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Identificación de mecanismos para el fomento de las producciones cinematográficas en el Ec=
uador
Identifi=
cation of mechanisms to promote film productions in Ecuador
Resumen El presente trabajo tiene por finalidad identificar mecanismos que puedan ser aplicables a nivel nacional para fomentar el desarrollo del cine en el Ecuador.
Primero, se parte de una revisión documental sobre el desarrollo de la producción cinematográfica =
en
Iberoamérica desde sus inicios hasta la
actualidad, incluyendo el caso de Ecuador. Después se ident=
ifican
estrategias e iniciativas que se han dado en la región para fomentar la producción de pelíc=
ulas a
nivel local. Y a partir de esta recolección de información, que incluye entrevistas a expertos relacionados al medio, se esbozan
una serie de mecanismos que se podrían aplicar a futuro en el Ecuador, para potenciar su nivel de
producción cinematográfica y
su impacto
en el
mercado.
Palabras cla=
ve: Cine iberoamericano; cine ecuatoriano; financiamiento; comercia=
lización; distribución.
Abstract The purpose of t=
his
article is to identify mechanis=
ms
that can be applicable at the n=
ational
level to promote the development of
cinema in Ecuador. First, it starts with a documentary review on the development of film
production in Ibero-America from its <=
/span>beginnings to the present,
including the case of Ecuador.
The paper then identifies strategies and initiatives that have been implemented in the region to promote film produc=
tion
at the local level. Based on th=
is
collection of information, which includes interviews with experts re=
lated
to the medium, a series of mechanisms
are outlined that could be applied in the future in Ecuador to boost its
level of film production
and its impact on the market.
Keywords :<=
/span> Iberoamerican cinema; Ecuadorian Cinema; Funding ;
commercialization ;
distributi=
on .
Esta obra está bajo una licencia internacional Creative Commons
Atribución-NoComercial 4.0.
Sumario . 1.
Introducción. 2. Desarrollo. 2.1. Situación iberoamericana. B=
reve
reseña histórica. 2.2 El=
predominio
e influencia de Hollywood sobre el mercado iberoamericano. 2.3 Panorama act=
ual
del cine iberoamericano. 2.4.
Situación del cine en el Ecuador. 2.5. Mecanismos de fomento al cine
aplicados en Iberoamérica. 2.6. Alternativas para fomentar el desarrollo
cinematográfico en el Ecuador. 3. Conclusiones. Como citar:
Pillasagua Castro, D. B., & García Velásquez, M. E. (2024). Identificación de mecanismos para el fomento
de las producciones ci=
nematográficas en el Ecuador.
Ñ=
;awi .=
Arte, Diseño, Comunicación, <=
/span> Vol. 8, Núm.
1, 241-260.
https://nawi.espol.edu.ec/ www.doi.org/=
10.37785/nw.v8n1.a13
1. Introducci&oac=
ute;n El término “cineR=
21;
contiene muchas acepciones. Puede referirse a las películas propiame=
nte
dichas, o al establecimiento físico donde las mismas
son proyectadas a una audiencia. También lo definimos como un arte, por supuesto.
Pero hay un abordaje que tiene vital importancia para la misma subsistencia del cine y que muchas
veces parecemos ignorar intencionalmente. Nos referimos al hecho de que con el término “cine” también estamos aludiendo
a una industria. El<=
span
style=3D'letter-spacing:-.15pt'> aspecto
industrial y comercial del cine muchas
veces puede llegar
a ser visto como un extremo completamente opuesto al =
arte.
Sin embargo, para la potenciación de este arte es necesario tener rentabilidad y
eso
solo es posible
si existe un
proceso industrializado =
en
la
ejecución de una
actividad económica.
Pa=
ra ello es necesario que exista un fomento del sector =
audiovisual <=
/span>en términ=
os económicos y esto no debe ser visto <=
span
lang=3DES style=3D'letter-spacing:-.1pt'>como un gasto <=
span
lang=3DES style=3D'letter-spacing:-.1pt'>superfluo, pues el audiovisual permite a un país generar un valor <=
span
lang=3DES style=3D'letter-spacing:-.4pt'> y patrimonio cultural que no tiene =
precio. Su desarrollo también tiene alcances=
cuantificables, tales como la generación de ingresos y puestos de trabajo, sin contar con el impacto
positivo que deja el rodaje de un filme en las locaciones.
Los
realizadores y las producciones de los países de Iberoam&eac=
ute;rica enfrentan una situaci&oa=
cute;n incierta
en lo que tiene que v=
er con
la financiación de sus películas y con la escasa presencia del
público en las salas de cine. Por ello,
se tiene que seguir trabajando en el sector para mejorar las condiciones y llegar a sentar las bases para la<=
span
style=3D'letter-spacing:2.0pt'> consolidación de una industri=
a de
cine en el país.
2. Desarrollo 2.1&=
nbsp;
=
Situación iberoamericana. Breve reseña histórica
El cine es una de las manifestaci=
ones
artísticas más recientes de la humanidad. Es la
combinación de artes tradicionales con los desarrollos
tecnológicos. Pero es también uno de los entretenimientos
artísticos más lucrativos
que hay. Alrededor del cine se ha generado una industria millonaria =
en
apenas más de un siglo de existencia.
Este
espectáculo llam=
ado cine nace en París, el 28 de diciembre de 1895. Después de su presentación oficial,
los hermanos Lumière,
creadores del cinematógrafo se dedicaron a conquistar nuevos mercados
para su invento, entre e=
llos,
Iberoamérica. El arribo del primer cinematógrafo se dio el 8 =
de
julio de 1896 en Río de Janeiro, y
la gira se extendi&oac=
ute; rápidamente por toda la región, pues en el mismo año se exhibi&oacu=
te; en varias ciudades
de nuestro subcontinente. Por ejemplo, el 18 de julio se presentó el cinematógrafo en Montevideo y Buenos Aires. A la ciudad de México llegaría un 14 de agosto, y a Santiago
de Chile el 25 de agosto de ese mismo
año.
De=
acuerdo al investigador=
y crítico de cine <=
span
lang=3DES style=3D'letter-spacing:-.2pt'>Nelson Carro, el inicio de la actividad cinematográfica en Iberoamérica comenzaría si=
endo
modesta. Esto es debido a que el cinematógrafo era en sí mism=
o el
único equipo necesario <=
span
style=3D'letter-spacing:-.1pt'>para la producción de una pelí=
cula,
pues era cámara <=
span
style=3D'letter-spacing:-.1pt'>y proyector al mismo tiempo. Además,
tenía las funciones de <=
/span>revelado y copiado, permitiendo que el inven=
to
fuera asequible para empresarios de entretenimiento y exhibidores, en su mayoría inmigrantes eur=
opeos
quienes se volverían lo=
s primeros
cineastas iberoamericanos.
