The United Nations Environment Programme (UNEP) is the spokesperson for the environment within the United Nations system. Its work encompasses assessing environmental conditions and trends at the global, regional and national levels. This information must be spread to all levels. This involves for UNEP the challenge of being able to come up with an understandable communication on the subject even at the level of children in their first years of school. Therefore, this study focuses on the creation of audiovisual material for children between 7 and 10 years, with the purpose of spreading an environmental culture in the classroom. The project proposes the production of an animated 2D program for digital platforms and physical devices that mainly focuses on the popularization of climate change within schools.
Also, it proposes judgement of use and audiovisual exercises for children and the good use of these new resources, tools of great diversity for current education. Thus, it thoroughly analyzes a study on children's audiovisual communication, its successes and advances.
This article analyzes political communication and its influence on public opinion in the TikTok community. The research aims to study the political communication in the social network TikTok of former presidential candidates Guillermo Lasso and Andrés Arauz in the Ecuadorian elections of 2021, and how such communication influenced the public opinion of young users in the General Enríquez Gallo neighborhood of La Libertad canton (Ecuador). The aim is to examine political communication strategies, and to identify the factors of public opinion that influence and determine the advantages generated by implementing strategies in the social network TikTok for the formation of public opinion. The results obtained show that the content disseminated on TikTok was more oriented to infotainment, aiming to captivate the attention of young people, reaching the notoriety of the candidates. However, it lacked substantial and structured political communication for the formation of public opinion in the TikTok community.
Made in 1969 by Serguei Paradjanov, the film 'Sayat Nova' ('The color of the pomegranate') is a succession of tableaux vivants escaping the classical dramaturgy on a background of Armenian tradition and culture. This work aims to investigate the filmmaker's masterpiece and configure an analysis from the figure of the child, character that completely structures the film, in order to know and analyze the work of one of the most sublime and little studied film directors in history.
Reputation as an intrinsic value of a company is essential for its success, especially in the digital age where consumers have instant access to information. E-branding has become an important tool not only for management but also for online reputation, allowing companies to control and shape their brand perception. This paper focuses on elucidating how companies use this tool to manage their online reputation and how this can impact consumer trust and brand image. Strategies employed by companies are explored and suggested, including creating positive content, responding to criticism online, and actively engaging in social media. It also examines how consumers perceive companies' online reputation management, including the influence of authenticity, transparency, and honesty. Finally, it analyzes how e-branding can affect consumer trust and brand image, and how companies can use it effectively to manage their reputation.
It is said that knowledge and education are key to an empowered lifestyle. The article presupposes that the fundamentals of international law, human rights, are the basis of contemporary enlightenment. Knowledge and awareness of an individual’s rights are thus essential. The expansion of digital learning and especially the use of film as a learning tool in schools and universities have become an effective teaching mechanism and support for educators, particularly documentary style of film. Arguably, the film industry’s potency, for better and for worse, illustrates how the major production corporations vie for cultural and societal influence demonstrating their quasi-hegemonic grip on Soft Power. Soft Power can be both an advocacy as well as a pedagogical tool, but also a factor shaping and polarizing politics through social movements. This second article takes up the Trilogy’s thread highlighting the role advocacy based on international law and knowledge-creation for society and its applicability.
With the development of technology, many workers have faced the automation of their roles. Just like the industrial era, the virtual era is becoming a conflict in various labor fields. In the world of film and content creation, artificial intelligence has taken center stage, simplifying several tasks in the production and post-production of content. In the art of post-production or editing, many tools facilitate different tasks that previously took hours, days, or even months to complete, such as colorization, cutting, animation, among others. This paper explores the use of artificial intelligence through various software that can be employed in audiovisual post-production, leveraging the digital age as an ally in the creation of the seventh art.
Video games have been investigated and analyzed from different angles and are within the classification of narratives. Particularities are evident in its design, such as a different audiovisual narrative proposal that is better adjusted to the needs of contemporary development. This research puts audiovisual narratives in context, the objective is to make a theoretical look systematizing conceptual principles that support the analysis of the relationship between audiovisual narratives, video games, information society and new media. The methodology is qualitative, the induction-deduction method, analysis-synthesis, documentary bibliographic review and qualitative content analysis were applied based on the exhibition of the "videogame" object, the results show that videogames as a cultural device contribute transformations to the new interactive cinematic language, that its audiovisual narrative has a link with the history of computers as a reflection of its time and that like any means of communication they are a cultural product that corresponds to a context, a society and some purposes; that take advantage of the narrative to expand new communication experiences.
Journalistic freedom of expression is essential for the dissemination of information as the media forms a platform for public debate necessary for a democratic society. Journalism at its best, acting in due diligence and ensuring the accuracy of gathered information in accordance with the principles and ethics of journalism, is a critical component for democracy, human rights, and the rule of law. Journalistic freedom helps curb corruption by granting society access to information thereby illuminating and exposing those engaged in corrupt activities. When broadcasts of grave human rights violations occur, it educates people about their rights and creates an instrument for the amplification of their voices. In addition, journalism uses documentary evidence as a means of communication and thus is also part of an advocacy drive of the media toward empowering people whose stories and messages might otherwise not be heard.
Urban art is more than large format images in our streets; it is an artistic expression that protests, acclaims, claims and complains about the situations we live day by day. It is true that there is a vast production of themes and that according to the context is that they are appropriate or rejected by the community that coexists with it. However, there is an aesthetic referring to politics and protest, made specifically to denounce political situations, violent acts or simply to highlight various situations in different parts of the world, such as: migration, feminism, political criticism, racism, economics, citizen protest among other issues. This is how the aesthetics of urban art is focused between politics and art.
The growing influence of Artificial Intelligence (AI) in higher education poses significant challenges and opportunities for university educators. This article aims to analyze the uses and perceptions of AI among teachers at the University of Guayaquil in 2024. Using a mixed approach of interviews and surveys, teachers' knowledge about AI developments, their perspective on their influence on education, and the most affected educational areas are examined. The theoretical framework integrates perspectives of Rogers, Bourdieu, Latour and Bijker, addressing the diffusion of innovations, symbolic violence and socio-technical interactions. The results provide an integral view of how the teaching community responds to AI in higher education. In conclusion, the study contributes to the sociological analysis of technology-society interaction, exploring dynamics of power, adaptation and resistance in the academic context in the face of technological changes.
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