That</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;mso-ansi-language:EN-US'> <span style=3D'letter-spacing:-.2pt=
'>Caused</span><span
style=3D'letter-spacing:-.25pt'> </span><span style=3D'letter-spacing:-.2pt=
'>Them</span><span
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.2pt'=
>NOT to
Hire a Candidate, According to Recent CareerBuilder Survey. </span></span><=
span
class=3DSpellE><i style=3D'mso-bidi-font-style:normal'><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>CareerBuilder</span></i></span><i style=3D'mso-bidi-f=
ont-style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.1pt'> </span></i><span lang=
=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>(web). Recuperado de</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1pt'>https://acortar=
.link/tFFF37</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:2.95pt;margin-right:14.8pt;margin-=
bottom:
0cm;margin-left:152.9pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
-14.2pt;line-height:130%'><span class=3DSpellE><span lang=3DES style=3D'fon=
t-size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.2pt'>Chaffey</span></span><span lang=3DES style=3D'font-size:7.5pt;mso-bi=
di-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2pt'>,</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES style=3D'font-s=
ize:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.2pt'>D.,</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-siz=
e:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>&amp;</span><span lang=3DES style=3D'font-size:7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1=
pt'>
</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt'>Ellis-Chadwick,</span>=
<span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES style=3D'font-s=
ize:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.2pt'>F.</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>(2019).</span><span lang=3DES style=3D'font-size:7.5p=
t;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1=
pt'>
</span><i style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'fon=
t-size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.2pt'>Marketing</span></i><i style=3D'mso-bidi-font-style:normal'><span la=
ng=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.1pt'> </span></i><i style=3D'mso-bidi-font-style:normal'><=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.2pt'>digital.</span></i><i style=3D'mso-bidi=
-font-style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.1pt'> </span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2=
pt'>Estrategia,</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1=
pt'>
</span></i><i style=3D'mso-bidi-font-style:normal'><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>implementaci&oacute;n</span></i><i style=3D'mso-bidi-=
font-style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.15pt'> </span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2=
pt'>y</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1=
pt'>
</span></i><i style=3D'mso-bidi-font-style:normal'><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>pr&aacute;ctica</span></i><span lang=3DES style=3D'fo=
nt-size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.2pt'>.</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:=
11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DE=
N-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt;mso-ansi-language:EN-US'>M&eacute;xico:</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.1pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>Pearson</span><=
span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:2.0pt;mso-ansi-language:EN-US'> </span><span
class=3DSpellE><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
line-height:130%;color:#231F20;mso-ansi-language:EN-US'>Educaci&oacute;n</s=
pan></span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;mso-ansi-language:EN-US'> de M&eacute;xico.</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
mso-ansi-language:EN-US'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:2.9pt;margin-right:0cm;margin-bott=
om:0cm;
margin-left:138.7pt;margin-bottom:.0001pt;text-align:justify'><span lang=3D=
EN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt;mso-ansi-language:EN-US'>Chen,</span><span lang=3DEN-US style=3D'font=
-size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.3pt;mso-ansi=
-language:
EN-US'> </span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>Y.,</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt;mso-ansi-language:EN-US'>&amp;</span><span lang=3DEN-US style=3D'font=
-size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt;mso-ans=
i-language:
EN-US'> </span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>Duan,</span><sp=
an
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.25pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt;mso-ansi-language:EN-US'>W.</span><span lang=3DEN-US style=3D'font-si=
ze:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt;mso-ansi-lang=
uage:
EN-US'> </span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>(2017).</span><=
span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt;mso-ansi-language:EN-US'>Protecting</span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.05pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US style=3D'font-si=
ze:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt;mso-ansi-langu=
age:
EN-US'>organizational</span><span lang=3DEN-US style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span=
><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.2pt;mso-ansi-language:EN-US'>reputation</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt;mso-ansi-language:EN-US'>in</span><span lang=3DEN-US style=3D'font-si=
ze:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt;mso-ansi-lang=
uage:
EN-US'> </span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>the</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.1pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt;mso-ansi-language:EN-US'>age</span><span lang=3DEN-US style=3D'font-s=
ize:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt;mso-ans=
i-language:
EN-US'> </span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>of</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt;mso-ansi-language:EN-US'>social</span><span lang=3DEN-US style=3D'fon=
t-size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt;mso-ans=
i-language:
EN-US'> </span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>media:</span><s=
pan
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt;mso-ansi-language:EN-US'>An</span><span lang=3DEN-US style=3D'font-si=
ze:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt;mso-ansi-lang=
uage:
EN-US'> </span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>overview.</span=
><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;mso-ansi-la=
nguage:
EN-US'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:2.8pt;margin-right:0cm;margin-bott=
om:0cm;
margin-left:152.9pt;margin-bottom:.0001pt;text-align:justify'><i
style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US style=3D'font-size:=
7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt;mso-ansi-langu=
age:
EN-US'>Computers</span></i><i style=3D'mso-bidi-font-style:normal'><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span></i><i style=3D'mso-=
bidi-font-style:
normal'><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0=
pt;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>in</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US style=3D'font-size:=
7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;mso-ansi-language:EN-US'> <span
style=3D'letter-spacing:-.2pt'>Human</span> <span style=3D'letter-spacing:-=
.2pt'>Behavior</span></span></i><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.2pt;mso-ansi-language:EN-US'>,</span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.05pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US style=3D'font-si=
ze:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt;mso-ansi-langu=
age:
EN-US'>72,</span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-=
size:
11.0pt;color:#231F20;mso-ansi-language:EN-US'> <span style=3D'letter-spacin=
g:
-.2pt'>515-523.</span></span><span lang=3DEN-US style=3D'font-size:7.5pt;
mso-bidi-font-size:11.0pt;mso-ansi-language:EN-US'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:5.65pt;margin-right:15.3pt;margin-=
bottom:
0cm;margin-left:152.9pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
-14.2pt;line-height:130%'><span lang=3DEN-US style=3D'font-size:7.5pt;mso-b=
idi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2pt;mso-ansi-languag=
e:
EN-US'>Crespo,</span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-f=
ont-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.05pt;mso-ansi-langua=
ge:
EN-US'> </span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US=
'>A.,</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>&amp;</span><sp=
an
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>Rodr&iacute;gue=
z,</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>J.</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>(2018).</span><=
span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.2pt'>La</span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt'>gesti&oacute;n</span><=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.2pt'>de</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.05pt'> </span><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>la</span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.05pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.2pt'>marca y</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2pt'>reputaci&oacute=
;n</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.2pt'>en</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.05pt'> </span><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>l&iacute;nea.</span><span lang=3DES style=3D'font-siz=
e:7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.0=
5pt'>
</span><i style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'fon=
t-size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.2pt'>Ciencias</span></i><i style=3D'mso-bidi-font-style:normal'><span lan=
g=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.05pt'> </span></i><i style=3D'mso-bidi-font-style:normal'>=
<span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.2pt'>de</span></i><i style=3D'mso-bidi-font-=
style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.05pt'> </span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2=
pt'>la</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.0=
5pt'>
</span></i><i style=3D'mso-bidi-font-style:normal'><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>Informaci&oacute;n</span></i><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>,</span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.05pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.2pt'>49</span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt'>(1),</span><span lang=
=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1pt'>23-28.</span><s=
pan
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:2.9pt;margin-right:15.45pt;margin-=
bottom:
0cm;margin-left:152.9pt;margin-bottom:.0001pt;text-align:justify;text-inden=
t:
-14.2pt;line-height:130%'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi=
-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2pt'>Edelman</span><=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.2pt'>Trust <span class=3DSpellE>Barometer</span>. (2019). Edelman Trust <=
span
class=3DSpellE>Barometer</span>: Global <span class=3DSpellE>Report</span>.=
 </span><span
class=3DSpellE><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US=
'>Recuperado</span></span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'> de
https://acortar.link/</span><span lang=3DEN-US style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:2.0pt;mso-ansi-languag=
e:
EN-US'> </span><span class=3DSpellE><span lang=3DEN-US style=3D'font-size:7=
.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1=
pt;
mso-ansi-language:EN-US'>mICZwN</span></span><span lang=3DEN-US style=3D'fo=
nt-size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;mso-ansi-language:EN-US'><=
o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:2.9pt;margin-right:0cm;margin-bott=
om:0cm;
margin-left:138.7pt;margin-bottom:.0001pt;text-align:justify'><span lang=3D=
EN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt;mso-ansi-language:EN-US'>Friedman,</span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.05pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US style=3D'font-si=
ze:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt;mso-ansi-langu=
age:
EN-US'>S.</span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-s=
ize:
11.0pt;color:#231F20;mso-ansi-language:EN-US'> <span style=3D'letter-spacin=
g:
-.2pt'>(2019).</span><span style=3D'letter-spacing:-.05pt'> </span><span
style=3D'letter-spacing:-.2pt'>Online</span> <span style=3D'letter-spacing:=
-.2pt'>Reputation</span>
<span style=3D'letter-spacing:-.2pt'>Management:</span><span style=3D'lette=
r-spacing:
-.05pt'> </span><span style=3D'letter-spacing:-.2pt'>A</span> <span
style=3D'letter-spacing:-.2pt'>Guide</span> <span style=3D'letter-spacing:-=
.2pt'>for</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>Social</span>
<span style=3D'letter-spacing:-.2pt'>Media</span><span style=3D'letter-spac=
ing:
-.05pt'> </span><span style=3D'letter-spacing:-.2pt'>Marketers<i
style=3D'mso-bidi-font-style:normal'>.</i></span><i style=3D'mso-bidi-font-=
style:
normal'> </i></span><span class=3DSpellE><i style=3D'mso-bidi-font-style:no=
rmal'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>Entrepreneur</span></i></span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>.</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:=
11.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:2.8pt;margin-right:0cm;margin-bott=
om:0cm;
margin-left:152.9pt;margin-bottom:.0001pt;text-align:justify'><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>Recuperado</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-f=
ont-size:
11.0pt;color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>de</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
color:#231F20;letter-spacing:-.1pt'> </span><span lang=3DES style=3D'font-s=
ize:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>ht</spa=
n><span
lang=3DES><a href=3D"http://www.entrepreneur.com/article/335825"><span
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt;text-decoration:none;text-underline:none'>tps://w</span></a></span><s=
pan
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>ww.en</span><span lang=3DES><a
href=3D"http://www.entrepreneur.com/article/335825"><span style=3D'font-siz=
e:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt;text-decoratio=
n:
none;text-underline:none'>trepreneur.com/articl</span></a></span><span lang=
=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>e</span><span lang=3DES><a
href=3D"http://www.entrepreneur.com/article/335825"><span style=3D'font-siz=
e:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt;text-decoratio=
n:
none;text-underline:none'>/335825</span></a></span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:5.65pt;margin-right:0cm;margin-bot=
tom:
0cm;margin-left:138.7pt;margin-bottom:.0001pt'><span lang=3DES style=3D'fon=
t-size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>Hillier=
,</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.2pt'>C.</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
color:#231F20;letter-spacing:-.2pt'>(2021).</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.05pt'> </span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-s=
ize:
11.0pt;color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>Online</=
span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt;mso-ansi-language:EN-US'>reputation</span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.05pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US style=3D'font-si=
ze:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt;mso-ansi-langu=
age:
EN-US'>management:</span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bi=
di-font-size:
11.0pt;color:#231F20;letter-spacing:-.15pt;mso-ansi-language:EN-US'> </span=
><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.2pt;mso-ansi-language:EN-US'>why</span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.15pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US style=3D'font-si=
ze:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt;mso-ansi-langu=
age:
EN-US'>you</span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-=
size:
11.0pt;color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span=
><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.2pt;mso-ansi-language:EN-US'>should</span><span lang=3DEN-=
US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.05pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US style=3D'font-si=
ze:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt;mso-ansi-langu=
age:
EN-US'>use</span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-=
size:
11.0pt;color:#231F20;letter-spacing:-.05pt;mso-ansi-language:EN-US'> </span=
><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.2pt;mso-ansi-language:EN-US'>it</span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;mso-ansi-l=
anguage:
EN-US'> <span style=3D'letter-spacing:-.2pt'>and</span><span style=3D'lette=
r-spacing:
-.05pt'> </span><span style=3D'letter-spacing:-.2pt'>how</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>to</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>get</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>started<i
style=3D'mso-bidi-font-style:normal'>.</i></span><i style=3D'mso-bidi-font-=
style:
normal'><span style=3D'letter-spacing:-.05pt'> </span></i></span><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>Forbes</span>=
</i><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>.</span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:2.8pt;margin-right:0cm;margin-bott=
om:0cm;
margin-left:152.9pt;margin-bottom:.0001pt'><span lang=3DES style=3D'font-si=
ze:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>Recuperado</s=
pan><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.1pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.1pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:=
11.0pt;
color:#231F20;letter-spacing:-.2pt'>https://acortar.link/XtOBQR</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt'><o:p></o:p></=
span></p>

<p class=3DMsoNormal style=3D'margin-top:5.65pt;margin-right:8.6pt;margin-b=
ottom:
0cm;margin-left:152.9pt;margin-bottom:.0001pt;text-indent:-14.2pt;line-heig=
ht:
130%'><span class=3DSpellE><span lang=3DES style=3D'font-size:7.5pt;mso-bid=
i-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2pt'>Kietzmann</span=
></span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.2pt'>, J. H., <span class=3DSpellE>Hermkens<=
/span>,
K., McCarthy, I. P., &amp; Silvestre, B. S. (2011). </span><span lang=3DEN-=
US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt;mso-ansi-language:EN-US'>Social media? Get serious!
Understanding</span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-fo=
nt-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:2.0pt;mso-ansi-languag=
e:
EN-US'> </span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.1pt;mso-ansi-language:EN-US=
'>the
functional building blocks of social media. </span><i style=3D'mso-bidi-fon=
t-style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.1pt'>Business <span
class=3DSpellE>Horizons</span></span></i><span lang=3DES style=3D'font-size=
:7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1=
pt'>,
54 (3), 241-251.</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-fo=
nt-size:
11.0pt;line-height:130%'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:2.9pt;margin-right:5.4pt;margin-bo=
ttom:
0cm;margin-left:152.9pt;margin-bottom:.0001pt;text-indent:-14.2pt;line-heig=
ht:
130%'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt'>Londo&ntilde;o, J. C.,
&amp; Rold&aacute;n, J. L. (2018). Confianza del consumidor en el comercio
electr&oacute;nico en Colombia. <i style=3D'mso-bidi-font-style:normal'>Cua=
dernos</i></span><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:2.0=
pt'>
</span></i><i style=3D'mso-bidi-font-style:normal'><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20'>de
Administraci&oacute;n</span></i><span lang=3DES style=3D'font-size:7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20'>, 34 (62), 58-68.=
</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:2.9pt;margin-right:0cm;margin-bott=
om:0cm;
margin-left:138.7pt;margin-bottom:.0001pt'><span lang=3DES style=3D'font-si=
ze:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>L&oacute;pez,=
</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.2pt'>J.</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.1pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:=
11.0pt;
color:#231F20;letter-spacing:-.2pt'>L.,</span><span lang=3DES style=3D'font=
-size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt'> </spa=
n><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>&amp;</span><span lang=3DES style=3D'font-size:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>Cabezuelo,</span><span lang=3DES style=3D'font-size:7=
.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>A.</span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>M.</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>(2020).=
</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.2pt'>La</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
color:#231F20;letter-spacing:-.2pt'>gesti&oacute;n</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt'> </spa=
n><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>marca</span><span lang=3DES style=3D'font-size:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.15pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>y</span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>la</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>confian=
za</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.2pt'>del</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
color:#231F20;letter-spacing:-.2pt'>consumidor</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
color:#231F20;letter-spacing:-.2pt'>en</span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt'> </spa=
n><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>la</span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.2pt'>era</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-siz=
e:11.0pt;
color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>digital=
.</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt'><o:p></o:p></=
span></p>