En=
esta aparente igualdad =
de condiciones
el desarrollo
de una
industria dependería direct=
amente
de la
estabilidad económica de cada país. No obstante, con la llegada
del cine sonoro
a comienzos de los años 40 la producción de películas se vio
afectada debido al encarecimiento de los costos. Con =
la
brecha económica que suponía hacer cine
sonoro solo tres <=
span
lang=3DES style=3D'letter-spacing:-.1pt'>países contaban con la capacidad económica y adaptabilida=
d para <=
span
lang=3DES style=3D'letter-spacing:-.1pt'>competir con la cinematografía hollywoodense que empezaba a desplazar el cine <=
span
lang=3DES style=3D'letter-spacing:-.3pt'> silente de los países =
más pequeños de la región=
(Vidya -mitra, 2017).
El=
cine iberoamericano entraba en directa competencia con el europeo y el estadouniden=
se dentro de las salas <=
span
lang=3DES style=3D'letter-spacing:-.1pt'>de cine. <=
span
lang=3DES style=3D'letter-spacing:-.4pt'> Y como caso especial, cabe mencionar que México experimentó una época dorada de 1936 a 1957 gracias al fervor hacia “lo mexicano” en primera instancia, pero tambié=
;n al hecho que durante la Segunda Guerra Mundial México se pronunció abiertamente a favor de los países aliados, lo cual le aseguró suministros e inversión, lo que no ocurrió con la neutralidad que manifestar=
on Argentina o Españ=
a. El buen momento
cinematográfico =
de este país norteño contrastaba con=
el cine europeo
de post guerra y del cine bélico por parte de Estados Unidos
que no eran del gusto del mexicano promedio, y por tanto Méx=
ico
se aseguraba no solo el mercado doméstico sino el dominio a nivel latinoamericano (Requen=
es ,
2014).
Sin embargo, una corriente surge =
en los
años 70 inspirada en ideas de izquierda en lo ideológico y en=
el neorrealismo
italiano en lo artístico. Esta corriente nació como una tende=
ncia
continental y fue llamada “El nuevo cine Latinoamericano”. Aqu&iac=
ute;
el cine pasa a ser una vitrina =
para
la realidad social de la clase trabajadora y
otros sectores oprimidos de la
sociedad. No obstante, el cine hollywoodense abriría aún
más la brecha con filmes de grandes presupuestos y efectos especiales sofisticados, elevando el nivel de espectacularidad, lo cual les permitirá seguir dominando las salas y relegan=
do el
cine local a un segundo plano.
Por otro lado, el clima político no fue favorable para la
consolidación de la tendencia ni para los cineastas mismos, que tuvieron que esconderse en sus países o exiliarse en Europa debido a las dictaduras que atravesaban los países de la regió=
n. De
acuerdo al portal brasileño Memorial Plural sobre cine Latinoamerica=
no,
en el año 1979 se celebra el Festival Internacional del Nuevo Cine Latinoamericano en La Habana.
Este Festival sirvió como punto de encuentro para los realizadores, para la exhibición de sus propuestas que trataban de mantener vivo el movimiento (Carro, 1997).
Figura 1. de la película Una mujer fant&aacu=
te;stica . Fuente:
https://w ww .imdb.com/tit le/tt5639354/
El=
abanico
de opciones en cuanto a temática se diversifica un poco más,
aunque siguen prevaleciendo los temas sociales. Pero también se recurren a adaptaciones literarias, filmes de época e históri=
cos y comedias populares. Incluso hasta finales del siglo XX se abordan temátic=
as
relacionadas a la época de la dictadura y se sostiene la tendencia
de películas más realistas sobre la situación de las
clases oprimidas y la visibilización de minorías. Tal es el caso
de películas como Una Mujer
Fantástica (Sebastián Lelio, 2017) y Roma (Alfonso Cuarón, 2019).
Películas que ret=
ratan la pérdida de la pareja
de una mujer transexu=
al (Figura
1) y la cotidianida=
d de una empleada
doméstica, respec=
tivamente.
Ambas obras fueron galardonadas con premios de la Academia.
2.=
2 =
El predominio e influencia de Hollywood sobre el mercado iberoamericano
Después del mencionado=
caso mexicano, Hollywood y el sistema
de las Majors =
mantenido el control de la distribución y exhibici&oacu=
te;n de las películas en Iberoam&eac=
ute;rica, convirtiéndose en la piedra
en el zapato para el cine de la
región. ¿Por qué? Primero tendríamos que definir
que son las Ma=
jors y es utilizado para referirse a los gr=
andes
estudios y casas productoras
cinematográficas ubicadas en Hollywood,
en la ciudad de Los Ángeles, California. En este lugar se
fundaron estas grandes multinacionales que, a su vez, pertenecen a grandes
conglomerados corporati=
vos. Muchos
de estos estudios
han ido surgiendo y devorá=
ndose entre sí, hasta quedar apenas cinco con más de un centenar
de años haciendo
películas, entre<=
span
style=3D'letter-spacing:-.4pt'> los que tenemos
a Universal Pictures , fundada en 1912, y
que sería
la compañía
pionera en trasladarse desde la
costa este para asentarse
en Hollywood, el pequeño y soleado distrito rodeado de acebos. Le seguiría Paramount
Pictures , fundada en 1911; W=
arner Bros Pictures , fundada
1919; y Columbia
Pictures , también fundada en ese mismo año. Y, finalmente, Walt Disney Pictures =
fundada
en 1923 y que recientemente adquirió a 20th Century
Fox (Saberia , s.f.).
No es casual que estos estudios t=
engan
dominado el mercado mundial, incluido el mercado latino, puesto que desde el punto de vista del norteamericano el cine siempre ha tenido un trato de bien de consumo masivo, de producto con inmensas posibilidades comerciales. El asentamiento de todas las productoras de películas en un solo lugar
conllevó a que muchos inversores supieran dónde poner su dine=
ro y con
ello ganancias. La internacionalización de Hollywood también es otro factor que se responde d=
esde
su historia (VisualPolitik , 2017).
Pr=
ecisamente la industria del cine, =
en su afán <=
/span>por complacer a su floreciente<=
/span> mercado, y buscando estrategias que engancharan al público, creó el Star System , y así nacieron las
primeras celebridades, figuras públicas que simpatizaban con la gente, ya fuera por belleza o por talent=
o, y
que por tanto llevaban su propio público a las salas. Tambi&eac=
ute;n la diversificación de temas expresada a travé=
s de los géneros llevó a=
que la audiencia encontrará uno
que sea de su gusto (Salazar, 2009).
