Seducir y emocionar.
Reflexionando sobre el diseño y la gestión de marca
En esta sección de la revi=
sta Ñawi pueden encontrarse trabajos de
investigación que abordan diversas cuestiones fundamentales relacion=
adas
con el diseño y la gestión de marcas. Se reflexiona sobre la
utilización de los múltiples elementos visuales que intervienen a la hora de construir mensajes cap=
aces de transmitir valores,
significados y emociones. También s=
e examinan las estrategias a trav&eacu=
te;s
de las cuales se comunica una identidad de marca. En esta ocasión,
tendremos la oportunidad de leer tres interesantes artículos en los =
que
se abordan tales asuntos.
&nb=
sp;
Lidia Navas Guzmán, Ph.D.
Seduce and excite.
Reflecting on design and brand management
In
this section of the Ñawi journal, research papers can be f=
ound
that address a number of key issues related to brand management and design.=
It
reflects on the use of multiple visual elements involved in building messag=
es
capable of transmitting values, meanings, and emotions. Strategies through
which a brand identity is communicated are also examined. On this occasion,=
we
will have the opportunity to read three interesting articles dealing with s=
uch issues.
Lidia Navas Guzmán, Ph.D.
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