HERRERA CASTILLO, Vianney; CHÁVEZ LEÓN, María Gabriela; TRÁVEZ GARCÍA, Luis Felipe. Territory brand as a competitive strategy. Positioning of Gonzanamá in the local and regional market. Nawi, [S. l.], v. 7, n. 2, p. 177–192, 2023. DOI: 10.37785/nw.v7n2.a10. Disponível em: https://nawi.espol.edu.ec/index.php/nawi/article/view/1063. Acesso em: 26 oct. 2025.