En la actualidad, la influencia de Hollywood no es sólo artística o cultural, sino tecnol&oac=
ute;gica. La tecnología que existe hoy en día para hacer cine la
debemos a que los mismos estudios invierten en ello: las cámaras, lo=
s softwares , la utilería, las grúas=
, las luces, etc., han sido desarrollados para que se filmen y proyecten películas. De ahí que se den lo Premios Óscar técnicos o al mérito
científico. Incluso se pueden conectar ciertos títulos de
películas con desarrollos
tecnológicos específicos (Riano , =
2014).
2.3 =
Panorama actual del cine iberoamericano En la actualidad, el consumo de c=
ine local
a nivel iberoamericano es mínimo. Según la publicación
digital Panorama Audiovisual Iberoamericano 2022 , la cuota del cine estadounidense en términos de espacio en cartelera en el año 2021 supera el 88,8%
frente al 4,3% de lo que países como Ecuador, Bolivia, Venezuela y l=
os
países centroamericanos =
juntos representan. En el mismo informe, que incluye a España y Portugal, se describe un mercado a nivel iberoamericano con casi 307 millones de espectadores como potencial audiencia y cuyo ingreso en dólares superó los 1200 millones de
dólares en el 2021.
A esto le podemos sumar que ir al cine no es un hábito para los iberoamericanos. Según el<=
span
style=3D'letter-spacing:-.3pt'> portal de noticias
Sputnik en algunos países el porcentaje de población que nunca en su vida ha ido al cine supera el porcentaje de los que sí. Incluso
se manifiesta que algunos no van en años, pues el cine dejó hace más de cien años de ser una novedad y ya se percibe como algo “viejo”. El hecho de que para ver películas no se tenga que salir de casa también influye
mucho en esta situación, pues existen muchas opciones online,
plataformas streaming , o DVD. En general, el espectador promedio no va simplemente por la película; lo hace por compartir tiempo de ocio con amigos, charlar o comer, según María José Santacreu , =
directora de la Cinemateca Uruguaya consultada por Sputnik (Sputnik, 2016).
Co=
n respecto a Iberoam&eacu=
te;rica también =
hay que tener =
en cuenta =
la demografía. De acuerdo a Axel Kuschevatzky ,
productor de cine argentino, que participó en la película ganadora de un Óscar El Secreto
de sus Ojos (Juan José Campanella, 200=
9), en Iberoamérica las películas familiares tienen mucho peso,
pues se trata
de una región =
con alta natalidad, mucho
más alta que la existente en Europa (Mango,
2019). Este mercado
de películas familiares generalmente está
copado por productoras fuertes como Disney, mientras que la producció=
;n a
nivel iberoamericano tie=
nde a
inclinarse más por el género dramático.
Ca=
be mencionar que, a más del bajo <=
span
lang=3DES style=3D'letter-spacing:-.25pt'> promedio de asistencias,=
apenas el 0.6 veces =
al año por persona, estaríamos sumando otra situación de riesgo como es el fenómeno de la piratería (Griselda Moreno=
& Luis Cifuentes, 2022).
En el siguiente cuadro=
(Tabla 1) se observan datos cuantitativos, en relación a lo comentado
anteriormente sobre la diferencia en el número de
espectadores y taquilla de películas extranjeras en
comparación con las películas iberoamericanas, en relación a los estrenos del top-1=
00
en el año 2022.
Tabla 1. Cuota de espectadores por el =
origen
de los estrenos del top-100.
Iberoamérica.
Fuente:=
Panorama
Audiovisual Iberoamerica=
no 2023.
2.4&=
nbsp;
=
Situación del cine en el <=
span
style=3D'letter-spacing:-.05pt'> Ecuador
El
panorama general del cine iberoamericano también tiene su incidencia=
en
el cine ecuatoriano, en términos del predominio de Hollywood sobre la
distribución y la poca inversión para el fomento del cine
nacional. En el Ecuador, desde que la primera organización relacionada al<=
span
style=3D'letter-spacing:-.45pt'> ámbito cine se formó en 1977, llamándose Asocine se viene presionando para que exista una ley de fomento
del cine (Blanco,
2015). Sin embargo,
no fue sino hasta el 2006 que la “Ley
de Fomento al Cine Nacional” entró en vigencia, desde su publicación en el registro oficial el 3 de febrero
de ese año. Con<=
span
style=3D'letter-spacing:-.3pt'> esta ley se creaba por fin una entidad pública para el fomento
del cine nacional
llamada C=
Ncine =
(Consejo Nacional de Cinematografía d=
el
Ecuador). Dicha institución fue la primera encargada de manejar un
fondo de dinero público destinado a la producción
cinematográfica, cuyos montos no eran reembolsables. Fondo que, para Alberto Mite, catedrático de la Universidad Católica Santiago de Guayaquil, no imponía el condicionante, por parte de CNcine =
los realizadores, de obligar a que una parte del dinero fuese destinada a la promoción y distribuci&oac=
ute;n
de la película, pues era íntegramente usado para la
producción.
Sea como fuere, lo cierto es que =
CNcine supone un antes y un despué=
;s en
la historia del desarrollo de la cinematografía ecuatoriana. Desde su creación se estima un incremento del 300% en la producción de pelícu=
las, según
comentara Jorge Luis Serrano, director ejecutivo del Consejo Nacional de Ci=
ne
en el 2012 en una entrevista dada al periódico El Telégrafo . Y, ciertamente, ahora hay más estreno=
s por
año como en ninguna otra época, aunque todavía se debe trabajar en a=
traer
las audiencias (Criollo, 2017).
Sin
embargo, a partir
del año 2016 surgen múltiples cambios que han tenido un impacto en el volumen
de la producción nacional y su evolución. En ese año, con la promulgación de la Ley Orgánica de Cultura y Patrimonio, se deroga la Ley de Fomento
del Cine y el CNcine
transforma en el ICCA (Instituto de Cine y Creación Audiovisual). Posteriormente, en el
año 2020, este ICCA se fusiona con el IFAIC (Instituto para el Fomen=
to
de las Artes, Innovación =
y Creatividad), para crear el IFCI (Instituto para de Fomento
a la Creatividad e<=
span
style=3D'letter-spacing:-.15pt'> Imaginación). Y, finalmente, en el año
2023, con la aprobación de la Ley de Transformación D=
igital y
Audiovisual, el ICCA vuelve a ser independiente (EGEDA,
2023). Pues bien, todos estos cambios han tenido una repercusión negativa
en la asignación de fondos concursables. Por ejemplo, en el año =
2022
no hubo convocatoria, como señalaba Mariana Andrade (directora del cine quiteño Ochoymedio =
en una publicación para la revista
Observatorio de Políticas y Economías de la Cultura
(Reglones, 2023).