<p class=3DMsoNormal style=3D'margin-top:2.8pt;margin-right:0cm;margin-bott=
om:0cm;
margin-left:152.9pt;margin-bottom:.0001pt'><i style=3D'mso-bidi-font-style:=
normal'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>Cuadernos</span></i><i style=3D'mso-bidi-font-style:n=
ormal'><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.1pt'> </span></i><i style=3D'mso-bidi-font-style:normal'><=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>de</span></i><i style=3D'mso-bidi-font-style:normal'>=
<span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.1pt'> </span></i><i style=3D'mso-bidi-font-style:normal'><=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>Gesti&oacute;n</span></i><span lang=3DES style=3D'fon=
t-size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>,</span=
><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.2pt'>20</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.1pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:=
11.0pt;
color:#231F20;letter-spacing:-.2pt'>(1),</span><span lang=3DES style=3D'fon=
t-size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt'> </spa=
n><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>89-103.</span><span lang=3DES style=3D'font-size:7.5p=
t;
mso-bidi-font-size:11.0pt'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:5.65pt;margin-right:61.8pt;margin-=
bottom:
0cm;margin-left:138.7pt;margin-bottom:.0001pt;line-height:160%'><span lang=
=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#=
231F20;
letter-spacing:-.1pt'>Mart&iacute;nez,</span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spaci=
ng:
-.3pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:=
11.0pt;
line-height:160%;color:#231F20;letter-spacing:-.1pt'>M.</span><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#=
231F20;
letter-spacing:-.25pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:160%;color:#231F20;letter-spacing:-.1pt'>(2019).</span><=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.25pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spaci=
ng:
-.1pt'>Gesti&oacute;n</span><span lang=3DES style=3D'font-size:7.5pt;mso-bi=
di-font-size:
11.0pt;line-height:160%;color:#231F20;letter-spacing:-.25pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.1pt'>de</span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spaci=
ng:
-.25pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:160%;color:#231F20;letter-spacing:-.1pt'>marca</span><span lang=
=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#=
231F20;
letter-spacing:-.35pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:160%;color:#231F20;letter-spacing:-.1pt'>y</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.2pt'> </span><span lang=3DES style=3D'font-s=
ize:
7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spaci=
ng:
-.1pt'>reputaci&oacute;n</span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:160%;color:#231F20;letter-spacing:-.25pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.1pt'>en</span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spaci=
ng:
-.25pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:160%;color:#231F20;letter-spacing:-.1pt'>l&iacute;nea.</span><s=
pan
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.25pt'> </span><i style=3D'mso-bidi-font-styl=
e:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:160%;color:#231F20;letter-spacing:-.1pt'>Anuario</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spacing:-.3=
pt'>
</span></i><span class=3DSpellE><i style=3D'mso-bidi-font-style:normal'><sp=
an
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.1pt'>ThinkEPI</span></i></span><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#=
231F20;
letter-spacing:-.1pt'>,</span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;line-height:160%;color:#231F20;letter-spacing:-.25pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.1pt'>13,</span><span lang=3DES style=3D'font=
-size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spaci=
ng:
-.25pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:160%;color:#231F20;letter-spacing:-.1pt'>62-65.</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-s=
ize:
7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spaci=
ng:
-.2pt'>Molina,</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font=
-size:
11.0pt;line-height:160%;color:#231F20;letter-spacing:-.05pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.2pt'>L.</span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spaci=
ng:
-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:160%;color:#231F20;letter-spacing:-.2pt'>G.</span><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#=
231F20;
letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:160%;color:#231F20;letter-spacing:-.2pt'>(2011).</span><=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spaci=
ng:
-.2pt'>La</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:160%;color:#231F20;letter-spacing:-.05pt'> </span><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#=
231F20;
letter-spacing:-.2pt'>imagen</span><span lang=3DES style=3D'font-size:7.5pt;
mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spacing:-.0=
5pt'>
</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:160%;color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#=
231F20;
letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:160%;color:#231F20;letter-spacing:-.2pt'>marca</span><sp=
an
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spaci=
ng:
-.2pt'>en</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:160%;color:#231F20;letter-spacing:-.05pt'> </span><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#=
231F20;
letter-spacing:-.2pt'>la</span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:160%;color:#231F20;letter-spacing:-.05pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.2pt'>era</span><span lang=3DES style=3D'font=
-size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spaci=
ng:
-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:160%;color:#231F20;letter-spacing:-.2pt'>digital.</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.05pt'> </span><i style=3D'mso-bidi-font-styl=
e:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:160%;color:#231F20;letter-spacing:-.2pt'>Marketing</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spacing:-.1=
pt'>
</span></i><i style=3D'mso-bidi-font-style:normal'><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#=
231F20;
letter-spacing:-.2pt'>y</span></i><i style=3D'mso-bidi-font-style:normal'><=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.1pt'> </span></i><i style=3D'mso-bidi-font-s=
tyle:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:160%;color:#231F20;letter-spacing:-.2pt'>Ventas</span></i><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.2pt'>,</span><span lang=3DES style=3D'font-s=
ize:
7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spaci=
ng:
-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:160%;color:#231F20;letter-spacing:-.2pt'>31</span><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#=
231F20;
letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:160%;color:#231F20;letter-spacing:-.2pt'>(2),</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:16=
0%;
color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:160%;color:#231F20;letter-spaci=
ng:
-.2pt'>93-98.</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-=
size:
11.0pt;line-height:160%'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:0cm;margin-right:7.35pt;margin-bot=
tom:
0cm;margin-left:152.9pt;margin-bottom:.0001pt;text-indent:-14.2pt;line-heig=
ht:
130%'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt'>P&eacute;rez,</span><s=
pan
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.2pt'>M.</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.05pt'> </span><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>J.,</span><span lang=3DES style=3D'font-size:7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.0=
5pt'>
</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt'>&amp;</span><span lang=
=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2pt'>Rivera,</span><=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.2pt'>E.</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.05pt'> </span><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>A.</span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.05pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.2pt'>(2017).</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2pt'>La</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.2pt'>gesti&oacute;n</span><span lang=3DES style=3D'font-size:7.5pt;mso-bi=
di-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.05pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.2pt'>de</span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt'>marca y</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-=
size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.2pt'>la</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.05pt'> </span><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>confianza</span><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.0=
5pt'>
</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt'>del</span><span lang=
=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2pt'>consumidor.</sp=
an><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.05pt'> </span><i style=3D'mso-bidi-font-styl=
e:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt'>Estudios</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.0=
5pt'>
</span></i><i style=3D'mso-bidi-font-style:normal'><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>Gerenciales</span></i><span lang=3DES style=3D'font-s=
ize:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spaci=
ng:
-.2pt'>,</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:=
11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.05pt'> </span><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:-.2pt'>33</span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.05pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.2pt'>(143),</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1pt'>152-162.</span>=
<span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:2.9pt;margin-right:0cm;margin-bott=
om:0cm;
margin-left:138.7pt;margin-bottom:.0001pt'><span lang=3DES style=3D'font-si=
ze:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt'>Rivera,</span=
><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;color:#231F20;letter-spacing:-.2pt'>L.</span><span lang=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
-.05pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size=
:11.0pt;
color:#231F20;letter-spacing:-.2pt'>C.,</span><span lang=3DES style=3D'font=
-size:
7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt'> </spa=
n><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>&amp;</span><span lang=3DES style=3D'font-size:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.05pt'> </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;
letter-spacing:-.2pt'>Espinoza,</span><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;color:#231F20'> <span style=3D'letter-spacing:-.2=
pt'>M.</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>A.</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>(2018).</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>La</span>
<span style=3D'letter-spacing:-.2pt'>imagen</span><span style=3D'letter-spa=
cing:
-.05pt'> </span><span style=3D'letter-spacing:-.2pt'>de</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>marca</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.2pt=
'>y</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>su</span>
<span style=3D'letter-spacing:-.2pt'>influencia</span><span style=3D'letter=
-spacing:
-.05pt'> </span><span style=3D'letter-spacing:-.2pt'>en</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>la</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>confianza</span>
<span style=3D'letter-spacing:-.2pt'>del</span><span style=3D'letter-spacin=
g:-.05pt'>
</span><span style=3D'letter-spacing:-.2pt'>consumidor</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>en</span><span
style=3D'letter-spacing:-.05pt'> </span><span style=3D'letter-spacing:-.2pt=
'>l&iacute;nea.</span></span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt'><o:p></o:p></=
span></p>

<p class=3DMsoNormal style=3D'margin-top:2.8pt;margin-right:0cm;margin-bott=
om:0cm;
margin-left:152.9pt;margin-bottom:.0001pt'><span class=3DSpellE><i
style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US style=3D'font-size:=
7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt;mso-ansi-langu=
age:
EN-US'>Revista</span></i></span><i style=3D'mso-bidi-font-style:normal'><sp=
an
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
mso-ansi-language:EN-US'> <span style=3D'letter-spacing:-.2pt'>Mexicana</sp=
an> <span
style=3D'letter-spacing:-.2pt'>de</span> <span style=3D'letter-spacing:-.2p=
t'>Marketing</span></span></i><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F=
20;
letter-spacing:-.2pt;mso-ansi-language:EN-US'>,</span><span lang=3DEN-US
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;color:#231F20;letter-spa=
cing:
.05pt;mso-ansi-language:EN-US'> </span><span lang=3DEN-US style=3D'font-siz=
e:7.5pt;
mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.2pt;mso-ansi-langu=
age:
EN-US'>23</span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-s=
ize:
11.0pt;color:#231F20;mso-ansi-language:EN-US'> <span style=3D'letter-spacin=
g:
-.2pt'>(2),</span><span style=3D'letter-spacing:.05pt'> </span><span
style=3D'letter-spacing:-.2pt'>9-</span><span style=3D'letter-spacing:-.25p=
t'>20.</span></span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;mso-ansi-la=
nguage:
EN-US'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:5.65pt;margin-right:22.8pt;margin-=
bottom:
0cm;margin-left:152.9pt;margin-bottom:.0001pt;text-indent:-14.2pt;line-heig=
ht:
130%'><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US=
'>Singh,
S., &amp; <span class=3DSpellE>Sonnenburg</span>, S. (2012). Brand performa=
nce in
social media. <i style=3D'mso-bidi-font-style:normal'>Journal</i></span><i
style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US style=3D'font-size:=
7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;mso-ansi-language:
EN-US'> <span style=3D'letter-spacing:-.2pt'>of</span> <span style=3D'lette=
r-spacing:
-.2pt'>Interactive</span> <span style=3D'letter-spacing:-.2pt'>Marketing</s=
pan></span></i><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>, 26 (4),</span=
><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:2.0pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.1pt;mso-ansi-language:EN-US'>189-197.</span>=
<span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
mso-ansi-language:EN-US'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:2.9pt;margin-right:0cm;margin-bott=
om:0cm;
margin-left:152.9pt;margin-bottom:.0001pt;text-indent:-14.2pt;line-height:1=
30%'><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>Smith, P. R., &=
amp;
Chaffey, D. (2005). <i style=3D'mso-bidi-font-style:normal'>E-Marketing</i>=
</span><i
style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US style=3D'font-size:=
7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1=
5pt;
mso-ansi-language:EN-US'> </span></i><i style=3D'mso-bidi-font-style:normal=
'><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>Excellence.</sp=
an></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US style=3D'font-size:=
7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1=
5pt;
mso-ansi-language:EN-US'> </span></i><i style=3D'mso-bidi-font-style:normal=
'><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>At</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US style=3D'font-size:=
7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1=
5pt;
mso-ansi-language:EN-US'> </span></i><i style=3D'mso-bidi-font-style:normal=
'><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>the</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US style=3D'font-size:=
7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1=
5pt;
mso-ansi-language:EN-US'> </span></i><i style=3D'mso-bidi-font-style:normal=
'><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>Heart</span></i=
><i
style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US style=3D'font-size:=
7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1=
5pt;
mso-ansi-language:EN-US'> </span></i><i style=3D'mso-bidi-font-style:normal=
'><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>of</span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US style=3D'font-size:=
7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1=
5pt;
mso-ansi-language:EN-US'> </span></i><i style=3D'mso-bidi-font-style:normal=
'><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>E-Business</spa=
n></i><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>. </span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%;
color:#231F20;letter-spacing:-.2pt'>Oxford: Butterworth-</span><span lang=
=3DES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20;
letter-spacing:2.0pt'> </span><span lang=3DES style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.1pt'>Heinemann.</spa=
n><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%'><o:p></o:p></span></p>

</div>

<span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-hei=
ght:
130%;font-family:"Seravek",sans-serif;mso-fareast-font-family:Seravek;
mso-bidi-font-family:Seravek;mso-ansi-language:ES;mso-fareast-language:EN-U=
S;
mso-bidi-language:AR-SA'><br clear=3Dall style=3D'page-break-before:always;
mso-break-type:section-break'>
</span>

<div class=3DWordSection14>

<p class=3DMsoNormal style=3D'margin-top:4.0pt;margin-right:75.15pt;margin-=
bottom:
0cm;margin-left:70.7pt;margin-bottom:.0001pt;text-indent:-14.2pt;line-heigh=
t:
130%'><span class=3DSpellE><span lang=3DEN-US style=3D'font-size:7.5pt;mso-=
bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2pt;mso-ansi-languag=
e:
EN-US'>Tafesse</span></span><span lang=3DEN-US style=3D'font-size:7.5pt;mso=
-bidi-font-size:
11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2pt;mso-ansi-languag=
e:
EN-US'>,</span><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-si=
ze:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.3pt;mso-ansi-language:EN-US=
'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>W.</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.15pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>(2018).</span><=
span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.4pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>The</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.15pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>importance</spa=
n><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.15pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>of</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.15pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>online</span><s=
pan
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.15pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>reputation</spa=
n><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.15pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>management:</sp=
an><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.15pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>A</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.15pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>systematic</spa=
n><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.15pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>review</span><s=
pan
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.15pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>of</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.15pt;mso-ansi-language:EN-US'> </span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US'>literature.</sp=
an><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.15pt;mso-ansi-language:EN-US'> </span><i
style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US style=3D'font-size:=
7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2=
pt;
mso-ansi-language:EN-US'>Journal</span></i><i style=3D'mso-bidi-font-style:=
normal'><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:-.15pt;mso-ansi-language:EN-US'> </span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US style=3D'font-size:=
7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;letter-spacing:-.2=
pt;
mso-ansi-language:EN-US'>of</span></i><i style=3D'mso-bidi-font-style:norma=
l'><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;letter-spacing:2.0pt;mso-ansi-language:EN-US'> </span></i><i
style=3D'mso-bidi-font-style:normal'><span lang=3DEN-US style=3D'font-size:=
7.5pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;mso-ansi-language:
EN-US'>Media<span style=3D'letter-spacing:-.1pt'> </span>and<span
style=3D'letter-spacing:-.1pt'> </span>Communication<span style=3D'letter-s=
pacing:
-.1pt'> </span>Studies</span></i><span lang=3DEN-US style=3D'font-size:7.5p=
t;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20;mso-ansi-language:
EN-US'>,<span style=3D'letter-spacing:-.1pt'> </span>10<span style=3D'lette=
r-spacing:
-.1pt'> </span>(2),<span style=3D'letter-spacing:-.1pt'> </span>11-22.</spa=
n><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
mso-ansi-language:EN-US'><o:p></o:p></span></p>

<p class=3DMsoNormal style=3D'margin-top:2.9pt;margin-right:84.7pt;margin-b=
ottom:
0cm;margin-left:70.7pt;margin-bottom:.0001pt;text-indent:-14.2pt;line-heigh=
t:
130%'><span lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt;mso-ansi-language:EN-US=
'>V&aacute;squez,</span><span
lang=3DEN-US style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height=
:130%;
color:#231F20;mso-ansi-language:EN-US'> <span style=3D'letter-spacing:-.2pt=
'>R.</span>
<span style=3D'letter-spacing:-.2pt'>(2017).</span> <i style=3D'mso-bidi-fo=
nt-style:
normal'><span style=3D'letter-spacing:-.2pt'>Marketing</span> <span
style=3D'letter-spacing:-.2pt'>digital.</span> </i></span><i style=3D'mso-b=
idi-font-style:
normal'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;color:#231F20;letter-spacing:-.2pt'>C&oacute;mo</span></i>=
<i
style=3D'mso-bidi-font-style:normal'><span lang=3DES style=3D'font-size:7.5=
pt;
mso-bidi-font-size:11.0pt;line-height:130%;color:#231F20'> <span
style=3D'letter-spacing:-.2pt'>usar</span> <span style=3D'letter-spacing:-.=
2pt'>los</span>
<span style=3D'letter-spacing:-.2pt'>medios</span> <span style=3D'letter-sp=
acing:
-.2pt'>digitales</span> <span style=3D'letter-spacing:-.2pt'>para</span> <s=
pan
style=3D'letter-spacing:-.2pt'>atraer</span> <span style=3D'letter-spacing:=
-.2pt'>clientes,</span>
<span style=3D'letter-spacing:-.2pt'>crear</span> <span style=3D'letter-spa=
cing:
-.2pt'>relaciones</span><span style=3D'letter-spacing:-.05pt'> </span><span
style=3D'letter-spacing:-.2pt'>y</span> <span style=3D'letter-spacing:-.2pt=
'>aumentar</span><span
style=3D'letter-spacing:2.0pt'> </span>las ventas. </span></i><span lang=3D=
ES
style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;color:#=
231F20'>Barcelona:
Planeta.</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:=
11.0pt;
line-height:130%'><o:p></o:p></span></p>

<p class=3DMsoBodyText style=3D'margin-top:.2pt'><span lang=3DES style=3D'f=
ont-size:
12.0pt;mso-bidi-font-size:8.5pt'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal style=3D'margin-left:56.5pt;text-align:justify'><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;letter-spacing:-.25pt'>Rese&ntilde;a</span></b><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;letter-spacing:.15pt'> </span></b><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt;letter-spacing:-.1pt'>curricular:</span></b><b
style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-size:7.=
5pt;
mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>

