VISUAL DISCOURSE IN THE GOVERNMENT COMMUNICATION OF ECUADOR. DOI: 10.37785/nw.v3n1.a3

Abstract

In the present article a proposal of analysis of the fixed image in a mainly sociopolitical context is established and in the light of the Government Communication of former President Rafael Correa. In this sense, the objective is to cross the morphological and compositional dimensions to investigate enunciation as a process of creation of meaning in the light of an official communicative practice that occurred largely through the Internet and specifically in national social networks. For this, a corpus of three digital photographs circulating on the exmandatario's Facebook platform is assumed. In this way the study makes it possible to open the debate regarding the ways of using the image in the political communication of the Republic of Ecuador in the hands of new presidents to power.