Po=
r otra
parte, en la edición 2023 del informe “Panorama Audiovisual Ib=
eroamericano”,
citado anteriormente, y realizado por EGEDA (Sociedad de Gestión Colectiva de Derechos de los Productores Audiovisuales y organizadora de los premios Platino
al cine iberoamericano), hay una sección dedicada al estado
del cine en el Ecuador,
en la que hallamos los siguientes datos:
.<=
/span>
Ecuador es=
un país
con un=
a
población que<=
/span> alcanza los 18 millones de personas en
2022.
. La audiencia anual es de 0.8 películas por habitante.
. Hay un total
de 387 pantallas de cine en el territorio ecuatoriano.
. El valor de la entrada
de cine oscila sobre los 4.3 dólares.
. El cine nacional representa apenas el 0.8 % del merc=
ado cinematográfico =
a nivel local, mientras que el cine de Hollywood ocupa =
el
90%.
Tiene sentido revisar, también, el consumo de los espectadores <=
/span>y los ingresos. Como se aprecia en la siguiente tabla, los ecuatorianos <=
/span>tienen una amplia =
preferencia por los filmes extranjeros de origen norteamericano (Tabla =
2).
Tabla 2. Panorama cinematográfic=
o,
período 2010-2022. Ecuador. Fuente: Panorama Audiovisual Iberoamericano 2023
Tabla 3. Ac=
tividad
cinematográfica. Período
2010-2022. Ec=
uador.
Fuente: Panorama Audiovisual
Iberoamericano 20=
23.
Esa hegemonía del cine extranjero en el mercado
ecuatoriano puede graficarse mejor con la siguiente tabla, también tomada del informe de EGEDA,<=
/span> y que
muestra los ingresos por año desde el 2010 hasta el 2022 en
términos de taqui=
lla en
el Ecuador, y el porcentaje que
representa el cine nacional en proporción al total (Tabla 3). =
En=
cuanto a la situación financiera, el costo =
promedio de una película ecuatoriana hasta =
el 2015 <=
span
lang=3DES style=3D'letter-spacing:-.25pt'> estaba alrededor de $ 130.000, de acuerdo a un estudio
del mercado cinematográfico ecuatoriano publicado en ese año (García, 2015), teniendo<=
span
style=3D'letter-spacing:-.3pt'> en cuenta que para la promoción se requieren $ 100.000 más. Sin embargo, en una entrevista a Santiago Paladines, director de la pel&iacut=
e;cula
ecuatoriana Wa=
nabis (2023), realizada para el portal
informativo Primicias , comentaba que el costo promedio actu=
al
está entre los $ 400.000 y $ 600.000.
La exportación de la cinta es un caso especial,
y la inversión puede oscilar
entre los $ 500.000 y los $ 800.000 dólares. En las salas de cine=
a
nivel nacional la vida en cartelera de una película ecuatoriana puede
ser hasta 4 semanas, y durante la primera semana
puede tener de tres a cuatro funciones, dependiendo de<=
span
style=3D'letter-spacing:-.5pt'> la aceptación. Lo que nos permite concluir
que, a pesar de los elevados costos
de hacer cine en el Ecuador, se sigue produciendo (Maldonado, 2014=
).
Ahora
bien, la rentabilidad de los filmes
es otro tema que debemos
analizar. En la siguiente tabla vamos a ver el top ten de películas ecuatorianas e=
ntre el año 2017 y 2022,
en términos de taquilla (Tabla
4).
Tabla 4. Ra=
nking
cinematográfico ecuatoriano. Período 2017-2022. Ecuador.
Fuente: Panorama Audiovisual
Iberoamericano 20=
23.
Es=
ta tabla
revela datos interesantes, si revisamos el número de espectadores que
alcanzan algunas producciones
y los comparamos con =
el valor del presupuesto de las mismas. Con excepción de dos
películas (Rock N’ Col=
a y
Tal vez es mañana ) se podría de=
cir que el resto de films no logran recuperar su inversión sólo con la taquilla
de los cines. Por ejemplo,
la película =
Amor en tiempos de likes tuvo un presupuesto de más de $ 500.000, según una información ofrecida
por el diario El Comercio , y si se multiplica su número de espectadores por el valor promedio de entrada en el país, que es de $ 4.3, la recaudación que alcanz&oacut=
e; fue de $ 323.463 (Criollo,
2022).
Figura 2. Carátu=
la de la película A Son of Man (Pablo Agüero, 2019).
Fuente:
ht tps://w ww=
.imdb.com/tit le/tt5328694/
El=
caso <=
span
lang=3DES style=3D'letter-spacing:-.1pt'>más grave (Figura 2) fue el de la película A Son of Man (Pablo Agüero, 2019), que ocupa =
el cuarto lugar, ya que el presupuesto de la misma fue de 15 millones
de dólares, según revela un artículo de la revista
digital La Barra Espaciadora (2018).
2.=
5 =
Mecanismos de fomento al cine aplicados en Iberoamérica. =
El financiamiento de una pel&iacut=
e;cula
sigue siendo el primer obstáculo a superar de cualquier realizador. =
En
Ecuador, hacer cine depende de la autogestión, donde se exploran
estrategias como: solicitud de créditos de consumo, venta de bienes,
uso de ahorros, pr&ea=
cute;stamos familiares o de fondos
concursables que como los del IFCI (Instituto de Fomento a la Creatividad e Innovaci&oac=
ute;n), cuyo presupuesto depende
enteramente de la voluntad del gobierno y la situación económica del país. Otro de los fondos del que pueden
echar mano nuestros
cineastas son los de Ibermedia, desde
que el Ecuador se adscribió en el 2008.
Pero, ¿qué=
; otras
opciones existen?
En primer lugar, debe decirse que =
todas
las actividades productivas están regidas en un marco que establece =
los alcances de las mismas. Es decir, en la mayoría de los
países de la región se promueven leyes de fomento al cine con=
diferentes matices. Dichas leyes =
tienen como denominador <=
/span>común administrar y alimentar fondos y subvenciones que son redirigidos =
al cine
a través de concursos que buscan en los productos audiovisuales cali=
dad,
cultura e
identidad. Hacer =
una revisi&oacut=
e;n de lo que se hace en otros =
países permitiría al Ecuador mejorar las condiciones en la que nuestros realizadores tienen que hacer cine.
