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Seducir y emocionar.

Reflexionando s= obre el diseño y la gestión de marca=

 

En esta sección de la revista Ñawi pueden encontrarse trabajos de investigación que abordan ciertas cuestiones fundamentales relacionadas con el diseño y la gestión de marcas. Se reflexiona sobre la utilización de los múltiples elementos visuales que intervienen a la hora de construir mensajes capaces de transmitir valores y emociones. También se examina la manera en que se comunica una identidad de marca a través de diferentes canales. En esta ocasión, tendremos la oportunidad de leer dos interesantes artículos. En uno de ellos, se propone un análisis de las diferentes estrategias tipográficas a través de las cuales puede generarse una personalidad de marca, en diversos sectores industriales. Y, en un segundo trabajo, se reflexiona sobre la forma de construir una identidad gráfica que sirva para generar una marca vinculada, en este caso, a una ciudad.

&nb= sp;

Lidia = Navas Guzmán, Ph.D.

 

 

 

 


 

Seduce and excite.

Reflecting on design and brand management

 

In this section of the Ñawi = journal, you can find research papers that address certain fundamental is= sues related to the design and management of brands. It reflects<= span style=3D'letter-spacing:-.4pt'> on the use of the multiple= visual elements involved in constructing messages capable= of transmitting values<= span style=3D'letter-spacing:-.05pt'> and emotions. It also examines the= way in which brand identity is communicated through = different channels. On this occasion, we will have the opportunity to read two interesting articles. In one of them, an analysis of the different typographic strategies through <= span class=3DSpellE>which a brand personality can be ge= nerated in different industrial sectors is proposed. The second article r= eflects on how= to build a graphic identity that can be used= to generate a brand linked, in this cas= e, to a city.

&nb= sp;

Lidia Navas Guzmán, Ph.D.

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