<p class=3DMsoNormal style=3D'margin-top:5.65pt;margin-right:87.65pt;margin=
-bottom:
0cm;margin-left:56.5pt;margin-bottom:.0001pt;text-align:justify;line-height:
130%'><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;
line-height:130%;letter-spacing:-.1pt'>Paul Gustavo Peralta Fajardo es prof=
esor
de la carrera de Dise&ntilde;o Gr&aacute;fico de la Universidad de Cuenca
(Ecuador).</span><span lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-siz=
e:11.0pt;
line-height:130%;letter-spacing:2.0pt'> </span><span lang=3DES style=3D'fon=
t-size:
7.5pt;mso-bidi-font-size:11.0pt;line-height:130%;letter-spacing:-.2pt'>Tamb=
i&eacute;n</span><span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:13=
0%'> <span
style=3D'letter-spacing:-.2pt'>es</span> <span style=3D'letter-spacing:-.2p=
t'>profesor</span>
<span style=3D'letter-spacing:-.2pt'>de</span> <span style=3D'letter-spacin=
g:-.2pt'>la</span>
<span style=3D'letter-spacing:-.2pt'>carrera</span> <span style=3D'letter-s=
pacing:
-.2pt'>de</span> <span style=3D'letter-spacing:-.2pt'>Realizaci&oacute;n y<=
/span>
<span style=3D'letter-spacing:-.2pt'>Producci&oacute;n</span> <span
style=3D'letter-spacing:-.2pt'>Audiovisual</span> <span style=3D'letter-spa=
cing:
-.2pt'>en</span> <span style=3D'letter-spacing:-.2pt'>el</span> <span
style=3D'letter-spacing:-.2pt'>Instituto</span> <span style=3D'letter-spaci=
ng:-.2pt'>Superior
Tecnol&oacute;gico</span> <span style=3D'letter-spacing:-.2pt'>del</span><s=
pan
style=3D'letter-spacing:2.0pt'> </span><span style=3D'letter-spacing:-.3pt'=
>Azuay</span><span
style=3D'letter-spacing:-.15pt'> </span><span style=3D'letter-spacing:-.3pt=
'>(Ecuador).</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>Doctorando</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>en</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>Dise&ntilde;o</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>por</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>la</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>Universidad</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>de</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>Palermo</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>(Argentina).</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>Es</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>director</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>acad&eacute;mico</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>del</span><span
style=3D'letter-spacing:-.1pt'> </span><span style=3D'letter-spacing:-.3pt'=
>Instituto</span><span
style=3D'letter-spacing:2.0pt'> </span>de<span style=3D'letter-spacing:-.3p=
t'> </span>Capacitaci&oacute;n<span
style=3D'letter-spacing:-.3pt'> </span>ICE<span style=3D'letter-spacing:-.3=
pt'> </span>(Ecuador),<span
style=3D'letter-spacing:-.4pt'> </span>y<span style=3D'letter-spacing:-.3pt=
'> </span>es<span
style=3D'letter-spacing:-.3pt'> </span>CEO<span style=3D'letter-spacing:-.3=
pt'> </span>de<span
style=3D'letter-spacing:-.3pt'> </span><span class=3DSpellE>Pixelia</span><=
span
style=3D'letter-spacing:-.3pt'> </span>Estudio.<o:p></o:p></span></p>

</div>

</body>

</html>

------=_NextPart_01D9B681.506CBC00
Content-Location: file:///C:/84FA8AF2/ART9_nawi_vol7_n2_v2_archivos/themedata.thmx
Content-Transfer-Encoding: base64
Content-Type: application/vnd.ms-officetheme
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------=_NextPart_01D9B681.506CBC00
Content-Location: file:///C:/84FA8AF2/ART9_nawi_vol7_n2_v2_archivos/colorschememapping.xml
Content-Transfer-Encoding: quoted-printable
Content-Type: text/xml

<?xml version=3D"1.0" encoding=3D"UTF-8" standalone=3D"yes"?>
<a:clrMap xmlns:a=3D"http://schemas.openxmlformats.org/drawingml/2006/main"=
 bg1=3D"lt1" tx1=3D"dk1" bg2=3D"lt2" tx2=3D"dk2" accent1=3D"accent1" accent=
2=3D"accent2" accent3=3D"accent3" accent4=3D"accent4" accent5=3D"accent5" a=
ccent6=3D"accent6" hlink=3D"hlink" folHlink=3D"folHlink"/>
------=_NextPart_01D9B681.506CBC00
Content-Location: file:///C:/84FA8AF2/ART9_nawi_vol7_n2_v2_archivos/image001.gif
Content-Transfer-Encoding: base64
Content-Type: image/gif
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------=_NextPart_01D9B681.506CBC00
Content-Location: file:///C:/84FA8AF2/ART9_nawi_vol7_n2_v2_archivos/image002.jpg
Content-Transfer-Encoding: base64
Content-Type: image/jpeg
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------=_NextPart_01D9B681.506CBC00
Content-Location: file:///C:/84FA8AF2/ART9_nawi_vol7_n2_v2_archivos/image003.jpg
Content-Transfer-Encoding: base64
Content-Type: image/jpeg
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=

------=_NextPart_01D9B681.506CBC00
Content-Location: file:///C:/84FA8AF2/ART9_nawi_vol7_n2_v2_archivos/image004.jpg
Content-Transfer-Encoding: base64
Content-Type: image/jpeg
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==

------=_NextPart_01D9B681.506CBC00
Content-Location: file:///C:/84FA8AF2/ART9_nawi_vol7_n2_v2_archivos/image005.jpg
Content-Transfer-Encoding: base64
Content-Type: image/jpeg
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------=_NextPart_01D9B681.506CBC00
Content-Location: file:///C:/84FA8AF2/ART9_nawi_vol7_n2_v2_archivos/image006.jpg
Content-Transfer-Encoding: base64
Content-Type: image/jpeg
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------=_NextPart_01D9B681.506CBC00
Content-Location: file:///C:/84FA8AF2/ART9_nawi_vol7_n2_v2_archivos/image007.jpg
Content-Transfer-Encoding: base64
Content-Type: image/jpeg