Existen casos con mejores resulta=
dos
que otros. Un ejemplo es México, donde la aprobación de la le=
y de incentivos fiscales, conocida como E=
FICINE 189 ha permitido que las personas
naturales o jurídicas obtengan =
beneficios respecto
al Impuesto sobre
la renta, redireccionándolo hacia
empresas que tengan
a cargo proyectos cinematográficos en fase de producción o
distribución que cumplan con los requisitos y estén registrad=
os. Además, los grandes incentivos fiscales que ofrecen
han permitido que el sector privado sea el gran impulsor de la
cinematografía de ese país (Secretaría de Hacienda y
Crédito Público, s.f.).
Otra
potencia en términos de cine en Iberoamérica es Argentina. Al menos hasta el 2016, financiaba su cine a través de impuestos que son administrados por el INCAA (Instituto Nacional
de Cine y Artes Audiovisuales). Se cobraba un 10% al costo de las entradas del cine, y
el impuesto a los servicios
audiovisuales (TV) cuyo pago del 0.5% de sus ingresos por publicidad representan el 60% del
presupuesto del Instituto (Barrero, 2017).
Por supuesto, nuestra
revisión no estaría completa sin el análisis del caso brasileño. Este país=
ha vivido en su historia
reciente una fuerte
recesión econ&oa=
cute;mica y una crisis
política que afectó a todas sus industrias, excepto
la industria del cine, que pudo mantener
un crecimiento constante desde hace 15 años, de acuerdo al diario El País .
¿A qué se debe esto?
El sector público siempre ha promovido políticas sólidas a favor del sector audiovisual. En el 2001 se fundó Ancine (Agencia Nacio=
nal de Cine, en Brasil), y en el 2008 se creó el Fondo Sectorial audiovisual (FSA=
). Este fondo surge de la misma industria, a partir del pago de tributos por concepto de difusión, producción, licenciamiento y=
distribución de obras audiovisuales con lo cual se financia
el cine, pero no ha perdida pues este dinero tiene que ser retornado al fondo. Como dato anecdótico, cabe mencionar que este fondo llegó a tener 224 millones
de dólares en el 2016,
mismo año en el que Dilma Rousseff
era destituida (Moraes =
, 2017).
Por ende, debe concluirse que Argentina, Brasil
y México son los países con las cinematografías más grandes y reconocidas a nivel mundial.
Pueden contar con buenas leyes
que fomentan de manera efectiva
su cine. Pero, pretender replicar
sus medidas sin considerar la dimensión de nuestra economía, podría =
resultar arriesgado. No obstante,
existe un país con condiciones demográficas más parecidas a las nuestras que, en menos de una década, ha creado una industria fílmica bien consolidada=
, y se ha convertido en un destino
fílmico de primera.
Este es el caso de República Dominicana, que en el 2011 aprobó una ley de cine (Ley 108-10).
Esta ley dominicana promueve los =
mismos
estímulos (incentivos fiscales) que otras legislaturas, y tambi&eacu=
te;n posee un fondo (Fonprocine ), pero va más allá: otorga exencion=
es fiscales
para la construcción y establecimiento de nuevas salas de cine, aunque es de carácter temporal, para evitar que las salas se concentren en un territorio específico y
se abran
en zonas
más apartadas. Para <=
span
style=3D'letter-spacing:-.3pt'>atraer la
inversión y
fomentar el rodaje de filmes
extranjeros existe la figura del Crédito Fiscal Transferible y exenciones fiscales a los bienes y servicios que la industria cinematográfica emplee.
Además de que está previsto
dar incentivos al establecimiento de estudios de filmación o grabación en suelo dominicano
y la importación temporal de equipos y bienes para hacer las películas. Los incentivos no sólo se concentran en la producción; para las etapas posteriores está contemplado que<=
span
style=3D'letter-spacing:-.3pt'> los soportes físicos del material rodado correspondiente a los largome=
trajes
y sus respectivas copias, ya sean de origen dominicano o filmes
extranjeros hechos en República Dominicana, puedan ser exportados o importados a este país sin pagar ningún tipo de impuestos, tasas, aranceles o derechos de aduana (DMK
abogados, 2019).
Es=
tas medidas le han permitido a Repúbl=
ica Dominicana subvencionar su cine en base a la inversi&oacut=
e;n extranjera y privada adicional al impuesto al boleto. Adicionalmente, en infraestruc=
tura, todas
las salas de cine del país son digitales
y poseen la tecnología de
proyección Imax . Tienen un Water <=
span
style=3D'letter-spacing:-.1pt'>Tank para grabaciones
acuáticas (tanque de agua), tres estudios de filmación y, en el área de educación, cinco universidades ofrecen
carreras relacionadas al cine. Juan Basanta, presidente de Adocine y cineasta, observaba que “van 26 premi=
os
internacionales, la marca país
ha crecido, de fuera del cine dominicano lo único<=
span
style=3D'letter-spacing:-.4pt'> que tienen son buenas noticias”. Así lo manifestó en un debate televisado sobre
la ley, en el programa
“Esta noche Mariasela”, emitido
por el canal dominica=
no Color Visión, en enero
del 2018.
La presencia del cine de la isla ha llegado
a importantes festivales como Sundance ,=
Tribeca <=
/i>e incluso
Cannes en el 2016. Cabe recalcar que el cine dominicano es ampliamente consumido por sus connacionales, ocupando los primeros
puestos en el box office =
=
y superando a películas como <=
span
class=3DSpellE>Iron man (Jon Favreau, 2008), Transformers (Michael Bay, 2007) o Fast and Furious (Rob Cohen, 2001). Además, del 2012 al 2016 han contado con todos los top 1 de las películas más vista del
año (Global Foundation for Democracy
and Development , 2017).
Aunque los incentivos en
República Dominicana han ayudado mucho al desarrollo del cine local,=
hay
que resaltar que los dominicanos tienen una gran aceptación de su cine, lo que permite a la empresa
privada invertir con confianza en las producciones cinematográficas, pues es una actividad
económica con mucha rentabilidad. En Ecuador no tenemos estas
condiciones, pues como ya hemos
visto en nuestro
estudio el ecuatoriano apenas consume<=
span
style=3D'letter-spacing:-.3pt'> el cine nacional;
y en la prácti=
ca, la empresa privada,
con excepción de algunas producciones, no tiene gran presencia en el sector
cinematográfico.
2.=
6 =
Alternativas para fomentar
el
desarrollo cinematográfico
en
el Ecuador
Antes de delinear el cómo, primero debemos tener claro
quiénes son los llamados a sentar las bases para el desarrollo de un sector como el cine a niveles industrial=
es.
