GONZÁLEZ LEMA, Carlos; MONCAYO, Antonio Gregorio. Brand management and construction. An experience with crabs in Guayaquil. Nawi, [S. l.], v. 7, n. 2, p. 211–230, 2023. DOI: 10.37785/nw.v7n2.a12. Disponível em: https://nawi.espol.edu.ec/index.php/nawi/article/view/1065. Acesso em: 23 apr. 2026.