/9j/4AAQSkZJRgABAQEAeAB4AAD/2wBDAAoHBwkHBgoJCAkLCwoMDxkQDw4ODx4WFxIZJCAmJSMg
IyIoLTkwKCo2KyIjMkQyNjs9QEBAJjBGS0U+Sjk/QD3/2wBDAQsLCw8NDx0QEB09KSMpPT09PT09
PT09PT09PT09PT09PT09PT09PT09PT09PT09PT09PT09PT09PT09PT09PT3/wAARCAEZAXgDASIA
AhEBAxEB/8QAHwAAAQUBAQEBAQEAAAAAAAAAAAECAwQFBgcICQoL/8QAtRAAAgEDAwIEAwUFBAQA
AAF9AQIDAAQRBRIhMUEGE1FhByJxFDKBkaEII0KxwRVS0fAkM2JyggkKFhcYGRolJicoKSo0NTY3
ODk6Q0RFRkdISUpTVFVWV1hZWmNkZWZnaGlqc3R1dnd4eXqDhIWGh4iJipKTlJWWl5iZmqKjpKWm
p6ipqrKztLW2t7i5usLDxMXGx8jJytLT1NXW19jZ2uHi4+Tl5ufo6erx8vP09fb3+Pn6/8QAHwEA
AwEBAQEBAQEBAQAAAAAAAAECAwQFBgcICQoL/8QAtREAAgECBAQDBAcFBAQAAQJ3AAECAxEEBSEx
BhJBUQdhcRMiMoEIFEKRobHBCSMzUvAVYnLRChYkNOEl8RcYGRomJygpKjU2Nzg5OkNERUZHSElK
U1RVVldYWVpjZGVmZ2hpanN0dXZ3eHl6goOEhYaHiImKkpOUlZaXmJmaoqOkpaanqKmqsrO0tba3
uLm6wsPExcbHyMnK0tPU1dbX2Nna4uPk5ebn6Onq8vP09fb3+Pn6/9oADAMBAAIRAxEAPwD2aiii
gAooooAKSgmkoAdSYoFIxwKAFxS1GHP4UuSaAH0UgpaAEoIoNNOaAFo200Z3U/tQAmMUm4A4INDn
ABqjqd6YIVEI3zSMEjX1Y9/oOpoAfd6hDZ7TJKqbvurjczfRRya5bxrbXuv6TFBp1hcs6y79zKE4
x7muksrBLLMjsZ7l/vyt1P09B6CruSAcIcnrQB4Hf6dqOmNtvreeHJ/jBA/PpVLc3qfzr6CubCC+
tWhuolmiYYKOMivH/Gfhk+HdRUwbmspuYyeqHupqrisc7vb1P50eY3qfzoIyfetebwxerKkVvtuZ
cHzFjBGwjGQSeO46UxGRvb1P50odvU1ox+HtWkaICxkzKMpyP19PxpDoGpgf8eb52GTG4Z2884zn
saBmeWb1NJvb1NaI0G+HDxFHYoFQ4JO4+vbHvUdxo17axSTSQHyI32F8j1x09OnNAFPc3qaTzG9T
Wq/hnU1hicW5ZnDMY1IygGOv59OtVYNIvbiBZoYC8bnCnIGfw9OOvSgCruY9zRvb1NaUfhvVJHRT
alAZBGWZgACTj16e/Smr4d1WRUZLNyr52tuABA6nOfagDP8AMb+8fzo3sf4j+dacfh69kb/V7dsR
kctxsxnj3PynpVG6sbmxKC6haJnGQCRz/n0oAi3t/eP50b2/vH86TtSUAO3t/eP50b2/vH86Skpg
OLN60jM2D9KD0pD0P0pB1PoDRyf7LtM/8+6fyFXm6iqWkf8AILtP+vdP5Crj9qnqA4UUgoHWpGOp
tKaTrTASiloosFx1FFFABRRRQA00tBGaKADig8im/wARqre3n2SwnuGBZY1ZiB1OBQgLGQxKdxSh
SD1rzjRfiXc3Wrol7boLaQkAQqWdfwHWuqXxlorNia7MJ9JY2TH5igDoKM1nW+t6feACzvraY+iy
DP5VdV+MgHNGoEtJxSBs9eD6Zpp5Oc0APxR0pFbPFKaAGSsNtZZUP4g/694NyZ9XPJ/Ja05FyorM
lIt9fjMnyrdReVn/AGlOQM++T+VAE+rTPZaVdzwgb4oWcE+uKwbSG40270hkv7qX7ejLMJn3Dds3
Agdua6S7gS+sZbdyQssZQn6jFY1ho1/9ts31C7gkjsFIiESFSxI25b8PSri1YpbEnhszxpqMUtzL
cNDeMivK2WxgH+tVfiBYx3PhO6lYDdb4lQ++cH+da+m6e1jNes7qwubgzDAxgEAY/SsD4kailn4Z
ktd3727YIB7A5P8AKk3diZ5F1OVOOa2m8Q6xbtG0mEwp4MWA+cfMfU8DmsRu4Hat23vb8u/mae8v
moiopTAHQAgY5zgUySCHxLqcBDRyjGclSoOeNvP4AUkHiDU4ndonUvIgjJKZIAzjHvyanN9fPBGf
sJDQs0hkwcnOV/IZ/SpU1G8RniuLB3ySxYLnhevbkZpDKTeIr8uG3Rq3G7bEBvI7t65yfrUcus39
1DIjsGjYbW2pgAbgePTkCrn9oXSSwudPZUVh8uD85IOBnHvwKjGo3aaiZXsiScIsWCMc54460xB/
wkuqOT+8Q/IQcRjn1Y+pyOtRW2rahbWkUcSr5UTfIzRAnnOV3f3Tk8e9TR3t2pmVdPH32mICnKg/
w/TNTnUr1Y5lbTWALAkYI+b3GOevSgCs+t6sJ97N8/XHl8YDBunoMCkPiHUntygdDEqMhxGMKrdv
pzxVv7VqCT+Q2mOZj+7VVz1x0OOvB6VHLqF3dwyxxaY2JWU5QEglCCfY9KAIW8RamTJlkLTAggxj
jORlfQ/MeRVPUNQutQZDdkMYlKjCbfqT6knqa0bjVbm6tl2WJCGRWVyCSdpHGce1I2oXU0lvNHYB
VRGVDgkPlgePX/69AGLg46UemVNbr3t8LdY/7Ok81ydsm0liQCDxjrVWfWfPtpoFtlUy4Bctnbj0
/wAKAMv8MUVZv7lbu8eZECKcAKB0wP8AJqtigBaRvun6UtITwfpR0DqfQGlH/iUWnr9nT+Qq8RnF
UNIX/iWWv/XvH/IVfJxio6jFApB1pQc0CkAGkpSaSmAtFFFMQtFFFIYUUUUAJS02loAayk8imSxL
LGV2hhggq3Q5qQnFAoQGDYeEdI03Uxe2dr5c4z82SQufQdq2ZUD8HDDuGGRU1JxQBm3OgaXdj9/p
9rJ7+UAfzFUz4Vhh+bTL29sj/sTFk/75bIrfxSEZHHFAHPD/AISGwPK2upwD0/czY/8AQT+lT23i
WyeZYLrzLG4bpFdrsOfY9D+BrXfONuMkdzUNxZQX9u0F5Ak0TdVkANAXJN3O7uO3rUm4MpIrnX0a
/wBK+bQ7vfGnWyumyn/AG6r+oq3pviG3u5vscySWl+o+a3n4P1U9GHuKANUHK8ms7X3to9IllvZD
HFHhg6/eDfw7fU57Uq65pEs5iXUbYzDqnmisyAf8JHqaX0m46ZbP/osRGPPcf8tD6qD0/OmBasNX
mFtENUhNncSKDuf7hz/tdAfathJInTKurA9wetAjBiKTAMp4IIyD9a5Dxp4dnn0tP7DtNs5mywgO
wlfzApAbOteJ9M0OEtdXCM4HyxIcuT9K8g8Ra/c+INSa5m+VBkRRjoi+n19atN4I8R5JOmSH33rn
+dNXwP4jH/MMk5/2l/xqrIRhAHrWg2t3rDllPyhenYdPxq+PA/iP/oGSf99r/jQfA3iP/oGP/wB9
r/jTuFih/bt55KxKIgqZ2gJ0zSPrV5JgSFGHPVffNaA8DeIu+mSf99r/AI0HwN4i/wCgZJ/32v8A
jRcLGdcaxdXMqSysCyMHXAxg0smt3kkkbsYi8b71Owdecflk1of8IP4i/wCgXJ/32v8AjSf8IP4i
/wCgXJ/32v8AjQBSOuXZdmxFvbq2zmkbWbxip3IAoKgBeMHt+lXv+EG8Rf8AQLk/77X/ABpf+EH8
R/8AQMl/76X/ABoAp/8ACRXwOCYsZBI2cHHSo01m7W3WFXHloSRxzyc/zq9/wg3iL/oFy/8AfS/4
0v8Awg3iL/oFyf8Afa/40AZ8OsXMCKqiMhWLDcueSc/zpsWqXUQXYVwowAR2rT/4QbxF/wBAuT/v
tf8AGj/hB/EX/QLk/wC+1/xoAz11i7TO0oFIxt28VSMhdiSACfQYrc/4QfxH/wBAuT/vtf8AGl/4
QjxF/wBAuX/vpf8AGgDB6Ckrf/4QfxF/0C5P++1/xpP+EH8Rf9AuX/vtf8aBGCaTBwfpXQf8IN4i
/wCgXJ/32v8AjQfBHiIA40uTp/fX/Gi4z2LSTjSrT/r3T+Qq1IelQadE8VhbxyrtdIUVhnoQOass
MkVHUY1TT80m3FJzSGKTQKbyTUlO4hKKjfIbiii4rE1FIDS0DCkoozmgBKKXGBSFsUAGKMUgbnGK
dnFIBDmkwc04HNISM0AKOlFA6UmMUwAg9qT5s807NFDAaUU8kDNch8SdqeFmdY1JWVQJMcx89j2r
rpA2Plqve2NvqFlJbXUYkhkGGWgDwmSC3MB+TkDhh1r17wTcTXPhSwkuB8/llFbHUAnFY8Hwv05b
oO93cvApz5BI/ImtJo5fChZ7cNNorHLRgkta+6+q+3atKk1K1kU2mdIhbAWTk1IVDc4GfeoLe4WS
NWVldHGVdTkEfWpuazJDaOhA/Kk8sdcL+VKDTqAGYHTA/KjZ7D8qdt5zmjNADNozgBfypfLz1x+F
DIDzk/hXNeM/Elx4c0yK4tEikkeYRlZScYwT2+lFgOl2pjt+dIqJ2/nXlf8AwtTViOLOxP4N/jQP
ipqo/wCXOy/Jv8adguerFFpNie3515V/wtXVT1s7L8m/xpP+Fp6t3srL8m/xo5RXPVvLSl2L6V5T
/wALV1b/AJ8rH8m/xpD8VtW/58rH8m/xosFz1fah9KaUT2/OvKv+FqasBn7FZfk3+NKfinqvX7FZ
fk3+NFh3PVdkft+dLtX2ryf/AIWpqv8Az5WX5N/jS/8AC1dWH/LlY/k3+NFguer7E9qTant+deVD
4qar/wA+Vl+Tf400/FTVs/8AHlZfk3+NFguerlVHIxn603YSwORx715X/wALU1UdbGx/Jv8AGl/4
Wrqv/PjZfk3+NFhXPVsqo4Iz9aAR2Iryj/haeqn/AJcrLH0b/GgfFTVR/wAuNj+Tf40WGerk+4/O
k5PcfnXlP/C1NV/58bH8m/xoHxU1Uf8ALjY/k3+NFmB6uOOpFLuHqM/WvKP+Fqaof+XKxH4N/jTT
8U9Vzn7HZDHoG/xoswPWgc0VXspWmtIpZCNzoGOPcUUgJxSmkFFABSigUmeD60ABaqt5qNpYpuu7
iKEHpvYA/gKknQzRSRhipZCMg4IyOteNyaVqN7qc9ukU93NE5Rn5bv1z0rSlBT3di4xT3PQrjx5o
tuxVJpZyO8cZx+ZqlJ8SrQf6qxuH+rAVgW3gLW5lHmLDAP8AbkyfyFaEXw1uDzLqUQPosRNa2ox8
y7U0XV+JcP8AFpsv4OKtQfEPTJDiWG5iJ7lQ38jWW/w3kx+71JM/7URx/OqkvgDVI/8AVTW0v4lf
50WoMP3Z2tl4m0q8IWG9jLHornaf1rVVtwBB4NeQXmh6jpuTeWUioOrgbh+Yp9hr+paWu+2uX2D+
B/mU0Ogn8DFyJ7M9eyCaWuM0T4g2d+Ug1AfY5jxu6xsfr2rrxKroCpyD3FYSg46SRm1YeTwajBw3
tUnAXmjaOtQIYwVh0pHCbCu3Kngr61J2prcHd2FCA5plHhO73Lk6NcsAV6/ZXJ6/7h/SukRh5YOd
wPQimT28V1A6TIHjkXa6t0YHrmsPR5pdLv20W7kLoAXs5W5Mkf8AdJ/vL/KmB0C4PSnU1QFOF60/
rTEHtVa7u4rK1knmbEadTVjoazLtPtmtW8Df6qBPPZT0LZwufpyaQyIW11qf7y7lkt4TyttGdrH/
AHm659hUn9jaa42PZW7g/wB9Nx/HNO1jUv7LtozHCZ5ppRFFHu27mPqe1UD4ilt4b1buwK3lmEPl
RPvEm/hcHHrVcra0GZ+tfD3S9RidrCMWdwOdyfcP1FeW6nplzpN7Ja3kZSROmf4h2Ir2rTdWubnU
ZdP1C0W2uEiEw8uXepUnHXAwc1z3xQ0tJtHj1AKBLbMFJ9VPY/pRqhM8qPFb114WuLdLYiYKJIfM
laUFViIx8ue/3l596wjwQR2Napk1uCQSCe5LEF9yvuxnH5dRTJJ4/C80sMRgmSWWdUKjoMtu4z6/
KcVND4RlZ4hJOiLhg7ddzDdwo7/cPNZfm6pGY0Z7pSG/djkYYZPHuMn86fFc6wi/uZLxVZSOM4xk
5/mfzoGXrfwfevPCk8sKRSgEOCTkntjHWq9r4bvbqzju42hWKUkKGfBAGctj04NJHda7JKPLmvS5
AUHkcE8D86rxnVEhWOL7UI1JIUKcDPB/PmgCxH4bu5LiWHzIA8ciRAF+HZxlccenNWB4Tu1acSSQ
741/dqrZ8xvl/IfMOtZpOoGRSxuA0jgjg/My8D8QKlNzrDCQb7zExy4wfnx6/kKAJrrw3e2sNzJI
8RW1AZwrZOD7UqeF72RYm3xbZIxIrbjjkgAdOpJqtNcam0EjSTTtHOqh+chgegNKLnWFkWITXauF
8sLyCB6UAWx4YuQJkd4/PSNXManOwsQAG49GHTNS/wDCGX5UIskQkBJYlsKF+Xac++78KpGXWo2V
RNd/uvlwpJxg9PzFNNzq/wDrGmuhnK5OeegI/lQAzUdKn06KCSYoVnGVKHI/PpVEHIqe4urqULDc
yyv5RICOfue2Kr0ALnmlxSYpaBCEUrf0pKGoA+hbEZ0y3H/TJf5UUth/yDbb/rkv8qKze5ZYAo6U
opj8tjsaYhWYbSfSs+71IQSLHbo1xdMMrAnUe7H+EUXF1LNcG1s2AdP9ZIeRH/i3oPxNS2FlHaR7
Y48OeXcnLMfUn1oArJp0t6AdSmLDvBGSE+hPVv5VeS3S3iWOJFSNeAqDAqwBig9KAI1jVeQBTsbu
tIBzTscUAJspSoIwwBoC4703ac9aLAIVUDHQe1YWq+ENO1MMwj+zzN/HEMZ+o6GuhqNiR05pptao
Dx7XPC15pEjeYm+DPEqj5T9fSpfDvi280CURTAz2nRo2PKD/AGT/AEr1maKOWErKodWGGVuQa898
U+Dls0a8sFLWn8adTGfUeq/yrqhXU1y1Bp9zvbDUbXVLNbi0kEsL85B5HsashtrAdQelePaBrdx4
b1DevzwSY8yP1HqPevWrO7hvLVLm3cPDIoZWFY1aTg79AasWTS03JJxjikH3qxEOK547Vk67pb6h
YqLU7Ly3bzbaX+649fY9PxrXprY6g4NMChoupDU9NiuduxyNsi90ccFTWiOPxrzC88btpfiLUP7G
tlnglcGQSNhTIOCw+tb2k+PrbU7Vs2lyb4Nj7LCpdifUHoB9afK0rgdXIxVsZwPWqMTY8QTBiMvb
IwHfhj/iKoiLXtUH72SPS7c9Y0xLMR7n7oP0zR/wj8ekhbzThLJeodzmWQs8691JP6UhknihZBBZ
XEUbyra3aSusa7m28gnHtms+LUHS/wBW1qC2uJYjDGkSeUQ0rDOcA84yRzW/a3YuofOiIdejKOoP
cEdj7VZQAtnI5HrzVKdtAOd8LyxNPPNcG4k1OcB5pHgZEAHRFyOgzUfxClEfg+7EhGXdVUfjXSyt
5YZ8jao5ycDFeT+P/FMes3cdlZNutrYnL9nb29hQ3d3Ezj+DxW5CdbhEjKEKyhVLMwOBg4UHPHAO
R7Vh4BOO1b8lpqNwElN/GQu0gKD8uBgcY5/+vTERiPWDFErQRlYSxVTjPPByKasmp42ARqByAADv
xjHfp705LO8Vwz35V2HJBJIOM805NP1JmWNr5VZmJAJ56Hd/6DQArPrTurPHG7Bl2k4OCOhHPT3q
J7vVsrBsiTygJNowMAHjPvnt3p1zbalawG7lvgByFw2STkcfrST2N5b3CyNdqPODgyHuqjPNADyN
ZuHh3JEPKchRkAAtwR+pz6UbNZdIwIowoUFcY5A5Hfn/AApX03U/N+e9DPwBye49f85pv2LUm2j7
WTKASVORt9Bn8aAArqkdoYFWJogRkYG4hTkE/j2pgv8AVbiRHKwlplO3IABUDP5VKltfDen25jsB
BwO+On59/wAaZbWl1Fd26JconlQsquo3YySCMfXvQA4XOtmMx7VCtzs4B/Kklk1S3uPuwuY1Db+M
Y69emM0q6dfpNJC14BL5av8AKc55A/T+lIsGoymVWv1DJIUIP8RHHp7igCreWeoXl0ZJIo2lkwT5
bAZJ5/PFVVs5mklQJ80XLjPStJrDUIid97t4yBySQB6AdqgvY72ww0zh2uYtjNjnbnkGgDL706g9
MUlAAaGpaQ80AfQ2n/8AIMt/+uS/yopNP/5Blv8A9cl/lRWbGTsxAB9TVHUruQOlnaD/AEmYEhv+
eajq368e9WrmZIbWSR32oi7mPsKpaTC/z3tyuye45Kn+Bf4V/AfqTTAs2lmlrAI4xg53EnqSepJ7
n3qzznj8aTJHygZ96eBQAx2xSqcinEZoxQAmKQvilNGM0hiCTNOpNtHIoEIaQc0/rRjFMBNg9Khk
U78KAQRgg9CKnpp+lK4Hmvi3w4unT+bbr/oszHaB/wAs2/u/T0pngfXDpmoiwuHP2a4OEJPCN/8A
Xr0LUbGO/tJLeYZSVdpPoexrybVLCSxuJI5BiSJypI7kdCPr1rrpS548kh7nsecL70m75hWN4T1T
+1tFhldszIPLmH+0O/4jFbWBXM1yuzEPzmonjyNvY55p4PNKVz1pAeEapp11oepTW11HIoDkq4XI
YZ4Ndp8MdMuEku9TlRkguEEce7+LByTivQJI1kGHjDgYODWF4e/cXWpaZkhba4MkY/2HG4fhnd+V
aSqNx5WBv9D0GfWm7QQd33j3pycKM9aCKzsBmTaWss/nQyvb3Y/5aR/x/wC8OhrF8Va3qfhjTork
Naz75PLO6MqehOevtXVk45xzVe6tLbUIxHd28c6A7gsi5APrQI8W1nxfquuqY7q62QH/AJZRfKv4
+tYgK4wMce9e9Dw5pA/5hVp/37FOHhrRz10y1H/bMU+YLHggOPT86cJ2Byrtn2aveG8N6OvTS7Q/
9sxTB4e0nP8AyCrT/v2KfMFjwkSMDlWIPruoMzbgTK2R0O7pXvQ8OaRj/kF2n/fsUf8ACOaR/wBA
u0/79ijmCx4KZWKhWkZlHQFqRpGIwXYjt81e9jw5pH/QLtP+/YoPhzR/+gXaf9+xS5hngwuJAmzz
n2kgkbuOKXz2OcyOc9fm617v/wAI3pGf+QVaf9+xTv8AhG9H/wCgXaf9+xT5hHgnnPuz5rdMfe7U
CVwciRgen3q97/4RvR/+gXaf9+hR/wAI3o//AEC7T/v2KOYLHgglbI/eNkd91HmE5G44znO7vXvX
/CN6R1/su0/79inf8I5o/wD0DLT/AL9Ci4HgjTuWDeY+4d9/NI0rEAGRjj1avem8N6OOml2n/fsU
weHtJzj+yrT/AL9ijmCx4NkdyPzpcj2/Ovef+EZ0jGf7LtP+/YpV8NaOeumWv/fsUcwWPBcj1H50
meeMZPvXvjeGdH7aZaH/ALZimjw3pG4H+y7QY/6Zii4WLmnENpluR/zyX+VFTKqIgjQBVHAA4xRU
MozNS/f3VpZDlZT5kg/2F7fiSK1cD+Ln0rMtR52s3s3VUCwL7YG4/qf0rSIO7PamIcWxSeZ8pODx
2rG1PULyHVILSykto/NiaRmnzgYIGOPrUV3qN/p8VsLia0M9xN5Ym5WJFwSCffjHXvQBvb/kDYP0
oyTz6Vix3OsSRXMR+ypPEVZJyrGORCM8DOQR0qlDrepnws+qSm1LtEJI1RWGMtjnmgDpQ+4HgihZ
MgntWNaajepq8FnePbS+fGzhoAQVK4+8PfNQw6xLL4jnsdoFoAVhl/vSqAWX8AadgOg8zjpz6Ujy
bSBgnNYVtdaxLrE1o81niJEdmEbchieBz7UkV7qlzcXH2e4sY44Z2iCyhixx75pAb5k2gHaTn0pz
HA+tYEl9qs19cW1gbYG2jUyNMCd7MM4AHSp7bU7i4uNOgngML3EDySoeqsuOP1oA1wTnGPxpQ2SR
g1gWOuT3euXVk6KsA3C3kHVyhAcfgSKr2Gtalewx3UC28kJk2SWq586Jd2CSc4yOpGKAOmI7Vxfj
jTk8+G8Rf9YDFJ7sOV/TIrs1AHesrxPb/aNBuiBlowJVHupz/KnCVpXC5x/gK7a01qa1Y/urhMgf
7Q/+tmvRVB7968st5Baaxa3CnCrIDkd816mDXTiYpSUl1OXD15VXJS3THdKTJxS+9JmuU6hSflFY
E6/ZfG9s68Je2jRn3ZDkfoTW5JwgI9aw/EeI73R7odYbxVP0cFf5kUAbUbFgD7VKOaYB8xwOBxTh
xTEDLmkUbT9aRpGBwozVG71NYZzb28Ulxd4z5a8BR6sewpDLV7eRWFtJcXDbYo1LMQM8VzrfEbw/
wBdt9fKar13YajqtrLb3VzBbxzIVKRIXIB9yR/KuI1T4XXcMRfTbxbllH+rkXYT9KdkB1H/CxvD4
63rn/ti1H/CxPD3/AD+v/wB+mryG4tp7K5eC5ieGVDhkcciojz0NPlQrnsf/AAsXw/8A8/z/APfl
qP8AhYnh8db1/wDv01eN5x3pd2eho5UO57H/AMLH8PD/AJfH/wC/TUn/AAsfw/8A8/jf9+Wrx05p
BmjlQrnsn/Cx/D3/AD+P/wB+mo/4WP4e/wCfx/8Av01eOc0c0cqC57J/wsfw9/z+P/36aj/hY/h7
/n8f/v01eN80c0cqC57H/wALH8Pf8/j/APfpqP8AhY/h/wD5/H/79NXjfNKM0cqC57H/AMLG8Pf8
/j/9+mo/4WN4e/5/H/79NXjnNGTRyoLnsf8Awsbw9/z+v/36aj/hY3h8f8vj/wDfpq8cyaOaOVBc
9jHxH8Pf8/j/APfpqX/hY3h4/wDL4/8A35avGsml3cUcqC57H/wsTw7/AM/jf9+Worxok0UuVDue
+6PzbXEp6vcyN/49j+laRyRxWdo4/wCJbjOSHkB+u9qvK2GCjnikBz+uWDT6vaTvphv4I4pEdAV4
JK4PJHoafI121rEsekf6KpKS2b7CzJjgrzjg9qp+INa1K18RWem2F1aWyzwNK0lyuQCD061qaK9/
9nLapd2ty0hzG1upVdv/AOumBX0SxuIRekW72lnIAYLZ2DFTjnHJ2g8cZ4quNKuR4EXTTD/pQhWN
o93fdkjNVvEmuanaa5Yafp1xawC6RmaSdcqCPfNUX8W6pBo2sTObSS6sJI40mhBMUm729RRYDoLX
SU0vW2uLG0j8maHa+3jY69PwP8xVFNH1iCys5t9s00Vz9paEKQxLE7xuzjox7dqr2XiDV4Nc06y1
Gayu4r8HBtxtaMgZ55qPWvGV1YeKUtIVj/s+Bo1umZclS59e1FgudJBbyLr95chMRywRKrZ6kFsj
H4ism2s2s9QuZ5dCe5m+1NJHcKycKcY6nNV/E/iu58PeIrGLCtYzJvlAX5gM4yD7UzUPFl7bz699
nMLRWVtHLb/LkEsRyT3HNAGjeQTpqF7M2mSXltdpGdqSBSrKMYOSOPcUlvp9/pyadMEM8ltaSoy7
/wCM4Kj+mfas6LxBrum3ek/2sbOe11EhV8lSrISARn8xVK48b6rB4fN4iwtMNRe32iPqo6D6+9Fg
NeLRtWtINLYywTPbyb5EVCrnfnfls89c++KZJZX9w1uH0xodTikXdfQuFRlB5JwcnI/hIpB4webW
tKFsYzYXdq875GWBUHIz2wRVK08QeJLzT11e3js5LSSQqLRf9YVBxu3Uagd4vJ46YqOdBLbyxHo6
sD9MU6I5iB5HHenHpS6geTzJ/o8J7rj9K9SsX86zhlPVo1P6V5pOoMAx0JP8zXo+lDbpNoP+ma/y