Según la Reforma de la Ley De Fomento del Cine Nacional (2015), se contempla a toda producción
audiovisual, incluida la actividad cinematográfica, como un conjunto
de varios procesos que tienen relación con la creación, l=
as
locaciones, las fases técnicas de la producción en sus distintas
etapas, la distribución y la exhibición para públ=
ico (ya sea en las salas de cine o en cualquier otro medio
o plataforma de difusión, y en
cualquier formato o soporte material en el que se presente la obra). Esto amplía el rango de los actores
involucrados, pues contempla a toda la cadena de producción hasta el consumidor final, sin dejar de lado el papel del estado.
Mecanismo 1: “cambio =
de chip ”.
Nuestro cine necesita
contemplar la idea de que, para existir
en el mercado, tiene<=
span
style=3D'letter-spacing:-.5pt'> que venderse bien. Esto se pudo constatar en una entrevista con el prod=
uctor,
director y actor ecuatoriano, Alberto Pablo Rivera, que afirmaba que el futuro está en el sector privado en cuanto al financiamiento, pero también refiriéndose con ello a que el empresario actúa como un filtro
muy difícil que sirve para determinar la posible aceptación del púb=
lico general.
Figura 3. Carátu=
la de la película Sexy Montañita (Alberto Pa=
blo Rivera,
2018). =
Fuente:
ht tps://w ww.fac ebook.com/sexymontanita /
Ri=
vera,
que estrenó su ópera prima Sexy Montañita (2014) a la edad 27 años, tiene el
mérito de haber financiado su producción sin la necesidad de concursar por fondos públicos (Figura 3). Él reconoce que los empresarios necesitan ver el potencial de la película en un teaser o piloto, y
partir de una negociación en igualdad de condiciones, hacer que el inversionista vea cómo su marca puede for=
mar
parte de una película. De acuerdo a sus propias palabras, su forma de ver el cine dista mucho de sus par=
es en
Quito, haciéndolo verse a sí mismo como un re=
belde
por su aproximación al cine comercial. Por ello, se defiende de las críticas diciendo lo siguiente: “¿Quién
es más artista,
el que trabaja por amor al arte cada 10 años o el que puede vivir haciendo cine y dando
trabajo a los demás?” (Rivera,
2019).
Pero
la postura de Alberto Pablo no es aislada. De hecho, responde
a una tendencia que<=
span
style=3D'letter-spacing:-.5pt'> se viene presentado en la ciudad de Guayaquil, según lo muestra Leticia <=
span
class=3DSpellE>Becilla, productora audiovisual ecuatoriana, que para=
su tesis de posgrado en Administraci&oa=
cute;n
de Empresas desarrolló un modelo de financiamiento para la
producción cinematogr&aa=
cute;fica
independiente en Guayaquil, en el 2018.
Figura 4. Carátula de la película Minuto final (Luis Avilés, 2018).
Fuente: ht=
tps://w ww.l uisaviles.com/ pr ojects/minuto-final-pelicula-completa-online/
Para ello, =
se entrevistó con algunos realizadores (Figura 4), tales como Josué =
Miranda (La dama tapada , 2018); Luí=
s Avilés (Minuto final , 2018); Juan Pablo Asanza (Entre sombras.
Averno , 2016) y otros más incluido, el propio Alberto Pablo Rivera.
En su trabajo llegó a la conclusión, como resultado de las entrevistas, que el cine de Guayaquil está en auge, y que la mayoría de sus entrevistados le están<=
span
style=3D'letter-spacing:-.2pt'> apostando
a un cine comercial de género, donde la etapa de financiamiento suele ser de máximo un año. También entre sus datos aparece que, al menos una de cada diez
empresas, se interesa por financiar proyectos cinematográficos, y que
nueve de cada diez personas consultadas
en su tesis siguen trabajando en el sector audiovisual.
Mecanismo 2: diversificación
de financiamiento.
Para que=
la inversión privada
llegue a una producción cinematográfica s=
e
puede optar por: =
. Canjes publicitarios. Estos son
intercambios que se hacen entre la producción y una empresa o persona natural que
está inte=
resado en aportar en la película por alg&=
uacute;n tipo de publicidad, <=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:10=
3%;
letter-spacing:-.1pt'>como figurar <=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:10=
3%;
letter-spacing:-.1pt'>en los cr&e=
acute;ditos. Aunque no necesariamente significa dinero en efectivo, sino tamb=
ién préstamos de ropa, permisos para usar equipos o locaciones, etc. Cómo y qué se canj=
ee depende del tipo de película y puede representar abaratar costos, con lo que la producción se vuelve menos cara y permiten invertir el dinero en otras áreas =
como
en la promoción.
. Product Placement<=
/span> . Consiste en la colocación de marcas dentro de películas como <=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:10=
3%;
letter-spacing:-.1pt'>si fueran parte del deco=
rado, y aunque esta pr&aacu=
te;ctica no es nueva en el cine, en Ecuador no ha sido del todo explotada. La razón de ello es que no existen muchos
referentes exitosos en nuestro cine local.
. Mecenas privados. Para Alberto Pab=
lo
Rivera, y según su propia experiencia, existe un perfil de empresari=
os
ya mayores disp=
uestos a invertir en el cine moti=
vados por la curiosidad <=
span
lang=3DES style=3D'font-size:7.5pt;mso-bidi-font-size:11.0pt;line-height:10=
3%;
letter-spacing:-.1pt'>de experimentar en nuev=
as áreas por su disposición de tiempo y capi=
tal.
Si el proyecto les interesa estarán dispuestos a aportar.
Mecanismo 3: desarrollo
de
figuras locales y la
continuidad.
Pr=
eviamente se había mencionado cómo <=
/span>el Star System contribuyó notablemente a lo que hoy conocemos como Hollywood. A nivel doméstico,
también podríamos aplicar en cierto grado esta fórmula.
Por las condiciones de nuestro<=
span
style=3D'letter-spacing:-.5pt'> mercado
las figuras que más visualiza y reconoce el público ecuatoriano están en=
la televisión. Por tanto, se podría apostar
en otorgar papeles
protagónicos o relevantes a talentos ya conocidos de la TV nacional y con una presencia regular en la pantalla
chica.
Pero
no sólo los actores; también el equipo de producción debe tener la suficiente experiencia y exposici&oacut=
e;n al trabajo cinematográfico. Escuchemos, en ese sentido,
las palabras de Miguel Mato, cineasta argentino
que ha trabajado como secretario de la Asociación de Directo=
res
Independientes de Cine argentino:
La cantidad no es sinónimo de calidad. Sin embargo,
las cinematografías para consolidarse necesitan producir y los directores tener continuidad para
encontrar su propio lenguaje. Producir muchas películas abre el espa=
cio
a nuevos directores y crea un semillero del cual, seguramente, surgirán buenos realizadores, buenas pel&iac=
ute;culas y buenas historias
(Revista Mundo Diners , 2014).
