M. Suntaxi Andrade, S. P. Bernabé Borbor, and L. Molina Benavides, “Skills and strategies for brand positioning on the TikTok platform during the second round of elections in Ecuador (2023)”, nw, vol. 9, no. 1, pp. 167–183, Jan. 2025, doi: 10.37785/nw.v9n1.a10.