The empire of the artistic: creation and consumption in the age of transaesthetic capitalism. [DOI:10.37785/nw.v5n1.a9]

Abstract

The current phase of our global economic system has encouraged the need to encase our daily practices and consumption with symbolic values. To that end, it has extracted a series of operations from the institutional artistic system and has deployed them through different forms of material and affective culture, making our world a fully aestheticized scene, anxious of the artistic experience as the background of all its habits and ways of relationship. That process has revived the concept of genius, this time as a registered trademark, as a designer or as a digital content creator. However, this does not imply a decline in artistic production based on a superficial addition. This new horizon is also an opportunity to extend the possibility of creation through the appropriation of tools and circuits of common access.