Mecanismo 4: políticas públicas.
El Estado aún tiene un rol muy grande por cumplir,
en el mundo de la industria cinematográfica. En los años 90 del siglo
XX, la cinematografía=
nacional ecuatoriana no estrenaba más de un título por déc=
ada. y hoy hemos llegado al punto en donde casi se estrena
una película por mes. Para el productor, director, cate=
drático y último director del CN=
cine ,
Juan Martín Cueva, el impacto de la Ley de Fomento al Cine del 2006
marca un antes y un despu&eacut=
e;s. Antes el Estado solía invertir
en el cine casi como “encargo de instituciones”. Esto le quitaba
el carácter de cine independiente. Además, dichas producciones se hací=
an de manera no reglamentada y no normada.
Pero con la creación de una entidad
estatal y la regulación de un fondo la situación se vuelve transparente, debido a que son fondos concursables y cumplen con una serie de requisit=
os en
pro de la cultura y el arte.
Se=
gún lo manifiesta el propio =
Cueva, está plasmado en la Constitución que el Estado =
garantice a sus ciudadanos el acceso a expresiones culturales diver=
sas y de calidad.
Esto en contraparte a la hegemonía de un solo tipo en las salas de cine, pues él considera que el Estado no sólo interviene en el cine por los productores, sino también es por los derechos del espectador que paga lo mismo por una superproducción de Hollywood como por una producción ecuatoriana chiquita.
Además, el hecho de que exista
una institución<=
span
style=3D'letter-spacing:-.35pt'> pública que fomente la actividad cinematográfica permite
al Ecuador adherirse a plataformas<=
span
style=3D'letter-spacing:-.15pt'> internacionales como Ibermedia . Esto abre la puerta
para la coproducción y la posibilidad de concursar por fondos =
en
otros países, con lo cual se potencia la capacidad de financiamiento=
de
películas ecuatorianas. =
Pero no comparte el hecho <=
span
lang=3DES style=3D'letter-spacing:-.2pt'> de que sea sólo el sector =
público =
quién financie el 100% de una producción, y
considera que se debe crear un mecanismo para la participación del
sector privado. El cual no se <=
span
style=3D'letter-spacing:-.1pt'>incluyó en el momento de la elaboración de la ley de cine, porque en el 2006 no se visualizaba el aporte económico del cine, sino solo artístico=
.
Otro
de los grandes avances<=
span
style=3D'letter-spacing:-.1pt'> desde el gobierno
es la importancia de la firma del Decreto Ejecutivo
829, que establece
IVA cero para servicios vinculados con la producción y gestió=
;n cultural
de las industrias cre=
ativas en el Ecuador. Nuestro entrevistado resalta la importancia del decreto presidencial y de la toma de conciencia por parte del Estado sobre el movimiento económico que se está gestando
a través de la cultura,
entre la que se encuentra
beneficiado el cine y los que trabajan en ello, pues ahora pueden formalizarse, ya que sus servicios no grabarán IVA y según su apreciación la gran mayoría de los que trabajan en arte y cultura no está formalizados con el respectivo RUAC, cuya siglas quieren decir
“Registro Único de Artistas y
Gestores Culturales”, del cual hasta ahora sólo se registran 8.543 personas (Agencia EF=
E,
2019).
Actualmente, en el Ecuador se ha
aprobado la Ley de Transformación Digital y Audiovisual, que ofrece =
lo siguiente, en pro de incentivar la
producción audiovisual a nivel local:
Establece un régimen especial de exoneración de aranceles y tasas para la importación de equipos técnicos, bienes y servicios; se exoneran<=
span
style=3D'letter-spacing:-.4pt'> del impuesto de salida de divisas, ISD, tanto para importación de equipos como para pagos y honorarios por servicios
de producción audiovisual para quienes tengan residencia fiscal en el exterior; se exonera del impuesto a la renta en pagos al exterior; y se exonera
del Impuesto al Valor Agregado, IVA, para servicios digitales que<=
span
style=3D'letter-spacing:-.05pt'> tengan
que ver con cualquier f=
ase de
la producción de contenidos audiovisuales (Reglones, 2023).
Y además de todo ello,
se ofrece la emisión de certificados tributarios de hasta el 37% del gasto que realicen las producciones audiovisuales en el
país.
Mecanismo 5: convertir al Ecuador en un destino fílmico.
Si=
hacemos
un paralelismo con República Dominicana, el Ecuador tiene un <=
span
lang=3DES style=3D'letter-spacing:-.3pt'> verdadero potencial como destino fílmic=
o. Posee =
una variedad de escenarios naturales debido a su cualidad de país<=
/span> megadiverso. =
Según el Centro de Seguimiento de la Conservaci&o=
acute;n Mundial de las Naciones Unidas, Ecuador se encuentra dentro de los 17 países =
del mundo que concentran el 70 % de la biodivers=
idad
de la Tierra.
El tamaño del país también representa una ven=
taja, pues reduce sustancialmente costos de movilización y logíst=
ica de equipos. Es conocido que en el Ecuador se puede “desayunar en la selva,
almorzar en la montaña y merendar en la playa”, debido a lo compacto del país. También debemos menciona=
r que nuestras principales ciudades poseen<=
span
style=3D'letter-spacing:-.1pt'> una riqueza arquitectónica reconocida por la UNESCO,
con la declaratoria de<=
span
style=3D'letter-spacing:-.1pt'> patrimonio de la humanidad a las ciudades de Quito y
Cuenca.
Aunque la biodiversidad, las ciudades y la cercanía son factores importantes, no serían=
nada si no se contase
con carreteras aptas para el desplazamiento por nuestro territorio. =
Pero
en este campo también se ha hecho mucho. El Fondo Económico Mundial, en su Informe Global
de Competitividad 2015-2016, colocó a=
Ecuador
en el puesto número 25 a nivel mundial con respecto a la calidad de sus carreteras. Sin embargo, convertir al país en un destino fílmico requiere de m=
ucha
inversión, sobre todo pública.
También requiere tener=
una legislación que normalice la inversión extranjera que entra por los gastos
en la producción de películas y el uso de espacios destinados a ello. Por tanto, este es uno de los mecanismos que al menos se quiere poner en consideración para el desarrollo del sector fílmico. Ser un espacio
para la filmación extranjera generaría
divisas y ampliará considerablemente el campo
laboral que la oferta de la cinematografía local no logra cubrir. En esta línea entra la nueva Ley de Transformación Digital y Audiovisual (2023), anteriomente mencionada.
