Dossier: Seducing and Moving. Reflections on Design and Brand Management

 

Guest Editor: Lidia Navas Guzmán

 

Ñawi Journal invites academics, postgraduate students, and professionals from around the world who conduct research related to design and brand management to submit their manuscripts for evaluation for possible publication. Submissions must follow an academic-scientific format and may address, from any perspective or discipline, topics related to brand creation strategies and their impact on the market and society.

 

Keywords / Topics:

Submissions will be accepted in Spanish and English. All manuscripts must comply with the scientific article format and adhere to Ñawi Journal’s style guidelines. Contributions may focus on, but are not limited to, the following thematic areas:

• Strategies and actions aimed at brand management.
• Branding or brand management.
• Graphic brand management and corporate design.
• Logo design or redesign and its impact on brand management.
• Planning processes, market research, and brand construction.
• Internal and external corporate communication.
• Persuasive communication.
• Studies or analyses of brand recognition, positioning, and/or consumer engagement.
• Brand management strategies and actions with an environmental sustainability approach.
• Storytelling, illustration, typography, and color.
• Strategic product and packaging design.
• Proposals related to e-branding, digital strategic management, and/or user experience.
• Neuromarketing.

 

References

Olins, W. (2012). On B®and. Thames & Hudson. Wheeler, A. (2018). Brand Identity Design. Anaya Multimedia. Stalman, A. (2015). Brandoffon: The Branding of the Future. Gestión 2000. Chaves, N. (2010). Corporate Image: Theory and Practice of Institutional Identification. Editorial Gustavo Gili. Alves, H., & Vázquez, J. L. (2013). Best Practices in Marketing and Their Impact on Quality of Life. Springer Science & Business Media.

 

Dates:

1. Call for Papers opens: December 15, 2025
2. Call for Papers closes: March 15, 2026
3. Notification of acceptance: May 15, 2026
4. Publication date: July 15, 2026