CASTRO ZAMBRANO, José Luis. Brand development and new media communication strategy for the Guayas Historical Archive. Nawi, [S. l.], v. 9, n. 2, p. 149–171, 2025. DOI: 10.37785/nw.v9n2.a6. Disponível em: https://nawi.espol.edu.ec/index.php/nawi/article/view/1192. Acesso em: 24 apr. 2026.