rrra0os4cOrV5lzPFIoyaKaMg1yI7hzHAOelcb4z8SadZxJZyTj7UJoptiDcVCsDz6cCuxc7VLH0
4rxlbkWus6l9oVXuzcPu3jnbntWlKHtJctzKtV9lDmtc9Y0jXLHWrUT2E6ypnBA4Kn3Har+4c8V5
X4N+2TeIr6XRXt4YjEN5lQtHnPoCOa7gQeJucXeljP8A0xk/+KqZKzsXCXNFM0dRu/slqzquWfCJ
n+8eBTNPt/sMRQ4Yn5pJW6u3cmsxotV+36emqXFlJCZidsMbKchTjqTWpqWRpN1jgeS+PX7ppLcb
dlcdDqdlPK0UNzC8i8lVYE1Gus2EsojW6haUnATcM1it5UaeGzGq7iy/Mo6jyzmny7BqtjqKvFcw
TyCKNNuPLJz8w9Txg1r7NHP7aTK3j/w9HqujveQxgXlqu8EDll7g15COFJ74r6JuFV7Z0YAqyEEH
0r53lAErhTlQxA+mazR0HT6PbaXLptq12tru84eazuNzAnoBnjA7EY96e1pp5ivDNFYxgByTG6hl
UJmPaAxGS2c4zWHBpgnt4GWQBpWZfmHyqB1yfwqeTQHCoI54mcjLKcgLzjr+tMDKXOBmlI461qL4
eunn8pWjPG7ccgY/Hv7VHHoc0kQlaaAJvZBluuOO1AGZk5p2PetCLR5JIyRNCH3lQpJycEj+YNSv
4euFbaZYi/scjpx0oAyjkUnNaUuh3EVs9w8sPlIWBOTzjPT8jQ2iz/Z4plZdkhRRu4OW6fhmgRnY
NJk+tax8P3AzmSMlDiQKckHof5UNobjd++Ur0BAx+eaAMgEnvS8nvWwPDdy6IYZYiSu5t2VC84xn
vTY9Bd7ieKOZCIwAGIIDMQDj2HPU0DMnnNHNab6JKJ1hEsZkKMxHbg9B9aedDcj93KrYHzAjpyQf
qeO1AGTRT5ImikZHwWUkcHIqPvQAUU4CigD3vRjtS7hPVLlwfx+b+taGBuyO3es2A+Rrs6dPtMay
oPUj5W/9lrSbr8vfrUDOK8UaXdXfiSzuxpH9p20VuySRFwASTweauW2jx67psVvqWmT6XBasRDFF
cY4x6rUt3N4tW7k+x22ntAGIQux3Fe2eajM3jMj/AI9tM/76P+NacnmiuUyNd8MyW2o6YbDS31Gy
tUcyxSygltx4yWP41WPhvU38P63FDpwtVvJI2t7NZAQuDyc9K3DN41T7trppz/tH/Gmed42z/wAe
enfTcf8AGmqfmhWItN0FtF8WW11ZWCfZJ7bZLwMwyAdR9faskeEdfv7PVJpZYIXvpDI9vIoZm2n5
cN2rdFx41yN1np2PZj/jVkS+Kc/8e1jx/tGn7N9195lUnyO1m/Qx4tGv9Q1TRZdTtGMK2L290HYH
nkD+hrOtfCWrWlj4gtPKMomgWO2bcMuobge3FdO0/ivdkWth7fMasJJ4j2qfIs9x+9zWVX91G719
NR0Z+1lypW9dDB/s7WtZvNGS7037Db6Ywd5GlDFyAB0H0qrB4d1KPS7bNt+8TWTcN8wIMZ/i/wDr
V1JfxFziG0OfenI2vlcSW9oPYGuf6yv5X9x0So8qvdfec3/wh1zZ+Ng9qp/syRJGXniIupBGPTPN
Zj+GNVk0uDRW0jdPbyER3vngKqFsk7a7vOt/88oOOhzTd2t78mGAerBhmn9Y/uv7jDmNW3RYYlhy
TtAGabeTC3tppScLHGzZ+gp8G9YVEgAfHPPesnxVL5ejPAvW5dYh+J+b9Aa2W5T2OM2EwwLjkgZ+
pr0i3j8q1hjH8KgfpXD2MH2rUoYB3bP5c13ifyNdNfRRiceG1lKQ4cUnrTqbiuY7GMYkgCuV8Z6D
pt3BHcTWyfaXuIovMUYYhmAP14zXWtwKwdffz9S0Wz/563fmkf7KKT/PFC0A0NN0iz0u2MFjBHFE
TnAXk/U96vHIHFIq5OecY6UoTHegDP1aCSW1WSEZlgYSj3x1H4jIqeC4jvbZXQboZF4OO3cEetWD
kds+tZk1lPaSPNpjKQxzJbucK3uD/Cf50ATW2i2NrMJoYiHH3csSF+gPT8KZFoen28/nxQ4dSWXk
4UnqQOgqN9cS0id762urdY13Nuj3AD13Lmud1T4naZBH/wAS9Jbt+2VKL+Z5quaXcnkj2Nfxfraa
N4enkLYmmXy4l7sSK8SwQAfStHWtcvNcvTcXsm5j91F+6g9qzgPrQkM1LGwW6shI2pLDl8eUT0Oc
Zx+I/X0p0+nRRrGUv2O+YRuSwxjPXr2rJKjPb8qMD/Iphc2ri0QSoDqjOS4Un0GcZPPUYqNdNgeF
Cmp7d48zaeMHOOefSsj6jP4UoUf5FAXNf+yoRCA16ROSPuuNoBPXrU76bF5Ww6luKuV+RhgDnPfk
8DNYW0Yxx+VJtHt+VAGxFpsLXlvDLf7oHXewVvfB6njuaQadD5vkfb98Zh81W3YCtkep9KyCo/H6
UvA//VQFzYOlREEf2iqrgHO/Ibnr1/Snf2MDOUm1EIMAZduemQMZ9KxMD/Io5/iOT6mgLm2dMha0
3f2k24KxyX4YAAqAM+uahWxWSNHbUWDzhdy9STxjPPv3rKAAP/1qOh4OD2NAG3Lo8UfEuoFZASG3
H5+QOMZ45qJNPjMoK3+zrghgeQOg569TWU2WYs5yx6seSaQKP8igC5d2ItVjdLhJQ4ycEZz9KqYp
MbW/+tS5oEJRS0UDPetUHlpDfoP+PY7jj/nmeG/Tn8K0ImDRhwQQ3II70jqDEY2A2kYORkEVnaW5
sp202TIEYLQMf40z0+o6fTFQM0wMnpTto9KAM8nrQaQDSo7ClApetLigBCOOabkDsPyp+KTaKYCA
A9h+VBApwGKSgBojUHIFKQBS9qShgAYdKMjPQUAUHnpSAMgZFcf4gvftWrGFTiO1GCfVz/gP51va
zqS6dYPIuDKcLGv95+wriMSTFVBLyyNyf7zGsq2Jjh7Saua08O66cU7HQ+FrXfPLckfd+VT7966c
fKT71U0uy+xWEUWPmAy31q7iuidT2j5jmp0lSXLe4ooPFRGQg04bmX37VNjS4rDd+FYDL9s8bBv4
bG0z9GkP+C1ubxtKyEL75rF8MlroXuosObydmjPrGvyqfxwT+NAG6rbjx0p2aRRge9KfagBjmmqo
BBA69aecfxcUgf5ipXnGaBFPVbE6nYT2pkMayoU3AZ6iuI/4VPHxnU5OnP7oV6HvycbWH4Uu0H1o
uM88/wCFTQdf7Tl/79il/wCFUW//AEFJf+/Yr0I8D+I0zn+635UXYHn/APwqa3/6Ckv/AH7FH/Cp
oB/zFJf+/Yr0H8G/Kj8Gp3YHn/8Awqa3P/MUm/79j/Gj/hU9v/0FJv8Av2P8a9BH0akP0b8qLsDz
/wD4VPb/APQUm/79ig/Ce3/6Ck3/AH7Feg/g35Un/AW/Ki7A89/4VPb/APQUl/79ij/hU9v/ANBS
b/v2K9Cx7NQB7N+VF2B58PhNB/0FJf8Av2KX/hU1v/0FJf8Av2K9C/76o/BqLsDzz/hU0H/QUl/7
9ij/AIVNB/0FJf8Av2K9Dz7NR+DUXA89/wCFT25/5ikv/fsUf8Kmtx/zFJf+/Qr0Hp2b8qAc9d1F
2I8+/wCFTW5/5ikv/fof40f8KmgH/MUl/wC/Yr0FvbdSZV+Oc0XYHAD4S2//AEFJf+/Y/wAaK9BU
bRjJopXYxSNy81Q1Oz+0xpscpOrBo5P7jD+h71oDpTCp59e1AFOw1AXELI6+XcRHbJGeqn+oPY1b
wXHcfWs++095iJrZhBcRD5XPIb/ZYdx/KnWWpebMLa4UwXYGSj9H91PQigC+nyjBNOJpkhGMjrSo
wI60ALmnCmd6dQAtJQKU0ANzR2pMDPNGf7vNACgcVDd3MNnbvNcOI4kGWY1Df6lb6bbiW5kCBuAB
yWPoBXI6hfz6vMJZ02wIf3UBP/jzep/lWNevCjHmkzSlSlUdkRalfSandm4lVkjUbYIz1C+p9zWx
4b0pt4vZRwB+7B7H1qrpGjvfSiWbIhB5J/i9q69Y1QKE+VVGABXDh4TxE/bVFp0OytONGHsobvcA
3HGakHNMI3dKcOBXqHnCbASaZJN5a5AzjJpxJzxSMuV5AJ9M0DPJBHJ4oluNQv76dVkkIihR8BBn
jiul+H9/PFNfaRcSGVLIBoX64UnpWQPCd5d6pqEnh+6SOxWYoDMON/8AFtx1APFdBpHgW2sLVvNu
ZpL9m3G5hkKFT7eo+tYQhVVSUpyvHojacqbglFanWIzOSDke+OtLuweuKwA3iDS2IkMWqQDkFcRT
Af8AoLfpTo9QfXpDDZieCJDtuS6bJEPZBnv3z6fWtzE0Z9Wtorg24ZpZhyY4l3sv1A6V514xsdfu
tamvbCDUVtCi4UEgjA54Br0yC1hsohHbxKid8dz6k1Iu0HAbJ9zRcZ4A+oX8bENeXasOqmRgR+FJ
/ad//wA/t1/39b/GvYPEvhO01+3fzECXQGY51GDn0PqK8bu7Waxu5ba5UrNExVx71SJHnU77HN7d
f9/W/wAaP7Svj/y+3X/f1v8AGl07TbjVblrezQPIqNJtJxkDrj39qsz6BqVrM0LWru6lVbZ8wDEA
gfXkU9AKv9p33/P5c/8Af1v8aUanff8AP7df9/W/xqZ9C1JWiAtZGaXoFGcEZyD6HinDw9qJjjYW
zbpQGjQcs3zEdOxyD1oAr/2nff8AP7c/9/m/xpBqd9n/AI/bn/v63+NPn0m/hieaW0lSKM4dmXgf
5yKmOgamsURW0kLSgsqY+baMckdhyKAK39p33T7bdf8Af1v8aBqd9/z+3P8A39b/ABp8Gk3lxbie
C3eVMEnaORg4/pVi40C/tIvMaNXUKrERtuIBAIz+YoAq/wBp3w/5fbn/AL/N/jR/al9/z+3X/f5v
8alGjak+0LZTktnHyenX+VC6NfEb3tZI0G4FmUjkdRQBF/ad8f8Al9uf+/zf40n9o3//AD+3P/f5
v8aZdWVzZSBLqJ4mZdwDDqPWocUAWf7Rvv8An9uf+/zf40v9o3//AD+3P/f5v8aq9KKALP8AaN9/
z+3P/f5v8aDqN9/z+3P/AH+b/Gq1FAFkajf5/wCP25/7/N/jXR+Ary6m8W2iS3VxIhD5VpCR09K5
PFdN8P8A/kb7P6P/ACoYI9kTKgBuaKXP7sUVAxUORTzxTUXFKRmgAyDwaq3lhDeRiKdAUByhHDIf
UHtVkDHNKTkUAZAGo6e2cC9txwc8SqP5N+hqxb6vZTNsMwjl/wCeco2N+R61eIwPUVyHiC2lubwm
SAtEBgDbn9axrVfZR5rXFKVjrcg8g8etKpU/xA15+jS2oxb3VxCB/AJMj8jmrCa1qkfCXuR/tQqa
xjjaT8iPaRO7pCcev5VxB1/VSMG7A9xCtVZtSvpj+9v7gg9VB2A/lireLpdxe2gdvd6la2I3XVxH
H/sseT+FYd54nkmUrpkJC95phgD/AHR1P44rnI4d7kwQMWP8Q+Yn+tbGmaDdzRnzB5S5zlutc9XF
VJR/cxuzTD1ITnaWxSCvLcGaV3nuG6s/X6AdvwrYsNCadhJdhlX+6K17LSbezUNgPIP4yOavBDwc
5qKOAlKXPiHd9junilFctJWQ1I0jjCKoCjoAKUDPFOpM7T0zXprRHFuxwGBUTyYapN2e1Rsh3gjm
hgORs81jeIb2aC3jtbEhtQu2McPog/ic+wH64q/qF5Bp1pLc3MgjjQck9/b6msrRrGe4kbVb9GFx
cLtSP/njF1C/XuTTQGlpdgmm2MVnDyka4ye56kn3JzV7YoIwADSJgIOMGn9aGBG5A3M2CAM9KzdD
i32AuOjXLNK34k4/TFX5gWyudoPc1S0OTZYtasNr2rtEwPpnIP0IIoAr3Bmu768RbqWFLaNSix45
JGcn1+lRpfXFxbafGj7Zrgb3ZR0UdT+NWriwuxc3M9nLDi4UKyuD8pHGRQNCtTbwpKpkkiQJuDEH
H4VyuFS7t/Wp0qULK/8AWhdtZ47y3Wa3YmNuQSK8t+J9kltr0MyAAzw5f3IOM/lXpek2n9nWKW/B
ZclmHQmvMfiZqMd34iSCL5hax7WIP8ROSPw4rpp3cVzGErcz5TlrGe4gkc2oYvJG0Z2jJweuPQ+9
aK+KtQt12DyA42gkp83GMZ/75FZ9lcPa3IeJN7lWXbjOcjFX21UyRJ5ljlwMvJs5YZBJ6cdK0IG2
via/s4Io43iMUYIUMucA53fnn9BSp4nvVI+aItgru28kZJ6/UmpE1KNp7krpW7z2XCBfu8D26nGf
xpBqoGANMzDj7pQcjPHOOv8AhQAj+JZrnSZ7SeFZJZEEayDjy0G3oPU7RQPFl+rAqYFypVyExv6c
nnr8opx1hi77LHYH3AYQBuePSop9SEht9lgESMq7ArnzNvrx0oGNt9fvbSyjhiKCNTuUsueck9fq
TTovEd5EzgiEh8B0dOuFAGfwUU/+1kkmMx08sBGwwBwMnOelOXV4zL+808lgpJXAxg9zxmgQyfxZ
qFxGySPF86shwuMg5/x4pr+Jr2SQTMsBlGcyBOdpzwfb5jTo9QeUMU04N5ZUsAoC4B6Hiki1Typb
h/7PLCZg2NvGOODx7dvWgCpqOpz6oUkmWMBBtGxdoxnP9ap5Ht+dbKaksEtzLLp+5JSSFIwEyNvp
7UQ6kViihfTt6QqAwCgE4A5Jx+NAzG49vzpA3IHH51syal5pcfYNqMRhQoBxkkg8f5xTLi4+0Jcu
lkV83Zs/d/c7E596BGWRSU5zyeoOeh7U3FAAa6X4f/8AI32f+6/8q5qul8Af8jfZ/R/5UMEezD/V
iilC/IOaKkB9BNFJSGHWlAoFLQAmBUbR54zx6VJTWHvSaAryadbSj95Ch9wuKqP4d0+Xny3H0Yit
MHFLmodKD3QuVPoZH/CM6cv8Eh/4Gamh0OwiOVhyf9o5rSzSHmkqNNbIXJHsRJaxR/6uNF/3VxUg
BHU5o24PWlrRIpaBkCjOaay5pVG0UwFxRnFMMo7DJqpqOpwaXYyXt62yGIZJ70AXcZPHFRXM6wxt
JK4jiQFmc9ABXFj4m24dXl068jsyeLjAOfw/+vWjDFP4peO9nDR6UPmgtm/5eD2d/wDZ9F/OhagL
ZxSeJ7uLULqJksIWzawPwZT/AM9GHp6D8a6dOOv3qRECL0G6lUY5oAVgKVelB5oyBQA11Dc9xzWV
dQzxXZv7Nd82NssOcCRe3/Ah2/KtUsKaVHWgCvZ6lbXylYnCyDrEw2uv1Wpinlndu4754FQXVlbX
Y/fW8bsOAzD5h+PWvNPF2gazLrsyaXbXr2WxQuyQlScc9TQB1Hirx1Z6RC8Fk6XN664ARsrGfUnv
9K8ille4maaVizuSzE9Sa118H6+OTpFzn/dpf+EQ1/8A6BN1/wB8iqVhGVa3RtbgSqoYgEEEkcH6
VdGvXIxhI1x2AOD9efYcVZ/4Q7Xv+gTc/wDfI/xpD4P17/oE3X/fI/xpgQtr90XDMqEhtw5PXv39
vwpDrt1iIAIqxkFQpP8Aj71P/wAIfr3/AECbr/vn/wCvR/wh+vf9Am6/75oAgk124lkiZ0j/AHe4
ALkdev0pDrtx0CRqMEYGT/X2qx/wh+vf9Ai6/wC+aT/hD9e/6BFz9dv/ANegCvFrdxBAsUaRBQAC
QDk4x1/KpP8AhILpbhphHDuMQiHB6c+/vUn/AAh+vD/mEXR/4DS/8Ifr/wD0Cbr/AL5H+NAEP9vX
BVl8qEK3GMH/ABobxBeEgkJkdBjj/PFT/wDCH6//ANAm5/75FJ/wh+v/APQJuv8Avn/69AFZ9bme
CSERRBJF2nqTj6k04a5d46qwLFufepv+EP18/wDMJuf++R/jS/8ACG6+P+YVcn8B/jQBGviS98zO
I2AcsNw9umfT/GmLr90HRsL8h49v85NSnwjrw/5hVz/3yKUeENePTSbn/vkUAZdxP9pmaVlAZjk4
7moia2j4P17r/ZNz/wB8j/Gk/wCER18/8wm5/wC+RQBjV0fgBs+L7MAdn/lVQ+ENfH/MJuR/wGt/
wT4e1bT/ABRaz3VhLHCoYMzDpkUNgj1MttQCikZSzYb7tFTYCekxS0UhhRRRQA0mkNOxTSOaAEXl
qcRSgAUhYDrQAgNFIJFY4B4pe9AC0YxS5AHNN8wEHbzigA3cdDTs1GJfmwcZ9jWdqet2GmOBdXCr
KfuxJlnb6KOaANHChicY964v4jSi50j7Fay+ZdF1kNvGCzFB1JA6D61qLLrOunbCraVZHrI4Bnf6
L0X8cmtLTNFtNJjZbWLEkhzJMx3PIfVm70xWueUXOu2culyRIcsybBFt+7XpXgu1lsfCunxXD7pP
Kz1yACcgfka0Ro2nidpxY2okbOX8oZOeuTWNYv8A8I3qCadJk6dO3+iO3SJz/wAsyfT0/KsqVKNN
NR6ijBROkzhsN+dLkCmFhKNvTHWsHxjr83h3TIri3iSSR5NgD5xitCjoVYnsaC2P4TXlf/C1tS5A
sbbj0Zqb/wALV1IHmytv++2p2A9WHPY0pPHSvKh8VtTH/Ljbf99NQfipqZ4+w23/AH01HKFz1PcP
7p/KjIbjBAH4V5YPipqS/wDLlb/99GlHxX1I5AsbX8WaiwXPUjgnAY/nTgvufzryr/hampg5+w2u
P940p+K+pdrG1/76NFhHqhA9T+dNxn+JvzrywfFbU+9ja/8AfRp3/C1tR6fYbX/vo0WA9R2/7R/O
jA/vH868u/4WrqX/AD42v/fRpv8AwtXUv+fG1/76ajlGeqBR/eP50u0ep/OvK/8Ahaupf8+Nr/30
aP8Aha2p/wDPja/99GjlYHqe0ep/OjA/vH868s/4Wtqf/Pja/wDfRo/4Wrqf/Pja/wDfRoswPU8D
+8fzo2j+8fzrywfFXUv+fG1/76NIfitqf/Pja/8AfRosK56ptx/Efzo3DIHOa8sHxW1If8uNr/30
1D/FTUiCfsFqCO+5qLDPUWGOcsfxpQRjv+dV7K5e5soJGUBpI1fA9xmrI4xSAMj3/Ojgev506kPN
ADdwPr+dLnjvQPpTqAEIB60U6ikAUUUUwCiiigBDQetLSGgBAckj0qtd3qWtrLPIp2RqWJ+gzU3I
fPamzwxTwSRyAMjqVYeoPBoA4vRviPFqWspayWiQQykhZmfHT19K6eXXtMh+Z9RtFH+1KKwdN+H+
j2Gp/aMSTrzthlIZF/Tn8a6GPSLCBsw2Nqv+7CoNAOxRfxbpp4hnec9hbwtJn8QMUwa1qt4dun6L
JGP+el24jH/fIya3lRQMKoX6cUbVAx0pgYTaTqV8uNT1IxI3WKyTaP8Avs5P5Yq7p2g2Glf8eluq
E9XbLO31Y81oKgXncT9TT6QDNpByDx6GlUnnNG2lyMUDDHHNZ2r2tndaVPBfELbkEl8/dx0I9xWg
xyvBrMu4/teqQWzHMMIM7pjgnOFB/HJ/CgRS0221a506L+0blkAGB5I2SSDszHtkdhVkeG9KlQpN
ZpMCckykuSfxq7c3Is4BI2XZiAB6mqramUWZZYNk0QDFQ2QQTjrUOpGLsxNpHPa38NdOukZ9O3Wc
3bBJQ+2O1eY6jptxpl9La3ceyWPt6+49q93tpbiYAPb+UnrvzXI/E7RkudJGpRACW1IDEdWU8YP0
q4y5tgPLRg4FbWoeF7qzC+VItw24KwAKlScY69R8wGRWKRjnvWkmparYXr3ZJWacAlnQMGxgjjp6
VYFlfCd6Z1VioRow/mDnrj5cdjzVVPD16WOYSG2lkUYJc5AAxnIznPNS/wDCSasDHicZXgYQc9OT
6ngUw6/qXylZfnQbd4jG7rnk9+gouFh8/hjUIlOyITbUV2EbA7cnp7/hTH8OXq3EFuiLJLNCZiqM
MIASCCenUU8+JNW2MvmBVkXaMRKoA6fLgcVG/iDUXvEujKPMWMxjEQC4zk5GMdeaAGroN7vt0mhE
InlEQZmHBJ7jqOh/Knt4bv8AaTFAZVyF3KQCScdBnPcfnUB1i/JTdJnYyODt6Fc7T/48al/tzUyy
lJ+UUgEIOBwT/wCgigBs2g6hbRzyS2xVYAC5DA/Ke/05qgSM4xzWnL4i1OW2uIHlXy7jh1EQHHHT
jjoKz9jEE7WO0cnFAEecdqAfalO49jx7UoVgoJVsE4zigBv4UvB7UuCT04xml2lcbgcN04oAZ07U
UpySeOBSZoEL2ozwfpSE8YoI+U/ShjR9A6Vzpll/1wT/ANBFXH7VR0g402z/AOuCf+gir7DNSNDR
nNPFIOtOpAFFJRQAUUUUALRRRQAUUUUAIaMZpDQDQAjUwKN3I4qXrSYxQAny+n6UAgdBS57UYoAW
k2ilooATApaKKAFprDinUh6UgEA4rN4XXps9XtlwP72GOf5itFs7QKzNVhaHyru3+a4gJZV/vqfv
L+P9KYEmq5NtGyqT5cisQPQGqUwW/mupFSRojEqkYweDnitO3uYL2IPE24H9D6H0PtUwIYEqAAOu
DWMqXMxW1MrTwhvc2qzJD5fzh8/ez796peOJkg8G6iJCMyKEA9yRiuhL4QkAYHvXlPxB8Rx6pdJY
WUge3gO53B4Z/b1Aq6cOVWA4zkda3IbrUI0leS13rIiqgcYxwMEeucVifdOfWtnZqsNt9pUxBcB2
24z8vTPv7VsA9p9TkiiX+z3R4Wd/MPVjg5/IE0G+1CEGSaxYtlQGYHAJx+ZPGKZJ/arurMyMsh2A
5GOQWxg+2akZdZuSQzRSDKuw3DnB4/8Ar0hi/a9S+0KBpzqyy7jHkgHqdv6037df/bBeNpzFFjwE
wdqgnOaa76vJuCiHgGTYu3heuPp3qm+t3r4DyDhQOF64GKYjSF7qO4K2nAuMYJJGzBxz7c4qB7u/
SEPLYsCg3GQ52lTxkjoee9U01u8iGEdQMEABBgZOabJrN5NE0UjhkZPLI29qALst9eTbI/sLAxus
gByWwvr+NWIdT1V0iZNO8xoRhm2Z3c96zjrV2twZ0YK5jWPkZwAMUx9Yu5cbnUEdCFA75/nQBrJq
GpMVjGmZZhtXK45ZsjP8vwqM6pqCZkksSQoY5boM8E/njms9tavWkD+d8wxzj0pkuqXNxB5LsNn9
1VwOuf6UAaDajdx3Qkk05WcwmFducMR1b8KLe4v4kjUWilVI5J4JAHH16VROs3heBhKAYGLphBwT
1+tNGr3YXaJepznbQA6awvJJJZJIPLPmEFPQ+lMfSr1JAptJQ24L06E84qQ65eMMeYFGcgKuAPpT
jrt4UK7kweuEHNMCjNG0E7xSDDoxUj3FNb7p+lLM7TyvLIcu7Fj9TSH7p+lJgj37Sh/xLbL/AK4J
/wCgitDtVHSh/wASyz/64J/6CKvGpYIQU6m0opDA0UtFACUUtFABRRRQAUUUUANNAoNAoAdTW6U6
mt0oAYDThTRThQAtOptOoASiiigBaKSloAQ0xlDjLDpTmpB9w0IDNuNMRZPtFvNJbTt1dOQ31Xof
rWL4l13UvDVgly4trpXfyxwyHPqea6eT/Vr+FcX8UP8AkW4P+vr+hpoDi9W8a6xq8bQPMIIDwYoe
PzPWufBwMUv8R+tJ61XUTDOana9u5EEbzu0eMbS2RioFp/pSYyZry6Kqpncqn3QT07UgvrxFwtxI
FPUBqj7U00gLAvrxIwqXEiqF2gBugqs2Scsck9SakP8AqxUZqhCAUuKBS0AIaSlooAKUCkp1ACGm
049Kb3oAUCg0opDQAhoP3T9KDQfun6UAj6C0n/kGWn/XvH/IVdNUtJ/5Blp/17x/yFXT0qWCEoHW
igdakY6iiimAUUUUAf/Z

