NAVAS GUZMÁN, Lidia. Seduce and excite. Reflecting on design and brand management (Introduction). Nawi, [S. l.], v. 9, n. 1, p. 185–186, 2025. DOI: 10.37785/. Disponível em: https://nawi.espol.edu.ec/index.php/nawi/article/view/1177. Acesso em: 23 apr. 2026.