SANTIBÁÑEZ VÁSQUEZ, José Daniel. Seduce and excite. Reflecting on brand management (Editorial). Nawi, [S. l.], v. 7, n. 2, p. 159–160, 2023. Disponível em: https://nawi.espol.edu.ec/index.php/nawi/article/view/1075. Acesso em: 23 apr. 2026.