------=_NextPart_01D9B681.506CBC00
Content-Location: file:///C:/84FA8AF2/ART9_nawi_vol7_n2_v2_archivos/header.htm
Content-Transfer-Encoding: quoted-printable
Content-Type: text/html; charset="us-ascii"

<html xmlns:v=3D"urn:schemas-microsoft-com:vml"
xmlns:o=3D"urn:schemas-microsoft-com:office:office"
xmlns:w=3D"urn:schemas-microsoft-com:office:word"
xmlns:m=3D"http://schemas.microsoft.com/office/2004/12/omml"
xmlns=3D"http://www.w3.org/TR/REC-html40">

<head>
<meta http-equiv=3DContent-Type content=3D"text/html; charset=3Dus-ascii">
<meta name=3DProgId content=3DWord.Document>
<meta name=3DGenerator content=3D"Microsoft Word 15">
<meta name=3DOriginator content=3D"Microsoft Word 15">
<link id=3DMain-File rel=3DMain-File href=3D"../ART9_nawi_vol7_n2_v2.htm">
<![if IE]>
<base href=3D"file:///C:/84FA8AF2/ART9_nawi_vol7_n2_v2_archivos/header.htm"
id=3D"webarch_temp_base_tag">
<![endif]><!--[if gte mso 9]><xml>
 <o:shapedefaults v:ext=3D"edit" spidmax=3D"2057"/>
</xml><![endif]--><!--[if gte mso 9]><xml>
 <o:shapelayout v:ext=3D"edit">
  <o:idmap v:ext=3D"edit" data=3D"1"/>
 </o:shapelayout></xml><![endif]-->
</head>

<body lang=3DES-EC link=3Dblue>

<div style=3D'mso-element:footnote-separator' id=3Dfs>

<p class=3DMsoNormal><span lang=3DES><span style=3D'mso-special-character:f=
ootnote-separator'><![if !supportFootnotes]>

<hr align=3Dleft size=3D1 width=3D"33%">

<![endif]></span></span></p>

</div>

<div style=3D'mso-element:footnote-continuation-separator' id=3Dfcs>

<p class=3DMsoNormal><span lang=3DES><span style=3D'mso-special-character:f=
ootnote-continuation-separator'><![if !supportFootnotes]>

<hr align=3Dleft size=3D1>

<![endif]></span></span></p>

</div>

<div style=3D'mso-element:endnote-separator' id=3Des>

<p class=3DMsoNormal><span lang=3DES><span style=3D'mso-special-character:f=
ootnote-separator'><![if !supportFootnotes]>

<hr align=3Dleft size=3D1 width=3D"33%">

<![endif]></span></span></p>

</div>

<div style=3D'mso-element:endnote-continuation-separator' id=3Decs>

<p class=3DMsoNormal><span lang=3DES><span style=3D'mso-special-character:f=
ootnote-continuation-separator'><![if !supportFootnotes]>

<hr align=3Dleft size=3D1>

<![endif]></span></span></p>

</div>

<div style=3D'mso-element:header' id=3Dh1>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES><!--[if gte=
 vml 1]><v:shapetype
 id=3D"_x0000_t202" coordsize=3D"21600,21600" o:spt=3D"202" path=3D"m,l,216=
00r21600,l21600,xe">
 <v:stroke joinstyle=3D"miter"/>
 <v:path gradientshapeok=3D"t" o:connecttype=3D"rect"/>
</v:shapetype><v:shape id=3D"docshape1" o:spid=3D"_x0000_s1050" type=3D"#_x=
0000_t202"
 style=3D'position:absolute;margin-left:287.45pt;margin-top:21.7pt;width:21=
8.15pt;
 height:20.85pt;z-index:-15953920;mso-position-horizontal-relative:page;
 mso-position-vertical-relative:page' filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:1.2pt;margin-right:.9pt;margin=
-bottom:
    0cm;margin-left:1.0pt;margin-bottom:.0001pt;text-indent:151.6pt;line-he=
ight:
    91%'><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;
    line-height:91%;font-family:"Seravek Light",sans-serif;color:#6D6E71'>P=
eralta,<span
    style=3D'letter-spacing:-.45pt'> </span>P.<span style=3D'letter-spacing=
:-.45pt'>
    </span>G.<span style=3D'letter-spacing:-.4pt'> </span>(2023)<span
    style=3D'letter-spacing:2.0pt'> </span>E-branding:<span style=3D'letter=
-spacing:
    -.05pt'> </span>la importancia de<span style=3D'letter-spacing:-.05pt'>=
 </span>la
    gesti&oacute;n de<span style=3D'letter-spacing:-.05pt'> </span>la
    reputaci&oacute;n en <span style=3D'letter-spacing:-.1pt'>l&iacute;nea<=
/span></span><span
    lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-heigh=
t:91%;
    font-family:"Seravek Light",sans-serif'><o:p></o:p></span></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:footer' id=3Def1>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES><!--[if gte=
 vml 1]><v:shape
 id=3D"docshape3" o:spid=3D"_x0000_s1048" type=3D"#_x0000_t202" style=3D'po=
sition:absolute;
 margin-left:25.05pt;margin-top:562.55pt;width:21.8pt;height:13.7pt;z-index=
:-15952384;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.5pt;margin-right:0cm;margin-b=
ottom:
    0cm;margin-left:3.0pt;margin-bottom:.0001pt'><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-begin'></span><span
    style=3D'mso-spacerun:yes'>&nbsp;</span>PAGE <span style=3D'mso-element=
:field-separator'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'>164</spa=
n></b><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-end'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--><!--[if gte vml 1]><v:shape id=3D"docshape4" o:spid=
=3D"_x0000_s1047"
 type=3D"#_x0000_t202" style=3D'position:absolute;margin-left:84.05pt;margi=
n-top:568.15pt;
 width:257.75pt;height:11.85pt;z-index:-15951872;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.55pt;margin-right:0cm;margin-=
bottom:
    0cm;margin-left:1.0pt;margin-bottom:.0001pt'><i style=3D'mso-bidi-font-=
style:
    normal'><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.=
0pt;
    font-family:"Seravek Light",sans-serif;color:#6D6E71'>&Ntilde;AWI</span=
></i><span
    lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;font-famil=
y:"Seravek Light",sans-serif;
    color:#6D6E71'>.<span style=3D'letter-spacing:-.5pt'> </span>Vol.<span
    style=3D'letter-spacing:-.2pt'> </span>7,<span style=3D'letter-spacing:=
-.2pt'> </span>N&uacute;m.<span
    style=3D'letter-spacing:-.25pt'> </span>2<span style=3D'letter-spacing:=
-.2pt'> </span>(2023):<span
    style=3D'letter-spacing:-.2pt'> </span>Julio,<span style=3D'letter-spac=
ing:
    -.2pt'> </span>163-174.<span style=3D'letter-spacing:-.2pt'> </span>ISS=
N<span
    style=3D'letter-spacing:-.2pt'> </span>2528-7966,<span style=3D'letter-=
spacing:
    -.2pt'> </span>e-ISSN<span style=3D'letter-spacing:-.2pt'> </span>2588-=
<span
    style=3D'letter-spacing:-.2pt'>0934</span></span><span lang=3DES
    style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;font-family:"Seravek=
 Light",sans-serif'><o:p></o:p></span></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:footer' id=3Df1>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES style=3D'ms=
o-no-proof:
yes'><!--[if gte vml 1]><v:shapetype id=3D"_x0000_t75" coordsize=3D"21600,2=
1600"
 o:spt=3D"75" o:preferrelative=3D"t" path=3D"m@4@5l@4@11@9@11@9@5xe" filled=
=3D"f"
 stroked=3D"f">
 <v:stroke joinstyle=3D"miter"/>
 <v:formulas>
  <v:f eqn=3D"if lineDrawn pixelLineWidth 0"/>
  <v:f eqn=3D"sum @0 1 0"/>
  <v:f eqn=3D"sum 0 0 @1"/>
  <v:f eqn=3D"prod @2 1 2"/>
  <v:f eqn=3D"prod @3 21600 pixelWidth"/>
  <v:f eqn=3D"prod @3 21600 pixelHeight"/>
  <v:f eqn=3D"sum @0 0 1"/>
  <v:f eqn=3D"prod @6 1 2"/>
  <v:f eqn=3D"prod @7 21600 pixelWidth"/>
  <v:f eqn=3D"sum @8 21600 0"/>
  <v:f eqn=3D"prod @7 21600 pixelHeight"/>
  <v:f eqn=3D"sum @10 21600 0"/>
 </v:formulas>
 <v:path o:extrusionok=3D"f" gradientshapeok=3D"t" o:connecttype=3D"rect"/>
 <o:lock v:ext=3D"edit" aspectratio=3D"t"/>
</v:shapetype><v:shape id=3D"image2.png" o:spid=3D"_x0000_s1057" type=3D"#_=
x0000_t75"
 style=3D'position:absolute;margin-left:401.2pt;margin-top:569.15pt;width:9=
4.85pt;
 height:7pt;z-index:-15953408;visibility:visible;mso-wrap-style:square;
 mso-wrap-distance-left:0;mso-wrap-distance-top:0;mso-wrap-distance-right:0;
 mso-wrap-distance-bottom:0;mso-position-horizontal:absolute;
 mso-position-horizontal-relative:page;mso-position-vertical:absolute;
 mso-position-vertical-relative:page'>
 <v:imagedata src=3D"image008.png" o:title=3D""/>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES><!--[if gte vml 1]><v:shape id=
=3D"docshape2"
 o:spid=3D"_x0000_s1049" type=3D"#_x0000_t202" style=3D'position:absolute;
 margin-left:535.7pt;margin-top:562.55pt;width:21.05pt;height:13.7pt;z-inde=
x:-15952896;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.5pt;margin-right:0cm;margin-b=
ottom:
    0cm;margin-left:3.0pt;margin-bottom:.0001pt'><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-begin'></span><span
    style=3D'mso-spacerun:yes'>&nbsp;</span>PAGE <span style=3D'mso-element=
:field-separator'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'>163</spa=
n></b><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-end'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:header' id=3Deh4>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES style=3D'fo=
nt-size:
1.0pt;mso-bidi-font-size:8.5pt;line-height:5%'><o:p>&nbsp;</o:p></span></p>

