[1]
V. Herrera Castillo, M. G. Chávez León, and L. F. Trávez García, “Territory brand as a competitive strategy. Positioning of Gonzanamá in the local and regional market”, nw, vol. 7, no. 2, pp. 177–192, Jul. 2023, doi: 10.37785/nw.v7n2.a10.