Seduce and excite. Reflecting on design and brand management (Editorial)

Abstract

In this section of the Ñawi journal, research papers can be found that address a number of key issues related to brand management and design. It reflects on the use of multiple visual elements involved in building messages capable of transmitting values, meanings, and emotions. Strategies through which a brand identity is communicated are also examined. On this occasion, we will have the opportunity to read three interesting articles dealing with such issues.