</div>

<div style=3D'mso-element:header' id=3Dh5>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES><!--[if gte=
 vml 1]><v:shape
 id=3D"docshape9" o:spid=3D"_x0000_s1046" type=3D"#_x0000_t202" style=3D'po=
sition:absolute;
 margin-left:287.45pt;margin-top:21.7pt;width:218.15pt;height:20.85pt;
 z-index:-15951360;mso-position-horizontal-relative:page;
 mso-position-vertical-relative:page' filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:1.2pt;margin-right:.9pt;margin=
-bottom:
    0cm;margin-left:1.0pt;margin-bottom:.0001pt;text-indent:151.6pt;line-he=
ight:
    91%'><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;
    line-height:91%;font-family:"Seravek Light",sans-serif;color:#6D6E71'>P=
eralta,<span
    style=3D'letter-spacing:-.45pt'> </span>P.<span style=3D'letter-spacing=
:-.45pt'>
    </span>G.<span style=3D'letter-spacing:-.4pt'> </span>(2023)<span
    style=3D'letter-spacing:2.0pt'> </span>E-branding:<span style=3D'letter=
-spacing:
    -.05pt'> </span>la importancia de<span style=3D'letter-spacing:-.05pt'>=
 </span>la
    gesti&oacute;n de<span style=3D'letter-spacing:-.05pt'> </span>la
    reputaci&oacute;n en <span style=3D'letter-spacing:-.1pt'>l&iacute;nea<=
/span></span><span
    lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-heigh=
t:91%;
    font-family:"Seravek Light",sans-serif'><o:p></o:p></span></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:footer' id=3Def5>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES><!--[if gte=
 vml 1]><v:shape
 id=3D"docshape11" o:spid=3D"_x0000_s1044" type=3D"#_x0000_t202" style=3D'p=
osition:absolute;
 margin-left:25.15pt;margin-top:562.55pt;width:21.7pt;height:13.7pt;z-index=
:-15949824;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.5pt;margin-right:0cm;margin-b=
ottom:
    0cm;margin-left:3.0pt;margin-bottom:.0001pt'><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-begin'></span><span
    style=3D'mso-spacerun:yes'>&nbsp;</span>PAGE <span style=3D'mso-element=
:field-separator'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'>166</spa=
n></b><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-end'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--><!--[if gte vml 1]><v:shape id=3D"docshape12" o:spid=
=3D"_x0000_s1043"
 type=3D"#_x0000_t202" style=3D'position:absolute;margin-left:84.05pt;margi=
n-top:568.15pt;
 width:257.75pt;height:11.85pt;z-index:-15949312;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.55pt;margin-right:0cm;margin-=
bottom:
    0cm;margin-left:1.0pt;margin-bottom:.0001pt'><i style=3D'mso-bidi-font-=
style:
    normal'><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.=
0pt;
    font-family:"Seravek Light",sans-serif;color:#6D6E71'>&Ntilde;AWI</span=
></i><span
    lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;font-famil=
y:"Seravek Light",sans-serif;
    color:#6D6E71'>.<span style=3D'letter-spacing:-.5pt'> </span>Vol.<span
    style=3D'letter-spacing:-.2pt'> </span>7,<span style=3D'letter-spacing:=
-.2pt'> </span>N&uacute;m.<span
    style=3D'letter-spacing:-.25pt'> </span>2<span style=3D'letter-spacing:=
-.2pt'> </span>(2023):<span
    style=3D'letter-spacing:-.2pt'> </span>Julio,<span style=3D'letter-spac=
ing:
    -.2pt'> </span>163-174.<span style=3D'letter-spacing:-.2pt'> </span>ISS=
N<span
    style=3D'letter-spacing:-.2pt'> </span>2528-7966,<span style=3D'letter-=
spacing:
    -.2pt'> </span>e-ISSN<span style=3D'letter-spacing:-.2pt'> </span>2588-=
<span
    style=3D'letter-spacing:-.2pt'>0934</span></span><span lang=3DES
    style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;font-family:"Seravek=
 Light",sans-serif'><o:p></o:p></span></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:footer' id=3Df5>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES style=3D'ms=
o-no-proof:
yes'><!--[if gte vml 1]><v:shape id=3D"_x0000_s1056" type=3D"#_x0000_t75" s=
tyle=3D'position:absolute;
 margin-left:401.2pt;margin-top:569.15pt;width:94.85pt;height:7pt;z-index:-=
15950848;
 visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:0;
 mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom=
:0;
 mso-position-horizontal:absolute;mso-position-horizontal-relative:page;
 mso-position-vertical:absolute;mso-position-vertical-relative:page'>
 <v:imagedata src=3D"image008.png" o:title=3D""/>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES><!--[if gte vml 1]><v:shape id=
=3D"docshape10"
 o:spid=3D"_x0000_s1045" type=3D"#_x0000_t202" style=3D'position:absolute;
 margin-left:535.6pt;margin-top:562.55pt;width:21.25pt;height:13.7pt;z-inde=
x:-15950336;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.5pt;margin-right:0cm;margin-b=
ottom:
    0cm;margin-left:3.0pt;margin-bottom:.0001pt'><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-begin'></span><span
    style=3D'mso-spacerun:yes'>&nbsp;</span>PAGE <span style=3D'mso-element=
:field-separator'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'>165</spa=
n></b><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-end'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:header' id=3Deh6>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES style=3D'fo=
nt-size:
1.0pt;mso-bidi-font-size:8.5pt;line-height:5%'><o:p>&nbsp;</o:p></span></p>

</div>

<div style=3D'mso-element:header' id=3Dh7>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES><!--[if gte=
 vml 1]><v:shape
 id=3D"docshape13" o:spid=3D"_x0000_s1042" type=3D"#_x0000_t202" style=3D'p=
osition:absolute;
 margin-left:287.45pt;margin-top:21.7pt;width:218.15pt;height:20.85pt;
 z-index:-15948800;mso-position-horizontal-relative:page;
 mso-position-vertical-relative:page' filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:1.2pt;margin-right:.9pt;margin=
-bottom:
    0cm;margin-left:1.0pt;margin-bottom:.0001pt;text-indent:151.6pt;line-he=
ight:
    91%'><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;
    line-height:91%;font-family:"Seravek Light",sans-serif;color:#6D6E71'>P=
eralta,<span
    style=3D'letter-spacing:-.45pt'> </span>P.<span style=3D'letter-spacing=
:-.45pt'>
    </span>G.<span style=3D'letter-spacing:-.4pt'> </span>(2023)<span
    style=3D'letter-spacing:2.0pt'> </span>E-branding:<span style=3D'letter=
-spacing:
    -.05pt'> </span>la importancia de<span style=3D'letter-spacing:-.05pt'>=
 </span>la
    gesti&oacute;n de<span style=3D'letter-spacing:-.05pt'> </span>la
    reputaci&oacute;n en <span style=3D'letter-spacing:-.1pt'>l&iacute;nea<=
/span></span><span
    lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-heigh=
t:91%;
    font-family:"Seravek Light",sans-serif'><o:p></o:p></span></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:footer' id=3Def7>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES><!--[if gte=
 vml 1]><v:shape
 id=3D"docshape15" o:spid=3D"_x0000_s1040" type=3D"#_x0000_t202" style=3D'p=
osition:absolute;
 margin-left:25.2pt;margin-top:562.55pt;width:21.7pt;height:13.7pt;z-index:=
-15947264;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.5pt;margin-right:0cm;margin-b=
ottom:
    0cm;margin-left:3.0pt;margin-bottom:.0001pt'><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-begin'></span><span
    style=3D'mso-spacerun:yes'>&nbsp;</span>PAGE <span style=3D'mso-element=
:field-separator'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'>168</spa=
n></b><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-end'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--><!--[if gte vml 1]><v:shape id=3D"docshape16" o:spid=
=3D"_x0000_s1039"
 type=3D"#_x0000_t202" style=3D'position:absolute;margin-left:84.05pt;margi=
n-top:568.15pt;
 width:257.75pt;height:11.85pt;z-index:-15946752;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.55pt;margin-right:0cm;margin-=
bottom:
    0cm;margin-left:1.0pt;margin-bottom:.0001pt'><i style=3D'mso-bidi-font-=
style:
    normal'><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.=
0pt;
    font-family:"Seravek Light",sans-serif;color:#6D6E71'>&Ntilde;AWI</span=
></i><span
    lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;font-famil=
y:"Seravek Light",sans-serif;
    color:#6D6E71'>.<span style=3D'letter-spacing:-.5pt'> </span>Vol.<span
    style=3D'letter-spacing:-.2pt'> </span>7,<span style=3D'letter-spacing:=
-.2pt'> </span>N&uacute;m.<span
    style=3D'letter-spacing:-.25pt'> </span>2<span style=3D'letter-spacing:=
-.2pt'> </span>(2023):<span
    style=3D'letter-spacing:-.2pt'> </span>Julio,<span style=3D'letter-spac=
ing:
    -.2pt'> </span>163-174.<span style=3D'letter-spacing:-.2pt'> </span>ISS=
N<span
    style=3D'letter-spacing:-.2pt'> </span>2528-7966,<span style=3D'letter-=
spacing:
    -.2pt'> </span>e-ISSN<span style=3D'letter-spacing:-.2pt'> </span>2588-=
<span
    style=3D'letter-spacing:-.2pt'>0934</span></span><span lang=3DES
    style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;font-family:"Seravek=
 Light",sans-serif'><o:p></o:p></span></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:footer' id=3Df7>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES style=3D'ms=
o-no-proof:
yes'><!--[if gte vml 1]><v:shape id=3D"_x0000_s1055" type=3D"#_x0000_t75" s=
tyle=3D'position:absolute;
 margin-left:401.2pt;margin-top:569.15pt;width:94.85pt;height:7pt;z-index:-=
15948288;
 visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:0;
 mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom=
:0;
 mso-position-horizontal:absolute;mso-position-horizontal-relative:page;
 mso-position-vertical:absolute;mso-position-vertical-relative:page'>
 <v:imagedata src=3D"image008.png" o:title=3D""/>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES><!--[if gte vml 1]><v:shape id=
=3D"docshape14"
 o:spid=3D"_x0000_s1041" type=3D"#_x0000_t202" style=3D'position:absolute;
 margin-left:535.85pt;margin-top:562.55pt;width:20.65pt;height:13.7pt;
 z-index:-15947776;mso-position-horizontal-relative:page;
 mso-position-vertical-relative:page' filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.5pt;margin-right:0cm;margin-b=
ottom:
    0cm;margin-left:3.0pt;margin-bottom:.0001pt'><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-begin'></span><span
    style=3D'mso-spacerun:yes'>&nbsp;</span>PAGE <span style=3D'mso-element=
:field-separator'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'>167</spa=
n></b><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-end'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:header' id=3Deh8>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES style=3D'fo=
nt-size:
1.0pt;mso-bidi-font-size:8.5pt;line-height:5%'><o:p>&nbsp;</o:p></span></p>

</div>

<div style=3D'mso-element:header' id=3Dh9>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES><!--[if gte=
 vml 1]><v:shape
 id=3D"docshape17" o:spid=3D"_x0000_s1038" type=3D"#_x0000_t202" style=3D'p=
osition:absolute;
 margin-left:287.45pt;margin-top:21.7pt;width:218.15pt;height:20.85pt;
 z-index:-15946240;mso-position-horizontal-relative:page;
 mso-position-vertical-relative:page' filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:1.2pt;margin-right:.9pt;margin=
-bottom:
    0cm;margin-left:1.0pt;margin-bottom:.0001pt;text-indent:151.6pt;line-he=
ight:
    91%'><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;
    line-height:91%;font-family:"Seravek Light",sans-serif;color:#6D6E71'>P=
eralta,<span
    style=3D'letter-spacing:-.45pt'> </span>P.<span style=3D'letter-spacing=
:-.45pt'>
    </span>G.<span style=3D'letter-spacing:-.4pt'> </span>(2023)<span
    style=3D'letter-spacing:2.0pt'> </span>E-branding:<span style=3D'letter=
-spacing:
    -.05pt'> </span>la importancia de<span style=3D'letter-spacing:-.05pt'>=
 </span>la
    gesti&oacute;n de<span style=3D'letter-spacing:-.05pt'> </span>la
    reputaci&oacute;n en <span style=3D'letter-spacing:-.1pt'>l&iacute;nea<=
/span></span><span
    lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-heigh=
t:91%;
    font-family:"Seravek Light",sans-serif'><o:p></o:p></span></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:footer' id=3Def9>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES><!--[if gte=
 vml 1]><v:shape
 id=3D"docshape19" o:spid=3D"_x0000_s1036" type=3D"#_x0000_t202" style=3D'p=
osition:absolute;
 margin-left:25.25pt;margin-top:562.55pt;width:21.5pt;height:13.7pt;z-index=
:-15944704;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.5pt;margin-right:0cm;margin-b=
ottom:
    0cm;margin-left:3.0pt;margin-bottom:.0001pt'><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-begin'></span><span
    style=3D'mso-spacerun:yes'>&nbsp;</span>PAGE <span style=3D'mso-element=
:field-separator'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'>170</spa=
n></b><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-end'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--><!--[if gte vml 1]><v:shape id=3D"docshape20" o:spid=
=3D"_x0000_s1035"
 type=3D"#_x0000_t202" style=3D'position:absolute;margin-left:84.05pt;margi=
n-top:568.15pt;
 width:257.75pt;height:11.85pt;z-index:-15944192;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.55pt;margin-right:0cm;margin-=
bottom:
    0cm;margin-left:1.0pt;margin-bottom:.0001pt'><i style=3D'mso-bidi-font-=
style:
    normal'><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.=
0pt;
    font-family:"Seravek Light",sans-serif;color:#6D6E71'>&Ntilde;AWI</span=
></i><span
    lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;font-famil=
y:"Seravek Light",sans-serif;
    color:#6D6E71'>.<span style=3D'letter-spacing:-.5pt'> </span>Vol.<span
    style=3D'letter-spacing:-.2pt'> </span>7,<span style=3D'letter-spacing:=
-.2pt'> </span>N&uacute;m.<span
    style=3D'letter-spacing:-.25pt'> </span>2<span style=3D'letter-spacing:=
-.2pt'> </span>(2023):<span
    style=3D'letter-spacing:-.2pt'> </span>Julio,<span style=3D'letter-spac=
ing:
    -.2pt'> </span>163-174.<span style=3D'letter-spacing:-.2pt'> </span>ISS=
N<span
    style=3D'letter-spacing:-.2pt'> </span>2528-7966,<span style=3D'letter-=
spacing:
    -.2pt'> </span>e-ISSN<span style=3D'letter-spacing:-.2pt'> </span>2588-=
<span
    style=3D'letter-spacing:-.2pt'>0934</span></span><span lang=3DES
    style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;font-family:"Seravek=
 Light",sans-serif'><o:p></o:p></span></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:footer' id=3Df9>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES style=3D'ms=
o-no-proof:
yes'><!--[if gte vml 1]><v:shape id=3D"_x0000_s1054" type=3D"#_x0000_t75" s=
tyle=3D'position:absolute;
 margin-left:401.2pt;margin-top:569.15pt;width:94.85pt;height:7pt;z-index:-=
15945728;
 visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:0;
 mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom=
:0;
 mso-position-horizontal:absolute;mso-position-horizontal-relative:page;
 mso-position-vertical:absolute;mso-position-vertical-relative:page'>
 <v:imagedata src=3D"image008.png" o:title=3D""/>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES><!--[if gte vml 1]><v:shape id=
=3D"docshape18"
 o:spid=3D"_x0000_s1037" type=3D"#_x0000_t202" style=3D'position:absolute;
 margin-left:535.45pt;margin-top:562.55pt;width:21.4pt;height:13.7pt;z-inde=
x:-15945216;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.5pt;margin-right:0cm;margin-b=
ottom:
    0cm;margin-left:3.0pt;margin-bottom:.0001pt'><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-begin'></span><span
    style=3D'mso-spacerun:yes'>&nbsp;</span>PAGE <span style=3D'mso-element=
:field-separator'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'>169</spa=
n></b><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-end'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:header' id=3Deh10>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES style=3D'fo=
nt-size:
1.0pt;mso-bidi-font-size:8.5pt;line-height:5%'><o:p>&nbsp;</o:p></span></p>