Mecanismo 6: la internacionalización =
del cine ecuatoriano.<=
/span>
Es innegable que debemos exponer
más nuestro cine a otros mercados. En este sentido, los festivales internacionales son una importante plataforma. Un ejemplo
es Alba , pelícu=
la de Ana Cristina
Barragán, que fue seleccionada para participar en la categoría de Bright Future en
el Festival Internacional de Cine de Rotterdam, en
Países Bajos (El =
Telégrafo , 2016). De hecho, en el mercado europeo el cine iberoamericano vendió
7,7 millones de entradas
en el 2018, y existen
películas como la española Loving Pablo León de Aranoa , =
2018) que sobrepasaron
el millón de espectadores en el mismo año. Los países
europeos que más cine iberoamericano consumen
son Francia, Italia y Países Bajos (Espinel, 2019).
Si=
n embargo, cabe señalar
algunos problemas que deberá enfrentar nuestro =
cine en
pro de
la internacionalización. En Sudamérica, las empresas distribuidoras de cine son muy pocas, los espacios para la exhibición limitados y éstas dan preferencias y ventajas a los filmes extranjeros, en términos de concederles más tiempo en cartelera, mejores horarios o mejor exhibición de sus promocionales (Larrea, 2017). En el 2022, Iberoamérica produjo 1.079 películas que captaron más de 34 millones
de espectadores. Sin embargo, esto representa apenas
alrededor del 6.5% de la recaudación mundial. La
razón que está detrás de esa cifra recae en que las
películas locales se consumen <=
/span>principalmente
en sus países de origen.
Sin embargo, un dato esperanzador es que entre el top 100 de películas de la región, en términ=
os de taquilla, el 22,6% son coproducciones, y cerca=
de la
mitad de éstas son coproducciones entre países iberoamericano=
s (EGEDA,
2023).
3.
Conclusiones A =
partir
de las entrevistas realizadas
y de la informaci&oac=
ute;n
recolectada en este artículo, se puede concluir que el cine ecuatoriano atraviesa un buen momento en términos de producción. Esto se ve manifiesto en el número de producciones<=
span
style=3D'letter-spacing:-.3pt'> por año, como señala Juan Martín Cueva en la entrevista realizada
para este ensayo:
“ya sabemos cómo hacer una
película”.
En la etapa de financiamiento, au=
nque
todavía hay mucho por hacer, los realizadores están encontran=
do formas de resolver
esto en tiempos cada vez más cortos.
Antes, el realizador se encontraba absolutamente solo; las actividades culturales como=
el cine eran insignificantes en términos económicos. Sin embargo, según el Banco Interamericano de Desarrollo (BID), las Industrias Creativas y Culturales (ICC) representa=
n el 3% del PIB Mundial.
En América Latina y el C=
aribe
generan ingresos de 124.000 millones de dólares, equivalente al 2.2%=
del
PIB regional, generando
1.9 millones de puestos de trabajo. Estas cifras han motivado a que Ecuador se tome más en serio a las industrias creativas (Luzardo, 2023)=
.
La industria audiovisual en Ecuad=
or ha
experimentado un importante crecimiento en la última década. =
De acuerdo
con cifras del Ministerio de Cultura y Patrimonio del Ecuador (2022),
los ingresos del sector aumentaron un 25% en el periodo 2010-2020, alcanzando los 230 millones de dólares en 2020. Esto, sumado a la recientemente aprobada Ley Orgánica de
Transformación Digital y Audiovisual, podría representar un
cambio en la dirección c=
orrecta
para el desarrollo del cine nacional.
Pe=
ro siempre recordando que ya no se puede <=
span
lang=3DES style=3D'letter-spacing:-.1pt'>simplemente aspirar a llegar a las salas de cine; <=
span
lang=3DES style=3D'letter-spacing:-.1pt'>se debe generar interés, consumo e invertir en promoción, para que =
las
películas ecuatorianas no se estrenen solas, sino con la respectiva campaña promocional y un seguimiento que estudie cuál fue el comportamiento del espectador ante el producto ofrecido en cartelera. Mejorar la distribución es la siguiente etapa, para que los audiovisuales nacionales puedan ampliar su presencia en el territorio y proyectarse en varias ciudades al mismo tiempo. Se debe ampliar la cobertura
e incrementar los espacios; existen 387 pantallas concentradas en pocas
ciudades; hay lugares a donde <=
/span>el
cine no llega dentro del territorio ecuatoriano, por lo cual existe un p&ua=
cute;blico
por conquistar.
Adicionalmente, es importante comprender que el cine es un sector que no necesita
dádivas, sino inversión estable, y que
ésta necesita venir también del sector privado. Para
ello, los inversionistas deben constatar que los proyectos están dirigidos a públicos cada vez
más amplios, a sectores del mercado prometedores.
Fi=
nalmente,
debe remarcarse que el crecimiento de la producción
cinematográfica contribuye al crecimiento de la riqueza del
país, y es una actividad que puede generar muchos empleos. El potenc=
ial
económico del cine ecuat=
oriano aún no ha sido explotado. Todos pueden contribuir a su desarrollo, desde el sector público a través de políticas que fomenten la
sostenibilidad de la industria, hasta el empresario que podría ver e=
n el
cine una plataforma para llegar a potenciales consumidores. Y, por supuesto,
contando siempre y de una forma esencial
con el aporte de creatividad de los realizadores, pues son ellos los que pueden generar
un contenido de calidad.
Referencias =
bibliográficas Agencia =
EFE. (2019). =
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/span> de conflicto =
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Vidya -mitra. (2017).
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U5RZkDQW0E
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isualPolitik . (2017). ¿Por qué H=
ollywood
fue creado por inmigrantes? Rescatado de Youtube : ht tps://w ww. youtube.com/watch?v=3DHqoLya5v9Zg
Rese&ntil=
de;as curriculares Diana Pillasagua
Castro es Ingeniera en Dirección y Producción en Artes
Audiovisuales por la Universidad Católica de Santiago de Guaya=
quil.
Actualmente trabaja como docente en la Unidad Educativa Bilingüe Monte=
ssori.
María Emilia García es directora de la
Carrera de Cine en la Universidad Católica de Santiago de Guayaquil.=
Es Licenciada en Comunicaci&oa=
cute;n Social con mención en Comunicaci&oa=
cute;n Audiovisual por la mencionada universidad, y<=
span
style=3D'letter-spacing:2.0pt'> tiene una Maestría en Fine Arts in Film obtenida en la Universidad Central de Florida. Su película La Descorrupción obtuvo en el año 2015 el Premio de la Audiencia en el Starlite <=
span
style=3D'letter-spacing:-.1pt'>Film Festival
y en el Festival Internacional de Cine de Guayaquil. En el Festival
Internacional de Cine de Ayacucho
la mencionada película fue premiada como la Mejor Película
de la Competencia Latinoamericana.
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