The audience of informal audiovisual productions in the city of Santo Domingo de los Colorados (Ecuador). DOI: 10.37785/nw.v2n2.a5

Abstract

Abstract

In this investigation, the terminology informal filmmaker is used to refer to people without formal studies on cinematography or the arts, with informal job or unskilled labor, who sells their audiovisual narratives in DVD format using the informal commercial circuit. This article studied how the citizens of Santo Domingo de los Colorados (Ecuador), perceive the audio visual representations of this kind of filmmakers. Using the focus groups, the argument of the narrations of two informal filmmakers from this city was analyzed. The result of this research shows that the lower social class is the largest audience of these productions due to they identify with the argument and the spaces represented in these narratives. While the audiences of the classes with greater economic acquisition, often perceive these productions as negative representations, considering that the argument exposed on these narratives s exalt the criminal acts that took place in the city.