</div>

<div style=3D'mso-element:header' id=3Dh11>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES><!--[if gte=
 vml 1]><v:shape
 id=3D"docshape21" o:spid=3D"_x0000_s1034" type=3D"#_x0000_t202" style=3D'p=
osition:absolute;
 margin-left:287.45pt;margin-top:21.7pt;width:218.15pt;height:20.85pt;
 z-index:-15943680;mso-position-horizontal-relative:page;
 mso-position-vertical-relative:page' filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:1.2pt;margin-right:.9pt;margin=
-bottom:
    0cm;margin-left:1.0pt;margin-bottom:.0001pt;text-indent:151.6pt;line-he=
ight:
    91%'><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;
    line-height:91%;font-family:"Seravek Light",sans-serif;color:#6D6E71'>P=
eralta,<span
    style=3D'letter-spacing:-.45pt'> </span>P.<span style=3D'letter-spacing=
:-.45pt'>
    </span>G.<span style=3D'letter-spacing:-.4pt'> </span>(2023)<span
    style=3D'letter-spacing:2.0pt'> </span>E-branding:<span style=3D'letter=
-spacing:
    -.05pt'> </span>la importancia de<span style=3D'letter-spacing:-.05pt'>=
 </span>la
    gesti&oacute;n de<span style=3D'letter-spacing:-.05pt'> </span>la
    reputaci&oacute;n en <span style=3D'letter-spacing:-.1pt'>l&iacute;nea<=
/span></span><span
    lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-heigh=
t:91%;
    font-family:"Seravek Light",sans-serif'><o:p></o:p></span></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:footer' id=3Def11>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES><!--[if gte=
 vml 1]><v:shape
 id=3D"docshape23" o:spid=3D"_x0000_s1032" type=3D"#_x0000_t202" style=3D'p=
osition:absolute;
 margin-left:25.75pt;margin-top:562.55pt;width:20.5pt;height:13.7pt;z-index=
:-15942144;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.5pt;margin-right:0cm;margin-b=
ottom:
    0cm;margin-left:3.0pt;margin-bottom:.0001pt'><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-begin'></span><span
    style=3D'mso-spacerun:yes'>&nbsp;</span>PAGE <span style=3D'mso-element=
:field-separator'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'>172</spa=
n></b><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-end'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--><!--[if gte vml 1]><v:shape id=3D"docshape24" o:spid=
=3D"_x0000_s1031"
 type=3D"#_x0000_t202" style=3D'position:absolute;margin-left:84.05pt;margi=
n-top:568.15pt;
 width:257.75pt;height:11.85pt;z-index:-15941632;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.55pt;margin-right:0cm;margin-=
bottom:
    0cm;margin-left:1.0pt;margin-bottom:.0001pt'><i style=3D'mso-bidi-font-=
style:
    normal'><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.=
0pt;
    font-family:"Seravek Light",sans-serif;color:#6D6E71'>&Ntilde;AWI</span=
></i><span
    lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;font-famil=
y:"Seravek Light",sans-serif;
    color:#6D6E71'>.<span style=3D'letter-spacing:-.5pt'> </span>Vol.<span
    style=3D'letter-spacing:-.2pt'> </span>7,<span style=3D'letter-spacing:=
-.2pt'> </span>N&uacute;m.<span
    style=3D'letter-spacing:-.25pt'> </span>2<span style=3D'letter-spacing:=
-.2pt'> </span>(2023):<span
    style=3D'letter-spacing:-.2pt'> </span>Julio,<span style=3D'letter-spac=
ing:
    -.2pt'> </span>163-174.<span style=3D'letter-spacing:-.2pt'> </span>ISS=
N<span
    style=3D'letter-spacing:-.2pt'> </span>2528-7966,<span style=3D'letter-=
spacing:
    -.2pt'> </span>e-ISSN<span style=3D'letter-spacing:-.2pt'> </span>2588-=
<span
    style=3D'letter-spacing:-.2pt'>0934</span></span><span lang=3DES
    style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;font-family:"Seravek=
 Light",sans-serif'><o:p></o:p></span></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:footer' id=3Df11>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES style=3D'ms=
o-no-proof:
yes'><!--[if gte vml 1]><v:shape id=3D"_x0000_s1053" type=3D"#_x0000_t75" s=
tyle=3D'position:absolute;
 margin-left:401.2pt;margin-top:569.15pt;width:94.85pt;height:7pt;z-index:-=
15943168;
 visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:0;
 mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom=
:0;
 mso-position-horizontal:absolute;mso-position-horizontal-relative:page;
 mso-position-vertical:absolute;mso-position-vertical-relative:page'>
 <v:imagedata src=3D"image008.png" o:title=3D""/>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES><!--[if gte vml 1]><v:shape id=
=3D"docshape22"
 o:spid=3D"_x0000_s1033" type=3D"#_x0000_t202" style=3D'position:absolute;
 margin-left:536.4pt;margin-top:562.55pt;width:19.55pt;height:13.7pt;z-inde=
x:-15942656;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.5pt;margin-right:0cm;margin-b=
ottom:
    0cm;margin-left:3.0pt;margin-bottom:.0001pt'><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-begin'></span><span
    style=3D'mso-spacerun:yes'>&nbsp;</span>PAGE <span style=3D'mso-element=
:field-separator'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'>171</spa=
n></b><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-end'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:header' id=3Deh12>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES style=3D'fo=
nt-size:
1.0pt;mso-bidi-font-size:8.5pt;line-height:5%'><o:p>&nbsp;</o:p></span></p>

</div>

<div style=3D'mso-element:header' id=3Dh13>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES><!--[if gte=
 vml 1]><v:shape
 id=3D"docshape25" o:spid=3D"_x0000_s1030" type=3D"#_x0000_t202" style=3D'p=
osition:absolute;
 margin-left:287.45pt;margin-top:21.7pt;width:218.15pt;height:20.85pt;
 z-index:-15941120;mso-position-horizontal-relative:page;
 mso-position-vertical-relative:page' filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:1.2pt;margin-right:.9pt;margin=
-bottom:
    0cm;margin-left:1.0pt;margin-bottom:.0001pt;text-indent:151.6pt;line-he=
ight:
    91%'><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;
    line-height:91%;font-family:"Seravek Light",sans-serif;color:#6D6E71'>P=
eralta,<span
    style=3D'letter-spacing:-.45pt'> </span>P.<span style=3D'letter-spacing=
:-.45pt'>
    </span>G.<span style=3D'letter-spacing:-.4pt'> </span>(2023)<span
    style=3D'letter-spacing:2.0pt'> </span>E-branding:<span style=3D'letter=
-spacing:
    -.05pt'> </span>la importancia de<span style=3D'letter-spacing:-.05pt'>=
 </span>la
    gesti&oacute;n de<span style=3D'letter-spacing:-.05pt'> </span>la
    reputaci&oacute;n en <span style=3D'letter-spacing:-.1pt'>l&iacute;nea<=
/span></span><span
    lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-heigh=
t:91%;
    font-family:"Seravek Light",sans-serif'><o:p></o:p></span></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:footer' id=3Def13>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES><!--[if gte=
 vml 1]><v:shape
 id=3D"docshape27" o:spid=3D"_x0000_s1028" type=3D"#_x0000_t202" style=3D'p=
osition:absolute;
 margin-left:25.6pt;margin-top:562.55pt;width:20.5pt;height:13.7pt;z-index:=
-15939584;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.5pt;margin-right:0cm;margin-b=
ottom:
    0cm;margin-left:3.0pt;margin-bottom:.0001pt'><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-begin'></span><span
    style=3D'mso-spacerun:yes'>&nbsp;</span>PAGE <span style=3D'mso-element=
:field-separator'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'>174</spa=
n></b><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-end'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--><!--[if gte vml 1]><v:shape id=3D"docshape28" o:spid=
=3D"_x0000_s1027"
 type=3D"#_x0000_t202" style=3D'position:absolute;margin-left:84.05pt;margi=
n-top:568.15pt;
 width:257.75pt;height:11.85pt;z-index:-15939072;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.55pt;margin-right:0cm;margin-=
bottom:
    0cm;margin-left:1.0pt;margin-bottom:.0001pt'><i style=3D'mso-bidi-font-=
style:
    normal'><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.=
0pt;
    font-family:"Seravek Light",sans-serif;color:#6D6E71'>&Ntilde;AWI</span=
></i><span
    lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;font-famil=
y:"Seravek Light",sans-serif;
    color:#6D6E71'>.<span style=3D'letter-spacing:-.5pt'> </span>Vol.<span
    style=3D'letter-spacing:-.2pt'> </span>7,<span style=3D'letter-spacing:=
-.2pt'> </span>N&uacute;m.<span
    style=3D'letter-spacing:-.25pt'> </span>2<span style=3D'letter-spacing:=
-.2pt'> </span>(2023):<span
    style=3D'letter-spacing:-.2pt'> </span>Julio,<span style=3D'letter-spac=
ing:
    -.2pt'> </span>163-174.<span style=3D'letter-spacing:-.2pt'> </span>ISS=
N<span
    style=3D'letter-spacing:-.2pt'> </span>2528-7966,<span style=3D'letter-=
spacing:
    -.2pt'> </span>e-ISSN<span style=3D'letter-spacing:-.2pt'> </span>2588-=
<span
    style=3D'letter-spacing:-.2pt'>0934</span></span><span lang=3DES
    style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;font-family:"Seravek=
 Light",sans-serif'><o:p></o:p></span></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:footer' id=3Df13>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES style=3D'ms=
o-no-proof:
yes'><!--[if gte vml 1]><v:shape id=3D"_x0000_s1052" type=3D"#_x0000_t75" s=
tyle=3D'position:absolute;
 margin-left:401.2pt;margin-top:569.15pt;width:94.85pt;height:7pt;z-index:-=
15940608;
 visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:0;
 mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom=
:0;
 mso-position-horizontal:absolute;mso-position-horizontal-relative:page;
 mso-position-vertical:absolute;mso-position-vertical-relative:page'>
 <v:imagedata src=3D"image008.png" o:title=3D""/>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES><!--[if gte vml 1]><v:shape id=
=3D"docshape26"
 o:spid=3D"_x0000_s1029" type=3D"#_x0000_t202" style=3D'position:absolute;
 margin-left:536.05pt;margin-top:562.55pt;width:20.35pt;height:13.7pt;
 z-index:-15940096;mso-position-horizontal-relative:page;
 mso-position-vertical-relative:page' filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.5pt;margin-right:0cm;margin-b=
ottom:
    0cm;margin-left:3.0pt;margin-bottom:.0001pt'><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-begin'></span><span
    style=3D'mso-spacerun:yes'>&nbsp;</span>PAGE <span style=3D'mso-element=
:field-separator'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'>173</spa=
n></b><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-end'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:header' id=3Dh14>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES><!--[if gte=
 vml 1]><v:shape
 id=3D"docshape29" o:spid=3D"_x0000_s1026" type=3D"#_x0000_t202" style=3D'p=
osition:absolute;
 margin-left:287.45pt;margin-top:21.7pt;width:218.15pt;height:20.85pt;
 z-index:-15938560;mso-position-horizontal-relative:page;
 mso-position-vertical-relative:page' filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:1.2pt;margin-right:.9pt;margin=
-bottom:
    0cm;margin-left:1.0pt;margin-bottom:.0001pt;text-indent:151.6pt;line-he=
ight:
    91%'><span lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;
    line-height:91%;font-family:"Seravek Light",sans-serif;color:#6D6E71'>P=
eralta,<span
    style=3D'letter-spacing:-.45pt'> </span>P.<span style=3D'letter-spacing=
:-.45pt'>
    </span>G.<span style=3D'letter-spacing:-.4pt'> </span>(2023)<span
    style=3D'letter-spacing:2.0pt'> </span>E-branding:<span style=3D'letter=
-spacing:
    -.05pt'> </span>la importancia de<span style=3D'letter-spacing:-.05pt'>=
 </span>la
    gesti&oacute;n de<span style=3D'letter-spacing:-.05pt'> </span>la
    reputaci&oacute;n en <span style=3D'letter-spacing:-.1pt'>l&iacute;nea<=
/span></span><span
    lang=3DES style=3D'font-size:8.0pt;mso-bidi-font-size:11.0pt;line-heigh=
t:91%;
    font-family:"Seravek Light",sans-serif'><o:p></o:p></span></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

<div style=3D'mso-element:footer' id=3Df14>

<p class=3DMsoBodyText style=3D'line-height:5%'><span lang=3DES style=3D'ms=
o-no-proof:
yes'><!--[if gte vml 1]><v:shape id=3D"_x0000_s1051" type=3D"#_x0000_t75" s=
tyle=3D'position:absolute;
 margin-left:401.2pt;margin-top:569.15pt;width:94.85pt;height:7pt;z-index:-=
15938048;
 visibility:visible;mso-wrap-style:square;mso-wrap-distance-left:0;
 mso-wrap-distance-top:0;mso-wrap-distance-right:0;mso-wrap-distance-bottom=
:0;
 mso-position-horizontal:absolute;mso-position-horizontal-relative:page;
 mso-position-vertical:absolute;mso-position-vertical-relative:page'>
 <v:imagedata src=3D"image008.png" o:title=3D""/>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES><!--[if gte vml 1]><v:shape id=
=3D"docshape30"
 o:spid=3D"_x0000_s1025" type=3D"#_x0000_t202" style=3D'position:absolute;
 margin-left:536pt;margin-top:562.55pt;width:20.4pt;height:13.7pt;z-index:-=
15937536;
 mso-position-horizontal-relative:page;mso-position-vertical-relative:page'
 filled=3D"f" stroked=3D"f">
 <v:textbox inset=3D"0,0,0,0">
  <![if !mso]>
  <table cellpadding=3D0 cellspacing=3D0 width=3D"100%">
   <tr>
    <td><![endif]>
    <div>
    <p class=3DMsoNormal style=3D'margin-top:.5pt;margin-right:0cm;margin-b=
ottom:
    0cm;margin-left:3.0pt;margin-bottom:.0001pt'><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-begin'></span><span
    style=3D'mso-spacerun:yes'>&nbsp;</span>PAGE <span style=3D'mso-element=
:field-separator'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'>175</spa=
n></b><![if supportFields]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt;color:#231F20;letter-spacing:-.25pt'><span
    style=3D'mso-element:field-end'></span></span></b><![endif]><b
    style=3D'mso-bidi-font-weight:normal'><span lang=3DES style=3D'font-siz=
e:9.5pt;
    mso-bidi-font-size:11.0pt'><o:p></o:p></span></b></p>
    </div>
    <![if !mso]></td>
   </tr>
  </table>
  <![endif]></v:textbox>
 <w:wrap anchorx=3D"page" anchory=3D"page"/>
</v:shape><![endif]--></span><span lang=3DES style=3D'font-size:10.0pt;mso-=
bidi-font-size:
8.5pt;line-height:5%'><o:p></o:p></span></p>

</div>

</body>

</html>

------=_NextPart_01D9B681.506CBC00
Content-Location: file:///C:/84FA8AF2/ART9_nawi_vol7_n2_v2_archivos/image008.png
Content-Transfer-Encoding: base64
Content-Type: image/png
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------=_NextPart_01D9B681.506CBC00
Content-Location: file:///C:/84FA8AF2/ART9_nawi_vol7_n2_v2_archivos/filelist.xml
Content-Transfer-Encoding: quoted-printable
Content-Type: text/xml; charset="utf-8"

<xml xmlns:o=3D"urn:schemas-microsoft-com:office:office">
 <o:MainFile HRef=3D"../ART9_nawi_vol7_n2_v2.htm"/>
 <o:File HRef=3D"themedata.thmx"/>
 <o:File HRef=3D"colorschememapping.xml"/>
 <o:File HRef=3D"image001.gif"/>
 <o:File HRef=3D"image002.jpg"/>
 <o:File HRef=3D"image003.jpg"/>
 <o:File HRef=3D"image004.jpg"/>
 <o:File HRef=3D"image005.jpg"/>
 <o:File HRef=3D"image006.jpg"/>
 <o:File HRef=3D"image007.jpg"/>
 <o:File HRef=3D"header.htm"/>
 <o:File HRef=3D"image008.png"/>
 <o:File HRef=3D"filelist.xml"/>
</xml>
------=_NextPart_01D9B681.506CBC00--
