Call for Papers Vol. 11 No. (2027): January. Dossier: Seducing and Moving. Reflections on Design and Brand Management

Posted on 2025-12-13 15:03:16

Dossier: Seducing and Moving. Reflections on Design and Brand Management

 

Guest Editor: Lidia Navas Guzmán

 

Ñawi Journal invites academics, postgraduate students, and professionals worldwide engaged in research related to design and brand management to submit their manuscripts for consideration. Submissions must adopt an academic-scientific format and may address, from any disciplinary or methodological approach, issues related to brand creation strategies and their effects on the market and society.

 

Keywords / Topics:

Submissions will be accepted in Spanish and English. All manuscripts must follow the scientific article format and comply with Ñawi Journal’s editorial and style guidelines. Contributions may focus on the following areas:

  • Strategies and actions aimed at brand management.
  • Branding or brand management.
  • Graphic brand management and corporate design.
  • Logo design or redesign and its impact on brand management.
  • Planning processes, market research, and brand construction.
  • Internal and external corporate communication.
  • Persuasive communication.
  • Studies or analyses of brand recognition, positioning, and/or consumer engagement.
  • Brand management strategies and actions with an environmental sustainability perspective.
  • Storytelling, illustration, typography, and color.
  • Strategic product and packaging design.
  • E-branding proposals, digital strategic management, and/or user experience.
  • Neuromarketing.

 

References

Olins, W. (2012). On B®and. Thames & Hudson. Wheeler, A. (2018). Brand Identity Design. Anaya Multimedia. Stalman, A. (2015). Brandoffon: The Branding of the Future. Gestión 2000. Chaves, N. (2010). Corporate Image: Theory and Practice of Institutional Identification. Editorial Gustavo Gili. Alves, H., & Vázquez, J. L. (2013). Best Practices in Marketing and Their Impact on Quality of Life. Springer Science & Business Media.

 

Dates:

  1. Call for Papers opens: May 15, 2026
  2. Call for Papers closes: September 15, 2026
  3. Notification of acceptance: November 15, 2026
  4. Publication date: January 15, 2027